IndoGold

What IndoGold does

IndoGold (legal entity PT Indogold Makmur Sejahtera) is an Indonesian digital-physical gold investment platform founded around 2010 (originally as AntamGold.com) and rebranded to IndoGold, headquartered in Jakarta. The platform enables retail customers to buy, sell, and accumulate gold in fractional amounts starting from Rp 10,000 through an iOS/Android mobile application, then optionally redeem balances as physical UBS Gold or Antam 99.99% purity bars (1 gram minimum) with insured delivery across Indonesia. Complementary products include Rencana Emas (recurring savings), Gadai Emas (gold pawn loans without surrendering ownership), silver bars, and insured custody. The company holds BAPPEBTI license SK. 001/BAPPEBTI/P-ED/01/2023 as a Digital Physical Gold Trader, is a member of ICDX and Indonesia Clearing House, and operates an ISO/IEC 27001:2022-compliant information security management system.

The platform is built around a mobile-first, self-serve product-led growth model. Users onboard with KTP-verified registration, transact via QRIS and other local payment rails, and can interact through the app, an AI chatbot (IGO, launched September 2025), or community channels on WhatsApp, Telegram, and Discord. Distribution extends beyond the app to official storefronts on Blibli, Tokopedia, Shopee, and TikTok Shop, where digital gold vouchers in Rp 500,000 to Rp 5,000,000 denominations are sold; additional partnerships with BinaDigital (Bank INA) and Traveloka embed IndoGold into banking and travel commerce. The platform is supported by barcode-verified physical bars from UBS and Antam, insured storage, and nationwide insured shipping.

IndoGold monetizes primarily through the buy/sell spread on digital gold (approximately Rp 58,968 per gram, around 2.4% based on June 30, 2026 reference prices of Rp 2,407,468/gram buy and Rp 2,348,500/gram sell), plus physical-bar minting/printing fees that vary by bar type and weight, a Rp 3,500 withdrawal administration fee per money-to-bank transfer (effective December 1, 2024), and marketplace voucher commissions. Customer base of 470,000+ users is exclusively retail (individual Indonesian investors), segmented for use cases such as inflation hedging, family/education savings, wedding funds, and pilgrimage savings. The company is privately held with 11-50 employees and has no disclosed institutional VC backing; the only recorded funding event is a 2018 accelerator-style participation with Gan Kapital and GK-Plug and Play Indonesia at undisclosed consideration.

Name

IndoGold

Legal name

PT Indogold Makmur Sejahtera

Website

https://indogold.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

IndoGold (PT Indogold Makmur Sejahtera) is a BAPPEBTI-licensed Indonesian digital-physical gold investment platform serving 470,000+ retail users with fractional gold buying from Rp 10,000, physical UBS/Antam bar redemption, gold pawn, and savings plans via a mobile app and marketplace channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Babakan

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Gold Buy/Sell Spread: Revenue generated from the spread between gold buy price (Rp 2,407,468/gram) and sell price (Rp 2,348,500/gram). This is the primary revenue stream from digital gold transactions.
2. Physical Gold Minting/Printing Fees: Fees charged when users withdraw physical gold bars. Pricing varies by gold bar type (Antam, UBS, King Halim) and weight. Basic Member and Gold Member have different fee structures.
3. Withdrawal Administration Fee: Rp 3,500 administration fee per money withdrawal transaction to bank account, effective December 1, 2024. Selling gold to withdraw to IndoGold balance is not charged.
4. Gold Digital Vouchers: Sale of digital gold vouchers through marketplace partners (Blibli, Tokopedia, Shopee, TikTok) at promotional prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

IndoGold operates a BAPPEBTI-regulated digital gold investment platform where Indonesian retail investors can buy, sell, and accumulate gold in fractional amounts starting from Rp 10,000. Users can withdraw accumulated balances as physical UBS Gold or Antam bars (minimum 1 gram) with insured nationwide delivery, and access gold-backed pawn (Gadai Emas) loans without surrendering ownership of their gold.

Product overview

IndoGold is a digital gold investment platform operating as a BAPPEBTI-licensed Digital Physical Gold Trader (Pedagang Fisik Emas Digital). The platform offers a unified ecosystem combining digital gold savings (starting from Rp10,000), systematic gold investment plans (Rencana Emas), physical gold bars (UBS and Antam with 99.99% purity), silver bars (99.9% purity), gold pawn services, and secure storage with insurance. The core platform is the digital gold application where users buy, sell, and accumulate gold, with physical withdrawal available as gold bars. Supplementary services include an AI chatbot (IGO) for customer support, insured shipping, and distribution through multiple marketplace channels (Blibli, Tokopedia, Shopee, TikTok). The platform recently discontinued jewelry gold (January 2026) and IndoGold Coin/Zakat features.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Gold (Emas Digital) Core digital gold product allowing users to buy and sell fractional gold starting from Rp 10,000 with no production or storage fees, building a tradable gold balance in the IndoGold mobile app. For Indonesian retail investors seeking accessible gold accumulation.
• Rencana Emas (Gold Savings Plan) Systematic recurring gold investment program enabling users to buy small amounts of gold on a schedule, applying a dollar-cost averaging approach with flexible accumulation toward physical gold withdrawal. For Indonesian retail savers pursuing life-goal savings such as wedding, education, or pilgrimage funds.
• Gold Bars (UBS Gold and Antam) Physical gold bars in 99.99% purity from UBS Gold and Antam, withdrawable from accumulated digital balances (minimum 1 gram), featuring barcode authenticity verification and insured nationwide delivery throughout Indonesia. For retail investors converting digital gold holdings into tangible assets.
• Silver Bars (Perak Batangan) Physical silver bars at 99.9% purity offered as an alternative precious metal investment product alongside the gold catalog. For Indonesian retail investors seeking diversification within precious metals.

Quantifiable outcome

• Minimum investment starting from Rp 10,000 enables gold investing for mass market
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered major and core.

• TokopediamajorChannel Partner/ Reseller/ Distributor · 15 January 2026Official IndoGold store on Tokopedia marketplace for purchasing UBS gold bars with promotional discounts. New Year Gold Deals campaign offering Rp 20,000 discount for minimum purchase of Rp 8 million.
• ShopeemajorChannel Partner/ Reseller/ Distributor · 1 May 2025Official IndoGold store on Shopee marketplace for purchasing UBS gold bars with promotional discounts. 'Beli Emas Diskon Terus' campaign offering Rp 25,000 discount for minimum purchase of Rp 4 million.
• TikTok (TikTok Shop)majorChannel Partner/ Reseller/ Distributor · 23 April 2025Official IndoGold channel on TikTok for selling physical digital gold vouchers in denominations of Rp 500,000, Rp 1 million, and Rp 5 million. Vouchers shipped to buyer addresses on business days.
• BAPPEBTI (Badan Pengawas Perdagangan Berjangka Komoditi)coreStrategic or Co-development PartnerRegulatory partnership - IndoGold is officially registered and supervised by BAPPEBTI as a Digital Physical Gold Trader under license No. SK. 001/BAPPEBTI/P-ED/01/2023. This is the primary regulatory authorization enabling the company to operate as a legal gold trading platform in Indonesia.
• ICDX (Indonesian Commodity and Derivative Exchange)coreStrategic or Co-development PartnerOfficial member of ICDX, Indonesia's commodity and derivative exchange, enabling regulated gold trading operations.
• Indonesia Clearing House (ICH)coreStrategic or Co-development PartnerOfficial member of ICH for clearing house services, supporting transparent and secure transaction settlement.
• PT Antam (Aneka Tambang)coreChannel Partner/ Reseller/ DistributorPartnership with state-owned mining company Antam for distribution of Antam gold bars. IndoGold offers Antam gold for purchase and buyback services, including highest buyback value for Antam gold.
• UBS Gold (United Bullion Solutions)coreChannel Partner/ Reseller/ DistributorPartnership with UBS Gold for distribution of UBS gold bars through IndoGold platform. Available for purchase and withdrawal with promotional discounts frequently offered.
• BliblimajorChannel Partner/ Reseller/ DistributorOfficial IndoGold store on Blibli marketplace selling digital gold vouchers and physical gold products. Regular promotional campaigns including Blibli Big Pay Day with discounts up to Rp 349,000.
• QRIS (Quick Response Code Indonesian Standard)coreTechnology or IntegrationPayment integration allowing users to purchase digital gold using QRIS-enabled payment applications, expanding payment options for gold purchases.
• Insurance ProvidercoreOthersPartnership with insurance provider for protecting customer gold holdings while stored with IndoGold, and for insuring physical gold deliveries throughout Indonesia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/IndoGoldID
• Facebookfacebook.com/IndoGold

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IndoGold