What reliancesmartmoney.com does

IndusInd Securities Limited (formerly Reliance Securities Limited) is a SEBI-registered retail broking and depository participant headquartered in Mumbai, India. Founded in 2005 as a private limited company, the firm operates as a multi-segment investment platform serving over 1 Mn retail investors across India, with a reported 100 Bn+ INR in assets under custody and 10 Mn+ transactions processed annually. The company rebranded from Reliance Securities to IndusInd Securities effective 1 September 2025, aligning itself with the IndusInd financial services group.

The firm offers a unified single-account platform spanning equity and derivative trading across NSE, BSE, MCX, and NCDEX, depository services through CDSL and NSDL, mutual fund distribution (AMFI ARN-29889), IPO applications, portfolio management services (APMI APRN03433), insurance distribution (IRDAI CA0195), and corporate fixed deposits. Distribution is digital-first via three channels — the IndusInd Money mobile application, the TICK web-based trading platform, and the Trader's Exe desktop terminal for professional traders — supported by advanced order types including GTT, Iceberg, One-Click Trade, and Basket Orders, plus analytical tools (Screener, Option Chain) and systematic investment features (Quick SIP, R Model Portfolio).

Revenue is generated predominantly through transaction-based brokerage and depository fees, supplemented by margin trading facility (MTF) interest income, mutual fund distribution commissions, insurance referral commissions, and fees from investment advisory and PMS distribution. The go-to-market motion is direct-to-consumer with zero onboarding costs as the initial acquisition lever, targeting retail investors as the primary segment, active traders as the secondary segment, and affluent/HNW investors as a tertiary segment. The firm holds SEBI registrations for stockbroking (INZ000172433), depository participation (IN-DP-257-2016), research analysis (INH000002384), and investment advisory (INA000014410), with Lav Chaturvedi serving as CEO and Principal Officer for Investment Advisory Services.

Name

reliancesmartmoney.com

Legal name

IndusInd Securities Limited

Website

https://reliancesmartmoney.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IndusInd Securities Limited is a SEBI-registered retail broking and depository participant in India, serving over 1 million retail investors through a unified multi-asset platform for stocks, derivatives, mutual funds, IPOs, insurance, and PMS via mobile, web, and desktop trading applications.

Ownership category

akta.pro rank

Product category

Retail Stock Broking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE), IPO & New Issue Issuer Services (Listing/ISIN setup) (FSACAKAH)

Keywords

• Retail stock broking
• Equity trading platform
• Mutual fund distribution
• Derivatives trading services
• Investment advisory services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Stock Broking Commissions: Transaction-based brokerage fees charged on equity, futures, and options trades executed through the platform on NSE, BSE, MCX, and NCDEX exchanges.
2. Depository Services: Fees for holding and managing securities in dematerialized form through CDSL and NSDL depository participation.
3. Margin Trading Financing (MTF): Interest income from providing leverage/margin facilities to customers for purchasing stocks against collateral.
4. Mutual Fund Distribution: Commissions earned as AMFI-registered mutual fund distributor (ARN-29889) for distributing equity, debt, and hybrid fund schemes. Published commission structures available for quarterly periods.
5. IPO Distribution: Fees for facilitating Initial Public Offering applications and allotment processing.
6. Investment Advisory Services: SEBI-registered investment advisory services (INA000014410) providing portfolio management and investment recommendations for fees.
7. Insurance Distribution: IRDAI-registered composite corporate agent (CA0195) earning referral commissions for insurance product distribution.
8. Portfolio Management Services: SEBI-registered PMS distributor (APMI PMS Distributor APRN03433) for managing discretionary and non-discretionary portfolios.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

IndusInd Securities Limited (formerly Reliance Securities Limited) operates a multi-asset retail investment platform providing equity, derivatives (futures and options), currency, and commodity trading alongside mutual fund distribution, IPO applications, portfolio management services, insurance distribution, and corporate fixed deposits through a single unified account. The firm is a SEBI-registered stockbroker and depository participant with memberships across NSE, BSE, MCX, and NCDEX, and depository participation via CDSL and NSDL, serving Indian retail investors through mobile (IndusInd Money App), web (TICK), and desktop (Trader's Exe) trading platforms.

Product overview

IndusInd Securities (formerly Reliance Securities) operates as a comprehensive multi-segment investment platform offering a unified account for stocks, derivatives, mutual funds, and other investment products. The core offering includes multiple trading platforms: the IndusInd Money App (mobile), TICK (web-based investor platform), and Trader's Exe (desktop application for professional traders). The platform supports trading across NSE/BSE equities, equity futures and options, currency derivatives, commodity futures, along with mutual fund investments through Equity, Debt, and Hybrid categories. Key features include Quick SIP for automated stock investments, Basket Orders for multi-stock execution, R Model Portfolio for advisory services, and advanced trading tools like Screener & Analytics, One-Click Trade, Iceberg Order, GTT Order, and Option Chain analysis. The company also distributes IPOs, PMS products, Insurance, and Corporate Fixed Deposits.

Differentiator

Problem solved

Functional benefit

Brands

• TICK: Trading platform for investors, accessible at tick.rsec.co.in
• IndusInd Money App
• Invest Easy
• R Model Portfolio

Products and services

• IndusInd Money Mobile App

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• NSE (National Stock Exchange of India)coreTechnology or IntegrationMember of NSE (Member Id: 12348) for equity and derivatives trading across cash and F&O segments. Platform integrates NSE market data and executes trades on NSE infrastructure.
• BSE (Bombay Stock Exchange)coreTechnology or IntegrationMember of BSE (Member Id: 959) providing access to equity trading, mutual fund distribution through BSE Star MF platform (ARN 12807), and other exchange services.
• CDSL (Central Depository Services Limited)coreTechnology or IntegrationDepository Participant of CDSL (DP Id: 27200 & 41400) enabling dematerialization, rematerialization, and electronic holding of securities for clients.
• NSDL (National Securities Depository Limited)coreTechnology or IntegrationDepository Participant of NSDL (DP Id: IN300319 & IN303132) providing alternative depository services for client security holdings.
• MCX (Multi Commodity Exchange)coreTechnology or IntegrationMember of MCX (Member Id: 29030) enabling commodity futures trading including metals, energy, and agricultural commodities.
• NCDEX (National Commodity & Derivatives Exchange)coreTechnology or IntegrationMember of NCDEX (Member Id: 647) for agricultural commodity derivatives and trading services.
• AMFI (Association of Mutual Funds in India)coreChannel Partner/ Reseller/ DistributorAMFI Mutual Fund Distributor ARN - 29889, enabling distribution of mutual fund schemes across equity, debt, and hybrid categories through the platform.
• IndusInd BankcoreStrategic or Co-development PartnerParent/group company relationship. Following rebranding from Reliance Securities to IndusInd Securities, the entity operates as part of the IndusInd financial services group with shared branding, infrastructure, and banking relationships. ICICI and HDFC bank accounts used for fund transfers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zerodha: India's largest discount retail stockbroker offering equities, derivatives, mutual funds, and IPOs via Kite, Coin, and Varsity. Directly comparable on product breadth, exchange memberships, and retail-investor focus.
• Groww: Leading Indian discount broker and investment platform offering stocks, F&O, mutual funds, IPOs, and digital gold to retail investors. Highly comparable multi-asset retail model with strong mobile-first execution.
• Upstox: Indian retail-focused discount broker providing equities, derivatives, commodities, and mutual fund distribution across NSE/BSE/MCX. Comparable on platform, mobile trading tools, and zero/flat-fee pricing.
• Angel One: Listed Indian retail stockbroker (formerly Angel Broking) with full-service and digital offerings across equities, derivatives, commodities, mutual funds, and IPOs. Directly comparable as a multi-channel retail broker.
• ICICI Securities: Bank-backed Indian retail and institutional broker (ICICI Bank group) offering equities, derivatives, mutual funds, IPOs, PMS, and advisory. Comparable as a bank-affiliated, multi-product securities platform.
• HDFC Securities: HDFC Group's retail broking arm offering equities, derivatives, mutual funds, IPOs, and NCD distribution to retail and HNI clients. Directly comparable on bank-affiliated retail distribution and multi-product platform.
• Axis Securities: Axis Bank group retail stockbroker offering equities, F&O, mutual funds, IPOs, bonds, and research. Comparable as a bank-affiliated multi-product retail broker targeting similar segments.
• Kotak Securities: Kotak Mahindra group's retail stockbroker offering equities, derivatives, currency, commodities, mutual funds, and IPOs across NSE/BSE/MCX. Comparable as a bank-affiliated full-service retail broker.
• Motilal Oswal Financial Services: Indian full-service broker and wealth manager offering equities, derivatives, mutual funds, PMS, and investment advisory. Comparable on multi-product retail/HNI focus and proprietary research-driven advisory.

Emerging players

• 5paisa Capital: Discount retail broker offering equities, derivatives, mutual funds, and insurance distribution via mobile/web. Comparable on retail digital execution and low-cost positioning, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RSmartMoney
• Facebookfacebook.com/RSmartMoney
• LinkedInlinkedin.com/company/rsmartmoney

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reliancesmartmoney.com