What MyProperty.ph does

MyProperty.ph is a Philippine online real estate classifieds marketplace founded in 2010 and operated as the Philippines market presence of Lifull Connect, a Japan-headquartered global real estate classifieds group. The platform enables individual property buyers, sellers, and renters to discover residential and commercial inventory across Metro Manila and key provincial markets (including Cavite, Laguna, Batangas, Cebu, and Davao), and serves as a digital marketing and lead-generation channel for real estate developers, brokers, and agents. Core products include the main MyProperty.ph marketplace, a dedicated New Developments vertical for pre-selling projects, a Foreclosures vertical that aggregates bank-owned inventory (notably from BDO), and a Loan Calculator tool for affordability estimation. Listing management for supply-side partners is handled through the Pro Portal hosted on pro.lamudi.com.

The business operates a two-sided marketplace model. Demand-side users access the platform free of charge to browse and contact listing agents. Supply-side revenue is generated through listing fees, advertising placements, featured project showcases, and higher-value services such as market intelligence and brand-building campaigns for enterprise developers, as evidenced by multi-year partnerships with RLC Residences, Aboitiz Land, and Avida Land. Pricing is not publicly disclosed and is structured via quote-based arrangements with enterprise clients.

MyProperty.ph is headquartered in Makati City, Philippines, and operates with a team of 11-50 employees. It functions as a subsidiary within the Lifull Connect portfolio of country-level property marketplaces (which also includes Metros Cuadrados in Mexico and Finca Raiz in Colombia), benefiting from shared technology infrastructure, brand association, and cross-market reach, particularly toward overseas Filipino home seekers. The platform has no native mobile app, no disclosed public funding, and is privately held under its parent.

Name

MyProperty.ph

Legal name

MyProperty.ph

Website

https://myproperty.ph

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MyProperty.ph is a Philippine online real estate classifieds marketplace, operated as a subsidiary of Lifull Connect, connecting individual property buyers, renters, and sellers with developers, agents, and banks across Metro Manila and key provincial markets.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Online real estate marketplace
• Property classifieds Philippines
• Real estate listings platform
• Property rental marketplace
• Foreclosure property listings

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Listing and Advertising Services: MyProperty.ph generates revenue through listing fees and advertising services for real estate agents, brokers, and developers who list their properties on the platform. The marketplace model connects property seekers with listing agents and developers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MyProperty.ph operates an online real estate marketplace that enables users to buy, sell, and rent residential and commercial properties across the Philippines. The platform aggregates listings from real estate developers, brokers, and agents, covering houses, condominiums, apartments, lots, and commercial units. It earns revenue through listing and advertising services provided to property sellers and developers, supported by tools including a loan calculator and dedicated sections for new developments and foreclosed properties.

Product overview

MyProperty.ph is a unified real estate marketplace platform for the Philippines, offering a comprehensive property listing service for buying, selling, and renting residential and commercial properties. The platform operates through its core MyProperty.ph marketplace, supplemented by New Developments (for pre-selling properties) and Foreclosures (for bank-owned properties) sub-products. Additional tools include a Loan Calculator for financial planning. The platform partners with real estate developers and agents through the Pro Portal (Lamudi) for listing management. The company is part of Lifull Connect, a global property technology group.

Differentiator

Problem solved

Functional benefit

Products and services

• MyProperty.ph Marketplace Core online real estate marketplace enabling users in the Philippines to buy, sell, and rent residential properties (houses, condominiums, apartments, lots) and commercial units. The platform aggregates listings from real estate developers, agents, and brokers across the Philippines and provides search by location and type, favourites, and partner showcases.
• Pro Portal (Lamudi) Separate professional portal accessed via pro.lamudi.com that allows real estate agents, brokers, and developers to onboard, publish, and manage property listings that surface on the MyProperty.ph marketplace. Targeted at the B2B supply side of the marketplace.

Quantifiable outcome

• RLC Residences partnership delivered disruptive brand relaunch marketing and helped reach home seekers locally and abroad
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• RLC ResidencescoreGTM or Marketing PartnerRLC Residences partnered with MyProperty for their brand relaunch, utilizing the platform's wide client base and network to reach home seekers locally and abroad. The partnership delivered disruptive digital marketing and brand building support.
• Aboitiz LandcoreGTM or Marketing PartnerAboitiz Land engaged MyProperty for digital sales and marketing pivot in 2019. MyProperty delivers sales leads, market intelligence, and brand building services. Described as a long-term partnership.
• Avida Land, Corp.coreGTM or Marketing PartnerAvida Land has partnered with MyProperty for 2-3 years, leveraging the platform's wide user base and reach during post-pandemic period. The partnership enables reaching users with intent mindset while optimizing budget investment.
• SMDC Good StaysminorGTM or Marketing PartnerSMDC Good Stays listed 231 properties on the MyProperty platform as a partner agent/developer.
• CamellaminorGTM or Marketing PartnerCamella listed 193 properties on the MyProperty platform as a partner developer.
• KMC SolutionsminorGTM or Marketing PartnerKMC Solutions listed 208 properties on the MyProperty platform. Featured developer in new developments section.
• Vista LandminorGTM or Marketing PartnerVista Land listed 130 properties on the MyProperty platform as a partner developer.
• Aspire by FilinvestminorGTM or Marketing PartnerAspire by Filinvest listed 116 properties on the MyProperty platform as a partner developer.
• Primeworld Land Holdings, Inc.minorGTM or Marketing PartnerPrimeworld Land Holdings listed 121 properties on the MyProperty platform as a partner developer.
• Buena ManominorGTM or Marketing PartnerBuena Mano (foreclosure specialist) listed 305 properties on the MyProperty platform as a partner agent.
• BDO Assets for SaleminorGTM or Marketing PartnerBDO Assets for Sale listed 1,486 properties on the MyProperty platform as a partner for foreclosed/bank-owned properties.
• Regus PhilippinesminorGTM or Marketing PartnerRegus Philippines listed 573 properties on the MyProperty platform as a partner for commercial/virtual office spaces.
• Suntrust Properties, Inc.minorGTM or Marketing PartnerSuntrust Properties listed 206 properties on the MyProperty platform as a partner developer.
• Cityland Development CorporationminorGTM or Marketing PartnerCityland Development Corporation listed 36 properties on the MyProperty platform as a partner developer.
• Aboitiz LandminorGTM or Marketing PartnerAboitiz Land listed 81 properties on the MyProperty platform as a partner developer.
• Futura by FilinvestminorGTM or Marketing PartnerFutura by Filinvest listed 65 properties on the MyProperty platform as a partner developer.
• Jessie Inot - Home Place PropertiesminorGTM or Marketing PartnerJessie Inot - Home Place Properties listed 59 properties on the MyProperty platform as a partner agent.
• D' Hoover Residences Development CorporationminorGTM or Marketing PartnerD' Hoover Residences Development Corporation listed 10 properties on the MyProperty platform as a partner developer.
• Landco Pacific CorporationminorGTM or Marketing PartnerLandco Pacific Corporation listed 15 properties on the MyProperty platform as a partner developer.
• Oakridge Realty Development CorporationminorGTM or Marketing PartnerOakridge Realty Development Corporation listed 31 properties on the MyProperty platform as a partner developer.
• Taylormade Development CorporationminorGTM or Marketing PartnerTaylormade Development Corporation listed 14 properties on the MyProperty platform as a partner developer.
• Lica Management Inc.minorGTM or Marketing PartnerLica Management Inc. listed 8 properties on the MyProperty platform as a partner agent.
• Kaluha Realty and Development Corp.minorGTM or Marketing PartnerKaluha Realty and Development Corp. listed 4 properties on the MyProperty platform as a partner developer.
• Sales Rain, Inc.minorGTM or Marketing PartnerSales Rain, Inc. listed 81 properties on the MyProperty platform as a partner for virtual office and commercial spaces.
• AyalaLand Logistics Holdings Corp.minorGTM or Marketing PartnerAyalaLand Logistics Holdings Corp. listed 26 properties on the MyProperty platform as a partner developer.
• Active Group of CompaniesminorGTM or Marketing PartnerActive Group of Companies listed properties on the MyProperty platform as a partner developer.
• Lifull ConnectcoreStrategic or Co-development PartnerMyProperty.ph is part of Lifull Connect, a global real estate platform company. Lifull Connect operates real estate marketplaces across multiple countries including Philippines (MyProperty.ph), Mexico (Metros Cuadrados), Colombia (Finca Raiz), and other markets.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zillow: Global online real estate marketplace leader; provides a useful benchmark for marketplace business models, agent subscription products, and consumer property search features, though operating in a different geography.
• PropertyGuru Group: Largest Southeast Asia-focused real estate marketplace operator; broader incumbent with deeper capital, more countries, and a wider product portfolio than MyProperty.ph's Philippine-only operation.

Direct peers

• PropertyFinder Philippines: Leading online real estate classifieds portal in the Philippines (and broader MENA/Southeast Asia), directly competing for the same property seeker traffic, agent subscriptions, and developer advertising budgets.
• Zipmatch: Philippine-focused online real estate platform providing property listings and agent matchmaking, directly competing in the same Manila-centric buyer/seller marketplace category.
• Lamudi: Sister platform within the same Lifull Connect parent group operating in the Philippines; uses the same Pro Portal listing backend and directly overlaps MyProperty.ph's buyer/seller/renter marketplace proposition in the Philippine market.
• PropertyGuru Philippines: Major Southeast Asian real estate marketplace operating a dedicated Philippine site, competing head-to-head with MyProperty.ph for agent subscriptions, developer leads, and consumer property search traffic.
• Realestate.com.ph: Long-standing Philippine real estate classifieds portal covering houses, condos, lots, and commercial properties; directly comparable marketplace offering with overlapping developer and agent partner base.

Regional players

• Dot Property: Southeast Asian real estate portal group active across Thailand, Philippines, and other regional markets; offers comparable developer- and agent-facing listing products with a regional rather than purely Philippine focus.

Emerging players

• Carousell Philippines: Horizontal classifieds marketplace with a Philippine presence that includes property listings alongside general goods; represents a potential adjacent competitor as horizontal platforms add vertical real estate categories.
• 99.co: Singapore-headquartered online real estate marketplace expanding across Southeast Asia with comparable agent listing, developer project showcase, and consumer property search features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyPropertyPH
• Facebookfacebook.com/myproperty.ph
• LinkedInlinkedin.com/company/myproperty.ph

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyProperty.ph