CNICK

What CNICK does

CNICK designs, develops, and sells NFC-enabled smart rings through a direct-to-consumer e-commerce model, operating from Tbilisi, Georgia under a US-organized LLC (CNICK LLC). The company was founded in 2016 and entered the market in 2019 with the world's first smart ring key for Tesla vehicles, expanding in 2021 into a multi-SKU Ring 2 portfolio and in 2025 into the Ring 3, which added a full health-tracking stack (sleep, heart rate, SpO2, HRV, stress, activity) on top of contactless payments and Tesla access. Underlying technology centers on an EMVCo-certified multi-level encryption chip with tokenization, NFC signal transmission designed around a knuckle-tap gesture, and Fidesmo-mediated provisioning for Visa and MasterCard rails, with no subscription required for any functionality.

The core product is the smart ring itself, sold in material variants including titanium, ceramic, wood, silver, and gold, priced from €119 to €1,499 as one-time hardware purchases with no recurring fee. The company monetizes exclusively through hardware sales via its own storefront at cnick.io, offering free worldwide shipping and ring-sizing kits; it does not run a subscription model and does not license its technology. Customer segments are tech-savvy individual consumers seeking consolidated contactless payment and key functionality, with a secondary segment of Tesla owners across Model S/X (2021+), Model 3, Model Y, and Cybertruck. Currency-expanding features such as digital link sharing and crypto-card integrations (KAST, EtherFi) are layered onto the same hardware.

The business runs a hybrid segmentation and asset-light operating model: payment rails are outsourced to Fidesmo and supported card networks, vehicle access relies on Tesla's NFC reader infrastructure, and distribution is wholly direct-to-consumer across 37 listed countries in Europe, the Middle East, Asia, and the Caucasus. The company is privately held, appears to be founder-owned and bootstrapped based on the absence of disclosed funding rounds, and operates with an 11–50 person team led by CEO David Kvitsiani and co-founder Koba Tsertsvadze.

Name

CNICK

Legal name

CNICK LLC

Website

https://cnick.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CNICK designs and sells NFC-enabled smart rings that combine contactless payments, Tesla vehicle access, and (in Ring 3) health tracking, sold direct-to-consumer worldwide across 37 countries from Tbilisi, Georgia.

Ownership category

akta.pro rank

Product category

Smart Wearable Rings

SIC

Jewelry, Silverware & Plated Ware (3910), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Smart wearable rings
• Contactless payment rings
• NFC payment devices
• Health tracking rings
• Vehicle key rings

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Ring Hardware Sales: One-time purchase of smart rings with various materials and features. Revenue generated from direct consumer sales through e-commerce. No subscription required for health tracking or payment functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CNICK designs, manufactures, and sells wearable smart rings that combine contactless payment functionality via Visa/MasterCard, Tesla vehicle key access, and (in the latest generation) health tracking sensors. The company sells directly to consumers through its own e-commerce storefront (cnick.io) with worldwide shipping, and operates no subscription model for its core features.

Product overview

CNICK offers a portfolio of smart rings, currently in its third generation. The CNICK Ring 3 is the flagship product combining health tracking (sleep, vitals, activity), contactless payments via Visa/MasterCard, and Tesla vehicle key functionality in a single device. The earlier CNICK Ring 2 portfolio offers payments and Tesla key across multiple material variants including Titanium, Ceramic, Wood, Silver, and Gold finishes. The company was founded in 2016 and pioneered the first handmade smart ring and Tesla key ring. All rings work with Fidesmo for payment tokenization and support NFC-based Tesla vehicle access.

Differentiator

Problem solved

Functional benefit

Products and services

• CNICK Ring 3 Flagship smart ring combining health tracking (sleep stages, heart rate, blood oxygen, HRV, stress, activity), contactless payments via Visa/MasterCard, and Tesla vehicle key functionality. Titanium exterior with medical-grade epoxy interior, waterproof to 100m, 5-7 day battery. Targeted at consumers wanting an all-in-one wearable.
• CNICK Ring 2 Previous generation smart ring enabling contactless payments and Tesla vehicle access. Available in multiple material variants. Does not require charging for payment and car key functions.
• Tesla Key Ring World's first smart ring key for Tesla vehicles. Enables keyless vehicle unlock/lock by tapping the ring on the Tesla B-pillar sensor without requiring a phone or key fob.

Quantifiable outcome

• Payments more secure than physical debit/credit cards due to tokenization making card details impossible to read
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• FidesmocoreTechnology or IntegrationPayment service provider that handles tokenization and card provisioning. CNICK's rings connect to payment cards through Fidesmo's platform, enabling customers to make contactless payments with their ring. Fidesmo app used for card management, activation, and pausing payments.
• VisacoreTechnology or IntegrationPayment network partner enabling contactless payments at all Visa-accepting terminals worldwide through CNICK rings.
• MasterCardcoreTechnology or IntegrationPayment network partner enabling contactless payments at all Mastercard-accepting terminals worldwide through CNICK rings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RingConn: RingConn sells health and sleep-focused smart rings at competitive price points with no subscription. Comparable to CNICK Ring 3's health-tracking proposition, though without payments or Tesla key.
• Oura: Oura is the category-leading smart ring focused on health, sleep, and readiness tracking. It competes head-on with CNICK's Ring 3 on health biometrics but lacks integrated payments and vehicle key, making it the closest direct peer in the smart ring form factor.
• Ultrahuman: Ultrahuman is a smart ring maker (Ring Air) focused on metabolic health and continuous glucose monitoring integration. Comparable in form factor and health-tracking positioning, though again without CNICK's payment functionality.
• McLear: McLear (formerly NFC Ring) is one of the earliest payment ring specialists, offering contactless payment rings. Directly comparable to CNICK's payment-first use case and overlapping on banking integrations via Fidesmo and similar rails.

Broad incumbents

• Apple (Apple Watch): Apple Watch offers contactless payments (Apple Pay), health tracking, and increasingly automotive integrations. While a watch rather than a ring, it competes for the same premium consumer wallet and overlaps with all three of CNICK's core use cases.
• Fitbit (Google): Fitbit's health and activity wearables compete with CNICK's health-tracking features at a similar price point. While lacking payments and ring form factor, it represents a credible alternative for the health-conscious buyer.
• Garmin: Garmin offers health, fitness, and contactless-payment-enabled smartwatches across a wide price range. Comparable to CNICK on health tracking depth and on embedded payments (Garmin Pay), though in a watch form factor.
• Samsung Galaxy Ring: Samsung's Galaxy Ring is a major-incumbent smart ring launched in 2024 with deep health integrations into the Samsung ecosystem. Comparable in form factor and health-tracking functionality, with vastly greater marketing and ecosystem leverage than CNICK.

Emerging players

• Token (Token Ring): Token Ring offers a payment and access ring with Mastercard support and crypto wallet functionality. Highly comparable to CNICK's payment-first and access-first use cases, with overlapping Fidesmo-adjacent rails.
• Circular: Circular is a smaller smart ring competitor focused on health tracking and a connected app. Comparable on the health-ring axis, smaller scale than CNICK, and a likely future rival if it adds payments or vehicle integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CNICK_Official
• YouTubeyoutube.com/channel/UCl2Ii6i_iUX-X_w2fnH_7nQ
• Facebookfacebook.com/cnickring
• Instagraminstagram.com/cnickring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNICK