O! Mobile operator

What O! Mobile operator does

O! Mobile operator, operated by NUR Telecom LLC (ЖЧК «НУР Телеком»), is a privately held Kyrgyz mobile telecommunications company headquartered in Bishkek and founded in 2007. It delivers 2G/3G/4G mobile voice, SMS, and data services, plus IPTV via O!TV (with 200+ channels and integrations to MEGOGO, START, Premier, and O!Kino), international roaming, and eSIM support, primarily to individual consumers and families across Kyrgyzstan and secondarily to corporate clients.

The company operates a diversified ecosystem rather than a single-product model. Beyond core tariffs (ranging from 160 som/week basic plans to 2,290 som/month Family Premium 3 bundles combining mobile, home internet, and TV), O! has built O!Bank, a mobile-first banking and digital wallet licensed by the National Bank of the Kyrgyz Republic in 2024; O!Market, an e-commerce marketplace with installment financing; and lifestyle add-ons such as O! Safe Kids and O!FitJab. Content partnerships with MEGOGO, START.RU, Premier, Yandex Plus, and Dias TV (a wholly owned TV-channel subsidiary) underpin the streaming and entertainment layer. Customer engagement is driven through direct digital channels — the o.kg website, the Мой О! self-service app on iOS and Android, USSD codes, and WhatsApp support at +996 700 000 999 — supplemented by retail/service offices.

The revenue model combines recurring mobile subscription ARPU, value-added services (roaming, content subscriptions, VAS like ringback tones), one-time device and SIM/eSIM sales including VIP numbers, and transaction-fee income from O!Bank. The corporate structure groups operating subsidiaries under NUR Telecom LLC, including wholly owned O!Bank, O!Market, O!TV, Dias TV LLC, and Green Telecom Service LLC, with a minority stake in SAIMA TELECOM. No public listing, external funding rounds, or disclosed revenue figures are present in the source material.

Name

O! Mobile operator

Legal name

«НУР Телеком» ЖЧК

Website

https://o.kg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

O! Mobile operator (NUR Telecom LLC) is a privately held Kyrgyz mobile carrier offering 2G/3G/4G, IPTV/streaming, banking (O!Bank), and e-commerce (O!Market) to individual consumers, families, and corporate clients across Kyrgyzstan.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Mobile telecommunications services
• Mobile internet services
• Mobile tariff plans
• IPTV streaming services
• Mobile banking services

Headquarters

HQ city

Bishkek

HQ country

Kyrgyzstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Service Subscriptions: Recurring subscription revenue from tariff plans including voice, SMS, and data services. Tariffs offered on weekly and monthly billing cycles.
2. Value-Added Services: Revenue from additional services including roaming packages, international calling, content subscriptions (O!TV, Yandex Plus, O!Prime), and entertainment services (ringback tones, games, etc.)
3. Device and SIM Sales: Sales of SIM cards, eSIM activations, VIP phone numbers, and bundled device offerings through O!Market installment program
4. O!Bank Financial Services: Banking services including card cashback, transfers, and installment payments integrated with mobile services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

O! Mobile operator is a Kyrgyz telecommunications carrier that provides 2G/3G/4G mobile voice, SMS, and data services, alongside IPTV/streaming (O!TV with 200+ channels and cinema partners MEGOGO, START, Premier, O!Kino), mobile banking (O!Bank), and e-commerce (O!Market). Service is delivered through nationwide licensed network infrastructure operated by NUR Telecom LLC, with self-service via the «Мой О!» super-app, website (o.kg), and USSD codes, targeting individual consumers, families, and corporate clients across Kyrgyzstan.

Product overview

O! Mobile operator is a Kyrgyz mobile carrier offering a comprehensive telecommunications portfolio centered on mobile tariffs (including plans for smartphones, family, modems, and smart devices), internet services, roaming, and international calling. The company has expanded into adjacent services through strategic partnerships, offering video streaming via O!TV (with access to MEGOGO, START, Premier, and O!Kino cinemas), financial services through O!Bank (with cashback and installment options), and e-commerce via O!Market. Additional services include Yandex Plus and O!Prime subscriptions, the self-service Мой О! mobile app, O! Safe Kids parental control, and various entertainment add-ons like ringback tones and social features.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Tariff Plans Subscription mobile tariff plans offered on weekly and monthly billing cycles for individual subscribers, including options for smartphones, calls and internet, family plans, modem/router plans, and smart device plans. Pricing in Kyrgyz Som, with tiers such as the 160 c/week "Переходи на О! 160 + О!TV" and the 2,290 c/month Family Premium 3 bundle.
• Mobile Internet Services Mobile internet data services for O! subscribers, including unlimited social media access and data packages, delivered over the O! 2G/3G/4G network across Kyrgyzstan.
• International Roaming International roaming service enabling O! subscribers to use their mobile connectivity while traveling abroad.
• International Communication International calling services including IP calls and worldwide calling options for O! subscribers.
• Mobile Number Management Services for obtaining new numbers, selecting premium / VIP phone number combinations, and SIM card management.
• eSIM Support Free eSIM activation and management service for supported modern devices.
• «Мой О!» Mobile App Self-service mobile application (iOS and Android) for managing tariff plans, balance, payments, and O! services.
• O!Bank Mobile banking service and digital wallet integrated with O! services, offering cashback on tariff plans, money transfers, and installment payment options for devices. Licensed by the National Bank of the Kyrgyz Republic.
• O!Market Online marketplace for smartphones and other devices, offered with installment plans and delivery services, integrated with O!Bank for financing.
• O!TV IPTV service offering more than 200 TV channels and integrated access to online cinema services for O! subscribers.
• O!Kino Online cinema service with films adapted for visually and hearing impaired viewers, distributed through the O!TV platform.
• START Online video service offering exclusive series and international films, integrated into the O!TV platform.
• Premier

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• НУР Телеком (NUR Telecom LLC)coreOthersParent company and licensed operator of O! mobile services. Holds multiple telecommunications licenses from the Kyrgyz Republic including: 06.12.2016 №16-0062-KR, №16-0063-KR, and others. Responsible for network infrastructure and licensed telecommunications services.
• MEGOGOcoreTechnology or IntegrationMEGOGO online cinema is integrated into O! services, providing subscribers access to film and series content as part of O!TV and O!Кино services using NUR Telecom and Dias TV technical resources.
• Диас ТВ (Dias TV LLC)coreTechnology or IntegrationDias TV provides TV channel content for O!TV service. Responsible for television channels, content, and programming within the O!TV service framework.
• Грин Телеком Сервис (Green Telecom Service LLC)minorOthersGreen Telecom Service LLC holds NBKR licenses №2021030817 and №3022030817 dated 03.08.2017, and №7003201022 dated 20.10.2022 for financial services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MOTIV (Kyrgyzstan): Kyrgyz MNO offering mobile voice, data, and digital services; smaller-scale direct competitor in the same domestic market with overlapping consumer and SME targeting.
• Beeline Kyrgyzstan: Direct MNO competitor in Kyrgyzstan operated by Veon; offers 2G/3G/4G mobile, content, and digital services to the same consumer base as O!, with comparable tariff structure and nationwide coverage.
• Megacom (Kyrgyzstan): One of the largest Kyrgyz MNOs and a direct competitor to O!; offers mobile, internet, and bundled digital services to consumer and corporate segments within the same Kyrgyz market.

Broad incumbents

• Veon: Parent of Beeline Kyrgyzstan and other CIS/EEMEA operators; comparable as a telecom operator pursuing a digital-services super-app strategy across multiple emerging markets, with overlapping content and fintech ambitions.
• Reliance Jio: Indian telecom operator known for pioneering the mobile-led super-app model (JioPhone, JioCinema, JioPayments, JioMart); the canonical comparable for O!'s telecom-plus-content-plus-fintech convergence strategy, though at far greater scale.
• Axiata Group: Emerging-markets telecom group operating across South and Southeast Asia; comparable as a multi-market MNO operator with digital services ambitions, though none of its operating companies overlap geographically with O!.

Regional players

• Kcell: Leading MNO in neighboring Kazakhstan with mobile, 4G/5G, and digital content services; comparable as a Central Asian mobile operator competing on similar bundled tariff and content propositions, though in a larger and wealthier market.
• Ucell: Major Uzbek MNO offering mobile, internet, and digital services; comparable regional peer with similar emerging-market mobile-plus-content positioning, though operating in a different national market.
• Tcell: Leading Tajik mobile operator with bundled mobile, internet, and content services; a Central Asian regional peer with comparable scale and product mix, though in a smaller adjacent market.

Others

• MEGOGO: CIS-focused OTT streaming platform that is already a content partner of O!; relevant ecosystem peer illustrating the content distribution model O! relies on and could either deepen or vertically integrate.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nurtelecom
• Facebookfacebook.com/okgmobile
• LinkedInlinkedin.com/company/мобильный-оператор-о-/mycompany
• Instagraminstagram.com/o_mobile_operator
• YouTubeyoutube.com/channel/UCLZrXF81EsFB3aIe6vXbUDw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O! Mobile operator