LookOurWay
LookOurWay is a San Rafael, California-based direct-to-consumer e-commerce company that designs, manufactures, and sells custom advertising and promotional display products — led by its trademarked Air Dancers® inflatable tube men — for SMBs, enterprises, and event marketers across 48 contiguous U.S. states.
- Company typePrivate
- Founded2013
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LookOurWay does
LookOurWay is a San Rafael, California-based direct-to-consumer e-commerce company that designs, manufactures, and sells custom advertising and promotional display products for businesses, events, and trade shows. Its portfolio spans 13+ product categories built primarily around its proprietary inflatable franchise — the trademarked Air Dancers® (animated tube men), Air Wavers® (single-arm waving variant), Air Rangers® (inflatable scarecrows for pest deterrence), and Mini Air Dancers® desktop units — alongside canopy tents, feather flags, trade show displays, custom table covers, signs and banners, GOBO logo projectors, LED signs, inflatable structures, and promotional games. Production centers on in-house full-color dye-sublimation digital printing with double-sided output at no incremental charge, applied to a proprietary Silky Woven Polyester + tarpaulin material that the company developed over more than five years and positions as cost-prohibitive for competitors to replicate.
The firm generates revenue through unit-priced one-time purchases on its Shopify storefront, with order values ranging from approximately $14 for desktop mini units to over $1,000 for full custom canopy tent packages. A free, 1-hour-turnaround custom design mockup service functions as the primary mid-funnel conversion mechanism, complemented by top-of-funnel presence on Facebook, Instagram, TikTok, and YouTube, plus a $25-off email-acquisition incentive. Orders ship to all 48 contiguous U.S. states, with Alaska, Hawaii, and international delivery routed through direct sales contact.
Customer concentration is distributed across primary verticals (automotive, real estate, restaurant/food, retail), secondary verticals (K-12/education, fitness, financial/insurance, beverage brand activation), and a long tail of SMB and individual buyers, with named enterprise references including Mattress Firm, Valvoline, and Jackson Hewitt. The company operates without disclosed outside funding, parent-company affiliation, or M&A activity, and reports a cumulative customer base exceeding 200,000.
LookOurWay firmographics
Firmographics- Name
- LookOurWay
- Legal name
- LookOurWay
- Website
- https://lookourway.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LookOurWay is a San Rafael, California-based direct-to-consumer e-commerce company that designs, manufactures, and sells custom advertising and promotional display products — led by its trademarked Air Dancers® inflatable tube men — for SMBs, enterprises, and event marketers across 48 contiguous U.S. states.
- Ownership category
- akta.pro rank
Where LookOurWay is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Markets served
LookOurWay business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase of custom advertising products including inflatables (Air Dancers, Air Wavers, giant inflatables), canopy tents, feather flags, trade show displays, banners, signs, and promotional items. Products are sold directly through the e-commerce website with pricing per unit/item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Air Dancers Inflatable Tube Man |
| Unit Pricing | Pay-as-you-go | Custom Canopy Tents |
| Unit Pricing | Pay-as-you-go | Custom Feather Flags |
| Unit Pricing | Pay-as-you-go | Trade Show Displays |
| Unit Pricing | Pay-as-you-go | Mini Air Dancers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LookOurWay product offering
Product offeringCore offering
LookOurWay designs, manufactures, and sells customizable promotional advertising products for businesses, events, and trade shows. Its core product is the trademarked Air Dancers line of inflatable tube men (6ft to 20ft), complemented by Air Wavers, Air Rangers scarecrows, custom canopy tents, feather flags, trade show displays, giant inflatables, signs, banners, GOBO logo projectors, promotional games, LED signs, inflatable costumes, and custom patio umbrellas. Products are customized via full-color dye-sublimation digital printing and shipped directly to customers across the contiguous U.S.
Product overview
LookOurWay is a custom advertising products company specializing in inflatable tube men and event display solutions. The core product line centers on the Air Dancers® brand of customizable inflatable tube men (available in 6ft, 10ft, and 20ft heights), complemented by the Air Wavers® line (single-arm waving motion variant) and Mini Air Dancers® for desktop/indoor use. The broader portfolio includes custom canopy tents, feather flags, trade show displays, giant inflatables, inflatable structures (arches, tunnels, domes), custom table covers, signs and banners, GOBO logo projectors, promotional games (prize wheels, cornhole, giant Jenga), LED signs, inflatable costumes, reusable balloons, and custom patio umbrellas. The company offers a free custom mockup design service and online design builder, using full-color dye-sublimation digital printing for customization. Products serve industries including automotive, real estate, restaurant, retail, school, fitness, financial services, and beverage advertising.
Differentiator
Problem solved
Functional benefit
Brands
- Air Dancers: Trademarked brand of inflatable tube men featuring dynamic dancing motion for attention-grabbing advertising.
- Air Wavers
- Air Rangers
- Air Rangers Scarecrow
Products and services
- Custom Air Dancers® Inflatable Tube Man
Quantifiable outcome
- 200,000+ customers served
- +1 more outcomes
Companies that use LookOurWay
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles7 records
LookOurWay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LookOurWay partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
LookOurWay competitors and assessment
Company assessmentDirect peers
- TentCraft: Manufacturer of custom-printed pop-up canopy tents, event tents, and frame structures — directly competes with LookOurWay's Custom Canopy Tent line and targets similar trade show and event marketing buyers.
- Inflatable Design Group: Custom inflatable manufacturer producing giant advertising inflatables, mascots, and event structures — competes head-to-head with LookOurWay in custom inflatables, product replicas, and promotional inflatables for events.
- Inflatable Images: Custom inflatable manufacturer serving advertising, event, and promotional markets with products including custom mascots, product replicas, and arches — directly overlaps with LookOurWay's Giant Inflatables and inflatable structures lines.
- Extreme Canopy: Custom canopy tent and pop-up tent manufacturer selling direct online — closely comparable to LookOurWay's canopy tent category, with similar pricing tiers and same target buyer (event marketers, trade show exhibitors).
- BuildASign: Online custom signage and banner retailer offering vinyl banners, yard signs, A-frame signs, and trade show displays — directly competes with LookOurWay's Signs & Banners collection and serves the same SMB event-advertising buyer.
- BannerBuzz: Custom banner and sign e-commerce retailer offering vinyl banners, mesh banners, step-and-repeat displays, and trade show signage — overlaps substantially with LookOurWay's banner, sign, and trade show display categories.
Broad incumbents
- Displays2go: Large retailer of trade show displays, signage, banner stands, and retail merchandising fixtures — broader catalog than LookOurWay but overlapping significantly in trade show displays, banner stands, and event signage.
- 4imprint: Large publicly-adjacent promotional products distributor offering custom-branded merchandise, signage, banners, and event displays — operates at much greater scale than LookOurWay and competes across most of its catalog for corporate promotional spend.
- HALO Branded Solutions: Major corporate promotional products and branded merchandise provider — competes with LookOurWay in custom signage, event displays, and promotional products for enterprise and franchise buyers.
- Crestline Promotional Products: Promotional products retailer offering custom-branded merchandise, signs, banners, and event displays — broader assortment than LookOurWay with overlapping categories targeting similar marketing and event buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LookOurWay social profiles
Digital presenceLookOurWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
LookOurWay leadership team
Management profileNumber of profiles
LookOurWay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LookOurWay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LookOurWay
What does LookOurWay do?
LookOurWay designs, manufactures, and sells customizable promotional advertising products for businesses, events, and trade shows. Its core product is the trademarked Air Dancers line of inflatable tube men (6ft to 20ft), complemented by Air Wavers, Air Rangers scarecrows, custom canopy tents, feather flags, trade show displays, giant inflatables, signs, banners, GOBO logo projectors, promotional games, LED signs, inflatable costumes, and custom patio umbrellas. Products are customized via full-color dye-sublimation digital printing and shipped directly to customers across the contiguous U.S.
Is LookOurWay a public or private company?
LookOurWay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LookOurWay founded?
LookOurWay was founded in 2013. It employs 11 to 50 people.
Where is LookOurWay based?
LookOurWay is headquartered in San Rafael, United States, in the North America region.
How does LookOurWay make money?
One revenue line is on record: product Sales.
Who are LookOurWay's main competitors?
Direct peers on record are TentCraft, Inflatable Design Group, Inflatable Images, Extreme Canopy, BuildASign and BannerBuzz. Broad incumbents are Displays2go, 4imprint, HALO Branded Solutions and Crestline Promotional Products.
Does LookOurWay have an API?
No public API is recorded for LookOurWay.