What B3 Insight does

B3 Insight is a Denver-based, privately held water intelligence company founded by Kelly Bennett (CEO) and Porter Bennett (Chairman), the founders of the prior oil & gas data firm BENTEK Energy (acquired by Platts in 2011). Operating since 2012 (with the B3 Insight oil-and-gas brand launched in 2018), the company aggregates and analyzes produced water, disposal, injection, pressure, land, and seismic data across major US oil and gas basins — Permian, Williston/Bakken, Haynesville, Eagle Ford, Mid-Continent, and Rockies — into a cloud-based GIS-enabled platform branded OilfieldH2O. Its flagship product InjectIQ, launched in March 2026, applies AI-enabled probabilistic forecasting to model produced water volumes, saltwater disposal capacity, and subsurface reservoir pressure at the Permian basin scale.

The technology stack combines proprietary databases of produced water volumes, injection activity, surface and downhole pressure, UIC permits, FracFocus chemistry, seismicity, surface rights, and land ownership, with machine learning models that correlate downhole and surface pressure measurements and run basin-scale scenario forecasts. Around the core platform, B3 sells subscription modules for Pressure Data, Water Rights & Land, Data Connectors, ESG Solutions (aligned with GRI, SASB, SDG, CDP, IPIECA), Carbon Management Solutions (CCUS), Direct Insight Data (RESTful API/FTP/CSV feeds), and a suite of market intelligence reports (Permian Basin Water Outlook, Haynesville Water Market Trends, UIC Permit Intelligence).

B3 operates a sales-led go-to-market targeting enterprise buyers — oil and gas E&P operators (Shell, ExxonMobil, Chevron, Devon, Pioneer, Diamondback, Coterra, Endeavor), water midstream firms (H2O Midstream, Goodnight Midstream, Five Point Energy, Dakota Midstream), oilfield service providers, banks, real estate brokers, and government agencies. Revenue is generated primarily through annual subscriptions, with a smaller stream from consulting and custom research; pricing is quote-based, contracts are non-cancelable mid-term, and fees are based on access rather than usage.

Name

B3 Insight

Legal name

B3 Insight

Website

https://b3insight.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

B3 Insight is a Denver-based water intelligence platform that aggregates produced water, injection, pressure, land, and seismic data across major US oil and gas basins, serving E&P operators, water midstream firms, oilfield services, financial institutions, and government with AI-enabled forecasting (InjectIQ) and subscription analytics.

Ownership category

akta.pro rank

Product category

Oilfield Water Intelligence Software

NAICS

Support Activities for Mining (213)

SIC

Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Field Development Planning & Subsurface Reservoir Engineering (EUALAAAC)

akta.pro secondary industry

Production Operations & Well Optimization (Artificial Lift, Flow Assurance) (EUALAAAF)

Keywords

• Water intelligence software
• Produced water analytics
• Oilfield water management
• Subsurface pressure forecasting
• Water rights data platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscriptions: Subscription-based access to OilfieldH2O platform providing comprehensive water intelligence data and analytics for upstream planning. Pricing based on user seats and data access levels.
2. Market Intelligence Reports: Specialized market research including UIC Permit Intelligence Reports, Permian Basin Water Outlook, and Haynesville Water Market Trends delivered as periodic reports
3. Direct Data Access: Direct data imports via RESTful API, secure FTP, or CSV downloads providing access to B3's proprietary oilfield water datasets
4. Consulting Services: Custom consulting projects and expert studies providing macro- and micro-level data analysis using proprietary technical models

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

B3 Insight provides cloud-based water intelligence software and proprietary datasets for the upstream energy industry, centered on the OilfieldH2O platform and the InjectIQ AI-enabled forecasting tool. Its offerings cover produced water analytics, saltwater disposal capacity, subsurface pressure analysis, water rights, and land ownership data across the Permian Basin and other major US oil and gas basins.

Product overview

B3 Insight offers a unified water intelligence platform portfolio anchored by the OilfieldH2O platform and its flagship InjectIQ forecasting software. The core offering includes the OilfieldH2O cloud-based platform for produced water and data analytics, augmented by specialized modules including Pressure Data (AI-enabled subsurface pressure analysis), Water Rights & Land Platform, Direct Insight Data (RESTful API access), Data Connectors, UIC Permit Intelligence Reports, Permian Basin Water Outlook studies, and the Disposal Well Directory. The company also provides ESG Solutions and Carbon Management Solutions. Products serve upstream energy, water midstream, and environmental sectors across the Permian Basin, Williston Basin, and other major US oil and gas basins.

Differentiator

Problem solved

Functional benefit

Brands

• OilfieldH2O: B3's flagship water intelligence platform for upstream energy, providing comprehensive produced water data, analytics, mapping, and analysis for oil and gas operations.
• InjectIQ
• Pressure Data
• Water Rights & Land Platform
• OilfieldH2O Insight
• Direct Insight Data
• ESG Solutions
• Carbon Management Solutions

Products and services

• InjectIQ AI-enabled forecasting software for produced water disposal, injection capacity, and basin-scale pressure analysis in the Permian Basin. Provides probabilistic forecasts for water volumes, SWD volumes, capacity, and subsurface pressure with basin-wide context and well-level fidelity, targeted at upstream energy decision-makers.
• OilfieldH2O Platform Cloud-based water intelligence platform providing produced water and data analytics with unsurpassed visibility for water assets, development trends, business activity, and ownership information across the upstream and midstream energy industry. Integrates injection wells, production volumes, infrastructure, seismicity, surface rights, and formation pressure in a single GIS-enabled environment.
• Pressure Data Subsurface interval pressure data product that uses machine learning to correlate downhole and surface pressure measurements, providing comprehensive basin-wide downhole pressure calculations for the Permian Basin and Williston Basin to support drilling risk assessment and subsurface interval pressure monitoring.
• Water Rights & Land Platform Integrated water and land information platform providing water rights, groundwater, streamflow, and land ownership information in a map-based research environment for Western US users, including banks, real estate brokerages, conservation organizations, and government agencies.
• Direct Insight Data RESTful API and data feed service enabling direct import of B3's proprietary oilfield water intelligence datasets into data warehouses or internal applications via secure FTP or CSV files, with daily updates and integration into BI tools.
• UIC Permit Intelligence Reports Bi-weekly permit application updates, trends, and status changes across the Permian Basin delivered to subscribers as recurring market intelligence reports on Underground Injection Control (UIC) activity.
• Permian Basin Water Outlook Multi-phase study covering frac water demand, produced water production and injection, reservoir capacity compared to forecasted injection volumes, and water management industry analysis for the Permian Basin, co-produced with Enverus.
• Disposal Well Directory SWD data and mapping solution covering Delaware, Central, and Midland sub-basins as well as Eagle Ford and Haynesville, with permit data, contact info, and mobile-friendly access for disposal well intelligence.
• Data Connectors Data aggregation and integration service connecting complex data from multiple sources into the B3 platform through a flexible and scalable architecture.
• ESG Solutions Independent ESG performance metrics and analytics for water management aligned with GRI, SASB, SDG, CDP, and IPIECA standards, supporting sustainability reporting for oil and gas operators.
• Carbon Management Solutions CSS/CCUS opportunity screening, injection site characterization, and operational monitoring for carbon capture and sequestration projects, including subsurface fluid injection characterization and UIC permit inventory.
• One Source Every Decision (OilfieldH2O) Unified water intelligence platform positioning integrating data from injection wells, production volumes, infrastructure, seismicity, surface rights, and formation pressure into a single GIS-enabled platform for upstream planning decisions.

Quantifiable outcome

• Blackline Energy Services saves over $50,000 annually using B3 platform
• +2 more outcomes

Named customers30 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered key and core.

• SatSensekeyTechnology or Integration · 10 November 2025Partnership to deliver InSAR ground-motion intelligence to the Permian Basin. Combines SatSense's satellite-based ground motion monitoring with B3's water and pressure data to provide enhanced subsurface monitoring capabilities.
• CISRkeyTechnology or Integration · 8 July 2025Technical partnership to enhance seismic data integration and analysis capabilities for produced water management in oil and gas operations.
• NanometricskeyTechnology or Integration · 5 March 2025Partnership to integrate advanced seismic data into OilfieldH2O platform, enhancing seismicity monitoring and analysis capabilities for water management applications.
• EnveruscoreStrategic or Co-development PartnerCo-production of Permian Basin Water Outlook multi-phase study. Combines Enverus's industry data with B3's water analysis capabilities for comprehensive basin water market intelligence.
• Ponderosa AdvisorskeyImplementation/ SI/ Consulting PartnerWater rights and water market consulting partnership providing expert consulting services to individuals, businesses, and governments in the water rights space using B3's database and analytical tools.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Enverus: Enverus (formerly Drillinginfo) is the largest subscription-based oil & gas data and analytics platform serving E&Ps, midstream, and financial customers. It directly competes with B3's OilfieldH2O platform on upstream intelligence and is also a B3 partner via the Permian Basin Water Outlook co-production, making it the most directly comparable incumbent.
• Rystad Energy: Rystad Energy is an independent energy research and consulting firm offering proprietary databases, forecasts, and market intelligence across the global oil & gas value chain. Its upstream and water-related research products compete with B3's market intelligence reports and basin forecasting for similar enterprise buyers.
• TGS: TGS is a leading provider of multi-client geoscience data, including seismic, well, and reservoir datasets used by E&Ps for exploration and field development. It competes with B3 in subsurface data analytics and partners in adjacent seismic-driven insights for oil & gas operations.
• S&P Global Commodity Insights (Platts): S&P Global Commodity Insights (formerly Platts, which acquired the founders' prior company BENTEK) is a dominant provider of energy market fundamentals, pricing, and analytics. It serves the same enterprise E&P and midstream buyers as B3 and historically competes on energy and water market intelligence subscriptions.

Direct peers

• Sourcewater: Sourcewater provides produced water marketplace and analytics for oil & gas operators and water midstream companies, mapping wells, pipelines, and disposal options. Its produced water focus overlaps directly with B3's OilfieldH2O and Disposal Well Directory offerings for upstream planning and water marketing.

Emerging players

• Novi Labs: Novi Labs offers AI-driven production analytics and forecasting for oil & gas operators, combining well-level data with machine learning to optimize completions and operations. It overlaps with B3's InjectIQ and OilfieldH2O forecasting capabilities in applying ML to upstream decision-making.
• Validere: Validere provides data, analytics, and measurement infrastructure for oil & gas operators with an emphasis on ESG, emissions, and operational performance. Its ESG-oriented analytics and oil & gas data platform overlap with B3's ESG Solutions and broader OilfieldH2O offering for enterprise customers.
• CruxOCM: Crux OCM provides AI-driven control room software for midstream operators, optimizing pipeline and produced water logistics. Its analytics focus on midstream water and hydrocarbon operations is adjacent to B3's water midstream intelligence and pressure analytics offerings.
• Kimball Ridge (formerly WellDatabase): Kimball Ridge (which acquired WellDatabase) provides well-level oil & gas production, permit, and reservoir data, with tools for analytics and mapping. Its upstream data platform competes with B3's OilfieldH2O for E&P and water midstream customers seeking accessible well and production datasets.

Regional players

• WaterBridge Operating: WaterBridge is a Permian-focused produced water midstream operator that sources and analyzes water handling data for its own network. While primarily an operator rather than a data vendor, it shares B3's Permian Basin produced water intelligence footprint and competes for the same water midstream customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/b3insight
• LinkedInlinkedin.com/company/b3-insight

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B3 Insight