What Vatgia.com does

Vatgia.com is a Vietnam-focused horizontal online classifieds marketplace operated by Công ty Cổ phần VNP Group, headquartered at 102 Thái Thịnh, Đống Đa, Hanoi. Founded in 2006, the platform enables individual sellers, small businesses, and job seekers/employers to post free listings across more than 18 categories spanning real estate (Bất động sản), employment (Việc làm), automotive (Ôtô, xe máy), computers and office equipment, home appliances, telecommunications, fashion, cosmetics, industrial and construction equipment, interiors, travel, mother & baby, education, and gifts/flowers. The product is delivered as a single web-based interface at vatgia.com/raovat with category navigation and organic search as primary discovery channels, and the platform lists no dedicated mobile applications in the data.\n\nThe business model is a free-to-list classifieds marketplace monetized through transaction and listing fees on a take-rate basis, with no tiered subscription pricing publicly disclosed. The customer base is highly horizontal and long-tail: individual Vietnamese sellers, small merchants, employers, and service providers posting across all major urban and provincial markets including Hanoi, Ho Chi Minh City, Khánh Hòa, and nationwide industrial-equipment listings. No mobile app, public API, or SDK is offered, and revenue is not publicly disclosed. The operator has publicly announced the cessation of the Vatgia.com marketplace effective March 31, 2026, with new registrations and transactions already slated to halt from March 7, 2026 as part of a strategic realignment of VNP Group's business operations.

Name

Vatgia.com

Legal name

Công ty Cổ phần VNP Group

Website

https://vatgia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vatgia.com is a Vietnam-wide horizontal online classifieds marketplace operated by Công ty Cổ phần VNP Group, enabling individuals and small businesses to post free listings across 18+ categories. The operator has announced cessation of the platform effective March 31, 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission/Transaction Fees: Marketplace platform connecting buyers and sellers across Vietnam. Revenue generated through transaction fees and listing fees from individual sellers and businesses posting classifieds in categories such as real estate, jobs, vehicles, industrial equipment, and consumer goods.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Vatgia.com is a Vietnamese online classifieds and e-commerce marketplace that enables individuals and small businesses to post free listings across 18+ categories including real estate, jobs, vehicles, electronics, fashion, home goods, industrial equipment, and services. The platform connects buyers and sellers across Vietnam through categorized listings and search-based discovery.

Product overview

Vatgia.com is a single unified e-commerce classifieds marketplace platform operated by Công ty Cổ phần VNP Group. It provides a public listing marketplace for individuals and businesses to post classified ads across diverse categories including real estate (Bất động sản), jobs (Việc làm, tuyển dụng), automotive (Ôtô, xe máy), computers and office equipment (Máy tính, máy văn phòng), home appliances (Đồ gia dụng), fashion (Thời trang), cosmetics (Mỹ phẩm), industrial/construction (Công nghiệp, xây dựng), interiors (Nội, ngoại thất), travel (Du lịch), shopping (Mua sắm), mother & baby (Mẹ & Bé), education (Giáo dục, đào tạo), and flowers/gifts (Hoa, quà tặng, mỹ nghệ). The platform also supports industrial automation equipment listings through the Thiết bị tự động hóa category. The company has announced it will cease operations on March 31, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Sàn thương mại điện tử Vatgia.com (Vatgia.com E-commerce Marketplace) A web-based classifieds marketplace where Vietnamese individuals and small businesses can post free listings across categories including real estate, jobs, automotive, electronics, fashion, home appliances, beauty, industrial equipment, education, travel, and gifts. Buyers browse listings by category and contact sellers directly.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VNP GroupcoreOthersCông ty Cổ phần VNP Group is the operating company behind Vatgia.com e-commerce marketplace. The company announced the shutdown of Vatgia.com services effective March 31, 2026, citing strategic realignment of business operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• Chợ Tốt (Carousell Vietnam): Vietnam's leading horizontal classifieds marketplace, acquired by Carousell. Directly competes with Vatgia.com across all categories including real estate, vehicles, jobs, and electronics, and is the dominant force that likely contributed to Vatgia's competitive pressure.
• Muaban.net: Vietnamese online classifieds platform covering real estate, vehicles, jobs, and consumer goods. Closely comparable to Vatgia in horizontal marketplace structure and free-listing model.
• Enbac.com: Vietnamese classifieds platform with similar horizontal category coverage (real estate, jobs, vehicles, services). Direct competitor in the same Vietnam-only classifieds segment.
• 5giay.vn: Vietnamese forum-based marketplace combining community discussions with classifieds listings in categories like electronics, vehicles, and consumer goods. Comparable to Vatgia in Vietnamese consumer/SMB marketplace focus.

Regional players

• Batdongsan.com.vn: Vietnam's largest real estate classifieds portal. While focused primarily on real estate (one of Vatgia's 18+ categories), it competes head-on for high-value real estate listings and represents a dominant vertical specialist.

Broad incumbents

• Zalo (Zalo Group / VNG): Vietnam's dominant super-app with integrated marketplace and social features. Operates as a broad incumbent that has absorbed classifieds activity (especially via Zalo Groups) and competes with Vatgia for user attention and listings.
• Facebook Marketplace: Meta's zero-fee classifieds layer embedded in the social network. The free-listing structural advantage has been a persistent competitive headwind for Vatgia and similar Vietnamese classifieds portals.
• Carousell: Regional Southeast Asia / Singapore-headquartered classifieds marketplace group that acquired Chợ Tốt. Indirectly comparable as the parent of Vatgia's main Vietnamese competitor and a benchmark for marketplace valuation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vatgiacom
• LinkedInlinkedin.com/company/vatgia-dot-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vatgia.com