Fight The New Drug

What Fight The New Drug does

Fight the New Drug (FTND) is a U.S. 501(c)(3) nonprofit founded in 2009 and headquartered in Salt Lake City, Utah, that educates the public about the harmful effects of pornography on individuals, relationships, and society. Operating a deliberately non-religious and non-legislative model, the organization grounds its messaging in peer-reviewed research and personal testimony. Its core product surface is the Fight the New Drug website platform (featuring over 1,000 articles, a Fast Facts research archive with more than 100 cited statistics, and an AI-powered Q&A assistant at ask.ftnd.org), complemented by the "Brain, Heart, World" three-part documentary series, the "Consider Before Consuming" podcast, the "Truth About Porn" research database, the "Let's Talk About Porn" conversation guide, and in-person live presentations at schools, conferences, and community events. Content is available in English and Spanish, with a merchandise store and a volunteer "Fighter" street-team network supporting grassroots distribution. The organization is part of the PHASE Alliance coalition and has received coverage from major outlets including BBC News, the New York Times, CNN, and Vice.

FTND's primary customer segments are parents, educators, individuals in recovery from pornography use, youth and teens, and the general public. Revenue is generated through individual charitable donations (one-time and recurring monthly, with a Fighter Club membership starting at $10/month that includes a 30% merchandise discount), merchandise sales via its e-commerce store, public screening licensing fees for the documentary, live presentation booking fees, and an affiliate revenue stream from the Fortify recovery platform and related partner referrals (Bark, Pinwheel). Distribution is community-led and event-driven, combining content marketing, social media, podcasting, documentary licensing, and on-the-ground volunteer activity. As a nonprofit, FTND is governed independently with no disclosed venture, private equity, or institutional investment funding.

Name

Fight The New Drug

Legal name

Fight the New Drug

Website

https://fightthenewdrug.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fight the New Drug is a U.S. 501(c)(3) nonprofit that educates parents, educators, individuals in recovery, and youth about pornography's harmful effects via articles, a documentary, a podcast, live presentations, and a research database in English and Spanish.

Ownership category

akta.pro rank

Product category

Nonprofit Educational Advocacy

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL)

akta.pro secondary industry

Educational & Instructional Nonfiction (MPADADAL)

Keywords

• Nonprofit education
• Anti-pornography advocacy
• Sexual exploitation prevention
• Recovery resources
• Documentary production

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Charitable Donations: The primary revenue stream comes from individual donations made through their website. They accept one-time and recurring monthly donations. Monthly giving programs include Fighter Club membership starting at $10/month, with the organization mentioning specific giving tiers of $1, $5, and $15 per month.
2. Merchandise Sales: The organization operates an online store (store.fightthenewdrug.org) selling apparel and merchandise. Revenue supports educational resource creation and awareness efforts.
3. Documentary Licensing: The organization generates revenue through public licensing fees for screenings of their documentary 'Brain, Heart, World' to educational institutions and community events.
4. Live Presentation Fees: Revenue is generated from booking fees for bringing Fight the New Drug's educational presentations to schools, conferences, and community events.
5. Affiliate Revenue: The organization receives financial support from affiliate links, particularly for recovery resources such as Fortify, a science-based recovery platform for pornography addiction.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Fight The New Drug operates an educational content and advocacy portfolio centered on raising public awareness of the harmful effects of pornography on individuals, relationships, and society. The organization produces and distributes articles (over 1,000 published), a peer-reviewed Fast Facts research archive, a three-part documentary series ('Brain, Heart, World'), a podcast ('Consider Before Consuming'), a conversation guide ('Let's Talk About Porn'), and live in-person presentations delivered at schools, conferences, and community events.

Product overview

Fight the New Drug is a U.S. 501(c)(3) nonprofit educational organization that operates primarily as a content and advocacy platform rather than a traditional software product company. The organization's portfolio consists of educational content products including the main Fight the New Drug website platform (featuring articles, resources, and an AI-powered Q&A assistant), the Brain Heart World documentary series, the Fast Facts research archive, the Consider Before Consuming podcast, the Let's Talk About Porn conversation guide, Live Presentations for schools and communities, the Truth About Porn research database, a merchandise store, and the Fighter Club membership program. The organization also partners with the Fortify recovery platform as an affiliate to offer science-based pornography recovery support. The organization does not offer a public API, AI-powered product features, or formal software integrations with third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Fortify: A science-based recovery platform dedicated to helping individuals find lasting freedom from pornography.
• Brain Heart World
• Truth About Porn
• Consider Before Consuming

Products and services

• Brain, Heart, World Documentary Three-part documentary series highlighting the science, research, and real stories demonstrating the harmful effects of pornography on individuals, relationships, and society; available to stream for free online and licensed for institutional screenings.
• Fast Facts Research Archive Archive of over 100 quick statistics and research findings documenting the effects of pornography on individuals, relationships, and society, organized by topic categories with citations to peer-reviewed studies.
• Consider Before Consuming Podcast Podcast featuring conversations with experts, survivors, and advocates sharing knowledge about the harmful effects of pornography.
• Live Educational Presentations In-person educational presentations delivered at schools, conferences, and community events covering the impacts of pornography on brain, relationships, and society, with age-appropriate content tailored for students, educators, and parents.
• Truth About Porn Research Database Updated research database dedicated to highlighting studies that demonstrate the harmful effects of pornography.
• Let's Talk About Porn Conversation Guide Conversation guide designed to help individuals have successful discussions about pornography with partners, children, siblings, parents, or friends.
• FTND Online Store (Merchandise) E-commerce storefront selling apparel and conversation-sparking merchandise to support the movement and raise awareness.
• Fighter Club Monthly Membership Recurring monthly giving program starting at $10/month that grants members a 30% discount on store merchandise and other member benefits.

Quantifiable outcome

• Research shows pornography consumers are twice as likely to experience divorce or breakup, even after controlling for marital happiness and other factors
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FortifycoreGTM or Marketing PartnerFortify is a science-based recovery platform for pornography addiction. Fight the New Drug refers individuals seeking recovery support to Fortify and receives financial support through affiliate links. Fortify offers free experiences for both teens and adults, providing community support and resources for lasting freedom from pornography.
• PHASE AlliancecoreStrategic or Co-development PartnerFight the New Drug is part of the PHASE Alliance, a coalition of organizations working together on issues related to pornography and sexual exploitation. This affiliation provides strategic alignment with other anti-exploitation organizations.
• DonorBoxminorOthersDonation processing platform used by Fight the New Drug to accept and manage charitable contributions from donors.
• PayPal Giving FundminorOthersPayPal platform that processes donations to Fight the New Drug, covering 100% of processing fees for qualifying donations through their fundraising campaign.
• VenmominorOthersMobile payment platform (@fightthenewdrug) used by Fight the New Drug to accept donations conveniently via the Venmo app.
• Meta (Facebook/Instagram)minorOthersMeta platforms enable Fight the New Drug to accept donations through Facebook Fundraisers and Instagram donation stickers, allowing supporters to create peer-to-peer fundraising campaigns.
• BarkminorGTM or Marketing PartnerInternet safety platform for children. Fight the New Drug lists Bark as an affiliate resource for parents seeking to protect children online. Bark monitors messaging, YouTube, email, and social media using AI available in both Spanish and English.
• PinwheelminorGTM or Marketing PartnerPhone designed to help children become responsible digital natives. Fight the New Drug lists Pinwheel as an affiliate resource for parents. The phones promote healthy device use with support from licensed therapists.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brave Software: Privacy-focused web browser with built-in adult-content blocking and tracker protection. Adjacent incumbent in the digital safety space — addresses part of FTND's mission (protecting users from porn exposure) at the browser layer rather than through education.
• Common Sense Media: Larger, established nonprofit providing media ratings, reviews, and educational resources for parents and educators. Covers pornography and digital harms as part of a broader kids-and-media mandate — broader incumbent that overlaps with FTND's parent and educator segments but does not specialize in porn.

Direct peers

• Protect Young Minds: Nonprofit focused on protecting children from pornography exposure, providing educational resources for parents and kids. Direct peer in the same niche — smaller scale than FTND but overlapping mission, audience (parents), and educational content model.
• Covenant Eyes: Accountability and internet filtering software focused on helping individuals and families quit pornography. Operates in the same porn-recovery / internet-safety niche as FTND, addressing the same end-user segment with a productized software offering rather than donation-funded education.
• National Center on Sexual Exploitation: U.S. nonprofit advocacy organization working to expose the links between pornography, sexual exploitation, and trafficking. Closest direct peer to FTND — same mission space, overlapping PHASE Alliance-style coalition work, and similar reliance on awareness, education, and institutional engagement.

Emerging players

• Enough Abuse: Nonprofit focused on preventing child sexual abuse through education, advocacy, and policy. Smaller direct peer that overlaps with FTND on the exploitation-and-trafficking dimensions of its mission, though broader than pornography specifically.
• NoFap: Online community and content platform supporting individuals seeking to quit pornography and improve sexual health. Addresses the same recovery-seeking audience as FTND's Fortify referral pathway, but from a peer-support/community angle rather than research-based education.

Others

• Bark: Parental monitoring software that helps parents protect children across messaging, social media, and email. Listed by FTND as an affiliate resource; adjacent rather than competing — complementary tool in the parent-child internet safety stack.
• Pinwheel: Child-safe smartphone designed for healthy digital habits, with therapist-led support. Listed as an FTND affiliate; an ecosystem partner that serves the same parent audience via hardware rather than education.

Regional players

• Internet Watch Foundation: UK-based nonprofit hotline and reporting body for child sexual abuse material online. Operates in the same anti-exploitation / anti-pornography harm space as FTND, but primarily UK-focused and government-funded rather than donation-driven from individuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fightthenewdrug
• YouTubeyoutube.com/fightthenewdrug
• Facebookfacebook.com/fightthenewdrug
• Instagraminstagram.com/fightthenewdrug
• TikToktiktok.com/@fightthenewdrug
• Pinterestpinterest.com/fightthenewdrug

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fight The New Drug