What Tapix does

Tapix is a Prague-based B2B transaction data enrichment API operated under the legal entity Dateio. Founded in 2013 as a spin-out from Dateio's card-linked marketing platform, Tapix converts raw payment data (card transactions, ATM withdrawals, bank transfers, QR payments, and PSD2 open banking data) into structured merchant intelligence — including merchant name, logo, category, GPS coordinates, URL, Google Place ID, phone numbers, and payment gateway — organized hierarchically from merchant down to individual point-of-sale terminals. The platform applies AI-driven and statistical algorithms alongside a human validation process to maintain a stated 99.99% accuracy across a database of 700,000+ recognized merchants, 69,000+ logos, 2.6M+ unique enriched subjects, and 25 transaction categories, processing 2B+ enriched transactions per month.

The product surface comprises Tapix Core (eight core datapoints) plus three add-on modules: Recurring Payments Intelligence (subscription detection), Eco Track (per-transaction CO2 footprint for ESG/carbon accounting), and ATM Nearby (cash withdrawal locator). The platform is delivered exclusively as a cloud-based REST API on AWS, with a 3ms response time, a Data Invalidation System that pushes update events to clients, and a Feedback API that lets end users flag corrections, creating a closed-loop data flywheel.

Go-to-market is a hybrid of enterprise field sales (Contact Sales, dedicated Customer Success Managers, quarterly pulse checks) and self-serve developer adoption (free sandbox, full documentation at developers.tapix.io). Revenue is generated via usage-based, contact-sales enterprise pricing tied to monthly transaction volume across 70+ banks and fintechs — including Revolut, bunq, Erste Group, OTP Bank, Societe Generale, UniCredit Bank, National Bank of Greece, Swisscard, Soldo, and Raiffeisenbank CZ — covering 80+ markets across EMEA, LATAM, and NCA. Compliance posture is enterprise-grade: ISO 27001, 27018, 27701, 9001, 20000-1, SOC 1 Type 2, SOC 2 Type 2, and GDPR. Co-founder and CEO Ivan Dovica leads the company, which operates as a privately held, bootstrapped subsidiary of Dateio with no disclosed external funding.

Name

Tapix

Legal name

Dateio

Website

https://tapix.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Tapix is a Prague-based B2B REST API, operating under Dateio, that enriches raw payment transactions into merchant-level intelligence (name, logo, category, GPS, Google Place ID) for 70+ banks and fintechs across 80+ markets. It serves tier-1 European banks and fintechs such as Revolut, Societe Generale, and Erste, processing 2B+ transactions monthly.

Ownership category

akta.pro rank

Product category

Transaction Data Enrichment API

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Tokenization, Network Vaults & Credential Management (FSAGABAF)

akta.pro secondary industry

Income & Employment Verification (VOI/VOE, payroll-linked data) (FSAGACAE)

Keywords

• Transaction data enrichment
• Payment data API
• Merchant identification services
• Banking data infrastructure
• Fintech API platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Transaction Enrichment: B2B API service charging banks and fintechs for transaction data enrichment. Revenue likely based on transaction volume (per-transaction or tiered volume pricing). The company enriches 2 billion+ transactions monthly, indicating a usage-based or transaction-volume pricing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tapix provides a cloud-based REST API that enriches raw payment transaction data with merchant identity information (name, logo, category, GPS location, URL, Google Place ID, phone numbers, payment gateway). The platform serves banks and fintechs globally, processing 2 billion+ transactions monthly across 80+ markets with 99.99% accuracy, enabling card schemes mandate compliance, personal finance management, subscription management, and carbon footprint tracking.

Product overview

Tapix is a unified transaction data enrichment API platform delivered via REST API that transforms raw payment data into actionable insights for banks and fintechs. The core platform (Tapix Core) provides eight fundamental datapoints: Merchant Name, Merchant Logo, Category (transaction categorisation), GPS Location, URL Address, Google Places ID, Phone Numbers, and Payment Gateways. Built on a data hierarchy from Merchant to Shop to POS Terminal, Tapix achieves 99.99% accuracy across 2+ billion monthly enriched transactions. Three specialized modules extend the platform: Recurring Payments Intelligence for subscription management, Eco Track for carbon footprint insights, and ATM Nearby for ATM locator services. The platform supports card transactions, A2A transfers, QR payments, and Open Banking/PSD2 data inputs, covering 80+ markets globally with 3ms API response time.

Differentiator

Problem solved

Functional benefit

Products and services

• Tapix Core The core transaction enrichment API that transforms raw payment data into actionable insights, providing merchant name, logo, category, GPS location, URL address, Google Place ID, phone numbers, and payment gateway identification for every transaction. Built for banks and fintechs.
• Merchant Name Clean and accurate merchant name enrichment for transactions, identifying the exact store where purchases occurred rather than generic network identifiers. Used by banks and fintechs in their customer-facing applications.
• Merchant Logo High-resolution merchant logo delivery ready for use in circular or square frames, providing visual identification for transactions in banking applications.
• Transaction Categorisation Four-level transaction categorization system that surpasses MCC codes, providing deep insights into specific customer lifestyle and behavior prediction. Addresses limitations of standard MCC codes which only achieve 63% correct categorization.
• GPS Location Exact GPS coordinates identifying the precise location where shopping transactions occurred, enabling location-aware banking features.
• Recurring Payments Intelligence Subscription and recurring payment detection module providing merchant name/logo, payment frequency, next billing date, next billing amount, and automatic charging identification for managing recurring subscriptions in banking applications.
• Eco Track Environmental impact tracking module providing CO2 footprint calculation for each transaction, contextual eco tips based on spending category, and eco tags for personal finance management.
• ATM Nearby ATM locator service providing provider name and logo, withdrawal fees, ATM labels, distance to destination, and ATM GPS location for cash withdrawal experiences in banking applications.

Quantifiable outcome

• 99.99% accuracy reduces errors from ~1M per 20M transactions (with weaker data) to ~4 errors
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• DateiocoreStrategic or Co-development PartnerDateio is the parent company behind Tapix. Tapix originated in 2013 as Dateio built its card-linked marketing solution (Dateio platform). The tools developed for Dateio's marketing platform addressed the payment data understanding gap and became Tapix. Dateio offers a card-linked marketing platform (dateio.eu) for targeted offers (cashback and rewards) supercharged by Tapix enriched payment data.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Plaid: Plaid is a leading open banking/financial data connectivity platform that aggregates bank account data and increasingly provides transaction enrichment. It overlaps with Tapix on PSD2/open banking enrichment and competes for the same bank and fintech developer audience.
• Yodlee (Envestnet): Yodlee provides financial data aggregation, transaction categorization, and enrichment APIs to banks, fintechs, and wealth platforms. As an established incumbent in bank-data aggregation, it competes directly with Tapix's category and merchant enrichment capabilities.
• Visa (Smart Data / Transaction Advisor): Visa's Smart Data and Transaction Advisor solutions deliver enriched transaction information to issuers and partners, including compliance with the AN4569 mandate Tapix's clients cite. As scheme-native enrichment matures, Visa competes directly with Tapix for the same merchant-intelligence layer.
• Finicity (Mastercard): Finicity, acquired by Mastercard, provides bank-data aggregation, transaction categorization, and cash-flow analytics. It is now positioned within Mastercard's open-finance stack and competes with Tapix for FI clients seeking enrichment-as-a-service.
• Mastercard (MDES / Smart Data): Mastercard Digital Enablement Service and Smart Data APIs offer tokenized transaction data and merchant-level insights to issuers. Mastercard bundles enrichment directly into its scheme services, creating competitive pressure on third-party providers like Tapix for card-issuer clients.

Emerging players

• Token.io: Token.io provides open banking payment initiation and data connectivity across European banks. While focused on payments, its data layer overlaps with Tapix's PSD2 enrichment capabilities and competes for fintech clients seeking consolidated open-finance APIs.
• TrueLayer: TrueLayer provides open banking APIs across Europe with transaction data retrieval and categorization capabilities. It overlaps with Tapix on PSD2-driven enrichment for fintechs and digital banks, particularly in the UK and EU markets.
• Salt Edge: Salt Edge offers open banking APIs, transaction categorization, and merchant enrichment across PSD2 markets. It serves banks and fintechs with similar enrichment needs to Tapix, particularly in Eastern Europe and the CIS where Salt Edge has a regional footprint.

Direct peers

• Bud Financial: Bud Financial provides transaction enrichment, categorization, and personal finance management data APIs to banks and fintechs. It is a direct competitor to Tapix in the merchant-intelligence and PFM data layer, particularly serving challenger banks.
• MX Technologies: MX provides a financial data API and data enhancement platform that cleans, categorizes, and enriches transaction data for banks, fintechs, and lenders. Directly competes with Tapix in the transaction-enrichment API layer serving US and global financial institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tapix-by-dateio

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapix