What hokify does

hokify GmbH is a Vienna-based, mobile-first job marketplace targeting the Austrian and broader DACH labor market, operating as a subsidiary of the norika group holding company. Founded in 2015 and profitable per its own characterization, the platform connects job seekers with employers through a swipe-based native mobile application (iOS and Android), emphasizing a simplified three-minute application flow and a reusable applicant profile that eliminates cover letters and repetitive form-filling. The technology stack is a consumer mobile app layered on top of a job-board backend, complemented by two utility products: the Lebenslauf-Designer CV builder, which generates professional resumes from templates downloadable as PDF, and the Brutto-Netto-Rechner, a gross-net salary calculator tailored to Austrian tax and social-security rules. Distribution relies on app-store presence and an active organic social presence on TikTok, Instagram, and Facebook.

The platform aggregates more than 8,700 active job postings from over 55,000 employer companies, with reported monthly active users in the 230K-750K range. Named enterprise customers span retail (IKEA, BILLA, SPAR, Lidl, MediaMarkt, OBI, HERVIS, dm drogerie markt, BIPA), food service (McDonald's, DO & CO), construction (Baumit), staffing (Manpower), and public sector (Österreichische Post), indicating cross-vertical penetration well beyond pure blue-collar. Revenue is generated exclusively on the employer side — job seekers use the product free of charge — via a self-serve posting and featured-listing model on the dedicated recruiting.hokify.at portal, functioning as a transactional marketplace rather than a SaaS contract business. Geographic operations remain primarily Austria-focused, with DACH expansion referenced in positioning and occasional cross-border (Switzerland) listings visible in the feed. No external venture funding, no M&A activity, no revenue disclosure, and no AI/ML capabilities are present in the available data.

Name

hokify

Legal name

hokify GmbH

Website

https://hokify.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

hokify is a Vienna-based mobile-first job marketplace serving the Austrian labor market with a swipe-based app, CV builder, and salary calculator. It aggregates 8,700+ open positions from 55,000+ employer companies and monetizes via employer job postings.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employer Job Postings: Charges employers to post job listings on the platform. Employers access via recruiting.hokify.at to create job postings.
2. Featured Job Listings: Premium visibility options for employers wanting increased exposure for their job postings

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

hokify is a mobile-first job marketplace operating in Austria that connects job seekers with employers through a swipe-based mobile application and web platform. The company offers four interconnected services: a job marketplace with 8,700+ open positions from 55,000+ companies, a mobile app for swipe-based job discovery and quick applications, an online CV builder (Lebenslauf-Designer), and a gross-net salary calculator (Brutto-Netto-Rechner). The platform is free for job seekers and monetizes via employer job postings and featured listings.

Product overview

hokify operates as a unified mobile-first job platform combining four interconnected services: a job marketplace with 8700+ open positions from 55,000+ companies, a mobile application enabling swipe-based job discovery and quick applications, an online CV builder (Lebenslauf-Designer) for creating professional resumes from customizable templates, and a gross-net salary calculator (Brutto-Netto-Rechner) for salary negotiation preparation. The platform targets job seekers in the Austrian market, emphasizing simplicity through features like application without cover letters and CV-based job matching.

Differentiator

Problem solved

Functional benefit

Products and services

• hokify App Mobile job search and application platform allowing users to swipe through job listings, create profiles, and apply directly via smartphone without cover letters.
• Lebenslauf-Designer (CV Designer) Online resume builder tool that allows users to create professional CVs from templates, customize colors and designs, and download as PDF directly from smartphone.
• Brutto-Netto-Rechner (Salary Calculator) Gross-net salary calculator tool that calculates take-home pay by considering income tax and social security contributions, with detailed breakdown tables for Austrian salaries.
• hokify Job Marketplace Online job board featuring 8,700+ open positions from 55,000+ companies, with job search, filtering by region and industry, and simplified application process without cover letter.

Quantifiable outcome

• 8700+ open positions available on platform
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Ernst & Young (EY)minorOthersListed as partner on hokify website footer. Nature of partnership not explicitly detailed.
• Austrian Research Promotion Agency (FFG)minorOthersListed as partner on hokify website footer. FFG is Austria's research funding agency.
• karriere.atminorOthersListed as partner on hokify website footer. karriere.at is a major Austrian job board.
• PwC ÖsterreichminorOthersListed as partner on hokify website footer. Nature of partnership not explicitly detailed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monster: Global job marketplace with a long-standing presence in Austria and Germany. Competes for cross-border recruiter spend and white-collar listings.
• Indeed: Global job marketplace with active presence in Austria and Germany. Competes on inventory breadth and brand; hokify's mobile UX is a defensive differentiator against Indeed's aggregator-led model.
• LinkedIn: Global professional network with dominant position in recruiter spend and job distribution. Increasingly competes in DACH mobile job discovery as it expands features like 'Open to Work' and Easy Apply.
• Xing: DACH professional network (parent: NEW WORK) with integrated job listings. Overlaps with hokify for white-collar and skilled-trade roles across the German-speaking market.
• StepStone: Leading DACH-focused job marketplace with broader geographic reach (Germany, Austria, Belgium) and a wider portfolio of recruiter solutions. Competes with hokify in Austria while operating at substantially larger scale.

Direct peers

• jobs.at: Austrian job board owned by NEW WORK (parent of Xing). Competes head-to-head with hokify for Austrian employers and job seekers, with comparable regional focus and overlapping enterprise customers.
• karriere.at: Austria's largest and most established job board. Directly competes with hokify for Austrian job listings, employer budgets, and job-seeker attention; interestingly also listed as a partner on hokify's own website footer.

Regional players

• willhaben: Austria's leading classifieds platform, which also carries a meaningful jobs category. Competes for Austrian job-seeker traffic and SME employer budgets even though its core market is broader classifieds.

Emerging players

• Joblift: European job metasearch engine operating across DACH and beyond. Competes indirectly by aggregating listings from partner boards, including smaller Austrian players.

Others

• Arbeitsagentur / Jobbörse: German federal employment agency's official job platform. Sets a free benchmark for the Austrian/German job market and competes for entry-level and blue-collar job seekers relevant to hokify's core audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hokify.at
• Instagraminstagram.com/hokify
• TikToktiktok.com/@hokify
• Xx.com/hokify
• LinkedInlinkedin.com/company/jobswipr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hokify