Yospace Technologies

What Yospace Technologies does

Yospace Technologies Ltd is a UK-headquartered (Staines-upon-Thames) software company specializing in Dynamic Ad Insertion (DAI) for live and on-demand video streaming. Its platform, yospaceCDS, performs Server-Side Ad Insertion (SSAI) and Server-Guided Ad Insertion (SGAI), stitching ads into content streams at frame accuracy and delivering one-to-one addressable advertising. Supporting modules include the Live Stream Event Manager (LSEM), Event Signalling And Management (ESAM) Server, Dynamic Prefetch (which paces ad requests ahead of unscheduled sports breaks), Orchestrator (automated pop-up live channel creation), and Client-Guided Ad Measurement (CGAM) based on CMCDv2. The technology stacks into broadcaster playout and adtech ecosystems (Grass Valley Colossus, Elemental Live, FreeWheel, Akamai, Bitmovin, castLabs, Capella Systems) and processes roughly 11.6 billion ads in peak months across 2,000+ live channels.

The company serves tier 1 broadcasters, network operators, sports rights holders, and AVOD/FAST streaming platforms — named customers include RTL, FOX, ITV, Channel 4, DIRECTV, Tubi, BT Sport, Seven West Media, STV, TV4, TV2, M6, Nine, AbemaTV, and Telia. Yospace operates a hybrid enterprise software model: multi-year platform licenses to broadcasters plus usage-based fees tied to ad volume processed, with professional services for playout/workflow integration. Distribution is direct enterprise field sales supported by an event-driven marketing presence (NAB Show, IBC) and a broad technology partner ecosystem. The company is privately held under the adtech unit of RTL Group (Bertelsmann), following EMAP's 2007 acquisition and the 2009 management buyout by founders David Springall, Tim Sewell, and Edward New, who continue to lead the business.

Yospace positions itself as a domain specialist — DAI is its sole focus — giving it incumbency advantages in live-sports ad delivery (FIFA World Cups, Olympic Games, Grand Slams, Premier League, Champions League) measured by view-through rates of 96–98% versus industry averages. Its growth and credibility are evidenced by a multi-year string of industry awards (Content Innovation Awards 2017 and 2018, IBC Innovation Award 2018, Yahoo Sports Technology Award 2018, Ireland's Media Awards Gold 2016, Mediatel Connected Consumer Award 2016), standards authorship in SVTA and IAB Tech Lab, and recent operational milestones such as sub-5-second low-latency SGAI at IBC 2025 and 5.4 billion ads stitched during Milano Cortina 2026.

Name

Yospace Technologies

Legal name

Yospace Technologies Ltd

Website

https://yospace.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Yospace Technologies is a UK-based software company that provides Dynamic Ad Insertion (SSAI/SGAI) technology to broadcasters, streaming platforms, and sports rights holders, stitching one-to-one addressable ads into live and on-demand streams at scale.

Ownership category

akta.pro rank

Product category

Dynamic Ad Insertion Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Dynamic ad insertion
• Server-side ad insertion
• Video ad stitching
• Live stream monetization
• Broadcast ad technology

Headquarters

HQ city

Staines-upon-thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Dynamic Ad Insertion Platform Licensing: Licensing of SSAI and SGAI technology platform to broadcasters, network operators, and streaming providers. Platform enables server-side ad stitching with one-to-one addressability. Revenue tied to scale of deployment (channels under management, ad volume processed).
2. Usage-Based Ad Processing: Revenue scales with volume of ads stitched. Company reported 11.6 billion ads stitched in a single month, with standard monthly traffic around 8-9 billion. Usage-based pricing aligns costs with customer value delivered.
3. Professional Services: Implementation and integration services for broadcaster workflows including playout system integration, ad server connections, and custom development. Example: BT Sport implementation involved deep integration with broadcast automation systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Yospace provides a Dynamic Ad Insertion (DAI) software platform that performs Server-Side Ad Insertion (SSAI) and Server-Guided Ad Insertion (SGAI) for broadcasters, network operators, and streaming platforms. The platform stitches targeted digital advertisements into live, VOD, and pop-up channel streams at frame-accurate boundaries, enabling one-to-one addressable advertising at massive scale with broadcast-quality viewing experiences.

Product overview

Yospace Technologies operates as a dynamic ad insertion platform with a modular architecture. The core platform, yospaceCDS, provides cloud-based server-side ad stitching, complemented by SSAI (Server-Side Ad Insertion) and SGAI (Server-Guided Ad Insertion) as the primary ad insertion methods. Supporting modules include the Live Stream Event Manager (LSEM) for encoding, Event Signalling And Management (ESAM) Server for ad marker injection, Dynamic Prefetch for intelligent ad pacing, and the Ad Management SDK for client-side tracking. Advanced capabilities include Orchestrator for live event channel management, Client-Guided Ad Measurement (CGAM) for SDK-free tracking, and AI Scene Analysis with Bitmovin for contextual targeting. The platform enables frame-accurate, seamless ad replacement across live streaming, VOD, and pop-up channels at massive scale.

Differentiator

Problem solved

Functional benefit

Products and services

• yospaceCDS Cloud-based server-side ad stitching system that replaces broadcast ad breaks with targeted advertisements in real-time, delivering frame-accurate, seamless ad insertion across live and VOD streams.
• Server-Side Ad Insertion (SSAI) Primary ad insertion method where ads are stitched into content on the server before delivery, creating a single uninterrupted stream with smooth, buffer-free playback and ad blocker resistance.
• Server-Guided Ad Insertion (SGAI) Hybrid DAI approach where the server identifies ad opportunities and sends signals to the client to fetch and play ads, enabling lower server load, extended DVR windows, and advanced ad formats.
• Orchestrator System for automated live channel creation and management of pop-up channels during one-off live events, providing a live dashboard for monitoring multiple channels and maximising ad opportunities.
• Client-Guided Ad Measurement (CGAM) Measurement technique providing real-time IAB-compliant ad tracking without requiring device-based SDKs, based on CMCDv2 standard for tracking across third-party and syndicated endpoints.

Quantifiable outcome

• 11.6 billion ads stitched in a single month (April 2026)
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Akamai TechnologiescoreTechnology or Integration · 27 January 2026Renewed agreement to deliver Yospace's SSAI technology powered by Akamai's globally distributed cloud computing platform. Supports tens of millions of ABEMA users in Japan with seamless, personalized ad experiences. Yospace is a member of Akamai's Qualified Compute Partner (QCP) program. Multi-year partnership underpinning ABEMA's streaming monetization.
• QualabsmajorTechnology or Integration · 24 September 2025Supported Yospace's integration with Shaka Player for sub-5-second low latency SGAI demonstration at IBC 2025. Collaboration on demonstrating new MPEG-DASH Events standard for server-guided ad insertion.
• Streaming Video Technology Alliance (SVTA)coreStrategic or Co-development Partner · 12 September 2025Yospace is an active member contributing to SVTA working groups developing new streaming standards. SVTA ratified Alternative Media Presentation into new MPEG-DASH standard. Yospace contributed to development of MPEG-DASH Events standard enabling sub-5-second latency SGAI.
• BitmovincoreTechnology or IntegrationCollaboration on Server-Guided Ad Insertion (SGAI) demonstrations including side-by-side and L-shaped banner advertising in live streams and VOD using HLS Interstitials. Bitmovin Analytics monitors QoE of streaming sessions. Joint NAB Show demonstrations. Bitmovin's Video Developer Report identified DAI as biggest technology challenge.
• castLabscoreTechnology or IntegrationCollaboration on SGAI with support for the new Alternative MPEG-DASH Events standard. castLabs' PRESTOads solution provides advanced client-side tracking. Joint demonstrations at NAB Show 2025.
• Capella SystemsmajorTechnology or IntegrationCollaboration on Orchestration for one-off live events using Capella's Cambria Stream live encoder. Simplifies implementation and monetization of pop-up channels while creating valuable new ad spots. Joint demonstrations at NAB Show.
• IAB Tech LabcoreStrategic or Co-development PartnerActive contributor to IAB Tech Lab standards including Ad Format Hero initiative bringing new ad formats to SSAI/SGAI streams. IAB Open Measurement SDK certification for viewability measurement. CMCDv2 standard development through CTA Wave Project.
• RTL GroupcoreStrategic or Co-development PartnerYospace sits under RTL Group's adtech unit. Strategic alignment with Europe's largest broadcast group. Multiple RTL subsidiaries (RTL, M6) are Yospace customers.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Others

• Brightcove: Video hosting, OVP, and live streaming platform with ad insertion capabilities. Often paired with Yospace in broadcaster stacks (e.g., STV's infrastructure) and competes occasionally for ad-supported video workflow mandates.
• Bitmovin: Video player and analytics provider that is a key Yospace technology partner for SGAI demonstrations and AI Scene Analysis. Adjacent rather than directly competing, but increasingly overlapping in the ad-insertion-enabled player/analytics stack.

Direct peers

• FreeWheel: Comcast-owned ad management platform that provides server-side ad insertion and ad decisioning for premium video, including live sports streaming. Directly competes with Yospace in the same SSAI/DAI product category for the same tier-1 broadcaster and OTT customer base.
• Innovid: Independent ad-tech company providing server-side ad insertion, creative personalization, and ad measurement for CTV and OTT. Directly overlaps with Yospace's DAI platform offering and competes for the same CTV advertiser and broadcaster wallet.
• Magnite: Largest independent CTV/OTT sell-side ad platform, with growing server-side ad insertion capabilities. Competes with Yospace by combining SSP and SSAI capabilities, particularly for broadcasters seeking an integrated ad decisioning and insertion stack.
• Harmonic: Provides video infrastructure and ad insertion solutions including server-side ad insertion for live streaming. Competes with Yospace in broadcast-grade SSAI workflows and is a listed partner/integrator in many of the same broadcaster ecosystems.
• AWS MediaTailor: Amazon's server-side ad insertion service for live and VOD streaming, offering personalization, ad normalization, and CDN-agnostic delivery. Competes head-to-head with Yospace's SSAI platform, particularly for cloud-native broadcasters and AWS-native customers.

Broad incumbents

• The Trade Desk: Major demand-side platform for CTV and digital video that increasingly integrates with SSAI workflows and competes for the programmatic CTV ad budget that ultimately monetizes through Yospace's stitched inventory. Broad incumbent in the same ad-tech ecosystem.
• Google Ad Manager (Google Ad Exchange, DV360): Google's broad ad server and SSP platform, including programmatic CTV video capabilities, that competes with Yospace's ad-decisioning and DAI integrations. While not a direct SSAI specialist, it shapes the addressable ad ecosystem Yospace plugs into via DAI partnerships.

Emerging players

• Publica (by IAS): CTV ad server acquired by Integral Ad Science that provides unified ad decisioning, SSAI, and header bidding for broadcasters. Overlaps with Yospace's DAI offering, with growing focus on CTV and AVOD/FAST channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yospace
• Xx.com/yospacedotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yospace Technologies