What Modloft does

Modloft is a direct-to-consumer modern luxury furniture brand founded in 2005 and headquartered in Miami, Florida. The company sells contemporary and Japandi-inspired furniture — including platform beds, bedroom sets, modular sofas, sofa beds, outdoor furniture, mattresses, pillows, and rugs — primarily through its Shopify-hosted e-commerce platform at modloft.com. A single physical showroom in North Miami was closed in 2025 as the company pivoted to a fully online operating model supported by live shopping video consultations, white-glove delivery with in-room assembly, and a 30-day home trial policy.

The company's product portfolio spans the full bedroom and living room categories, with hero collections such as the Surabaya Collection (sustainably sourced rubberwood), the Worth Bed (eco-leather Japandi platform bed), and configurable modular sofa lines (Aura, Astor, Fullerton). Modloft differentiates through curated design aesthetics, sustainable material sourcing (eco leather, eucalyptus slats, rubberwood), and a bundling strategy offering 10% off bedroom sets when two or more pieces are purchased. Pricing ranges from $186 for bedding accessories to $6,699 for modular sofa sets, with most bedroom furniture in the $1,000-$3,000 band.

Modloft generates revenue through one-time direct furniture sales, with ancillary income from financing fees via an Affirm partnership (0% APR options), accessories and add-on sales (mattresses, pillows, rugs, accident protection plans), and a trade program supplying interior designers with 2D/3D design assets. Customer segments include design-conscious individual homeowners, vacation/seasonal home furnishers, and a smaller interior-designer trade channel. The company is privately held with no disclosed institutional investors and has operated with minimal outside capital since a single $250,000 funding round in 2005.

Name

Modloft

Legal name

Modloft

Website

https://modloft.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Modloft is a Miami-based, direct-to-consumer modern luxury furniture brand selling platform beds, modular sofas, outdoor furniture, and bedroom sets via Shopify e-commerce, serving design-conscious homeowners and interior designers across North America.

Ownership category

akta.pro rank

Product category

Modern Furniture

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Modern furniture design
• Contemporary bedroom sets
• Modular sofa collections
• Direct-to-consumer furniture
• Outdoor living furniture

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Primary revenue from direct sale of modern luxury furniture including beds, bedroom sets, living room seating, outdoor furniture, and accessories. Products are sold as one-time purchases with varying price points based on materials and configuration.
2. Bundled Bedroom Sets: Modloft offers bedroom set bundles where customers can add 2+ pieces to receive 10% off the entire set, creating incremental revenue through bundling and cross-selling.
3. Financing Services: Partnership with Affirm to offer financing options, allowing customers to pay over time. This enables higher average order values by making premium furniture more accessible.
4. Accessories and Add-ons: Sale of complementary products including mattresses, pillows, rugs, and accident protection plans that attach to primary furniture purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Modloft designs and sells modern luxury contemporary furniture directly to consumers through its e-commerce platform at modloft.com, offering platform beds, bedroom sets, modular sofas, sofa beds, lounge chairs, mattresses, pillows, rugs, and outdoor furniture collections. The product line emphasizes Japandi-inspired aesthetics, sustainable materials including eco leather and rubberwood, and modular configurations. Sales are supported by Affirm financing, white-glove delivery with in-room assembly, seasonal sales events, and a transitioning North Miami physical showroom.

Product overview

Modloft is a direct-to-consumer modern luxury furniture brand operating primarily through its e-commerce platform at modloft.com with a showroom in North Miami, Florida. The product portfolio consists of a unified offering of contemporary furniture across bedroom, living room, and outdoor categories, including beds (platform beds and bed frames), nightstands, dressers, mattresses, pillows, rugs, lounge chairs, modular sofas, sofa beds, and outdoor furniture. The company also offers curated bedroom sets with a 10% discount for multi-piece purchases. Key product lines include the Worth Bed, Thompson Bed, Bethune Bed, Collier Nightstand, and Surabaya Collection. Modloft differentiates through design-forward aesthetics, white-glove delivery service, financing options via Affirm, and a 30-day home trial policy.

Differentiator

Problem solved

Functional benefit

Brands

• Surabaya Collection: A bedroom furniture collection featuring sustainably sourced rubberwood with sculpted lines and tactile wood detailing, designed to bring warmth and calm into the bedroom.

Products and services

• Beds

Quantifiable outcome

• Products consistently receive high customer ratings: Worth Bed 4.9/5 (506 reviews), Thompson Bed 4.9/5 (191 reviews), Bethune Bed 5.0/5 (49 reviews)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Article: Article is a leading DTC modern furniture brand offering sofas, beds, dining, and outdoor at mid-market price points with delivery included. Like Modloft, Article targets design-conscious consumers with a direct-to-consumer model and a similar modern/contemporary aesthetic.
• Joybird: Joybird is a DTC mid-century and modern furniture retailer offering customizable sofas, chairs, and bedroom furniture. Comparable to Modloft in DTC model, modern design language, customization (e.g., modular sofas), and bed/bedroom category focus.
• Burrow: Burrow is a DTC furniture brand specializing in modular, easy-to-ship seating and bedroom furniture with a modern, minimal aesthetic. Highly comparable to Modloft on DTC distribution, modular sofa configurations, and platform beds without box springs.
• Maiden Home: Maiden Home is a DTC premium modern furniture brand selling sofas, sectionals, and bedroom pieces at higher price points with white-glove delivery. Comparable to Modloft on DTC model, modern-contemporary positioning, premium price band, and white-glove fulfillment.
• Interior Define: Interior Define is a DTC customizable modern furniture brand offering made-to-order sofas, sectionals, and bedroom pieces. Overlaps with Modloft on DTC channel, modern aesthetic, customization/configurability, and bed + sofa category breadth.
• Floyd: Floyd is a DTC modern furniture brand known for modular beds, sofas, and tables designed for easy assembly and longevity. Comparable to Modloft on DTC distribution, modern/Scandinavian-influenced design, and emphasis on durable platform-bed construction.
• Hem: Hem is a design-forward DTC furniture brand offering sofas, beds, and accessories with a Scandinavian/contemporary aesthetic. Comparable to Modloft on modern design language, bed/sofa breadth, and direct-to-consumer online distribution.

Broad incumbents

• West Elm: West Elm (Williams-Sonoma) is a major modern home furnishings retailer offering furniture, bedding, and decor across bedroom, living, and outdoor. Comparable to Modloft on contemporary-modern aesthetic and bed/sofa category, but operates at much larger scale with physical retail plus e-commerce.
• CB2: CB2 (Crate & Barrel) is a modern-contemporary home furnishings retailer with strong overlap in bedroom and living room categories. Comparable to Modloft on modern design positioning and price-band overlap, but backed by Crate & Barrel's broader portfolio and retail footprint.

Emerging players

• Castlery: Castlery is a design-led DTC modern furniture brand (founded in Singapore, expanding into the US/Australia) offering sofas, beds, dining, and outdoor with showroom-plus-online distribution. Comparable to Modloft on DTC modern furniture model, Japandi/Scandinavian-influenced design, and bedroom/living category focus, while operating as an emerging global challenger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modloft
• YouTubeyoutube.com/channel/UCj6xWUaMiQeW6pMKIxH1z4g
• Facebookfacebook.com/modloft
• LinkedInlinkedin.com/company/modloft
• Instagraminstagram.com/modloft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modloft