JellyC

What JellyC does

JellyC is an APAC-based digital asset investment manager founded in 2021 and headquartered in Perth, Australia, operating as a Corporate Authorised Representative of TAF Capital Pty Ltd under AFSL 425925. It serves wholesale and institutional clients (family offices, HNW individuals, wealth managers, superannuation funds, corporates and government-linked entities) exclusively under Sections 761G/761GA of the Corporations Act, with minimum subscriptions ranging from AU$10,000 to US$100,000. The firm runs four regulated Bluebottle unit trusts — Bitcoin Plus, Market Neutral, Digital Infrastructure and Multi-Strategy — that deploy staking, validation, arbitrage, basis trading and yield farming strategies across 100+ blockchain networks, evaluated through a proprietary 10-point methodology. Custody is provided through Fireblocks, Zodia Custody, Coinbase and Standard Chartered, and JellyC is the first APAC crypto fund integrated into the Franklin Templeton tokenised money market collateral program with Standard Chartered and OKX. The firm also participates in Project Acacia (Australian Treasury/RBA), is rolling out tokenised fund units on the Redbelly Network via Liquidise, provides market-making infrastructure for the AUDM stablecoin on OKX, and has offices in Perth, Sydney, Singapore and Nassau. Revenue is generated through management fees of 1.25%-2.0% on AUM (currently over $100m) plus 7.5%-20% performance fees subject to high-water marks, distributed via direct sales, NAV Fund Services, RegistryDirect, and Australian wealth platforms Powerwrap, AMM and Colonial First State (CFS Edge).

Name

JellyC

Legal name

JellyC Pty Ltd

Website

https://jellyc.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

JellyC is an APAC-based, ASIC-regulated digital asset investment manager that runs four wholesale Bluebottle funds (Bitcoin Plus, Market Neutral, Digital Infrastructure, Multi-Strategy) for institutional and HNW investors, using staking, arbitrage and basis trading strategies with institutional custody and tokenised fund infrastructure.

Ownership category

akta.pro rank

Product category

Digital Asset Management / Crypto Fund Management

NAICS

All Other Financial Investment Activities (52399), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

On-Chain Payments & Stablecoin Infrastructure (Issuance, Rails, Treasury) (FSAGAMAD)

akta.pro secondary industries

Consortium Networks & Governance (network setup, onboarding, rules, node operations) (FSAPAIAB), Decentralized Lending Protocols (DeFi Money Markets) (FSADAFAB)

Keywords

• Digital asset management
• Cryptocurrency fund management
• Blockchain investment funds
• Wholesale fund management
• Institutional crypto investing

Headquarters

HQ city

Australia Plains

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees - Bluebottle Bitcoin Plus Fund: 1.25% annual management fee calculated monthly on Bluebottle Bitcoin Plus Fund (Cayman Master Fund and Australian Feeder Fund).
2. Performance Fees - Bluebottle Bitcoin Plus Fund: 20% performance fee above BTC benchmark, subject to high-water mark for Class F. Fee charged on outperformance relative to Bitcoin index.
3. Management Fees - Bluebottle Market Neutral Fund: 1.25% annual management fee calculated monthly on both Cayman and Australian versions of Market Neutral Fund.
4. Performance Fees - Bluebottle Market Neutral Fund: 10% of NAV increase over performance period subject to high-water mark (Cayman); 10% over RBA cash rate benchmark (Australia).
5. Management Fees - Bluebottle Digital Infrastructure Fund: 1.5% per annum management fee, payable monthly in arrears on BDIF.
6. Performance Fees - Bluebottle Digital Infrastructure Fund: 7.5% per annum on increase in NAV per unit, subject to a high watermark.
7. Management Fees - Bluebottle Multi-Strategy Fund: 2% calculated monthly on the Multi-Strategy Fund.
8. Performance Fees - Bluebottle Multi-Strategy Fund: 20% over a high-watermark, calculated quarterly.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

JellyC is an APAC-based, ASIC-regulated digital asset investment manager that runs a wholesale and institutional fund suite — the Bluebottle Bitcoin Plus Fund (BBP), Bluebottle Market Neutral Fund (BMN), Bluebottle Digital Infrastructure Fund (BDIF), and Bluebottle Multi-Strategy Fund (BMSF) — deploying active strategies such as staking, validation, arbitrage, basis trading and yield farming on blockchain networks, with daily liquidity and institutional-grade custody through Fireblocks, Zodia Custody, Coinbase and Standard Chartered. The firm also participates in tokenised fund infrastructure via Project Acacia and the Franklin Templeton / Standard Chartered / OKX collateral mirroring program, and supports the AUDM AUD-backed stablecoin.

Product overview

JellyC is an APAC-based digital asset investment manager offering a suite of four distinct Bluebottle fund products alongside the AUDM stablecoin. The Bluebottle Bitcoin Plus Fund (BBPF) provides Bitcoin exposure with market-neutral yield enhancement; the Bluebottle Market Neutral Fund (BMNF) generates income through market-neutral strategies and tokenised fixed-income instruments; the Bluebottle Digital Infrastructure Fund (BDIF) offers staking and validation yield from blockchain networks; and the Bluebottle Multi-Strategy Fund (BMSF) provides diversified long-term digital asset exposure including early-stage investments. The AUDM stablecoin adds an AUD-denominated liquidity layer. All funds are regulated by ASIC, available to wholesale investors, and feature daily liquidity with institutional-grade custody through Fireblocks, Zodia Custody, Coinbase, and Standard Chartered.

Differentiator

Problem solved

Functional benefit

Brands

• Bluebottle Bitcoin Plus Fund: Provides secure exposure to a core Bitcoin position, enhanced by active market-neutral strategies. Targets BTC plus 4-8% return.
• Bluebottle Market Neutral Fund
• Bluebottle Digital Infrastructure Fund
• Bluebottle Multi-Strategy Fund

Products and services

• Bluebottle Bitcoin Plus Fund (BBPF) A wholesale-only fund providing institutional-grade exposure to a core Bitcoin position enhanced by active market-neutral strategies (target return of 2-4% over BlackRock's IBIT, with audited 7-year track record). Distributed via Cayman Master Fund (USD, US$100,000 min) and Australian Feeder Fund (AUD, A$10,000 min) through Powerwrap, AMM and CFS Edge.
• Bluebottle Market Neutral Fund (BMNF) A wholesale fund investing in market-neutral blockchain strategies plus tokenised money market funds, deposits and bonds (target yield 8-12%+ APY). Cayman (US$100,000 min, 10% performance fee over HWM, daily T+1 liquidity) and Australian (A$50,000 min, 10% over RBA cash rate benchmark, annual distributions) variants.
• Bluebottle Digital Infrastructure Fund (BDIF) A wholesale staking-yield fund providing exposure to premium blockchain infrastructure (100+ networks scored via a 10-point methodology) while generating compounding yield through staking and re-staking. Minimum A$50,000, 1.5% pa management fee, 7.5% pa performance fee over high-water mark, daily liquidity with 1-day redemption notice. Tokenisation initiated November 2025.
• Bluebottle Multi-Strategy Fund (BMSF) A wholesale multi-strategy digital asset fund combining early-stage project exposure with active strategies (staking, validation, basis, arbitrage). Minimum AUD 50,000, 2% management fee, 20% performance fee over high-watermark (quarterly), 2-year lock-up, 5% exit fee within first 2 years, 30-day redemption notice after lock-up. Distributed via RegistryDirect.
• AUDM Stablecoin (Macropod) An AUD-denominated stablecoin providing an AUD liquidity layer for global digital asset markets, partnered with Catena Digital and MHC Digital; JellyC supports market infrastructure and institutional access.
• Tokenised AUD Deposits Tokenised Australian dollar deposits enabling on-chain representation of AUD deposits to support institutional settlement, collateral and treasury use cases.
• Decentralised Yield Protocol A decentralised protocol providing yield-generation strategies available to qualifying investors, complementing JellyC's on-chain fund and tokenisation stack.
• Tokenised Fund Units on Redbelly Network On-chain tokenised representation of JellyC fund units on the Redbelly Network (formally verified blockchain built with University of Sydney and CSIRO), with KYC at transaction layer, zero-knowledge proofs, and instant finality.

Quantifiable outcome

• Bluebottle Bitcoin Plus Fund: 10.46% performance since JellyC acquired Trovio Asset Management (October 2024 - May 2026)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Catena DigitalcoreStrategic or Co-development Partner · 24 September 2025Catena Digital, led by former NAB executives including JellyC Chairman Drew Bradford, received AFSL in July 2025 and partnered with MHC Digital to launch Macropod (AUDM), Australia's first fully licensed AUD-backed stablecoin. Drew Bradford is CEO of Catena and Chair of JellyC.
• Franklin TempletoncoreStrategic or Co-development Partner · 30 July 2025JellyC joined Franklin Templeton's tripartite collateral program as first APAC crypto fund. Selected Franklin Templeton's Tokenised Money Market Fund (TMMF) as preferred trading collateral. Enables use of tokenised money market fund as off-exchange collateral, integrated with Standard Chartered custody and OKX exchange.
• Standard Chartered BankcoreTechnology or Integration · 30 July 2025Institutional custody partner providing secure digital asset storage for JellyC funds. Integrated into triangular collateral program with Franklin Templeton and OKX. Custodian for Bluebottle Bitcoin Plus Fund alongside Coinbase and Fireblocks.
• OKXcoreTechnology or Integration · 30 July 2025Global digital asset exchange partner in triangular collateral program. JellyC providing AUD market infrastructure for AUDM stablecoin launch on OKX in April 2026. OKX offers margin fee incentives on AUDM pairs to support liquidity formation.
• Australian Treasury / RBAmajorStrategic or Co-development Partner · 10 July 2025Selected participant in Project Acacia, a national initiative by Australian Treasury and RBA to explore tokenised asset settlement using digital money infrastructure. JellyC demonstrated tokenised bond trade through Project Acacia.
• LiquidisemajorStrategic or Co-development Partner · 26 September 2024Agreement announced to tokenise JellyC Funds on Redbelly Network. Partnership enables fully liquid and compliant tokenised fund structure with real-time NAV unit pricing, full transparency, and auditability over ownership.
• Zodia CustodycoreTechnology or Integration · 4 July 2024Institutional custody partner providing diversified custody solutions. Partnership announced July 2024 to offer enhanced protection for digital asset investments through advanced security measures.
• FireblockscoreTechnology or Integration · 28 March 2024Institutional-grade custody and security solutions partner. Fireblocks integration enables secure, scalable investment access to tokenised assets. Primary custody partner for Bluebottle Digital Infrastructure Fund and other JellyC products.
• NAV Fund ServicescoreImplementation/ SI/ Consulting PartnerFund administrator for all JellyC funds, providing NAV calculations, investor services, and subscription/redemption processing. Administrator for Bluebottle Bitcoin Plus, Market Neutral, and Digital Infrastructure Funds.
• TAF CapitalcoreStrategic or Co-development PartnerTAF Capital Pty Ltd is the AFSL holder (AFSL 425925) that JellyC operates under as Corporate Authorised Representative. Also serves as Trustee for JellyC's Australian unit trusts. TAF Capital provides FX-linked liquidity for AUDM markets and market participant functions.
• CoinbasecoreTechnology or IntegrationCustodian partner providing institutional-grade digital asset custody for JellyC funds, particularly Bluebottle Bitcoin Plus Fund alongside Fireblocks and Standard Chartered.
• Redbelly NetworkmajorTechnology or IntegrationWorld's first formally verified blockchain developed at University of Sydney with CSIRO. Provides compliant tokenised fund infrastructure with KYC at transaction layer, zero-knowledge proofs, and instant finality for JellyC fund tokenisation.
• MHC DigitalmajorStrategic or Co-development PartnerMHC Digital partnered with Catena Digital to launch Macropod (AUDM) stablecoin. AUDM went live on OKX in April 2026 with JellyC providing AUD market infrastructure.
• Digital Finance Cooperative Research Centre (DFCRC)minorStrategic or Co-development PartnerJellyC is a proud supporter of DFCRC, participating in Project Acacia and industry research initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grayscale Investments: Largest US digital asset manager with deep single-asset and diversified product suite including converted spot Bitcoin ETF. Comparable to JellyC's flagship Bitcoin Plus Fund and overall product breadth, with substantially larger AUM scale.
• Galaxy Digital: Global crypto-native asset manager and trading firm offering institutional digital asset funds, trading, and advisory. Comparable to JellyC as a diversified crypto investment platform with broader scale, multiple strategies, and institutional investor focus.
• Fidelity Digital Assets: Institutional arm of Fidelity offering crypto custody, trading, and investment products to family offices, pensions, and asset managers. Comparable to JellyC's institutional custody-and-fund stack (Standard Chartered, Fireblocks, Coinbase) and pension/super fund go-to-market.

Direct peers

• Pantera Capital: US crypto-focused hedge fund and venture firm running multi-strategy digital asset funds. Comparable to JellyC's Bluebottle Multi-Strategy Fund and the firm's emphasis on active digital asset management for institutional/wholesale investors.
• CoinShares: European-listed digital asset investment firm offering ETPs, hedge fund strategies, and market-neutral yield products. Directly comparable to JellyC's product mix (Bitcoin Plus, Market Neutral, Digital Infrastructure), with similar institutional/wholesale distribution emphasis.
• 21Shares: Swiss-based crypto ETP and fund provider offering institutional and retail access products. Comparable to JellyC as a regulated crypto investment product manufacturer targeting institutional/wholesale allocators with multi-strategy exposure.
• 3iQ Digital Asset Management: Canadian-listed digital asset investment manager offering closed-end and managed crypto funds to institutional and retail channels. Comparable to JellyC as a regulated, multi-fund digital asset manager with institutional/wholesale go-to-market.
• Bitwise Asset Management: US-based crypto asset manager offering single-asset and multi-strategy crypto funds to RIAs, family offices, and institutions. Closely comparable to JellyC's Bluebottle suite in product design (Bitcoin Plus, Market Neutral, Multi-Strategy) and institutional/wholesale distribution model.

Others

• Sygnum Bank: Swiss-regulated digital asset bank offering institutional banking, custody, and tokenisation services. Comparable to JellyC's banking partnership roster (Sygnum serves as banking partner for Bluebottle Bitcoin Plus Fund Cayman) and its broader tokenisation ambitions.

Regional players

• HashKey Capital: APAC-based digital asset investment manager and venture fund with regulated operations in Hong Kong and Singapore. Closest geographic comparable to JellyC's APAC digital asset management franchise and institutional allocator focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jellyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments22 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JellyC