newhome.ch
newhome.ch AG operates a free Swiss real estate marketplace portal backed by 18 cantonal banks, serving property seekers and SMB advertisers across all Swiss cantons with freemium listings and tiered promotional packages.
- Company typePrivate
- Founded2013
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What newhome.ch does
newhome.ch AG is a Swiss online real estate marketplace headquartered in Zürich, founded in 2013 and operating as the regional real estate portal backed by 18 Swiss cantonal banks. The platform enables property seekers and renters to search across all Swiss cantons for houses, apartments, chalets, farms, and commercial properties, and supports private individuals and businesses in advertising listings for sale or rent. Core platform features include a comprehensive property search engine with postal-code, locality, region, and travel-time filtering, native iOS and Android applications, search subscription alerts, and watch lists.
The business operates on a freemium marketplace model: private individuals can list properties free for 7 days, after which paid packages apply, while business customers pay for listing placements. Monetization extends beyond listing fees through a tiered promotional stack — TOP, HIGHLIGHT, SPECIAL, and PACKAGE in-portal promotions (CHF 99-269 per listing) and an Ad Booster off-portal native advertising service (CHF 650-2,500 across Basic, Medium, and Pro tiers) that distributes listings on Facebook, Instagram, and Swiss news sites including 20min and Blick. The platform has built software integrations with four Swiss property management vendors (Casasoft, Immomig, emonitor, flatfox) enabling single-click promotion activation and consolidated billing for professional users, and embedded service partnerships with AXA (rental guarantee insurance) and CreditTrust (digital creditworthiness certificates).
Technology is anchored in an AI-supported Open Datastack platform implemented with ti&m in 2026 to connect data sources and break down data silos for data-driven business management. Distribution combines self-serve web and mobile access with off-portal native advertising, partner marketing, and content via blog, newsletter, and social channels (LinkedIn, Instagram, Facebook, TikTok, YouTube). The company co-publishes the Online Housing Index (OWI) study with SVIT Schweiz and HEV Schweiz and received a 2025 PropTech industry award.
newhome.ch firmographics
Firmographics- Name
- newhome.ch
- Legal name
- newhome.ch AG
- Website
- https://newhome.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- newhome.ch AG operates a free Swiss real estate marketplace portal backed by 18 cantonal banks, serving property seekers and SMB advertisers across all Swiss cantons with freemium listings and tiered promotional packages.
- Ownership category
- akta.pro rank
Where newhome.ch is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
newhome.ch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Property Listing Fees: Fees charged to property advertisers for listing properties on the platform. Private individuals receive 7 days free listing, after which paid packages apply. Commercial and business customers pay for listing placements.
- Ad Booster Service: Paid promotional service that displays property listings as native ads on Facebook, Instagram, and Swiss news sites (20min, Blick). Three tiers available: Basic (CHF 650), Medium (CHF 1,300), and Pro (CHF 2,500).
- Listing Promotions: Paid promotion tiers (TOP, HIGHLIGHT, SPECIAL) that increase listing visibility in search results. Prices range from CHF 99-269 depending on duration (15-60 days) and tier.
- Package Promotions: Customizable budget packages for promoting multiple listings simultaneously, offered at discounted rates compared to individual promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ad Booster Basic - 4 weeks campaign on Facebook, Instagram and news sites |
| Unit Pricing | Pay-as-you-go | Ad Booster Medium - Enhanced reach with 4-week campaign |
| Unit Pricing | Pay-as-you-go | Ad Booster Pro - Maximum reach with 4-week campaign |
| Unit Pricing | Pay-as-you-go | TOP Promotion - 4x more views |
| Unit Pricing | Pay-as-you-go | HIGHLIGHT Promotion - 5x more views |
| Unit Pricing | Pay-as-you-go | SPECIAL Promotion - 9x more views |
| Other | Multi-year contract | PACKAGE Promotion - Customizable multi-listing promotions |
| Freemium | Pay-as-you-go | Free Listing - 7 days free for private individuals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
newhome.ch product offering
Product offeringCore offering
newhome.ch is an online real estate marketplace portal covering all Swiss cantons, where private individuals and businesses list residential and commercial properties (houses, apartments, chalets, farms, parking spaces) for sale or rent, and property seekers search and discover listings. The platform offers free 7-day listings for private advertisers with paid promotional upgrades (TOP, HIGHLIGHT, SPECIAL, PACKAGE) and an Ad Booster service that distributes listings as native ads on Facebook, Instagram, and Swiss news sites.
Product overview
newhome.ch operates as a regional Swiss real estate portal platform with a unified core offering and multiple integrated add-on services. The main platform enables property search and listings for buying, selling, and renting across Switzerland. Promotional capabilities include in-portal listing enhancements (TOP, HIGHLIGHT, SPECIAL, PACKAGE) and off-portal advertising through the Ad Booster service. Additional modules include search subscriptions for automated alerts, watch lists, newsletters, real estate recordings, affordability checks, and property valuation tools. Interface integrations with property management software (Casasoft, Immomig, emonitor, flatfox) allow seamless promotion activation for professional users.
Differentiator
Problem solved
Functional benefit
Products and services
- newhome.ch Real Estate Portal Core online real estate marketplace covering all Swiss cantons, enabling property seekers to search and private individuals and businesses to list houses, apartments, chalets, farms, commercial properties, and parking spaces for sale or rent. Free 7-day listings for private individuals; business customers use paid listing placements.
- Ad Booster
Quantifiable outcome
- Zurich achieved lowest rental listing insertion duration of 12 days (tightest rental market since 2015)
- +3 more outcomes
Companies that use newhome.ch
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
newhome.ch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
newhome.ch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ti&mcorenewhome has implemented Open Datastack, an AI-supported open data platform from ti&m, to efficiently connect data sources and break down data silos. This platform creates a foundation for more consistent data-driven business management and the further development of digital offerings.
- AXAcoreAXA provides rental guarantee insurance through newhome.ch, allowing tenants to order a free pre-confirmation for rental guarantee insurance. This partnership increases property seekers' chances of securing rentals by providing deposit-free rental options.
- CreditTrustcoreCreditTrust provides digital creditworthiness certificates integrated into newhome's platform, replacing traditional paper debt collection statements. This speeds up tenant vetting and property allocation processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
newhome.ch competitors and assessment
Company assessmentDirect peers
- Homegate: Homegate is one of Switzerland's largest real estate portals, owned by Tamedia (TX Group). It directly competes with newhome.ch in property listings, rentals, and advertising across Swiss cantons, operating a similar two-sided marketplace model with paid promotional products.
- ImmoScout24 (Switzerland): ImmoScout24.ch is the Swiss arm of Scout24, a leading real estate platform with national coverage. It competes head-to-head with newhome.ch for property seekers and advertisers in Switzerland, offering listings plus premium promotion products in a near-identical marketplace model.
- Comparis: Comparis is Switzerland's largest price-comparison platform and operates a significant real estate marketplace vertical. It overlaps directly with newhome.ch on property search and listings, and competes for advertiser budgets in the Swiss real estate category.
- Immostreet.ch: Immostreet is a Swiss real estate marketplace serving listings for sale and rent across multiple cantons. It competes with newhome.ch in the same Swiss property-seeker and advertiser segments with a similar online classifieds model.
- Flatfox: Flatfox is a Swiss rental marketplace, particularly strong in apartment rentals, that competes with newhome.ch for rental seekers and landlord advertisers. It is also a software integration partner of newhome.ch, reflecting close ecosystem overlap.
Broad incumbents
- Scout24 SE: Scout24 SE is the Germany-listed parent of ImmoScout24 and operates broader European marketplaces across real estate and autos. It is the dominant incumbent in the category in which newhome.ch competes, with deeper marketing budgets and broader product scope.
Regional players
- Rightmove: Rightmove is the UK's largest real estate portal, with a comparable two-sided marketplace model serving seekers and estate agents. It does not compete in Switzerland but provides a regional benchmark for portal monetization, ARPU, and promotional products.
- Idealista: Idealista is one of Southern Europe's leading real estate portals (Spain, Italy, Portugal). It does not compete in Switzerland but is a direct functional peer in the European online real estate classifieds category with comparable listing, promotion, and partner monetization mechanics.
- SeLoger: SeLoger is a major French online real estate portal owned by AVIV (Axel Springer). It operates the same two-sided marketplace and premium-listing business model as newhome.ch, but is geographically isolated to France.
Others
- Zillow: Zillow is the largest US residential real estate marketplace and a global category leader for portal monetization, AI-driven search, and adjacent services. It does not compete with newhome.ch directly but serves as the global benchmark for how real estate portals can scale into ads, mortgages, and data products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
newhome.ch social profiles
Digital presencenewhome.ch financial estimates
Financial estimateRevenue estimate
Valuation estimate
newhome.ch leadership team
Management profileNumber of profiles
Profiles1 record
newhome.ch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
newhome.ch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about newhome.ch
What does newhome.ch do?
newhome.ch is an online real estate marketplace portal covering all Swiss cantons, where private individuals and businesses list residential and commercial properties (houses, apartments, chalets, farms, parking spaces) for sale or rent, and property seekers search and discover listings. The platform offers free 7-day listings for private advertisers with paid promotional upgrades (TOP, HIGHLIGHT, SPECIAL, PACKAGE) and an Ad Booster service that distributes listings as native ads on Facebook, Instagram, and Swiss news sites.
Is newhome.ch a public or private company?
newhome.ch is a private company. It is classified as corporate owned and is currently operating.
When was newhome.ch founded?
newhome.ch was founded in 2013. It employs 11 to 50 people.
Where is newhome.ch based?
newhome.ch is headquartered in Zürich, Switzerland, in the Europe region.
How does newhome.ch make money?
Four revenue lines are on record. Property Listing Fees are the primary driver. The others are ad Booster Service, listing Promotions and package Promotions.
Who are newhome.ch's main competitors?
Direct peers on record are Homegate, ImmoScout24 (Switzerland), Comparis, Immostreet.ch and Flatfox. Scout24 SE is listed as a broad incumbent. Regional players are Rightmove, Idealista and SeLoger. Zillow is listed as an others.
Does newhome.ch have an API?
No public API is recorded for newhome.ch.