Aurix
Aurix is a privately held cryptocurrency exchange founded in 2018 that operates Aurix Exchange, offering spot trading across 500+ crypto pairs, a staking-based VIP cashback program, a crypto debit card, and convert/OTC services to retail traders in 150+ countries.
- Company typePrivate
- Founded2018
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Aurix does
Aurix Technologies operates Aurix Exchange, a privately held cryptocurrency trading platform founded in 2018 that supports spot trading across 500+ trading pairs including BTC, ETH, SOL, DOGE, XRP, and various altcoins. The platform is branded as a "hybrid" exchange combining centralized trading features with blockchain-based AUR token staking mechanics, and it is differentiated primarily by a cashback reward system — VIP tiers (VIP-0 through VIP-6) require AUR token staking to unlock trading cashback up to 125% and crypto debit card cashback up to 9%. The product portfolio spans crypto spot trading, a Convert & OTC portal for one-click conversions, an Aurix Card for spending digital assets, an Earn yield product, and a six-tier VIP membership anchored to AUR staking. The platform is accessible via web, iOS, and Android, with API access for developers and fiat on-ramps through Apple Pay and Google Pay.
Revenue is generated primarily through 0.1% maker/taker spot trading fees charged uniformly across all VIP tiers, supplemented by a global affiliate program that distributes 30–50% commissions on referred users' trading fees. Distribution is led by a self-serve product-led growth motion with multi-language support (English, Russian, Romanian, Arabic) and a 16,000+ affiliate network spanning 150+ countries, which has collectively driven 50M+ USDT in cumulative commission payouts. The company reports 30 million monthly active users on its About Us page, though live trading pair data on the public interface currently shows zero volume, which is a notable discrepancy worth flagging. No funding rounds, institutional investors, regulatory licenses, or incorporation details are disclosed.
Aurix firmographics
Firmographics- Name
- Aurix
- Legal name
- Aurix Technologies
- Website
- https://aurix.exchange
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurix is a privately held cryptocurrency exchange founded in 2018 that operates Aurix Exchange, offering spot trading across 500+ crypto pairs, a staking-based VIP cashback program, a crypto debit card, and convert/OTC services to retail traders in 150+ countries.
- Ownership category
- akta.pro rank
Aurix industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industries
- Centralized Crypto Exchanges (CEX) (FSAPADAA), Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Aurix is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Aurix business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees: Standard 0.1% maker and taker fees for spot trading across all VIP levels, with trading fees displayed in user dashboard and cashback applied based on VIP tier
- Affiliate Program: Commission-based affiliate program paying 30-50% of commissions from referred users' trading activity, with 10% form fee and customized promotions for partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading fee for all users including VIP tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Aurix product offering
Product offeringCore offering
Aurix Exchange is a hybrid cryptocurrency exchange platform offering spot trading across 500+ cryptocurrency pairs at a flat 0.1% maker/taker fee. The platform bundles trading with a six-tier VIP membership (stake AUR tokens for up to 125% trading cashback and 9% card cashback), a one-click Convert & OTC portal, a crypto debit card, an Earn savings product, and a global affiliate program.
Product overview
Aurix Exchange is a cryptocurrency hybrid exchange platform that operates as a unified ecosystem combining core trading functionality with financial services modules. The platform's core product is its exchange (https://www.aurix.exchange/trading/aurusdt) supporting spot trading for 500+ cryptocurrency pairs via basic and advanced trading interfaces. This core is augmented by the Convert & OTC Portal (https://www.aurix.exchange/converter/) for instant conversions, the Aurix Card (https://www.aurix.exchange/card) for crypto spending with cashback up to 9%, and a six-tier VIP Membership system (https://www.aurix.exchange/membership/) where staking AUR tokens unlocks trading cashback up to 125%. The ecosystem also includes an Affiliate Program (https://www.aurix.exchange/partner/) for referral-based income, a Mobile App for on-the-go access, and an Earn product for yield generation. The platform positions itself as a cashback-focused exchange, differentiating through its reward structures rather than AI or advanced trading tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Aurix Exchange (Spot Trading)
Quantifiable outcome
- 30 million monthly users
- +2 more outcomes
Companies that use Aurix
Customer profileSegments2 records
Ideal customer profiles2 records
Aurix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Aurix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aurix Global Affiliate PartnerscoreNetwork of 16,000+ affiliate partners across 150+ countries who monetize their crypto-related traffic by referring users to Aurix Exchange, earning 30-50% commission on trading fees with 10% form fee for affiliate-referred collaborators. Partners receive lifetime rebates, real-time settlement, and access to customized promotions and co-marketing campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Aurix competitors and assessment
Company assessmentDirect peers
- Crypto.com: Operates a CEX combined with a crypto debit card (CRO) and VIP staking tiers offering card cashback. Closely mirrors Aurix's exchange + card + staking-VIP product combination and competes for the same cashback-seeking retail user.
- Gate.io: Long-standing CEX with 500+ spot pairs, token-based VIP/staking programs, and a broad retail affiliate channel. Competes with Aurix on altcoin breadth, fee structure, and reward-based retention.
- HTX (Huobi): Global CEX with extensive spot markets, native token (HT) staking VIP rewards, and derivatives/earn product lines — directly comparable across trading surface, staking VIP, and earn products.
- KuCoin: Centralized crypto exchange with broad altcoin coverage, native token (KCS) staking VIP tiers, and affiliate/cashback-style reward programs. Most directly comparable on cashback/staking mechanics and breadth of trading pairs targeting similar retail audiences.
- MEXC: Centralized exchange known for aggressive altcoin listings (500+ pairs), cashback/reward mechanics via MX token staking, and broad geographic reach — a near-direct comparison on product surface and target audience.
Emerging players
- Bitget: Growing CEX with strong affiliate/referral program and copy-trading features. Comparable to Aurix in affiliate-led growth strategy and retail-trader focus, though differentiated by social/copy trading.
- BingX: Mid-tier CEX emphasizing copy-trading, social features, and cashback/rewards programs. Overlaps with Aurix on the cashback-led retail positioning and emerging-market geographic focus.
Broad incumbents
- OKX: Top-tier global CEX with spot, derivatives, and a comprehensive Web3 ecosystem. Overlaps with Aurix on spot trading and earn but operates at substantially larger scale with deeper liquidity and stronger regulatory positioning.
- Bybit: Major CEX initially focused on derivatives but expanding into spot, with reward programs and broad geographic reach. Comparable on global retail trading and reward-driven user acquisition.
- Binance: World's largest CEX by volume with the broadest token coverage, deepest liquidity, and a Binance Card. Overlaps with Aurix on every product line but at vastly greater scale, posing an existential competitive threat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aurix social profiles
Digital presenceAurix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurix leadership team
Management profileNumber of profiles
Profiles10 records
Aurix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurix
What does Aurix do?
Aurix Exchange is a hybrid cryptocurrency exchange platform offering spot trading across 500+ cryptocurrency pairs at a flat 0.1% maker/taker fee. The platform bundles trading with a six-tier VIP membership (stake AUR tokens for up to 125% trading cashback and 9% card cashback), a one-click Convert & OTC portal, a crypto debit card, an Earn savings product, and a global affiliate program.
Is Aurix a public or private company?
Aurix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurix founded?
Aurix was founded in 2018. It employs 1 to 10 people.
Where is Aurix based?
Aurix is headquartered in Tallinn, Estonia, in the Europe region.
How does Aurix make money?
Two revenue lines are on record. Trading Fees are the primary driver. The others are affiliate Program.
Who are Aurix's main competitors?
Direct peers on record are Crypto.com, Gate.io, HTX (Huobi), KuCoin and MEXC. Emerging players are Bitget and BingX. Broad incumbents are OKX, Bybit and Binance.
Does Aurix have an API?
Yes. Aurix Exchange provides API access for developers. Documentation is available at docs.aurix.exchange. The API is referenced in the services section of the website as a listed offering alongside Affiliate Program, Listing Application, and Status page. Developer documentation is at docs.aurix.exchange.
What industry is Aurix in?
Aurix's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSAPADAA, Centralized Crypto Exchanges (CEX). Its NAICS code is 523210 and its SIC code is 6200.