Fund That Flip
Fund That Flip (dba Upright) is a Cleveland-based fintech platform founded in 2014 that connects accredited investors with residential real estate developers through Individual Notes, managed funds (Horizon REIT, Blueprint), and direct hard money and DSCR loan origination, with over $2 billion funded across 35 states.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fund That Flip does
Fund That Flip, Inc (operating commercially as Upright) is a Cleveland, Ohio-based fintech company founded in 2014 that operates a real estate investment and lending platform connecting accredited investors with residential real estate developers and house flippers. The platform offers two sides of a marketplace: on the investor side, accredited investors can deploy capital through Individual Notes (Borrower Dependent Notes with property-specific exposure at $5,000 minimum), Pre-Fund ($1,000 minimum, diversified across multiple projects), the Horizon Fund (a REIT-structured managed fund at $15,000 minimum), and the Blueprint Fund ($15,000 minimum, new construction loan portfolio). On the borrower side, the Upright Loans division originates hard money bridge loans (short-term, interest-only, for residential rehab and new construction) and DSCR rental loans (30-year or 15-year ARM, fixed rate, or interest-only options). Upright reports originating every loan on its platform and has funded over $2 billion in deals across 35 states.
The company generates revenue through origination fees, interest spread retention on loans, and platform facilitation fees on investor products. Its go-to-market is direct-to-consumer via self-serve web applications (invest.app.upright.us for investors, app.uprightlending.com for borrowers) supported by content marketing through a blog, podcast (Real Estate Investing Unscripted), social media presence, in-person Upright Events, and earned media coverage in Forbes, Financial Times, and Inc. 5000. The company has raised approximately $33 million cumulatively across multiple funding rounds, including a $20 million round in September 2021 led by GPO Fund with participation from Edison Partners, MassMutual Ventures, Proptech Capital, Sand Hill Angels, and other investors. The company rebranded from Fund That Flip to Upright and maintains Fund That Flip, Inc as its legal entity. Headcount is reported at 11–50 employees, and no AI/ML capabilities are disclosed.
Fund That Flip firmographics
Firmographics- Name
- Fund That Flip
- Legal name
- Fund That Flip, Inc
- Website
- https://fundthatflip.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fund That Flip (dba Upright) is a Cleveland-based fintech platform founded in 2014 that connects accredited investors with residential real estate developers through Individual Notes, managed funds (Horizon REIT, Blueprint), and direct hard money and DSCR loan origination, with over $2 billion funded across 35 states.
- Ownership category
- akta.pro rank
Fund That Flip industry classification
Industry- Product category
- Real Estate Investment & Lending Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Portfolio Management and Investment Advice (523940)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Asset-Backed Securities (6189)
- akta.pro primary industry
- Fix-and-Flip / Investor Rehab Financing (FSALAHAH)
- akta.pro secondary industries
- Asset-Backed Securities (ABS) (FSACACAA), Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)
Keywords
Where Fund That Flip is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fund That Flip business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Investment Platform Fees: Upright generates revenue by facilitating real estate investments between accredited investors and borrowers. The platform enables investors to earn returns (10-14% average) through various investment products including Individual Notes, Pre-Fund, Horizon Fund, and Blueprint Fund. The company originates every loan on its platform, earning interest spreads and origination fees.
- Loan Origination: Direct lending through Upright Loans division providing hard money loans (short-term, interest-only for residential rehab and new construction) and DSCR rental loans (30-year and 15-year ARM, fixed rate, or interest only). Revenue derived from interest income and origination fees on funded loans.
- Fintech Platform Revenue: Fund That Flip secured $20 million in funding in November 2021 from Crain's Cleveland Business reporting, indicating venture capital investment in the fintech platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Project Notes: $5,000 minimum investment with 3-24 month terms, 10.8%+ average returns |
| Unit Pricing | Annual | Pre-Fund: $1,000 minimum investment with 12-month terms, 10%+ average returns |
| Unit Pricing | Pay-as-you-go | Horizon Fund (REIT): $15,000 minimum investment with 10%-13% target returns |
| Unit Pricing | Pay-as-you-go | Blueprint Fund: $15,000 minimum investment with 11%-14% target returns |
| Usage-based | Pay-as-you-go | Hard Money Loans: Interest rates and fees not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fund That Flip product offering
Product offeringCore offering
Fund That Flip (operating as Upright) is a real estate investment and lending platform that originates short-term, interest-only hard money loans and DSCR rental loans for residential rehab, new construction, and portfolio projects, then sells exposure to those loans to accredited investors through property-specific Individual Notes (Borrower Dependent Notes), a Pre-Fund vehicle, and REIT-structured managed funds (Horizon Fund and Blueprint Fund). The company originates every loan on its own platform and earns revenue from origination fees and interest spreads on funded loans across 35 states.
Product overview
Fund That Flip (dba Upright) operates as a real estate investing platform offering a suite of investment products and lending solutions. The investment side includes the Horizon Fund (a REIT-structured managed fund with tax advantages), Individual Notes (Borrower Dependent Notes for property-specific investments), Pre-Fund (multi-project investment vehicle), and Blueprint Fund (new construction mortgage loan portfolio). On the lending side, the platform offers Hard Money Loans (short-term, interest-only for rehab and construction) and DSCR Rental Loans (long-term rental financing). The platform connects developers seeking funding with accredited investors seeking real estate-backed returns.
Differentiator
Problem solved
Functional benefit
Brands
- Upright Loans: Hard money loans and DSCR rental loans for real estate developers and investors
- Upright Invest
Products and services
- Individual Notes (Borrower Dependent Notes) Property-specific investment notes for accredited investors with $5,000 minimum investment, 3-24 month terms, and 10.8%+ average returns. Investors select individual loans tied to specific properties, regions, and borrowers for full portfolio control.
- Pre-Fund Single investment vehicle providing exposure to multiple projects with fixed interest and repayment, $1,000 minimum, 12-month term, and 10%+ average returns for accredited investors.
- Horizon Fund (HRIF) Managed REIT-structured fund offering quarterly distributions and tax advantages, $15,000 minimum investment with a target return of 10%-13% and a target offering size of $30M.
- Blueprint Fund Diversified portfolio of new construction mortgage loans with $15,000 minimum investment, target return of 11%-14%, and a target offering size of $100M, available to accredited investors.
- Hard Money Loans Short-term, interest-only loans for real estate developers and house flippers for residential rehab, new construction, and portfolio projects, with fast closings and direct origination through the Upright platform.
- DSCR Rental Loans Long-term rental loans for real estate investors structured as 30-year or 15-year adjustable rate mortgages (ARM), fixed rate, or interest-only options.
Quantifiable outcome
- Over $2 billion in funded deals across 35 states
- +4 more outcomes
Companies that use Fund That Flip
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fund That Flip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fund That Flip partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Fund That Flip competitors and assessment
Company assessmentDirect peers
- LendingHome: Direct competitor in hard money bridge lending for residential fix-and-flip investors; originated over $10B in loans with marketplace-style funding.
- Patch of Land: Real estate crowdfunding platform focused on short-term bridge loans for residential and small commercial rehab, similar in product set and investor base.
- Roofstock: Online real estate investment marketplace focused on single-family rental properties; overlaps with Upright's DSCR rental loan and accredited investor products.
- Groundfloor: Direct competitor in fix-and-flip/short-term rehab financing, offering fractional real estate debt investments to retail and accredited investors via a self-serve platform.
- CrowdStreet: Online commercial real estate investment platform for accredited investors; comparable in accredited-investor focus and online deal marketplace, though skews more commercial.
- RealtyMogul: Real estate investment platform serving accredited investors with debt and equity offerings, including short-term bridge loans; directly competes for the same investor/borrower audience.
- Visio Financial: Specialty lender focused on ground-up construction and bridge financing for residential real estate developers; comparable lending products and borrower base.
Broad incumbents
- Yieldstreet: Broader alternative investment platform offering real estate debt/equity among other asset classes; competes for accredited investor capital with similar yield-targeted products.
- Fundrise: Larger direct-to-consumer real estate investment platform with eREITs and interval funds; broader product portfolio but overlaps in accredited/retail investor real estate exposure.
Emerging players
- AcreTrader: Online farmland investment platform offering fractional ownership to accredited investors; adjacent alternative real estate exposure competing for the same investor wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fund That Flip social profiles
Digital presenceFund That Flip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fund That Flip leadership team
Management profileNumber of profiles
Profiles6 records
Fund That Flip funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fund That Flip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fund That Flip
What does Fund That Flip do?
Fund That Flip (operating as Upright) is a real estate investment and lending platform that originates short-term, interest-only hard money loans and DSCR rental loans for residential rehab, new construction, and portfolio projects, then sells exposure to those loans to accredited investors through property-specific Individual Notes (Borrower Dependent Notes), a Pre-Fund vehicle, and REIT-structured managed funds (Horizon Fund and Blueprint Fund). The company originates every loan on its own platform and earns revenue from origination fees and interest spreads on funded loans across 35 states.
Is Fund That Flip a public or private company?
Fund That Flip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fund That Flip founded?
Fund That Flip was founded in 2014. It employs 11 to 50 people.
Where is Fund That Flip based?
Fund That Flip is headquartered in New York, United States, in the North America region.
How does Fund That Flip make money?
Three revenue lines are on record. Investment Platform Fees are the primary driver. The others are loan Origination and fintech Platform Revenue.
Who are Fund That Flip's main competitors?
Direct peers on record are LendingHome, Patch of Land, Roofstock, Groundfloor, CrowdStreet, RealtyMogul and Visio Financial. Broad incumbents are Yieldstreet and Fundrise. AcreTrader is listed as an emerging player.
Does Fund That Flip have an API?
No public API is recorded for Fund That Flip.
What industry is Fund That Flip in?
Fund That Flip's product category is Real Estate Investment & Lending Platform. Its primary akta.pro industry code is FSALAHAH, Fix-and-Flip / Investor Rehab Financing, with a secondary code of FSACACAA, Asset-Backed Securities (ABS). Its NAICS code is 52231 and its SIC code is 6162.