Ushr
- Company typePrivate
- Founded2017
- HeadquartersLivonia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ushr firmographics
Firmographics- Name
- Ushr
- Legal name
- Dynamic Map Platform North America, Inc.
- Website
- https://ushrauto.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ushr industry classification
Industry- Product category
- HD Mapping Software
- NAICS
- Other Support Activities for Road Transportation (48849), Support Activities for Road Transportation (4884)
- akta.pro primary industry
- HD Maps & Localization for Autonomous/ADAS (BPAMANAL)
- akta.pro secondary industries
- Autonomous Driving & ADAS Perception (HDAAAEAI), Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ), Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)
Keywords
Where Ushr is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ushr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- HD Map Data Licensing: Licensing of high-definition map data to automotive OEMs for integration into ADAS and autonomous driving platforms. The data is used for critically acclaimed hands-free driving technology in production vehicles.
- Government and Infrastructure Data Services: Provision of highly accurate road data for government and transportation-related projects, providing common infrastructure of high-precision location information for infrastructure maintenance projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ushr product offering
Product offeringCore offering
Ushr (Dynamic Map Platform North America) creates centimeter-accurate high-definition maps and software supporting advanced driver assistance systems (ADAS), semi-autonomous and autonomous driving applications. The company licenses HD map data covering 975,000+ miles of roads to automotive OEMs and provides highly accurate road data for government and transportation-related infrastructure projects. Core products include HD Maps, an Interactive Map viewer, and Geospatial Measurement Software that extract hundreds of road features from geospatially precise data.
Product overview
Ushr operates as a geospatial measurement and software company under Dynamic Map Platform North America, providing high-definition mapping as a unified platform offering. The core product consists of centimeter-accurate HD maps integrated with an interactive map viewer and geospatial measurement software. The HD Maps serve as the foundational product, powering the Interactive Map for coverage visualization and enabling the Geospatial Measurement Software to extract road features. The company has mapped over 975,000 miles of roads across North America, with coverage extending to Japan, South Korea, and Western Europe, supporting critically acclaimed hands-free driving technology deployed in production since 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Definition (HD) Maps Centimeter-accurate geospatial maps providing ground truth intelligence for advanced driver assistance systems (ADAS), semi-autonomous and autonomous driving applications. The maps include over 450 road features such as road types, paint lines, road furniture, traffic control devices, lane centerlines, trajectories, and virtual lane edges, covering 975,000+ miles of roads in North America.
- Interactive Map Web-based interactive map displaying current and planned mapped roads globally, allowing users to view DMP's coverage areas in real-time.
- Geospatial Measurement Software Software tools that extract and process hundreds of road features from geospatially precise data, supporting automotive ADAS and smart city infrastructure management applications.
Quantifiable outcome
- Enables hands-free driving on 750K+ miles of roads for GM Super Cruise technology
- +1 more outcomes
Companies that use Ushr
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ushr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ushr partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- NDS (Navigation Data Standard)coreDMP relies on NDS for navigation data standardization, strength, and excellence in map data formats. The NDS partnership ensures interoperability and industry-standard data formatting for HD maps.
- Toyota TRI-ADcoreToyota Research Institute-Advanced Development (TRI-AD) partnered with DMP for HD map update proof-of-concept development in March 2020. The partnership focused on establishing processes for efficient HD map updates using Toyota's sensor data.
- Dynamic Map Platform (Japan)flagshipDMP of Japan acquired Ushr in February 2019, combining Ushr's North American HD mapping expertise with DMP's global mapping operations. This strategic acquisition enabled expansion of HD map coverage across North America and integration into DMP's global map platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ushr competitors and assessment
Company assessmentDirect peers
- HERE Technologies: HERE is the most direct competitor in HD mapping for ADAS and autonomous driving, providing sub-meter and lane-level map data to global automotive OEMs. Both companies license HD map layers for production ADAS programs and compete for OEM design wins across North America, Europe, and Asia.
- TomTom: TomTom's HD Map and RoadCheck products serve automotive OEMs building ADAS and autonomous features, making it a head-to-head competitor to Ushr/DMP in North America and Europe. Both supply lane-level geometry and road attributes for hands-free driving programs.
- Mapbox: Mapbox provides automotive-grade map data and ADAS layers to OEMs and Tier 1 suppliers, including lane geometry and road attributes. It competes with Ushr for non-hands-free ADAS programs and infotainment-grade map licensing, often with a software-platform-centric go-to-market.
Broad incumbents
- Mobileye: Mobileye operates the REM crowdsourced HD map pipeline feeding its SuperVision and Chauffeur ADAS products, competing with Ushr's surveyed approach. It is both a potential partner (as a map aggregator) and a competitor (as an end-to-end ADAS supplier) for the same OEM customers.
- NVIDIA DRIVE Map: NVIDIA's DRIVE Map platform offers multi-modal HD map data for autonomous driving development using crowdsourced and survey-based sources. As a broad incumbent in the AV stack, it competes indirectly with Ushr for OEM platform deals tied to NVIDIA-based ADAS/AV architectures.
Emerging players
- Waymo: Waymo builds and maintains its own HD maps for robotaxi deployment and is increasingly commercializing its Driver product to OEMs. It represents an emerging alternative supplier that could displace third-party HD map providers like Ushr in select OEM programs.
- DeepMap: DeepMap (acquired by NVIDIA in 2022) provided HD mapping and localization for autonomous driving programs, directly comparable to Ushr's value proposition. Although now part of NVIDIA, its prior positioning as an HD mapping startup for OEMs makes it a relevant precedent peer.
Regional players
- Tencent Maps: Tencent Maps is a major HD map provider in China, supplying automotive OEMs and smart city applications. While geographically focused on China, it represents a regional peer that competes for global OEM map sourcing decisions and benchmark pricing in HD map licensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ushr social profiles
Digital presenceUshr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ushr leadership team
Management profileNumber of profiles
Profiles1 record
Ushr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ushr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ushr
What does Ushr do?
Ushr (Dynamic Map Platform North America) creates centimeter-accurate high-definition maps and software supporting advanced driver assistance systems (ADAS), semi-autonomous and autonomous driving applications. The company licenses HD map data covering 975,000+ miles of roads to automotive OEMs and provides highly accurate road data for government and transportation-related infrastructure projects. Core products include HD Maps, an Interactive Map viewer, and Geospatial Measurement Software that extract hundreds of road features from geospatially precise data.
Is Ushr a public or private company?
Ushr is a private company. It is classified as corporate owned and is currently operating.
When was Ushr founded?
Ushr was founded in 2017. It employs 11 to 50 people.
Where is Ushr based?
Ushr is headquartered in Livonia, United States, in the North America region.
How does Ushr make money?
Two revenue lines are on record. HD Map Data Licensing is the primary driver. The others are government and Infrastructure Data Services.
Who are Ushr's main competitors?
Direct peers on record are HERE Technologies, TomTom and Mapbox. Broad incumbents are Mobileye and NVIDIA DRIVE Map. Emerging players are Waymo and DeepMap. Tencent Maps is listed as a regional player.
Does Ushr have an API?
No public API is recorded for Ushr.
What industry is Ushr in?
Ushr's product category is HD Mapping Software. Its primary akta.pro industry code is BPAMANAL, HD Maps & Localization for Autonomous/ADAS, with a secondary code of HDAAAEAI, Autonomous Driving & ADAS Perception. Its NAICS code is 48849.