Moove

What Moove does

Moove (legal entity: Cosan Lubrificantes e Especialidades S.A.) is a Brazilian-headquartered lubricants company and the authorized distributor of Mobil-branded lubricants in Brazil under license from Exxon Mobil. Founded in 2008 and headquartered in São Paulo, the company operates across automotive (passenger vehicles including the first Brazil-specific hybrid lubricant line), commercial vehicles (Mobil Delvac), agricultural machinery, motorcycles, and industrial segments, covering sectors such as mining, oil and gas, paper and cellulose, steel, food and beverage, and railways. Its product range spans engine oils (mineral, semi-synthetic, and full synthetic), hydraulic and gear oils, greases, and base oils, sold both under the Mobil master brand and via its international Pro-Brands portfolio.

The company manufactures and distributes through an extensive multi-tier network. In Brazil, Moove reaches more than 70,000 retail points of sale through authorized distributors and resellers; internationally it operates a UK-based Pro-Brands facility selling to 40+ countries (including Asia) and distributing Mobil products in the UK, Spain, France, and Portugal, alongside a Buenos Aires office serving Argentina, Bolivia, Paraguay, and Uruguay. In the United States the company runs more than 50 distribution centers, expanded materially through the May 2022 acquisition of PetroChoice. Moove is a wholly-owned subsidiary of Cosan Group. Supporting services include the Troca Inteligente bulk-delivery program and branded channel partnerships with ALE Combustíveis, Bosch Car Service, Porto Seguro Centro Automotivo, Continental, and SKF Center.

Moove generates revenue through the production and sale of lubricants and base oils across consumer, commercial, and industrial segments, with a channel-partner-led go-to-market model. Pricing is not publicly disclosed; consumer products are sold pay-as-you-go through resellers, while industrial products are quoted on request. The company holds ISO 9001, ISO 14001, IATF 16949, ISO/IEC 17025, and GM Dexos Generation 3 certifications, and is recognized with Ecovadis Gold, GHG Protocol Gold, UN Global Compact signatory status, and CDP Benchmark Club membership, supporting its position as a sustainability-certified supplier to industrial and OEM customers.

Name

Moove

Legal name

Cosan Lubrificantes e Especialidades S.A.

Website

https://moovelub.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moove is a Brazilian lubricant manufacturer and the authorized distributor of Mobil-branded lubricants in Brazil (and selected international markets), serving automotive, commercial vehicle, agricultural, motorcycle, and industrial customers across South America, Europe, and the United States.

Ownership category

akta.pro rank

Product category

Lubricants Manufacturing

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYEUALAJAA

Base Oil Production & Supply (Group I–V, Re-refined)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYEUALAJAE

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

Keywords

• Automotive lubricants
• Industrial lubricants
• Lubricant manufacturing
• Base oil distribution
• Engine oils

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Lubricant and base oil sales: Moove generates revenue through the production and distribution of lubricants and base oils across automotive, commercial, agricultural, and industrial segments. The company sells Mobil-branded products under license from Exxon Mobil, as well as its own Pro-Brands portfolio in international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Moove manufactures and distributes Mobil-branded lubricants, greases, and base oils for automotive (passenger cars, motorcycles, hybrid vehicles), commercial vehicles (trucks, buses), agricultural machinery, and industrial applications (paper, steel, mining, power generation, marine, sugar and ethanol, food and beverage). Products are sold under license from Exxon Mobil through authorized distributors, retail resellers, and strategic partner networks across Brazil, Latin America, Europe, and the United States, with the Troca Inteligente bulk-delivery service supplementing packaged sales.

Product overview

Moove (Cosan Lubrificantes e Especialidades S.A.) is a focused lubricants company and authorized distributor of Mobil™ products in Brazil, with operations across South America, Europe, and the United States. The product portfolio centers on the Mobil™ brand umbrella, comprising three main sub-brands: Mobil Super™ (engine oils for passenger vehicles, from mineral to full synthetic, including hybrid-specific formulations), Mobil 1™ (premium synthetic oils for high-performance vehicles), and Mobil Delvac™ (commercial vehicle and agricultural lubricants). Supporting offerings include Mobil Super Moto™ for motorcycles, Mobil Industrial™ for industrial sectors, and the Troca Inteligente bulk lubrication service. The company also offers complementary products including hydraulic oils, gear/axle oils, and greases. The portfolio spans automotive, commercial vehicle, agricultural, and industrial segments, serving customers through an extensive network of more than 70,000 resellers across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil: Licensed brand of Mobil lubricants distributed by Moove in Brazil, including Mobil Super, Mobil 1, and Mobil Delvac product lines
• Pro-Brands
• Tirreno

Products and services

• Mobil Super Line of Mobil-branded engine oils for passenger cars, SUVs, pickups, and vans, ranging from mineral to semi-synthetic and full synthetic formulations, including products such as Mobil Super 5W-30 Sintético, Mobil Super 0W-20 Sintético, Mobil Super 15W-40 Semissintético, and specialized hybrid variants. Distributed under license from Exxon Mobil.
• Mobil 1 Premium full-synthetic Mobil-branded engine oil line for high-performance vehicles, including Mobil 1 ESP 5W-30 and Mobil 1 FS 0W-40, offering advanced protection and performance for gasoline and diesel engines. Distributed under license from Exxon Mobil.
• Mobil Delvac Mobil-branded commercial-vehicle and heavy-duty lubricants for trucks, buses, agricultural equipment, and construction machinery. Includes Mobil Delvac Power 15W-40, Mobil Delvac Semissintético 10W-40, and axle oils such as Mobil Delvac Legend Axle Oil and Mobil Delvac Modern Axle Oil, with drain intervals up to 120,000 km for the semissynthetic variant. Distributed under license from Exxon Mobil.
• Mobil Super Moto Mobil-branded motorcycle-specific lubricants including Mobil Super Moto Scooter 10W-30 and full synthetic variants designed for all motorcycle types, addressing engine, clutch, and heat-protection requirements. Distributed under license from Exxon Mobil.
• Mobil Super Hybrid
• Troca Inteligente Mobil
• Mobil Industrial
• Mobil Hidráulico AW 68 HLP
• Mobilgrease
• Pro-Brands (international lubricant distribution)

Quantifiable outcome

• Mobil Super semissynthetic 5W-30 reduces fuel consumption by up to 4% compared to commonly used viscosity grade (20W-50)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Exxon Mobil CorporationcoreOEM/ Whitelabel/ Licensing PartnerMoove is the authorized distributor of Mobil lubricants in Brazil, operating under license from Exxon Mobil Corporation. The partnership grants rights to use Mobil brand trademarks, manufacture and distribute Mobil products, and leverage 150 years of Mobil technology heritage in the Brazilian and Latin American markets.
• ALE CombustíveisflagshipChannel Partner/ Reseller/ DistributorStrategic partnership bringing quality guarantee, excellent service, and availability of the complete Mobil lubricant line. Partnership covers more than 1,500 points of sale located in 21 states and the Federal District, plus 300 ALE Express locations with specialized automotive services.
• Bosch Car ServicecoreChannel Partner/ Reseller/ DistributorNetwork of workshops specializing in passenger vehicles, fully equipped and prepared to handle latest automotive technology for vehicles of all brands. Partnership combines Mobil lubricant technology with the best services offered at Bosch Car Service network.
• CastrillonminorChannel Partner/ Reseller/ DistributorAuto parts retailer with over 64 stores in 7 states since 1980, based in Cuiaba, Mato Grosso. Partnership provides access to complete Mobil lubricant line through established retail network.
• Grupo Dislub EquadorcoreChannel Partner/ Reseller/ Distributor25 years in market with robust infrastructure in North, Central-West, and Northeast regions. Partnership with 450+ branded stations offering complete Mobil lubricant line for excellent customer service.
• Rede DeltaminorChannel Partner/ Reseller/ DistributorFuel market presence for over 50 years, consolidated in South region with quality products and services. Delta Oil Change service features Mobil lubricants for vehicle engine performance.
• Porto Seguro Centro AutomotivocoreChannel Partner/ Reseller/ Distributor300+ automotive centers across various regions offering professional services, advanced equipment, and factory-guaranteed parts. Network provides Mobil oil changes with performance and technology for vehicle engines.
• ContinentalflagshipGTM or Marketing PartnerSuccessful partnership between Continental and Mobil reinforcing commitment to safe and reliable mobility. Combines Continental tires and Mobil lubricants for optimal vehicle performance and safety.
• Rede Pit StopminorChannel Partner/ Reseller/ DistributorLargest associative network of manufacturers, distributors, auto parts stores, workshops, and machining shops. Mobil brand is part of the network providing quality services and best market products.
• MottuminorChannel Partner/ Reseller/ DistributorPioneer startup in motorcycle rental and deliveries, operating since January 2020 in São Paulo with proprietary delivery app. Partnership with Mobil Super Moto for excellence in motorcycle mobility.
• SKF CenterminorGTM or Marketing PartnerPartnership developed to bring SKF brand closer to vehicle end users and help authorized workshops with business management support, creating lasting partnerships focused on collaborative, circular, and social economy.
• Comma OilminorChannel Partner/ Reseller/ DistributorReferenced as useful link on international site, indicating partnership for automotive chemical products distribution.
• MOVER - Movimento pela Equidade RacialcoreStrategic or Co-development PartnerMoove is one of the founding companies of MOVER (Movement for Racial Equity), committed to training and developing more than 1 million black and mixed-race people for employment opportunities in Brazil.
• Pro-BrandscoreChannel Partner/ Reseller/ DistributorUK-based operation producing and selling lubricants to more than 40 countries including Asia. Also distributes Mobil lubricants to UK, Spain, France, and Portugal under the Moove umbrella.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petronas Lubricants: PETRONAS Lubricants markets a broad portfolio of automotive and industrial lubricants across emerging and developed markets, including Latin America. It competes with Moove in the same channels and end-uses.
• Chevron Lubricants: Chevron produces and distributes lubricants under the Havoline, Delo, and Techron brands with global reach. It directly overlaps Moove's product portfolio in passenger, commercial, and industrial lubrication markets.
• Shell Lubricants: Shell is one of the world's largest lubricants producers and marketers, operating an integrated global supply chain with branded passenger, commercial, and industrial lubricants. It competes directly with Moove in the automotive and industrial lubricant categories across multiple geographies.
• Fuchs Petrolub: FUCHS is a leading independent lubricant manufacturer and supplier of industrial and automotive specialty lubricants. It is comparable to Moove in its broad industrial coverage and product portfolio.
• Castrol (BP): Castrol is a global lubricants brand under BP, offering engine oils, driveline fluids, and industrial lubricants. It competes head-to-head with Moove's Mobil portfolio in automotive and industrial channels in Brazil and Latin America.
• TotalEnergies Lubrifiants: TotalEnergies manufactures and markets a wide range of lubricants, greases, and specialty fluids globally under brands such as Total and Elf. It competes with Moove in Brazil, Europe, and the US across automotive, commercial vehicle, and industrial segments.
• Valvoline: Valvoline is a branded lubricant manufacturer and global distributor with strong presence in passenger motor oils and quick-lube services. It competes with Moove's Mobil-branded line for retail and service network share.

Regional players

• PetroChoice: US-based lubricant distributor acquired by Moove in 2022. As a US focused industrial and automotive lubricants distributor, it provides a direct read on Moove's North American operations and competitive landscape there.

Others

• Cosan Group (parent): Moove's parent conglomerate focused on energy and infrastructure businesses in Brazil (Rumo, Compass, Raízen). It is comparable not as a competitor but as the ultimate owner providing capital, governance, and strategic direction to Moove.

Broad incumbents

• ExxonMobil (Lubricants business): ExxonMobil owns the Mobil brand that Moove licenses, and operates its own global lubricants business with similar formulation technology and brand heritage. It is the parent licensor and the most strategically significant incumbent to Moove.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/cosanmobil
• Facebookfacebook.com/mobil.moove
• LinkedInlinkedin.com/company/moovelub/?viewAsMember=true
• Instagraminstagram.com/moove_lubrificantes
• TikToktiktok.com/@mobil.moove

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moove