PRIMO

What PRIMO does

PRIMO is a non-asset-based third-party logistics (3PL) provider and freight brokerage founded in 2006 and headquartered in Doral, Florida, operating across North America (United States, Canada, Mexico) with additional operations in Colombia. The company delivers omnimodal transportation management spanning full truckload (FTL), less-than-truckload (LTL), drayage, intermodal, expedite, cross-border, and project logistics, supported by 20,000+ carrier relationships (including 163 core carriers) and 302 active customers across at least 10 vertical industries including electronics, semiconductor, chemical, machinery, solar, furniture, food & nutrition, steel & pipe, automotive, and freight forwarding.

The company is built around its proprietary Primo™ TMS, a transportation management system with embedded CRM, dynamic spot quoting that combines LTL and FTL capacity, real-time GPS tracking, multi-mode shipment management, and a Business Intelligence reporting layer. Adjacent in-house products — Skholl cargo insurance, the QuickPay carrier payment program, the Fly Pass early-access program, and the Brokerage-in-a-Box white-label platform — extend the offering beyond pure freight brokerage. CTPAT certification with multi-load-type endorsements underpins cross-border capability, anchored by a strategic hub in Monterrey, Mexico.

PRIMO generates revenue through five distinct streams: managed transportation services (fees on managed freight volume), freight brokerage (markups on carrier rates), Brokerage-in-a-Box (white-label licensing), Skholl insurance (professional services), and QuickPay (3% transaction fee on 24-hour carrier payments). Go-to-market is hybrid: dedicated enterprise account managers operate as embedded pod teams with 24/7 support, complemented by a self-serve TMS portal for quoting, booking, and tracking. The company positions itself on a people-first, family-style service model and has been recognized as a Great Place to Work.

Name

PRIMO

Legal name

PRIMO

Website

https://heyprimo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

PRIMO is a non-asset-based 3PL freight brokerage founded in 2006 and headquartered in Doral, Florida, offering omnimodal transportation management across North America and Colombia through a proprietary TMS, serving 302 enterprise customers across 10+ industrial verticals.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) & Freight Brokerage

NAICS

Freight Transportation Arrangement (4885), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Technology, Electronics & Semiconductors (High-Value) (TLAIALAM)

akta.pro secondary industries

Intermodal Drayage & Container Haulage (Asset-Based) (TLAIAMAC), Cross-Dock & Transload Operations (Short-Dwell) (TLAIACAI)

Keywords

• Freight brokerage
• Managed transportation
• Cross-border logistics
• Transportation management
• LTL FTL shipping

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Transportation Services: Full-service logistics management including carrier management, freight optimization, financial back office, invoicing, audit, claims, and quality control. Revenue generated through service fees on managed freight volumes.
2. Freight Brokerage: Non-asset-based freight brokerage connecting shippers with 20K+ carriers for LTL, FTL, drayage, and intermodal services. Revenue generated through markups on carrier rates.
3. Brokerage-in-a-Box: White-label brokerage solution enabling trucking companies and 3PLs to expand service offerings using PRIMO's carrier network and technology.
4. Skholl Cargo Insurance: In-house cargo insurance and risk management services for cross-border and inland transportation.
5. QuickPay Financial Services: Carrier quick payment services with 3% flat fee for same-day/next-day payments. Standard pay option at 30 days with no fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PRIMO is a non-asset-based third-party logistics (3PL) provider offering managed transportation and freight brokerage across North America. The company coordinates LTL, FTL, drayage, intermodal, expedite, and cross-border shipments for enterprise manufacturers and distributors, supported by its proprietary Primo™ Transportation Management System (TMS) with embedded CRM, dynamic spot quoting, and real-time GPS tracking.

Product overview

PRIMO is a non-asset-based logistics provider offering a unified omnimodal transportation management platform. The core offering is the PRIMO Managed Trans System, supported by the Primo TMS platform with embedded CRM for quoting, dispatching, tracking, and document management. Service modules span multiple transportation modes including FTL, LTL, Drayage, Expedite, Intermodal, and Cross-Border services, with specialized industry solutions for Electronics, Semiconductor, Chemical, Machinery, Solar, Furniture, Food, Steel, and Automotive sectors. Add-on services include Skholl Insurance (in-house cargo coverage), QuickPay and Fly Pass (carrier payment solutions), and Brokerage-in-a-Box for partners seeking to expand brokerage capabilities. The company operates a 'people-first, tech-enabled' model combining digital freight technology with human expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Primo TMS: Transportation Management System with embedded CRM for quoting, booking, and tracking shipments across multiple modes.
• Skholl Insurance
• Primo Managed Trans System
• Primo QuickPay
• Primo Fly Pass
• Brokerage-in-a-Box

Products and services

• PRIMO Managed Trans System PRIMO's flagship managed transportation service that combines its technology platform with experienced logistics professionals to optimize enterprise supply chains across multiple transportation modes. Targets large manufacturers and distributors needing full-service logistics outsourcing.
• Primo TMS (Transportation Management System) Proprietary TMS platform with embedded CRM used by enterprise customers and carriers to self-quote, dispatch, track, and manage freight across all transportation modes in real time.
• Full Truckload (FTL) Services Truckload brokerage covering dry van, reefer, open top flatbed, heavy haul, conestoga, and bulk modes with pricing intelligence and automated load matching across asset carrier partners.
• Less Than Truckload (LTL) Services Less-than-truckload solutions with regional and national coverage, online tracking, and tailored freight shipping rates by region, combining LTL and FTL capacity for optimal pricing.
• Drayage Services Container drayage solutions across all major US ports and ramps, including round trip, drop and pick, live load/unload, trans-loading, warehousing, and bonded services.
• Expedite Services Ground and air expedite solutions available 24x7x365 for time-critical deliveries and tight deadlines.
• Intermodal Services Non-asset-based intermodal transportation combining PRIMO's technology platform with industry experts for seamless container and rail transportation across North America.
• Cross-Border Services Cross-border transportation between the US, Canada, and Mexico with CTPAT certification, bilingual experts, and a strategic hub in Monterrey, Mexico supporting nearshoring and USMCA flows.
• Project Logistics Specialized handling for oversized and specialty shipments using flatbed, step-deck, double-drop, removable gooseneck, and modular transport solutions.
• Skholl Cargo Insurance In-house cargo insurance and risk management assessment covering imports, exports, and inland transportation for high-value goods shipped through PRIMO's network.
• QuickPay Carrier Payments Carrier payment solution offering 24-hour payments with a 3% flat fee, no long-term contracts, and no ACH fees, available alongside standard 30-day net terms.
• Brokerage-in-a-Box White-label brokerage solution enabling trucking companies, shippers, and other 3PLs to develop domestic brokerage in North America using PRIMO's carrier network of 20K+ carriers, proprietary technology, and experienced staff.

Quantifiable outcome

• 15% logistics cost savings achieved for automotive nearshoring project (Nemak)
• +4 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Loop (Payments Infrastructure)coreTechnology or IntegrationStrategic partnership with Loop payments infrastructure for data and payment integrity. Loop helps drive employee productivity along with material pre-audit freight savings to customers. CEO Justin Hall stated Loop will be foundational to the business.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• C.H. Robinson Worldwide: Largest North American non-asset freight broker and 3PL, with deep LTL, FTL, intermodal, drayage, and cross-border capabilities. Directly comparable in service breadth (managed transportation, brokerage, cross-border) but operates at dramatically larger scale.
• XPO: Major North American LTL and brokerage provider post-RXO spin-off. Overlaps with PRIMO in LTL, brokerage, and managed transportation, but XPO's LTL asset base and scale make it a broad incumbent rather than a direct peer.
• J.B. Hunt Transport Services: Large intermodal, dedicated, and brokerage 3PL. Overlaps with PRIMO on intermodal, FTL, drayage, and ICS brokerage, but operates an asset-heavy intermodal and dedicated truckload franchise.
• Schneider National: Large asset-based truckload, intermodal, and logistics provider. Overlaps with PRIMO on intermodal, brokerage, and cross-border, but Schneider's owned asset base and scale make it a broad incumbent.
• Maersk Logistics & Services (Damco): Global integrated logistics provider with North American 3PL, customs, and cross-border capability. Overlaps with PRIMO on cross-border US-Mexico trade and contract logistics for enterprise shippers, with substantially broader global reach and scale.

Direct peers

• RXO: Tech-enabled North American freight brokerage spin-off from XPO with a large carrier network and proprietary Coyote-acquired digital platform. Closest direct comparable to PRIMO's asset-light brokerage-plus-managed-services model with LTL/FTL/intermodal/drayage coverage.
• Hub Group: Asset-based intermodal and logistics provider with a sizable brokerage and managed transportation arm. Directly comparable to PRIMO on intermodal, drayage, cross-border, and managed services, with stronger asset ownership.
• Landstar System: Non-asset truckload broker and logistics provider using an agent-based model across FTL, LTL, and cross-border. Closely comparable business model (non-asset, broad carrier network, multi-mode) with greater scale.
• Echo Global Logistics: Technology-driven non-asset 3PL offering truckload, LTL, intermodal, and managed transportation with a proprietary platform. Closely comparable in tech-enabled, multi-mode, non-asset positioning, though Echo was acquired by The Jordan Company and operates at a larger scale.
• ArcBest: Asset-based logistics company offering LTL (ABF Freight), truckload brokerage, and managed transportation. Directly comparable in the multi-mode managed-transportation value proposition, with an LTL asset base PRIMO does not own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hey-primo
• Instagraminstagram.com/primo_community?igsh=b2piaTk1a3d0OW41
• Xx.com/PRIMO_Logistics
• Facebookfacebook.com/heyprimo.logistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMO