Stranger Soccer

What Stranger Soccer does

Stranger Soccer is a Singapore-headquartered mobile platform that enables on-demand, pickup-style participation in football (soccer). Founded in 2017 by Andrew Gan and Jian Wei Ow Yong, the company operates the Stranger Soccer app on iOS and Android, allowing adults to browse available games, book slots, and pay at partner venues within seconds — supported by a web application, a ~30-second onboarding flow, and a free first-game promo code (WELCOME) to drive acquisition. The underlying platform coordinates venue availability, player matching, and a proprietary Official Host management system that ensures a consistent, branded experience at each game.

The company monetizes through four primary streams: per-game transaction fees on individual and team-friendly bookings, three-tier monthly membership subscriptions (Lite, Basic, Ultimate) starting at $5/month, B2B corporate membership packages sold through HQ, and license/franchise fees paid by country-level operators who run the business in their geographies. Its dominant international go-to-market is a license-partner (franchise) model in which local owner-operators acquire exclusive territorial rights, manage venue and host relationships, and drive adoption. Games are currently running at 100+ locations across 10 countries — Singapore, Australia, UAE, India, Malaysia, South Africa, Serbia, Bosnia and Herzegovina, Belgium, and Austria — with the United States (Orlando), Antwerp, and Vienna slated for Q2 2026 launches.

Stranger Soccer's customer base spans four segments: individual football enthusiasts seeking flexible, spontaneous play; pre-formed teams booking one-click friendly matches; corporate clients purchasing team-building and staff-wellness packages; and the license partners themselves, who are effectively B2B franchisees. The HQ leadership team — Executive Chairman Darius Shey, CEO Jian Wei Ow Yong, and functional heads of IT, Product, and Operations — supports a distributed operating model in which licensees access the platform via role-based controls. The company does not disclose revenue, funding, or detailed headcount; its legal entity is Stranger Sports Pte. Ltd., incorporated in Singapore.

Name

Stranger Soccer

Legal name

Stranger Sports Pte. Ltd.

Website

https://strangersoccer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stranger Soccer operates a mobile-first platform for booking on-demand pickup football games across 100+ venues in 10 countries. The Singapore-headquartered company earns revenue from per-game fees, tiered memberships, corporate packages, and a franchise/license-partner model for international expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Game Slot Booking: Users pay per game slot to participate in pickup football games at partner venues. Payment is made via credit/debit card through a secure payment gateway, or using pre-purchased credits in the user account. A transaction fee and applicable GST may apply in some countries.
2. Team/Friendly Bookings: Pre-formed teams can book a full game slot (pitch + referee + opponent matching) with one click. This provides a higher per-transaction value than individual slot bookings.
3. Membership Subscriptions: Monthly subscription plans (starting from $5/month) provide monthly discount vouchers, priority waitlist access, birthday rewards, and merchandise/team slot discounts. Membership renews automatically and can be cancelled anytime. Plans are managed through the app.
4. Corporate Packages & Memberships: B2B corporate packages allowing companies to provide staff with Stranger Soccer access through corporate memberships. These packages offer exclusive promotional opportunities and recurring subscription revenue from enterprise clients.
5. License Partner (Franchise) Fees: Stranger Soccer generates revenue through license/partnership agreements with owner-operators who pay for the right to use the Stranger Soccer brand, app, and business model in their geographic territory. License partners include Alex Bleach (Sydney & Melbourne), Rayaan Grahne (UAE), Karan Dewan (Delhi), Lombo Mphande (Durban), Timothy Robless (Kuala Lumpur), and others across 10 countries.
6. Referral Credits & Loyalty: Users purchase and maintain credits in their accounts. Credits are used for game bookings and can be transferred between users. The credit system drives prepayment and increases booking frequency.
7. Merchandise Sales: Members receive 30% off merchandise purchases as part of their membership benefits, suggesting merchandise is sold through the platform as an additional revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stranger Soccer operates a mobile-first platform (iOS and Android apps plus website) that lets users discover, book, and play pickup football games at partner venues. Trained Official Hosts facilitate the games on-site, while the platform handles scheduling, payments, memberships, and team-friendly bookings. The company also licenses its brand, app, and operating model to local owner-operators in international markets.

Product overview

Stranger Soccer operates as a unified mobile-first platform enabling pickup football game discovery and booking. The core product is the Stranger Soccer Platform (app and website), supplemented by membership subscription tiers (Lite, Basic, Ultimate), an Official Host Program for game facilitation, Book a Friendly team booking service, Corporate Packages for business clients, and a Refer & Earn referral system. The company also offers a License Partnership Program enabling entrepreneurs to operate Stranger Soccer franchises in new markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Stranger Soccer Platform Mobile app and website platform that enables end-to-end pickup football game discovery, slot booking, payment, and on-site facilitation via Official Hosts. Connects individual players, pre-formed teams, and partner venues across multiple countries.
• Corporate Packages B2B offering that lets companies provide staff access to Stranger Soccer games via corporate memberships, supporting team-building, employee wellness, and staff engagement initiatives.
• License Partnership Program Franchise-style offering granting entrepreneurs exclusive rights to the Stranger Soccer brand, mobile app, and business model in a defined geographic territory. Licensees operate local venues, recruit hosts, and run community building in their markets.

Quantifiable outcome

• 100,000+ games facilitated across 10+ countries
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• Alex BleachcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Alex Bleach is the license partner operating Stranger Soccer in Sydney & Melbourne, Australia. As an owner-operator, he manages local venue partnerships, Official Host recruitment, and community building in his territory. Bleach describes the support from head office as 'outstanding' and notes that constant improvements keep the operation ahead of the game.
• Rayaan GrahnecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Rayaan Grahne is the license partner for the UAE territory (Dubai and Abu Dhabi). He operates the Stranger Soccer business locally, leveraging his connections to the local football scene and managing on-the-ground operations.
• Karan DewancoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Karan Dewan is the license partner for Delhi, India. He manages the local Stranger Soccer operations including venue partnerships and host management in the Delhi market.
• Lombo MphandecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Lombo Mphande is the license partner for Durban, South Africa. He operates the Stranger Soccer business in Durban, driving local adoption of the platform and managing the on-the-ground game facilitation team.
• Timothy RoblesscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Timothy Robless is the license partner for Kuala Lumpur, Malaysia. He describes becoming a licensee as one of the most exciting ventures he has taken on, noting access to all the tools and training needed to operate smoothly from day one. He highlights the sense of global community and feeling connected to something bigger.
• Slavko RajiliccoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Slavko Rajilic is a license partner for the Serbian market, operating the Stranger Soccer business in Serbia.
• Jasmin GeliccoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Jasmin Gelic is a license partner for Bosnia and Herzegovina, operating the Stranger Soccer business in the country.
• Dennis KeniscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Dennis Kenis is the license partner for Belgium, with planned expansion in Antwerp from Q2 2026. He manages the Stranger Soccer business operations in the Belgian market.
• Simon AltmanncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Simon Altmann is the license partner for Austria, with planned expansion in Vienna from Q2 2026. He manages the Stranger Soccer business operations in the Austrian market.
• Rishi RagbircoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Rishi Ragbir is the license partner for Orlando, USA, with planned expansion from Q2 2026. He manages the Stranger Soccer business operations in the Orlando market.
• Venue/Facility Partners (Singapore)coreStrategic or Co-development PartnerStranger Soccer partners with high-quality sports venues and facilities across Singapore and other operating markets. In Singapore alone, over 50 venues are listed including Ang Mo Kio Area, Boon Keng Area, The Cage Kallang, Premier Pitch Khalsa, Futsal Arena Yishun, Golazo Futsal Jurong, and many more. These facility partners provide the playing fields where Stranger Soccer games are hosted.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• OpenSports: Pickup sports app that organizes drop-in games across multiple sports in North America. Historically the closest North American analog to Stranger Soccer's pickup-game discovery and booking model, though with a smaller geographic footprint.
• Yepp Sports: Emerging Indian sports discovery and community platform for pickup games. Comparable emerging player with partial overlap in mobile-first pickup-sports booking and a similar target consumer.

Broad incumbents

• SportsEngine: Youth and amateur sports management platform (part of NBC Sports Next) used by leagues, clubs, and tournaments. Comparable as a broader incumbent in the recreational sports operations stack, though focused on organized youth sports rather than pickup games.
• Meetup: Global platform for organizing local group activities, including a significant sports and fitness category. Adjacent incumbent that addresses the same 'find people to do an activity with' problem but across all interest categories rather than football-specific.
• TeamSnap: Established North American team and league management platform for youth and amateur sports. Broader incumbent in the recreational sports tooling space; overlaps with Stranger Soccer's team/friendly booking use case but is primarily management software rather than a marketplace.

Direct peers

• BookMyTurf: Indian online platform for booking sports turfs and pickup games, including football. Comparable on the per-game transactional booking model and venue aggregation, though more focused on the Indian market.
• Playo: India's leading sports community and venue-booking app, enabling users to discover and join pickup games across multiple sports. Most directly comparable to Stranger Soccer in terms of mobile-first discovery, per-game booking, and venue partnerships.
• Playtomic: Global paddle and racquet-sports booking platform that scaled via country managers and venue partnerships. Closely comparable business model — app-driven slot booking, host/court marketplace, and international franchise-like expansion.
• GetABuddy: Sports community app that helps users find playing partners and join games across multiple sports in India. Comparable peer on the social/community-led pickup-sports GTM motion that Stranger Soccer also emphasizes.

Others

• Splacer: Venue marketplace for short-term rentals and events. Adjacent marketplace operator addressing venue supply — relevant to Stranger Soccer's venue partner relationships but not a direct competitor in pickup sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/strangersoccer
• LinkedInlinkedin.com/company/strangersoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stranger Soccer