UPGen
UPGen is a Hanoi, Vietnam-based co-working space founded in 2016 that provides shared workspace solutions to Vietnam's early-stage entrepreneurs and startup community, operating with 1-10 employees under a privately-held, venture-backed structure.
- Company typePrivate
- Founded2016
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2B
- OfferingServices
UPGen firmographics
Firmographics- Name
- UPGen
- Website
- https://up-gen.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- UPGen is a Hanoi, Vietnam-based co-working space founded in 2016 that provides shared workspace solutions to Vietnam's early-stage entrepreneurs and startup community, operating with 1-10 employees under a privately-held, venture-backed structure.
- Ownership category
- akta.pro rank
UPGen industry classification
Industry- Product category
- Co-working Spaces
- akta.pro primary industry
- Workplace Experience & Front-of-House Services (BPABAAAC)
- akta.pro secondary industries
- Space & Occupancy (MAC, Space Planning, Move Management) (BPABAAAG), Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
Keywords
Where UPGen is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
UPGen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
UPGen product offering
Product offeringCore offering
UPGen operates a co-working space in Hanoi, Vietnam, designed as a shared workspace and community hub for early-stage entrepreneurs and startups. The offering provides physical office infrastructure and a startup-oriented environment intended to serve as a 'home' for new ventures in Vietnam.
Differentiator
Problem solved
Functional benefit
Products and services
- UPGen Co-working Space
Companies that use UPGen
Customer profileIdeal customer profiles1 record
UPGen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UPGen competitors and assessment
Company assessmentBroad incumbents
- WeWork: WeWork is a global co-working incumbent with a presence in major Southeast Asian cities. It competes for the same flexible-office demand in Vietnam but operates at much larger scale, with broader offerings and significantly stronger brand recognition than UPGen.
- IWG (Regus, Spaces, HQ): IWG operates multiple co-working and serviced-office brands including Regus and Spaces across Vietnam. As a global incumbent, it competes with UPGen for SME and enterprise flexible-office demand but offers a vastly broader footprint and service portfolio.
Direct peers
- CirCO Ho Chi Minh: CirCO is a Vietnamese co-working space operator in Ho Chi Minh City focused on serving startups and small businesses. It competes for the same early-stage founder segment as UPGen, though in a different city.
- Dreamplex: Dreamplex is a Vietnam-based co-working operator offering flexible office space in Ho Chi Minh City targeting startups and SMEs. Its service offering and customer profile closely overlap with UPGen's.
- Toong: Toong is one of the largest and most established co-working and serviced office brands in Vietnam, operating multiple premium locations in Hanoi and Ho Chi Minh City. It directly competes with UPGen for the same pool of startups and SMEs seeking flexible office space in Vietnam.
- The Hive (Hive Work): The Hive operates co-working and co-living spaces across Southeast Asia with a strong presence in Ho Chi Minh City. Its community-led model and startup-focused programming are highly comparable to UPGen's positioning.
- Saigon Coworking: Saigon Coworking is a Vietnam-based independent co-working operator serving freelancers, startups, and SMEs in Ho Chi Minh City. Its scale and target customer base are highly comparable to UPGen's niche.
- CEO Suites: CEO Suites is a Vietnam-based serviced office and co-working provider offering flexible office solutions across major Vietnamese cities. It overlaps with UPGen in serving SMEs and startups needing flexible workspace in Vietnam.
Regional players
- The Working Capitol: The Working Capitol is a Singapore-headquartered co-working and innovation community operator with locations in Southeast Asia. It shares UPGen's community-driven, startup-focused philosophy but operates primarily in Singapore and selected regional markets.
- Kafnu: Kafnu is a premium co-working and lifestyle workspace brand operating across Asia-Pacific, including locations in Southeast Asia. It overlaps with UPGen in targeting ambitious entrepreneurs and creators, but at a higher price point and broader geographic footprint.
Market position
Customer concentration
UPGen social profiles
Digital presenceUPGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPGen leadership team
Management profileNumber of profiles
Profiles1 record
UPGen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPGen
What does UPGen do?
UPGen operates a co-working space in Hanoi, Vietnam, designed as a shared workspace and community hub for early-stage entrepreneurs and startups. The offering provides physical office infrastructure and a startup-oriented environment intended to serve as a 'home' for new ventures in Vietnam.
When was UPGen founded?
UPGen was founded in 2016. It employs 1 to 10 people.
Where is UPGen based?
UPGen is headquartered in Hanoi, Vietnam, in the Asia region.
Who are UPGen's main competitors?
Broad incumbents on record are WeWork and IWG (Regus, Spaces, HQ). Direct peers are CirCO Ho Chi Minh, Dreamplex, Toong, The Hive (Hive Work), Saigon Coworking and CEO Suites. Regional players are The Working Capitol and Kafnu.
Does UPGen have an API?
No public API is recorded for UPGen.
What industry is UPGen in?
UPGen's product category is Co-working Spaces. Its primary akta.pro industry code is BPABAAAC, Workplace Experience & Front-of-House Services, with a secondary code of BPABAAAG, Space & Occupancy (MAC, Space Planning, Move Management).