Madison Alley Global Ventures

Name

Madison Alley Global Ventures

Legal name

Madison Alley Global Ventures

Website

https://madisonalley.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic M&A Advisory Services: Fee-based advisory services for digital marketing, media, commerce and technology companies. Revenue generated through professional advisory fees, transaction completion fees, and success-based compensation tied to deal closures. Services include sell-side advisory for founders/CEOs considering M&A exits and capital raises, and buy-side advisory for investors and buyers seeking strategic acquisitions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Madison Alley Global Ventures provides strategic corporate development, M&A and capital advisory services to digital marketing, media, commerce and technology companies. The firm delivers sell-side advisory for founders and CEOs pursuing capital raises or M&A exits, and buy-side advisory for investors and strategic buyers pursuing add-on acquisitions. Complementing the advisory practice is MadisonAlley.TV, an exclusive video interview platform broadcasting global industry leaders.

Product overview

Madison Alley Global Ventures operates as a specialized Strategic Corporate Development, M&A and Capital advisory firm serving the digital marketing, media, commerce and technology sectors. The firm offers two primary service offerings: Strategic Corporate Development Services providing sell-side and buy-side advisory for mergers and acquisitions, and MadisonAlley.TV, an exclusive video interview platform featuring industry leaders. Founded in 2003, the firm has completed transactions representing over $2 billion in deal value.

Differentiator

Problem solved

Functional benefit

Brands

• MadisonAlley.TV: Exclusive interview platform featuring in-depth video interviews with global CEOs, CMOs and distinguished founders shaping the future of digital marketing, advertising, media and commerce.

Products and services

• Strategic Corporate Development Services Strategic Corporate Development, M&A and capital advisory services for digital marketing, media, commerce and technology companies. Includes sell-side advisory for founders and CEOs considering M&A exits or capital raises, and buy-side advisory for strategic buyers and investors pursuing add-on acquisitions.
• MadisonAlley.TV Exclusive video interview platform featuring 33+ in-depth 4K Ultra HD interviews with global CEOs, CMOs and distinguished founders shaping digital marketing, advertising, media and commerce. Free registration access for subscribers.

Quantifiable outcome

• $2B+ in total deal value across strategic transactions
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Stagwell Inc.coreStrategic or Co-development Partner · 2 November 2023Madison Alley served as exclusive strategic M&A advisor to Movers+Shakers on its acquisition by Stagwell Inc. The transaction was a strategic acquisition of a premier social-first creative agency connecting brands to culture, joining Stagwell's Constellation network.
• 3Q DigitalcoreStrategic or Co-development Partner · 13 January 2022Madison Alley served as exclusive strategic M&A advisor to Inseev Interactive on its sale to 3Q Digital, the disruptive growth marketing agency. The acquisition enhanced 3Q Digital's SEO offerings and content creation capabilities.
• Deloitte DigitalcoreStrategic or Co-development PartnerMadison Alley advised on the landmark transaction of Heat being acquired by Deloitte Digital, establishing the world's first creative digital consultancy. This transaction was a defining moment in the digital marketing M&A landscape.
• S4 CapitalcoreStrategic or Co-development PartnerMadison Alley advised on the merger between MediaMonks (S4 Capital) and Jam3, the award-winning design and experience agency, creating a combined entity in the digital marketing space.
• Omnicom GroupmajorStrategic or Co-development PartnerMadison Alley advised on Omnicom's acquisition of Jump 450 Media, the data-driven digital performance marketing agency.
• MSQ PartnersmajorStrategic or Co-development PartnerMadison Alley advised MSQ Partners on its strategic acquisition of Big Spaceship, the iconic NYC-based creative agency famous for digital marketing strategies. MSQ Partners is sponsored by Private Equity firm One Equity Partners.
• Tech MahindramajorStrategic or Co-development PartnerMadison Alley advised on Tech Mahindra's acquisition of BORN Group, the iconic digital commerce and marketing agency.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Goldman Sachs (TMT / Media & Entertainment):

Direct peers

• Woodside Capital Partners: Technology-focused investment bank advising on M&A and capital raises for marketing technology, digital media, and SaaS companies. Comparable boutique profile and similar founder-led deal flow in the martech/AdTech category.
• Luma Partners: Specialist M&A advisory firm dedicated to digital media, advertising, marketing services, and technology. Operates in the same niche as Madison Alley, advising on transactions across the digital marketing ecosystem with comparable boutique positioning.
• AGC Partners: Technology-focused investment bank advising on M&A and growth capital for software, digital media, and internet companies. Overlaps with Madison Alley on the technology and digital commerce side of the firm's coverage.
• Drake Star Partners: Global boutique investment bank with deep specialization in technology, media, marketing services, and digital commerce M&A. Directly comparable boutique model serving founder-led and PE-backed digital marketing businesses.
• Cascadia Capital: Middle-market investment bank with a dedicated Digital Media and Marketing Services practice. Provides buy-side and sell-side advisory comparable to Madison Alley for founder-led agencies and PE-backed platforms in the digital marketing sector.
• Petsky Prunier (now part of Solomon Partners): Long-standing M&A advisory boutique focused on advertising, marketing, media, and technology - a direct competitor to Madison Alley in digital marketing sell-side and buy-side mandates. Madison Alley's own Managing Director previously worked at Petsky Prunier.

Broad incumbents

• KPMG Corporate Finance (TMT): Big Four advisory with a dedicated TMT M&A practice serving technology, media, and marketing services clients. Madison Alley's Managing Director previously worked at KPMG TMT, and the firm competes for the same mid-market digital marketing mandates.
• Houlihan Lokey: Global independent investment bank with a TMT and digital media practice. Madison Alley's Managing Director previously worked at Houlihan Lokey. Larger balance sheet and broader sector coverage compete with boutique advisors on bigger agency and martech transactions.

Emerging players

• Clipper Advisors (acquired by JLL Capital Markets): Boutique advisory focused on digital media, marketing services, and technology M&A. Comparable boutique positioning to Madison Alley, advising founder-owned and PE-backed marketing businesses on transactions across the digital ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mad_Alley
• LinkedInlinkedin.com/company/2420576

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Alley Global Ventures