What Evolution Nutrition does

Evolution Nutrition, Inc. is a privately held California corporation operating a B2B SaaS meal planning platform for fitness and nutrition professionals. Founded in 2009 (with copyright records dating from 2011) and headquartered in Solana Beach, the company sells to individual personal trainers, Registered Dietitians, gym and health-club owners, and multi-trainer fitness studios in the United States. The company employs 1–10 people and has been continuously operating for over a decade, reportedly bootstrapped or near-bootstrapped with a total of $1.25M in disclosed funding across two rounds in 2011 and 2014, and no subsequent institutional capital events.

The core product is a cloud-based meal planning and nutrition management platform. The system automates nutritional calculations (calories, macronutrients, fluid intake) from client anthropometrics, activity levels, and weight goals, and generates personalized meal plans from a proprietary library of more than 4,400 Registered Dietitian-created plans covering 22 diet categories, with calorie ranges from 1,250 to 4,500 kcals/day. Plans are developed in accordance with the Academy of Nutrition & Dietetics (AND) and the International Society of Sports Nutrition (ISSN) standards. Supporting modules include a Smart Plan point-based food logging system, a client self-service portal, a recipe database with customization, food swap, and automated shopping list generation. The platform is sold as a monthly subscription: a Pro tier at $59/month for individual professionals managing 50–500 clients, and a tiered Enterprise product from $199/month (2 trainers / 1,000 clients) up to $999/month (25 trainers / 100,000 clients).

Distribution is primarily direct via the company website, with self-service signup for Pro customers and an inside-sales motion for Enterprise prospects. The platform is also embedded through native integrations with the trainer-facing platforms Trainerize and myPTHub, and is co-marketed alongside credentialing bodies NASM and ACE. Marketing relies on content marketing through the company's blog, SEO, email newsletter, social media, and partner co-marketing. There are no disclosed AI/ML capabilities, no disclosed mobile app, no disclosed paying-customer logos at scale, and no disclosed revenue, ARR, or recent funding events.

Name

Evolution Nutrition

Legal name

Evolution Nutrition, Inc.

Website

https://evolutionnutrition.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolution Nutrition operates a B2B SaaS meal planning platform for fitness and nutrition professionals, offering a library of 4,400+ Registered Dietitian-created meal plans across 22 diet categories, sold via $59/month Pro and $199–$999/month Enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Nutrition Planning Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Meal planning software
• Nutrition programming platform
• Fitness professional SaaS
• Registered dietitian meal plans
• Trainer client nutrition tools

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Pro Plan): Monthly subscription at $59 per month for individual fitness professionals, covering up to 500 client accounts. Billed monthly on an ongoing basis until cancelled. This is the primary revenue stream targeting solo trainers and small studios.
2. Subscription Revenue (Enterprise Plan): Monthly subscription tiers ranging from $199/month (2 trainers / 1,000 client accounts) up to $999/month (25 trainers / 100,000 client accounts). Targets multi-trainer gyms, fitness studios, and corporate wellness providers with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Evolution Nutrition provides a cloud-based SaaS meal planning platform that enables fitness and nutrition professionals to create, customize, and deliver personalized meal plans to their clients. The platform's foundation is a proprietary library of 4,400+ Registered Dietitian-created meal plans covering 22 dietary categories, combined with automated nutritional calculation, client self-service portals, food swapping, shopping list generation, and recipe customization. It is sold as a subscription service in Pro and Enterprise tiers, with native integration into trainer management platforms Trainerize and myPTHub.

Product overview

Evolution Nutrition is a B2B SaaS platform and meal planning software suite designed for fitness and nutrition professionals. The core platform (Evolution Nutrition Software Platform) provides tools to create, customize, and deliver personalized meal plans to clients at scale. The platform's foundational content is its library of 4,400+ Registered Dietitian-Created Meal Plans covering 22 dietary categories (1,250–4,500 kcals/day). Key modules include the Smart Plan (a point-based tracking system), the Client Self-Service Portal (enabling client-side profile management and progress tracking), the Recipe Database (searchable community and personal recipe library), Shopping List Generator, and Food Swap functionality. The platform is offered in two subscription tiers: Pro Plan ($59/month, for 50–500 clients) and Enterprise Plan ($199–$999/month, multi-trainer for 1,000–100,000+ clients).

Differentiator

Problem solved

Functional benefit

Products and services

• Evolution Nutrition Meal Planning SaaS Platform
• Registered Dietitian-Created Meal Plan Library

Quantifiable outcome

• 4,400+ Registered Dietitian-created meal plans available across 22 dietary categories, ranging from 1,250 to 4,500 kcals/day
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• TrainerizecoreTechnology or IntegrationTrainerize is an online personal training software platform that has integrated Evolution Nutrition's meal planning functionality directly into its trainer-facing ecosystem. This integration allows Trainerize's trainers to create and assign personalized meal plans without leaving the Trainerize platform, streamlining the workflow for fitness professionals who use both tools. Joint blog content and guest articles by Trainerize representatives (Michelle Roots) indicate a co-marketing relationship.
• myPTHubcoreTechnology or IntegrationmyPTHub is a personal training business management platform that features Evolution Nutrition meal planning tools within its ecosystem, enabling its trainers to deliver nutrition planning alongside training program management.
• NASM (National Academy of Sports Medicine)supportingGTM or Marketing PartnerNASM is a leading fitness certification organization. The inclusion of NASM's logo on Evolution Nutrition's site indicates a marketing and credibility partnership, suggesting Evolution Nutrition is recognized as a compatible nutrition planning tool for NASM-certified trainers.
• ACE (American Council on Exercise)supportingGTM or Marketing PartnerACE is a major fitness certification body. Its logo appears alongside other partner logos on Evolution Nutrition's site, indicating a similar credibility and marketing partnership to the NASM relationship.
• Academy of Nutrition & Dietetics (AND)coreStrategic or Co-development PartnerThe Academy of Nutrition & Dietetics is the United States' largest organization of food and nutrition professionals. Evolution Nutrition's meal plans are created in accordance with AND standards and philosophies, indicating that the company's content development methodology is aligned with AND professional guidelines.
• International Society of Sports Nutrition (ISSN)coreStrategic or Co-development PartnerISSN is a professional organization advancing the science and application of sports nutrition. Evolution Nutrition's meal plans are created in accordance with ISSN standards and philosophies, ensuring scientific rigor for athletic client populations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Practice Better: Practice Better is a practice management platform for health and wellness practitioners (including dietitians and nutrition coaches) with meal planning, charting, and client engagement tools. Comparable as a professional-facing nutrition/wellness SaaS targeting similar health practitioner buyers.
• Mealime: Mealime is a consumer meal planning app offering personalized meal plans, grocery lists, and recipes with a strong mobile-first experience. Adjacent to Evolution Nutrition's shopping list and meal plan functionality, but targets end-consumers rather than professionals.
• Eat This Much: Eat This Much is an AI-driven meal planning app that auto-generates personalized meal plans based on dietary preferences and goals. An emerging, AI-native alternative whose automated plan generation competes with Evolution Nutrition's RD-curated library for the same end-user/meal planning use case.
• PlateJoy: PlateJoy is a personalized nutrition planning service delivering customized meal plans and grocery lists based on health goals and preferences. Adjacent consumer-grade meal planning product that overlaps with Evolution Nutrition's automated planning and shopping list functionality.

Broad incumbents

• MyFitnessPal: MyFitnessPal is the largest consumer nutrition tracking platform (owned by Francisco Partners, formerly Under Armour), with hundreds of millions of users. A broad incumbent whose consumer focus and food database overlap with parts of Evolution Nutrition's value proposition, but it does not target the trainer/professional buyer directly.

Direct peers

• Nutrium: Nutrium is a SaaS nutrition platform built for nutrition professionals and dietitians to manage clients, build meal plans, and track progress. Most directly comparable to Evolution Nutrition in targeting credentialed and non-credentialed nutrition practitioners with B2B SaaS meal planning tools.
• Foodzilla: Foodzilla is a nutrition software platform designed for nutritionists, dietitians, and personal trainers to create meal plans and track client compliance. Closely overlaps with Evolution Nutrition on the trainer-facing meal planning workflow and client self-service portal features.
• PT Distinction: PT Distinction is a personal trainer software platform offering workout programming, client management, and integrated nutrition planning. Directly competes for the same independent trainer and small studio customer as Evolution Nutrition's Pro tier.
• Trainerize: Trainerize is a leading personal training software platform that integrates Evolution Nutrition's meal planning into its trainer workflow. While a distribution partner, Trainerize is also an adjacent competitor offering nutrition features inside its broader training management suite.
• TrueCoach: TrueCoach is personal training software for coaches to deliver workouts, track progress, and manage clients. Comparable as a trainer-facing SaaS that increasingly bundles nutrition planning features, competing for the same fitness professional buyer as Evolution Nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nutritiontweets
• Facebookfacebook.com/evolutionnutrition
• LinkedInlinkedin.com/company/evolution-nutrition

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolution Nutrition