What OhnutCo does

The Pelvic People, operating under legal entity Twenty Three Ventures LLC and doing business as OhnutCo, is a Brooklyn-based direct-to-consumer pelvic health company founded in 2018. Its core product, the Ohnut, is a set of four soft, stackable, compressible rings made from a body-safe polymer blend (FDA-approved family of polymers, BPA-, phthalate-, and latex-free) that are worn externally by the penetrating partner at the base of the shaft to limit penetration depth without sacrificing sensation. The company expanded its portfolio to include the Kiwi vibrating pelvic floor massager, which addresses entry pain and pelvic floor tension through vibration and shallow insertion. These products are sold individually and in bundles (Starter Pack, Rumble Bundle, Complete Package, Kiwi x HelloGina) ranging from $20 to $300, with an average transaction value around $120–$160 and a 30-day satisfaction guarantee plus a 12-month warranty.

The company's go-to-market is primarily direct-to-consumer e-commerce through thepelvicpeople.com (powered by Shopify), supported by earned media (Forbes, The New York Times, Oprah, Fast Company), content marketing through its 'Just the Tip' blog, paid social, and email. A parallel prescriber-driven demand channel is anchored by 9,000+ recommending clinicians and 5,000+ referring healthcare practices — including Mayo Clinic and Harvard's Dana-Farber Cancer Institute — which receive free office demo units and access to a clinician samples program. International distribution is served by four warehouses in the US, Canada, and the Netherlands and a network of 50+ vetted retailers across Australia, Canada, the UK, Europe, and Japan, reaching customers in 195+ countries. Revenue is generated through one-time hardware sales via DTC, wholesale to international distributors, and a clinician/educator affiliate program.

Name

OhnutCo

Legal name

Twenty Three Ventures LLC

Website

https://ohnut.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OhnutCo (The Pelvic People) is a Brooklyn-based DTC pelvic health company founded in 2018 that designs and sells clinician-endorsed wearable devices — the Ohnut depth-limiting rings and Kiwi vibrating pelvic floor massager — to individuals experiencing painful sex, distributed via e-commerce and a network of 5,000+ referring healthcare practices and 50+ international retailers.

Ownership category

akta.pro rank

Product category

Pelvic Health Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)

akta.pro secondary industries

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG), Vaginal Moisturizers & Lubricants (CRABAIAI)

Keywords

• Pelvic health products
• Intimate wellness devices
• Sexual health accessories
• Wearable comfort devices
• Pain management tools

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales (DTC E-commerce): The company sells its pelvic health products (Ohnut rings, Kiwi massager, bundles, accessories) directly to consumers through its e-commerce storefront at thepelvicpeople.com. Sales are one-time product purchases with optional bundle upsells. Additional products include lubricants, storage cases, and intimacy card games (Playdate).
2. Wholesale / B2B Distribution: The company supplies products to international wholesale distributors and retailers, with a formal wholesale program. Products are also recommended by clinicians who provide free office demo units to qualified practitioners, creating a prescriber-driven demand channel.
3. Affiliate Program: Affiliate program open to clinicians, educators, institutes in the intimate health space, and enthusiastic fans, generating referral-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Pelvic People (DBA of Twenty Three Ventures LLC) designs, manufactures, and sells clinician-endorsed pelvic health products that address painful sex. Its flagship product is the Ohnut, four soft, stackable, body-safe polymer rings worn externally by the penetrating partner to limit penetration depth without sacrificing sensation. The portfolio also includes the Kiwi vibrating pelvic floor massager for entry pain, plus lubricants, storage cases, conversation cards, and curated bundles.

Product overview

OhnutCo operates The Pelvic People as a health technology company offering a portfolio of clinician-designed pelvic health products. The core offerings include Ohnut Depth-Limiting Rings (4 stackable buffer rings that limit penetration depth) and Kiwi Vibrating Pelvic Floor Massager (addressing entry pain). These primary products are sold individually and bundled together in various combinations (Starter Pack, Rumble Bundle, Complete Package, etc.) along with complementary accessories (storage case, conversation cards, lubricant) and specialty bundles (HelloGina vaginismus bundle). The product architecture follows a mix-and-match model where customers can purchase standalone products or curated bundles combining Ohnut and Kiwi for comprehensive pelvic health support. Products address conditions including endometriosis, vaginismus, pelvic floor dysfunction, post-surgical recovery, and menopausal changes.

Differentiator

Problem solved

Functional benefit

Brands

• Ohnut: The company's flagship depth-limiting rings product line — soft, stackable, body-safe polymer rings worn externally by a penetrating partner to buffer penetration depth and reduce pain during sex.
• Kiwi

Products and services

• Ohnut Depth-Limiting Rings Four soft, stackable, compressible buffer rings made from a body-safe polymer blend (not silicone), BPA-, phthalate-, and latex-free. Worn externally by the penetrating partner at the base of the shaft or insertable object to limit penetration depth without sacrificing sensation. Universal fit, ribbed texture, retains body heat, compatible with both silicone- and water-based lubricants and condoms. For individuals and couples experiencing deep penetration pain from endometriosis, pelvic floor dysfunction, postpartum recovery, menopause, or post-cancer treatment.
• Kiwi Vibrating Pelvic Floor Massager Multipurpose vibrating pelvic massager designed to decrease muscle tension in the pelvic floor and surrounding muscle groups through massage, vibration, and shallow insertion. Targets entry pain associated with conditions such as vaginismus, pelvic floor dysfunction, and postpartum recovery.
• Kiwi + Ohnut Starter Pack Bundle combining the Kiwi vibrating pelvic relaxation massager with the four-ring Ohnut buffer to address both entry and deep penetration pain in a single purchase. Priced at $160 (regular $190).
• Kiwi Essentials Bundle Bundle including the Kiwi vibrating massager, two lubricants, and a cleanser. Priced at $130 (regular $160).
• Rumble Bundle Bundle combining the Ohnut Buffer Rings with a vibrating ring, offering the squishy, stretchy stackability of Ohnut with added vibration. Priced at $105 (regular $130).
• Playdate Conversation Cards A card deck of 50+ intimacy prompts designed to help curious couples communicate about intimacy and sexual health. Priced at $25 per deck.
• The Complete Package Best-value bundle including Ohnut rings, Kiwi massager, Vibrating Ring, lubricant, and storage case for complete pelvic health support. Priced at $225 (regular $275).
• Kiwi x HelloGina Vaginismus Bundle Bundle combining the Kiwi vibrating entry pain massager with the HelloGina guided program specifically designed for overcoming vaginismus and pain during sex. Priced at $300 (regular $403).
• Let's Talk About Sex Bundle Gifting bundle including Playdate conversation cards, lubricant, and Smart Cookie tote bag. Priced at $40 (regular $69).
• Fool Around Bundle Bundle combining Ohnut rings, a Vibrating Ring, and lubricant. Priced at $120 (regular $148).
• Kiwi Storage Case Magnetic-close protective case for keeping the Kiwi massager charged, clean, and discreetly stored between uses. Priced at $20.
• Smart Cookie Tote Bag Canvas tote bag for pelvic health advocates to show support for pelvic health awareness. Priced at $25.

Quantifiable outcome

• 91% of reviewers would recommend Ohnut products
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Mayo CliniccoreChannel Partner/ Reseller/ DistributorMayo Clinic reached out to Ohnut shortly after its Kickstarter launch in 2018 to carry the product, making Ohnut available through one of the world's most prestigious medical institutions.
• Harvard Cancer Research Center / Dana-Farber Cancer InstitutecoreChannel Partner/ Reseller/ DistributorHarvard's Dana-Farber Cancer Institute carried Ohnut following the 2018 Kickstarter launch, with Dr. Sharon Bober (Harvard Medical Professor, Sexual Health Director) publicly endorsing the product for post-cancer treatment patients.
• International Retailers Network (50+ vendors)coreChannel Partner/ Reseller/ DistributorNetwork of 50+ vetted international retailers across Australia, Canada, UK, Europe, and Asia including Authentic Awareness (AU), Bonjibon (CA), Ellen Terrie (UK), Medintim (DE), Fermata (JP), and many others. Products also stocked through pelvic health clinics and medical supply stores internationally.
• University of British ColumbiacoreStrategic or Co-development PartnerOhnut participated in an IRB-approved clinical study among an endometriosis patient population with UBC. Studies for the Kiwi product are also in development. This research partnership provides clinical evidence supporting product efficacy.

Scale indicators7 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Dame Products: DTC intimate wellness brand selling vibrators and sexual health products direct to consumers with a focus on body-safe, clinician-friendly design. Most comparable in business model (DTC e-commerce, body-safe materials, female-founded) and target buyer (women and couples seeking wellness-oriented intimate products).
• Maude: Sexual wellness DTC brand offering vibrators, lubricants, and intimacy products with a minimalist, design-forward positioning. Directly comparable in DTC business model, premium positioning, and target customer base of women and couples seeking mainstream, shame-free intimate wellness products.
• Unbound: Sexual wellness DTC brand with a subscription model offering vibrators, accessories, and intimate products targeting women and couples. Comparable in DTC e-commerce approach, female-focused positioning, and inclusion in mainstream retail channels alongside boutique wellness retailers.
• Elvie: Women's health technology company selling connected pelvic floor exercisers and breast pumps. Most directly comparable to The Pelvic People in clinical positioning (pelvic floor health), DTC premium brand, and clinician-driven demand generation for products addressing women's intimate health conditions.
• MysteryVibe: Sexual health device company developing vibrators and intimate products designed in collaboration with clinicians for conditions including dyspareunia and menopause-related pain. Highly comparable in product category (intimate health devices), clinical positioning, and target use cases overlapping with Ohnut's.
• Cake: Sexual wellness DTC brand offering vibrators, lubricants, and accessories with a focus on body-safe, sustainable products. Comparable in DTC e-commerce model, body-safe materials emphasis, and target demographic of women and couples seeking approachable intimate wellness products.

Broad incumbents

• LELO: Established global premium intimate products brand offering a broad portfolio of vibrators, massagers, and accessories across price tiers. Comparable as a direct product competitor in intimate massagers (overlapping with Kiwi) but operates at much larger scale and across broader product categories.
• Satisfyer: Global intimate wellness brand specializing in pressure-wave and vibrating massagers at mass-market price points. Comparable as a direct competitor in vibrating pelvic/intimate massagers (overlapping with Kiwi), though operating at significantly larger scale and broader retail distribution.

Emerging players

• Perifit: Pelvic floor health device company offering connected Kegel trainers and pelvic floor rehabilitation tools. Comparable in clinical positioning (pelvic floor health) and target market (women with pelvic floor dysfunction), with overlapping use cases to the Kiwi vibrating pelvic floor massager.
• Lioness: Sexual health technology company selling biofeedback-enabled vibrators that provide data on arousal and orgasm patterns. Comparable in sexual health technology positioning and DTC approach, though differentiated by its data/sensor technology versus Ohnut's simpler mechanical design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://thepelvicpeople.com
• Xx.com/ohnutco
• Pinterestpinterest.com/pin/create/button/?url=https://thepelvicpeople.com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OhnutCo