Magic Tavern
Magic Tavern is a privately-held mobile game developer (founded 2013, San Francisco) building hybrid casual games that combine match-3 puzzle mechanics with lifestyle themes such as fashion, home decor, and city design for global consumer audiences.
- Company typePrivate
- Founded2013
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Magic Tavern does
Magic Tavern is a privately-held mobile game developer founded in 2013, headquartered in San Francisco, with 101-250 employees. The company specializes in hybrid casual mobile games that combine match-3 puzzle mechanics with lifestyle themes — fashion styling, interior decorating, and community design. Its active portfolio centers on three core titles: Project Makeover (released November 2020, blending dressup and interior decorating with match-3 puzzles), Matchington Mansion (released Autumn 2017, a home-decorating match-3 game with 5,000+ puzzles), and Modern Community (launched March 2024, a city makeover simulation). The company has also shipped legacy titles including Jolly Jam (2015), Tasty Treats (2016), and Evolution VR (2016).
Magic Tavern firmographics
Firmographics- Name
- Magic Tavern
- Legal name
- Magic Tavern
- Website
- https://magictavern.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Magic Tavern is a privately-held mobile game developer (founded 2013, San Francisco) building hybrid casual games that combine match-3 puzzle mechanics with lifestyle themes such as fashion, home decor, and city design for global consumer audiences.
- Ownership category
- akta.pro rank
Where Magic Tavern is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Magic Tavern business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Purchases: Free-to-play mobile games generating revenue through in-app purchases of virtual goods, cosmetics, power-ups, and gameplay advantages. Players can purchase items to enhance their gaming experience.
- Advertising Revenue: Mobile game monetization through in-game advertising including rewarded ads, interstitial ads, and banner advertisements presented to free players.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Magic Tavern product offering
Product offeringCore offering
Magic Tavern develops and publishes free-to-play mobile casual games built on match-3 puzzle mechanics combined with lifestyle themes such as fashion styling, interior decorating, and city/community makeover. Its core titles include Project Makeover, Matchington Mansion, and Modern Community, which collectively have reached over 200 million players globally through distribution via Apple App Store, Google Play, Amazon Appstore, and Samsung Galaxy Store. The company monetizes through in-app purchases of virtual goods and in-game advertising.
Product overview
Magic Tavern is a mobile gaming company offering a portfolio of casual games centered on match-3 puzzle mechanics combined with lifestyle themes. The core products include Project Makeover (a dressup and interior decorating game released in November 2020), Matchington Mansion (a home decorating match-3 game released in 2017), and Modern Community (a city makeover game launched in March 2024). These games share match-3 puzzle gameplay as a unifying mechanic while featuring distinct lifestyle themes—makeover/fashion, home decorating, and community design respectively. The company has also released legacy titles including Jolly Jam (2015), Tasty Treats (2016), and Evolution VR (2016). The portfolio has achieved massive scale with over 200 million players across its games.
Differentiator
Problem solved
Functional benefit
Brands
- Project Makeover: A world-renowned show combining dressup and interior decorating with challenging match-3 puzzles, released November 2020.
- Matchington Mansion
- Modern Community
- Jolly Jam
- Tasty Treats
- Evolution VR
Products and services
- Project Makeover A world-renowned makeover game that mixes dressup and interior decorating with challenging match-3 puzzles. Players act as directors traveling the world to bring out people's natural beauty through makeup, home decor, and fashion. Targeted at casual mobile gamers worldwide.
- Matchington Mansion A match-3 puzzle game with a home decorating theme. Players clear out dust, choose decorations, get to know neighbors, make friends, and explore the mansion's hidden mysteries while navigating challenging match-3 puzzles. Targeted at casual mobile gamers who enjoy home design.
- Modern Community A city makeover game where players take up the role of designer to aid Community Manager Paige in making over Golden Heights and its wacky residents, save businesses, and create beautiful community spaces. Targeted at casual mobile gamers.
- Jolly Jam Magic Tavern's first major mobile game, released February 2015. Featured in 183 countries on the App Store and 116 countries on Google Play, reaching 2 million players.
- Tasty Treats A mobile game released on App Store and Google Play in July 2016, reaching 1 million players by July 2017.
- Evolution VR A VR game released on Steam in November 2016 with over 20,000 players and massive positive reviews.
Quantifiable outcome
- 200+ million players across all games
- +2 more outcomes
Companies that use Magic Tavern
Customer profileSegments3 records
Ideal customer profiles1 record
Magic Tavern technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Magic Tavern partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Magic Tavern competitors and assessment
Company assessmentDirect peers
- Playrix: Playrix is a leading casual mobile game developer behind Homescapes and Gardenscapes — match-3 puzzle games deeply integrated with home decoration and narrative storytelling. Closely comparable to Magic Tavern's Matchington Mansion and Project Makeover in genre, theme, monetization model, and target demographic.
- King (Activision Blizzard): King is the global leader in match-3 mobile gaming through Candy Crush Saga. Directly comparable to Magic Tavern as a match-3 mobile studio with freemium/IAP monetization, though operating at significantly larger scale and with deeper brand recognition.
- Jam City: Jam City is a mobile game developer and publisher focused on casual and narrative-driven titles. Comparable to Magic Tavern in mobile casual genre, freemium model, and focus on female-skewing demographics.
- Rovio Entertainment: Rovio is the developer behind Angry Birds and a portfolio of casual mobile games. Comparable to Magic Tavern as a mobile-first casual game studio with global IP reach and freemium monetization.
- Peak Games (Zynga): Peak Games developed Toon Blast and Toy Blast, two of the highest-grossing match-3 mobile games, before its acquisition by Zynga. Directly comparable to Magic Tavern in match-3 mechanics, casual audience, and freemium monetization.
- Outfit7: Outfit7 is the developer of Talking Tom and other casual mobile games with hundreds of millions of downloads. Comparable to Magic Tavern in mobile casual gaming, freemium monetization, and global mass-market positioning.
- Metacore: Metacore (formerly Everywear Games) created Merge Mansion, a hybrid casual mobile game blending merge mechanics with narrative and home decoration. Highly comparable to Magic Tavern's hybrid casual playbook and target audience.
- Moon Active: Moon Active develops Coin Master, one of the highest-grossing mobile casual games globally. Comparable to Magic Tavern as a privately-held mobile casual studio with blockbuster hits and a focus on mass-market demographics.
Broad incumbents
- Zynga: Zynga is a major mobile game publisher with a broad portfolio including match-3 titles from Peak Games. Comparable as a competitor in the casual mobile gaming space, though Zynga operates across many genres beyond match-3.
- Scopely: Scopely is a major mobile game publisher with hits including Stumble Guys and Monopoly GO. Comparable to Magic Tavern as a mobile casual publisher, though Scopely operates across multiple genres and at significantly larger scale (acquired by Savvy Games Group).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Magic Tavern social profiles
Digital presenceMagic Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Tavern leadership team
Management profileNumber of profiles
Profiles1 record
Magic Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Tavern
What does Magic Tavern do?
Magic Tavern develops and publishes free-to-play mobile casual games built on match-3 puzzle mechanics combined with lifestyle themes such as fashion styling, interior decorating, and city/community makeover. Its core titles include Project Makeover, Matchington Mansion, and Modern Community, which collectively have reached over 200 million players globally through distribution via Apple App Store, Google Play, Amazon Appstore, and Samsung Galaxy Store. The company monetizes through in-app purchases of virtual goods and in-game advertising.
Is Magic Tavern a public or private company?
Magic Tavern is a private company. It is classified as unknown and is currently operating.
When was Magic Tavern founded?
Magic Tavern was founded in 2013. It employs 101 to 250 people.
Where is Magic Tavern based?
Magic Tavern is headquartered in Beijing, China, in the Asia region.
How does Magic Tavern make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are advertising Revenue.
Who are Magic Tavern's main competitors?
Direct peers on record are Playrix, King (Activision Blizzard), Jam City, Rovio Entertainment, Peak Games (Zynga), Outfit7, Metacore and Moon Active. Broad incumbents are Zynga and Scopely.
Does Magic Tavern have an API?
No public API is recorded for Magic Tavern.