HouseMax Funding

What HouseMax Funding does

HouseMax Funding is a direct private money lender headquartered in Austin, Texas, that provides short-term and long-term financing to real estate investors nationwide. The company was co-founded by Jeff Fechter (CEO) and Alex Morris (President), both experienced real estate investors who have collectively flipped over 3,000 homes and transacted more than $500 million in residential property. HouseMax operates as a 100% direct lender backed by a $600 billion Wall Street fund, with a team of approximately 90 professionals serving customers across all 50 U.S. states (excluding New York, California, and New Jersey). The company has funded more than 6,000 loans and has been recognized by Forbes as one of America's best hard money lenders in both 2024 and 2025.

The company's core product suite comprises three loan categories: Fix & Flip Loans (6–24 month terms, 9.5%–15% interest rates, same-day approval), Bridge Loans (8%–12% rates for transitional financing between transactions), and DSCR Loans (rates starting at 5.75%, qualifying based on rental property cash flow rather than personal income documentation). Underpinning the digital origination experience is the proprietary iDSCR platform, which delivers instant loan quotes, live rates, and AI-assisted underwriting, enabling self-service pre-approval within minutes and eliminating broker intermediation. The technology stack is positioned around asset-based underwriting that prioritizes property value over borrower creditworthiness, allowing HouseMax to serve self-employed investors and portfolio builders who are typically declined or constrained by conventional bank underwriting.

Revenue is generated primarily through interest income on outstanding loan balances, supplemented by origination fees of 1–3% of loan amount, processing and underwriting fees of $500–$1,500, appraisal fees, and per-draw inspection fees of $150–$300 on rehab projects. The go-to-market combines a sales-led motion (phone outreach, direct sales via Area Vice Presidents at real estate networking events) with a product-led growth channel through the iDSCR self-serve platform. Target customers are fix-and-flip investors, rental property investors executing the BRRRR strategy, builders, and developers who need fast, flexible capital that bypasses conventional bank constraints such as the 10-financed-property cap and 42+ day conventional closing timelines.

Name

HouseMax Funding

Legal name

HouseMax Funding, LLC

Website

https://housemaxfunding.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HouseMax Funding is a private direct lender headquartered in Austin, Texas, providing hard money, bridge, and DSCR loans to real estate investors nationwide. The company serves fix-and-flip investors, rental property owners, builders, and developers across all 50 U.S. states through its iDSCR digital platform and field sales force.

Ownership category

akta.pro rank

Product category

Hard Money / Real Estate Investment Lending

NAICS

Real Estate Credit (522292), Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Private Credit — Real Estate Debt (Bridge, Mezz, CMBS-like) (FSAHAJAI)

Keywords

• Hard money lending
• Fix and flip loans
• DSCR loans
• Bridge loans
• Real estate investment financing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income - Hard Money Loans: Short-term fix-and-flip loans with terms from 6-24 months. Interest rates range from 9.5% to 15% nationally. Revenue generated through monthly interest payments on outstanding loan balances.
2. DSCR Loan Interest: Long-term rental property financing with rates starting at 5.75%. No personal income verification required. Revenue from interest payments on stabilized rental property loans.
3. Bridge Loan Interest: Short-term transitional financing bridging between transactions. Bridge loan rates typically range from 8% to 12%. Revenue from interest during the bridge period.
4. Origination Fees (Points): Loan origination fees typically ranging from 1-3% of the loan amount. On a $500,000 loan, a 2-point origination fee costs $10,000, paid at closing.
5. Processing and Underwriting Fees: Flat fees typically ranging $500-$1,500 covering document preparation, credit pulls, and file review. Additional draw inspection fees of $150-$300 per inspection for rehab projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HouseMax Funding is a direct private money lender offering hard money loans (fix-and-flip, bridge) and DSCR (Debt Service Coverage Ratio) loans to real estate investors nationwide. Operating as a 100% direct lender with no brokers, it provides short-term fix-and-flip financing (6-24 months, 9.5-15% rates), bridge loans (8-12%), and long-term DSCR loans (rates from 5.75%) for stabilized rental properties, with same-day approval and a 10-day funding goal.

Product overview

HouseMax Funding operates as a direct hard money lender offering a portfolio of real estate investment loan products. The core offerings include Fix & Flip Loans (short-term renovation financing with 6-24 month terms), Bridge Loans (interim financing for rental property investors), and DSCR Loans (income-based qualification mortgages for investment properties). The company has developed iDSCR, a proprietary digital platform that provides instant DSCR loan quotes and streamlined application processing, positioning the company as both a lender and technology platform serving real estate investors nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• iDSCR: AI-powered digital platform providing instant DSCR loan quotes, live rates starting from 5.75%, and online application processing for real estate investors.

Products and services

• Fix & Flip Loans Short-term financing custom-tailored for real estate investors purchasing properties to renovate and sell. Loan terms range from six to twenty-four months with same-day approval and quick close capabilities. Interest rates range from 9.5% to 15% nationally.
• Bridge Loans Short-term interim financing for real estate investors to bridge the gap between property transactions. Offers higher loan-to-value ratios than traditional hard money lenders for rental property acquisitions, with rates typically ranging from 8% to 12%.
• DSCR Loans No income verification mortgage loans for real estate investors, qualified based on property rental income rather than personal credit or tax returns. Rates starting from 5.75%, with flexible terms including interest-only options and 30-year fixed structures. Available for residential and commercial investment properties.
• iDSCR Platform AI-powered digital platform providing instant DSCR loan quotes with live rates starting at 5.75%, enabling real estate investors to get pre-qualified and apply for loans online in minutes without paperwork. Delivers faster approvals through AI-powered underwriting and streamlined document processing.

Quantifiable outcome

• Over 6,000 loans funded
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Premium Cabinets of TexascoreStrategic or Co-development Partner · 25 September 2025Strategic partnership to provide cabinetry solutions to fix-and-flip builders across Texas. Collaboration aims to support real estate investors by offering quick delivery, quality construction, and builder-friendly pricing. Premium Cabinets provides cabinetry services while HouseMax provides financing support for builders.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kiavi (formerly LendingHome): Kiavi is one of the largest venture-backed private lenders to real estate investors, offering fix-and-flip and DSCR loans with a tech-enabled origination platform — directly comparable to HouseMax in products, target customer (residential investors), and digital self-serve motion.
• Fund That Flip: Fund That Flip is a fintech hard money lender serving fix-and-flip investors with bridge and rental financing, competing head-to-head with HouseMax on short-term residential investment loans in the same SMB borrower segment.
• Lima One Capital: Lima One Capital is a national direct lender specializing in fix-and-flip, rental, and bridge loans for real estate investors — a closely matched product suite and similar sales-led GTM targeting SMB investors nationwide.
• CoreVest Finance: CoreVest (a division of Redwood Trust) provides DSCR-based rental and bridge financing to residential investors, overlapping directly with HouseMax's DSCR and bridge loan products and investor customer base.
• RCN Capital: RCN Capital is a national direct private lender offering fix-and-flip, rental portfolio, and bridge loans to real estate investors — same product categories, same SMB investor segment, and similar nationwide sales-led model.
• Newfi Wholesale: Newfi is a non-QM and DSCR lender serving real estate investors and self-employed borrowers, with overlapping DSCR rental financing products targeted at the same investor profile as HouseMax.
• Visio Financial Services (now Finance of America Reverse / Kiavi adjacent): Visio (and successor platforms) provides fix-and-flip and rental portfolio financing to real estate investors through a direct lender model, comparable to HouseMax's product mix and SMB investor target.

Broad incumbents

• Angel Oak Mortgage Solutions: Angel Oak is a larger non-QM and investor loan originator with agency-style infrastructure, competing in the DSCR and investment property space with broader product breadth than HouseMax.

Emerging players

• Groundfloor: Groundfloor operates a real estate debt marketplace funding fix-and-flip and rental loans from retail and accredited investors — a partial-overlap model with a fundamentally different funding structure but the same end borrower.

Regional players

• Anchor Loans: Anchor Loans is one of the largest California-focused hard money lenders for fix-and-flip investors — a strong comparable on product and customer, but its regional concentration differs from HouseMax's nationwide model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HousemaxF
• Facebookfacebook.com/HouseMaxUsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HouseMax Funding