Housal.com

What Housal.com does

Housal.com is a Philippine real estate technology platform operating a property marketplace that connects buyers, sellers, renters, and investors with licensed real estate brokers and developers. Founded in 2016 and headquartered in Bonifacio Global City, Taguig, the company serves both end consumers (homebuyers, OFWs, investors) seeking verified property listings and valuation data, and real estate professionals (brokers, agents, developers) on subscription plans. The platform's core technology combines an AI-powered natural language property search engine with a proprietary database of 1.97 million+ official Bureau of Internal Revenue (BIR) zonal values across 942 cities, providing government-verified property valuations used for tax and investment calculations.

The product suite extends beyond listings to include six Philippine-specific calculators (mortgage, ROI, affordability, sales closing costs, disaster risk), document templates, market analytics, and a developer directory featuring Ayala Land, SMDC, and Megaworld. Direct buyer inquiries are routed to agents through WhatsApp, Viber, call, and email channels, with agents receiving performance insights on views, inquiries, and conversion trends.

Housal employs a hybrid go-to-market: product-led growth via free consumer-facing tools (BIR zonal value lookup, calculators, AI search) drives organic SEO traffic, while a sales-led motion recruits brokers and developers onto annual subscription plans for unlimited listings and featured exposure. Lead generation services for brokers provide an additional revenue layer. The company is privately held with 11-50 employees, one undisclosed funding event recorded in March 2022, and no publicly disclosed revenue.

Name

Housal.com

Legal name

Housal

Website

https://housal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Housal.com is a Philippine property marketplace combining an AI-powered listing search with a proprietary 1.97M+ BIR zonal value database, serving homebuyers, renters, brokers, and developers via subscription and lead-generation revenue.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Real estate marketplace
• Property listing platform
• BIR zonal values
• Property valuation tools
• Real estate search

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Broker/Agent Subscriptions: Brokers and real estate agents pay subscription fees to list unlimited properties, gain featured exposure, and receive direct buyer inquiries through WhatsApp, Viber, Call & Email. The platform offers performance insights to help agents monitor their listings' effectiveness.
2. Property Developer Listings: Property developers list their projects and properties on the platform to reach qualified buyers and renters, likely through subscription or featured listing arrangements.
3. Lead Generation Services: The platform offers 'Get More Leads' service allowing brokers to purchase qualified buyer leads as an additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Housal operates a Philippine real estate marketplace platform connecting property buyers, sellers, and renters with licensed brokers and developers. The core offering is an AI-powered property search integrated with a proprietary Bureau of Internal Revenue (BIR) Zonal Values database containing 1.97M+ official government property valuations. Supporting tools include Philippine-specific smart calculators (mortgage, ROI, affordability, closing costs, disaster risk) and broker/agent subscription plans with lead generation services.

Product overview

Housal is a Philippine real estate marketplace platform offering a unified ecosystem for property transactions. The core product is the Property Listings Marketplace integrated with an AI-powered Property Search and the proprietary BIR Zonal Values Database (1.97M+ official government valuations). Supporting the marketplace are six smart calculator tools (Mortgage Calculator, ROI Calculator, Affordability Calculator, Sales Closing Cost Calculator, Disaster Risk Checker) plus Market Analytics for investment insights. For industry professionals, the platform offers Agent Subscription Plans with unlimited listings and Lead Generation Tools. The platform serves both consumers (buying, selling, renting properties) and professionals (brokers, developers) with Philippine-specific property data and valuation tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Marketplace Comprehensive property listing platform enabling users in the Philippines to buy, sell, and rent residential and commercial properties. Includes filters for location, price, property type, and amenities across 50+ cities. Connects individual buyers and renters with licensed brokers, agents, and property developers.
• BIR Zonal Values Database Standalone searchable database containing 1.97 million+ official Bureau of Internal Revenue (BIR) zonal values across the Philippines, enabling property valuation for tax purposes including Capital Gains Tax and Documentary Stamp Tax calculations. Updated regularly with government data.
• AI Property Search Natural language AI-powered search engine enabling users to find properties, projects, and BIR zonal values across the Philippines using conversational queries rather than traditional filtered searches.
• Agent Subscription Plans Subscription service for licensed real estate agents and developers to list unlimited properties, gain featured exposure, receive direct buyer inquiries via WhatsApp/Viber/Call/Email, and access performance insights for listing analytics.
• Lead Generation Tools Service enabling brokers to purchase qualified buyer leads and showcase their portfolios professionally with direct contact channel integration through WhatsApp, Viber, Call, and Email.
• Developer Directory Directory of property developers including Ayala Land, SMDC, and Megaworld with project listings, portfolio information, and pre-selling/ready-for-occupancy project showcases.

Quantifiable outcome

• 98% customer satisfaction rate based on internal metrics
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lamudi: A leading Philippines-focused real estate portal offering property listings, agent directories, and developer project marketing — directly competing with Housal for the same broker, developer, and end-consumer audiences in the Philippine market.
• MyProperty.ph: Long-standing Philippine real estate portal from PropertyGuru Group, serving buyers, sellers, renters, agents, and developers in the same Manila, Cebu, and Davao markets Housal targets.
• Zipmatch: Philippine real estate marketplace with property listings, agent matching, and home-buying tools, competing head-to-head with Housal for the same end-user and broker audience.
• PropertyFinder Philippines: A regional property portal with a Philippines presence, offering listings, agent subscriptions, and developer marketing comparable to Housal's core marketplace offering.

Broad incumbents

• PropertyGuru: The dominant Southeast Asian real estate portal group (parent of MyProperty.ph), offering a far broader regional platform, mobile apps, and capital scale that dwarf Housal's Philippines-only footprint.
• Zillow: US-based real estate marketplace demonstrating the global product template (AI search, valuation tools, agent subscriptions) that Housal is replicating for the Philippine market at smaller scale.

Regional players

• DotProperty: Regional Asian real estate portal operating across multiple Southeast Asian markets, with a Philippines presence providing cross-market competition for agent and developer marketing budgets.

Emerging players

• Carousell Property (Philippines): General classifieds marketplace with a growing property vertical in the Philippines; competes with Housal on lower-end and rental listings where consumers default to broad marketplaces.
• 99.co: Singapore-headquartered Southeast Asian property platform that combines listings, agent tools, and AI-driven recommendations — comparable to Housal's AI search and broker SaaS positioning but in adjacent SEA markets.

Others

• Facebook Marketplace: A free, ubiquitous channel where Filipino agents and FSBO sellers list properties — represents the structural 'free' alternative that compresses Housal's pricing power on basic listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HousalSocial
• YouTubeyoutube.com/@housal
• Facebookfacebook.com/housalofficial
• LinkedInlinkedin.com/company/housaloffical
• Instagraminstagram.com/housalofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housal.com