Tully Luxury Travel

Name

Tully Luxury Travel

Legal name

Tully Luxury Travel

Website

https://tullyluxurytravel.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (56151), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Luxury & Expedition Cruise Specialists (THAKAKAE), Adventure & Expedition Travel Agencies (THAKAFAB), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Luxury travel agency
• Bespoke travel planning
• Luxury cruise booking
• Private travel advisory
• High-end itinerary design

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Tully Luxury Travel operates as a luxury travel agency earning commissions from booking luxury cruises, hotels, and travel experiences on behalf of clients. The company has been recognized as Crystal's top revenue-producing agency for 29 consecutive years, indicating substantial booking volume and commission-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tully Luxury Travel is a luxury travel agency that designs and books personalized, end-to-end journeys for high-net-worth clients, including luxury cruises, private yacht charters, exclusive resort stays, safaris, and themed destination experiences. The firm operates through long-standing relationships with elite cruise lines, hotels, and tour operators, earning commissions on the bookings it places on behalf of clients. Services are delivered via personal consultations with dedicated travel advisors who craft bespoke itineraries, secure privileged access, and provide white-glove support throughout the journey.

Product overview

Tully Luxury Travel operates as a luxury travel agency offering personalized travel design and advisory services. The company provides curated travel experiences through themed collections (The Cruise & Coastline Collection, The Noble Estates Collection, The Peak & Panorama Collection, The Wild & Untamed Collection) and destination-specific collections covering Africa, Asia, Caribbean, Europe, Middle East, and other regions. Their service portfolio includes partnerships with luxury cruise lines (Crystal, Explora Journeys, Viking, Silversea, Cunard, Ritz-Carlton Yacht Collection, National Geographic-Lindblad, AmaWaterways, Atlas Ocean Voyages) and access to exclusive accommodations. The company also offers content and education through The Tully Journal platform featuring blogs, webinars, and videos.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Travel Design Services Bespoke luxury travel planning and advisory service including personalized itinerary creation, destination expertise, supplier coordination, and privileged access to exclusive experiences and accommodations worldwide. For high-net-worth individual travelers.
• The Cruise & Coastline Collection Curated luxury cruise and coastal travel experiences featuring partnerships with Crystal, Explora Journeys, Viking, Silversea, Cunard, Regent Seven Seas, Ritz-Carlton Yacht Collection, Atlas Ocean Voyages, National Geographic-Lindblad, and AmaWaterways. For travelers seeking ultra-luxury ocean voyages, expedition cruises, river cruises, and yacht experiences.
• The Noble Estates Collection Luxury accommodation and estate-focused travel experiences featuring prestigious hotels, private villas, and exclusive properties worldwide. For travelers seeking refined resort and villa stays.
• The Wild & Untamed Collection Adventure and wildlife-focused travel experiences including African safaris and expedition travel to remote destinations. For travelers seeking safari and expedition journeys.
• The Peak & Panorama Collection Mountain and scenic destination travel experiences including Alpine destinations, dramatic landscapes, and elevated viewpoints. For travelers seeking mountain and scenic journeys.
• The Vintage & Vineyard Collection Wine and vineyard-focused luxury travel experiences centered on viticulture regions and wine tourism. For travelers seeking culinary and wine-centric journeys.
• The Grand Tour Collection Extended multi-destination European and global itineraries inspired by the classic Grand Tour tradition. For travelers seeking immersive, longer-duration luxury journeys.
• The Epicurean Worlds Collection Culinary-focused luxury travel experiences built around gastronomy, chefs, and food culture across destinations. For travelers seeking gourmet and culinary journeys.
• The Eastern Soul Collection Asia and Eastern cultural immersion journeys including destinations such as Bhutan, Cambodia, India, Japan, and Vietnam. For travelers seeking cultural and heritage-focused travel.

Quantifiable outcome

• 29 consecutive years as Crystal's #1 Global Revenue-Producing Agency
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Crystal CruisesflagshipStrategic or Co-development PartnerTully Luxury Travel has been Crystal's top global revenue-producing agency for 29 consecutive years. The partnership is strategic and longstanding, with Tully representing one of Crystal's most important distribution channels. Crystal is preparing to launch Crystal Grace, its first new ocean ship in 25 years, under Abercrombie & Kent Travel Group ownership.
• Explora JourneyscoreStrategic or Co-development PartnerExplora Journeys, part of the MSC Group, is one of Tully's newest cruise partners, offering a design-forward luxury cruising experience. Tully positions this as an exciting partnership offering clients access to modern European elegance and residential-style living at sea. The partnership includes joint webinars and educational events.
• Viking CruisescoreStrategic or Co-development PartnerViking Cruises has been voted #1 river cruise line and #1 ocean cruise line by Travel + Leisure AND by Condé Nast Traveler. Tully Luxury Travel is a preferred partner offering clients exclusive access to Viking's destination-focused itineraries. Joint webinars and FAM trips are part of the partnership.
• SilverseacoreStrategic or Co-development PartnerSilversea is a luxury cruise partner offering intimate small-ship experiences. Tully promotes Silversea's S.A.L.T. culinary program and ships like Silver Spirit to clients seeking immersive destination experiences.
• Cunard CruisescoreStrategic or Co-development PartnerCunard offers world voyages and luxury ocean travel with a century-long heritage. Tully Luxury Travel serves as a preferred partner offering clients access to Cunard's World Voyages on Queen Victoria, Queen Elizabeth, and Queen Anne.
• Atlas Ocean VoyagescoreStrategic or Co-development PartnerAtlas Ocean Voyages offers expedition cruising to Arctic regions aboard polar class yachts. Tully promotes these yacht-style expeditions for clients seeking intimate polar exploration experiences.
• Ritz-Carlton Yacht CollectioncoreStrategic or Co-development PartnerThe Ritz-Carlton Yacht Collection combines world-class hotel service with yachting freedom. Tully partners with them for exclusive events and offers tailored Alaska experiences.
• National Geographic-Lindblad ExpeditionsminorStrategic or Co-development PartnerNational Geographic-Lindblad Expeditions offers expedition cruising to destinations like the Galápagos Islands. Tully hosts webinars featuring this partner for clients seeking educational travel experiences.
• AmaWaterwaysminorStrategic or Co-development PartnerAmaWaterways is a river cruise operator offering European and exotic river journeys. Tully promotes their river cruise options including Mekong, Nile, and Colombia's Magdalena River itineraries.
• Regent Seven Seas CruisescoreStrategic or Co-development PartnerRegent Seven Seas Cruises is a luxury all-inclusive cruise line. Tully features their Legendary Journeys itineraries for 2028-2029 in their blog content and client recommendations.
• Forbes Travel GuidecoreGTM or Marketing PartnerForbes Travel Guide is the only independent global luxury appraiser. Tully Luxury Travel is among the first agencies worldwide to receive the prestigious Forbes Travel Guide recommendation, which serves as a key credibility marker and marketing differentiator.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protravel International: Specialist luxury travel agency serving HNW clients with deep supplier relationships and a curated approach to complex itineraries. Comparable in target market, service model, and dependence on preferred-partner commission economics.
• Quintessentially Travel: Global luxury concierge and travel service for ultra-high-net-worth members. Comparable in serving UHNW clients with bespoke, access-driven itineraries and white-glove advisor service.
• AndBeyond: Luxury travel company specializing in high-end safaris, expeditions, and tailor-made itineraries across Africa, Asia, and South America. Overlaps with Tully's Wild & Untamed Collection and destination-specific luxury offerings.
• Virtuoso: Network of luxury travel advisors and agencies with shared supplier relationships and editorial recognition. Comparable as a luxury advisor collective where Tully's individual agency competes for similar clients and supplier commissions.
• TravelStore: Multi-office luxury and corporate travel agency serving affluent leisure clients in North America. Comparable in advisor-led service, luxury cruise and bespoke itinerary focus, and mid-sized employee base.
• Brownell Travel: US-based luxury travel agency network focused on bespoke leisure and cruise planning for high-net-worth clients. Comparable to Tully in advisor-led model, luxury cruise specialization, and affiliation-style supplier relationships.

Broad incumbents

• American Express Travel: Luxury travel division of a financial services giant offering Centurion-level concierge trip planning. Comparable on serving HNW clients with bespoke itineraries and privileged access, but at much larger scale and with embedded card-member acquisition.
• Abercrombie & Kent: Global luxury tour operator and now owner of Crystal Cruises. Comparable because it operates at the supplier/TMC layer that Tully sells into; partnership and competitive overlap on luxury cruise and tailor-made itineraries.
• Travel + Leisure Co. (Travel + Leisure Travel Services): Membership-based travel club affiliated with a major timeshare/exchange brand, offering curated luxury travel. Comparable on the membership-based, advisor-supported model for affluent leisure travelers.

Emerging players

• Fora Travel: Tech-enabled luxury travel advisor platform scaling the agency model through software, training, and supplier leverage. Comparable target market with a fundamentally different (digitally-scaled) cost structure that pressures traditional agencies like Tully.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tullyluxtravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tully Luxury Travel