Fanbytes

Digital Marketing Servicesfanbytes.co.uk

Fanbytes is a London-based digital marketing agency, founded in 2014, that helps brands engage Gen Z audiences through social media influencer and digital advertising services. It now operates as a sub-brand of Brainlabs, providing paid media, data science, and creative services to enterprise brand clients globally.

Company typePrivate
Founded2014
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2B
OfferingServices

Fanbytes firmographics

Firmographics

Name: Fanbytes
Legal name: Brain Labs Digital LTD
Website: https://fanbytes.co.uk
Company type: Private
Founded year: 2014
Operating status: Acquired
Headcount range: 51–100 employees
Short description: Fanbytes is a London-based digital marketing agency, founded in 2014, that helps brands engage Gen Z audiences through social media influencer and digital advertising services. It now operates as a sub-brand of Brainlabs, providing paid media, data science, and creative services to enterprise brand clients globally.
Ownership category
akta.pro rank

Fanbytes industry classification

Industry

Product category: Digital Marketing Services
NAICS: Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183), Media Buying Agencies (541830), Independent Artists, Writers, and Performers (71151)
akta.pro primary industry: Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
akta.pro secondary industries: Creator & Fan Communities (BPAMABAD), Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

Social media marketing
Influencer marketing agency
Digital marketing services
Paid media advertising
Gen Z marketing

Where Fanbytes is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Fanbytes business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Digital Marketing Services: Full-service digital marketing agency providing paid media, data science, and creative services to brands. Revenue generated through client engagements and marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Fanbytes product offering

Product offering

Core offering

Fanbytes is a digital media marketing agency that delivers social media influencer marketing and paid media campaigns targeting Gen Z audiences. Operating as part of Brainlabs, the agency provides full-service digital marketing capabilities across paid media, data science, and creative services, helping brands drive growth through interactive digital campaigns on platforms such as TikTok, Instagram, and Snapchat.

Differentiator

Problem solved

Functional benefit

Products and services

Fanbytes – Now Brainlabs Digital Marketing Services Full-service digital media marketing services providing paid media, data science, and creative services across digital marketing platforms, delivered through Brainlabs' formula of testing, tech & talent. Targeted at brands and businesses seeking social media influencer marketing and integrated digital advertising services to engage Gen Z audiences.

Companies that use Fanbytes

Customer profile

Segments1 record

Ideal customer profiles1 record

Fanbytes technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Fanbytes partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

BrainlabscoreStrategic or Co-development PartnerFanbytes has been acquired and is now part of Brainlabs, one of the largest independent digital media agencies. This partnership provides extended capabilities across paid media, data science and creative services across all digital marketing platforms. Fanbytes operates under Brainlabs' formula of testing, tech & talent, contributing to building the best full-service marketing agency.

Scale indicators2 records

Fanbytes competitors and assessment

Company assessment

Direct peers

Social Chain: Manchester-headquartered social media and influencer marketing agency (now part of Dentsu) focused on Gen Z and millennial audiences. Direct comparable in audience focus, geography, and influencer-led service offering.
The Goat Agency: UK-based social media and influencer marketing agency focused on delivering creator-led campaigns for major brands. Closely comparable in service mix, geography, and Gen Z / millennial target audience.
Influencer.com: Influencer marketing agency and platform combining talent management with campaign execution for global brands. Comparable end-to-end influencer service delivery and enterprise client base.
Obviously (Creator Agency): Global creator and influencer marketing agency executing large-scale social-first campaigns for enterprise brands. Comparable offering, similar B2B sales-led model, and overlapping creator-economy positioning.

Broad incumbents

PMG: Independent digital media agency of comparable scale providing paid media, data, and creative services for global brands. Similar full-service digital delivery model without departmental silos.
Jellyfish (Brandtech Group): Global digital marketing agency offering paid media, creative, and content services to enterprise brands. Comparable full-service digital agency model and overlap on paid social and influencer capabilities.
Dentsu Creative: Global creative and media network from Dentsu with a strong influencer and social offering (including acquired assets like Social Chain). Comparable in creator-led campaign execution at enterprise scale.
Croud: Digital marketing agency delivering paid media, SEO, content, and programmatic services through a global network. Comparable integrated digital agency model and enterprise client focus.
Tinuiti: Large independent performance marketing agency covering paid social, search, and commerce media. Comparable digital-first agency model and overlap on paid social and influencer-style activations.
Brainlabs: Parent company and direct functional peer — a global independent digital media agency offering paid media, data science, and creative services across North America, Europe, APAC, and LATAM. Most relevant as the integrated platform Fanbytes now operates within.

Market position

Customer concentration

Fanbytes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fanbytes leadership team

Management profile

Number of profiles

Profiles3 records

Fanbytes funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fanbytes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanbytes

What does Fanbytes do?

Is Fanbytes a public or private company?

Fanbytes is a private company. It is classified as corporate owned and is currently acquired.

When was Fanbytes founded?

Fanbytes was founded in 2014. It employs 51 to 100 people.

Where is Fanbytes based?

Fanbytes is headquartered in London, United Kingdom, in the Europe region.

How does Fanbytes make money?

One revenue line is on record: digital Marketing Services.

Who are Fanbytes's main competitors?

Direct peers on record are Social Chain, The Goat Agency, Influencer.com and Obviously (Creator Agency). Broad incumbents are PMG, Jellyfish (Brandtech Group), Dentsu Creative, Croud, Tinuiti and Brainlabs.

Does Fanbytes have an API?

No public API is recorded for Fanbytes.

What industry is Fanbytes in?

Fanbytes's product category is Digital Marketing Services. Its primary akta.pro industry code is MPACABAF, Fan Membership, Subscriptions & Patronage Platforms, with a secondary code of BPAMABAD, Creator & Fan Communities. Its NAICS code is 541910.