Tulsa Regional Tourism

What Tulsa Regional Tourism does

Tulsa Regional Tourism is a private, non-profit destination marketing organization (DMO) accredited under the Destinations International DMAP program and housed at the Tulsa Regional Chamber. It operates across four core divisions: Visit Tulsa for leisure travel, the Tulsa Convention & Visitors Bureau for conventions and group meetings, the Tulsa Sports Commission for amateur and professional sports events, and the Tulsa Office of Film, Music, Arts & Culture for creative-industry support. The organization markets northeast Oklahoma — positioned as the "Capital of Route 66" — through VisitTulsa.com (powered by Simpleview CMS), seasonal printed and digital visitor guides, a Media Center, email newsletters, social media, and earned media outreach. Its technology platform is composed of a publicly facing destination website, a partner-facing self-service portal (PartnerNet) used by local attractions, restaurants, and hotels to manage listings and events, and a premium advertising inventory layer run in partnership with Destination Travel Network (DTN). Monetization is diversified across Momentum campaign investor commitments (a five-year investment program with 50+ regional backers including Cherokee Nation Businesses, Bank of Oklahoma, and ONEOK), DTN paid placements, sponsorship packages, partner membership fees, and likely hotel/motel tax allocations. The group actively bids for and hosts signature events — including the NCAA men's basketball tournament, Big 12 Wrestling Championship, USA BMX Grand Nationals, and the Arabian Horse Association U.S. Nationals — and reports 9.9 million annual visitors, $1.7 billion in regional economic impact, and 15,300 tourism-supported jobs.

Name

Tulsa Regional Tourism

Legal name

Tulsa Regional Tourism

Website

https://visittulsa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulsa Regional Tourism operates Visit Tulsa, an accredited non-profit destination marketing organization running four divisions — leisure travel, conventions, sports, and film/music/culture — to promote northeast Oklahoma to visitors, meeting planners, sports event organizers, and creative-industry clients.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Tourism Trade & Services Exports Development (BPADAMAO)

Keywords

• Destination marketing
• Convention sales
• Sports tourism
• Film commission
• Visitor services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Momentum Campaign Investments: Five-year investment program where regional businesses and organizations invest in Tulsa Regional Tourism to support destination marketing efforts. Investments from companies like Cherokee Nation Businesses, Bank of Oklahoma, ONEOK, and 50+ other organizations create a foundation for regional tourism growth.
2. DTN Paid Content Placements: Premium advertising placements on VisitTulsa.com offered through Destination Travel Network partnership. Delivers marketing messages to visitors actively planning trips to the Tulsa area.
3. Sponsorship Packages: Sponsorship opportunities across tourism initiatives that have enhanced Tulsa's national recognition. Organizations can choose from available sponsorship packages or a la carte options to connect with tourism audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tulsa Regional Tourism is a private non-profit destination marketing organization that promotes the Tulsa region as a travel, meeting, sports, and production destination through four divisions: Visit Tulsa (leisure marketing), the Tulsa Convention & Visitors Bureau (convention/group sales), the Tulsa Sports Commission (sports event recruitment), and the Tulsa Office of Film, Music, Arts & Culture (film and music commission services). It sells group business, recruits events, attracts productions, supports partner businesses, and produces consumer-facing travel information via VisitTulsa.com, the official Visitor Guide, PartnerNet, and a media center.

Product overview

Tulsa Regional Tourism is a multi-division destination marketing organization operating VisitTulsa.com as its primary leisure travel platform, supported by four core divisions: the Tulsa Convention & Visitors Bureau for convention and event business, the Tulsa Sports Commission for sports event attraction, and the Tulsa Office of Film, Music, Arts & Culture for creative industry support. The organization also provides PartnerNet as a self-service partner portal for businesses to manage their listings, publishes the Official Tulsa Visitor Guide in seasonal editions, offers Data & Resources for tourism analytics, and maintains a Media Center for press access. Together these products and services form a comprehensive destination marketing ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Tulsa (Leisure Travel Platform) Leisure travel marketing platform for the Tulsa region, providing visitor information, itineraries, and trip-planning content to individual travelers and tourists.
• Tulsa Convention & Visitors Bureau Group and convention sales service that bids for and services meetings, conferences, conventions, trade shows, and SMERF groups targeting the Tulsa region, acting as a single point of contact for planners.
• Tulsa Sports Commission Sports event recruitment and hosting service that bids for, supports, and services amateur and professional sporting events, tournaments, and championships in the Tulsa region.
• Tulsa Office of Film, Music, Arts & Culture Film and music commission service providing location scouting, permitting assistance, crew/vendor connections, and production support for feature, television, commercial, and music-video productions in the Tulsa region.
• Official Tulsa Visitor Guide Printed and digital official visitor guide for the Tulsa region, providing leisure travelers with destination overview, attractions, lodging, dining, and itinerary content.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Destination Travel Network (DTN)coreGTM or Marketing PartnerPartnership offering paid content opportunities on VisitTulsa.com. DTN provides premium ad placements targeting visitors actively planning trips to Tulsa.
• Destinations InternationalcoreStrategic or Co-development PartnerIndustry association providing DMAP accreditation and professional standards for destination marketing organizations.
• Association of Film Commissioners International (AFCI)coreStrategic or Co-development PartnerInternational film commission association providing resources and networking for Tulsa's film and creative industries.
• PCMA (Professional Convention Management Association)coreStrategic or Co-development PartnerIndustry membership supporting meeting and convention professionals.
• Sports ETAcoreStrategic or Co-development PartnerSports tourism industry association supporting event bidding and hosting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Orlando: Destination marketing organization for the Orlando region operating leisure, conventions (Orlando Convention & Visitors Bureau), and sports tourism divisions. Direct functional analog to TRT with a much larger budget and global reach, useful as an upper-bound comparable for the DMO model.
• Las Vegas Convention and Visitors Authority (LVCVA): Government-funded DMO operating The Vegas Convention Center, leisure marketing, and major-event bidding. Direct DMO peer running the same convergence of leisure, convention, and sports-attraction activities with a significantly larger budget base.
• Visit California: State-level DMO running large-scale destination marketing campaigns and partner programs. Useful as a state-level comparable for the same marketing organization structure, even though it operates at a substantially larger scale.

Direct peers

• Choose Chicago: Mid-size U.S. city DMO with leisure, convention (McCormick Place), and cultural-tourism focus. Closest scale-comparable peer to TRT — also a non-academic Midwest/South destination marketed around cultural assets, architecture, and events.
• Visit Denver (VISIT DENVER): Destination marketing organization for Denver, CO running convention sales, leisure marketing, and a film office. Direct peer to TRT in structure (leisure + CVB + film commission) and in operating a Simpleview-based digital platform.
• Visit Philadelphia: Mid-Atlantic DMO with strong historic/cultural positioning (similar to Tulsa's Route 66 / Black history tourism angle). Comparable in scale, multi-segment marketing approach, and use of PartnerNet-style self-service business listing tools.
• Visit Austin: DMO for Austin, TX with leisure, convention, and music-program offerings. Direct peer given the music scene programming and the city-level destination marketing structure that mirrors TRT's four-division model.
• Experience Columbus: Mid-size Midwest city DMO (Columbus, OH) with a comparable scale and convention/leisure/sports focus. Useful as a headcount and budget-comparable for a non-flagship U.S. metro DMO.
• Visit Tampa Bay: Regional DMO covering a multi-county tourism footprint with leisure, convention, and sports arms. Comparable to TRT in managing a regional (rather than single-city) brand and operating event-attraction programs.

Others

• Simpleview: Provider of the CMS, CRM, and PartnerNet-style platform that Tulsa Regional Tourism uses. Not a peer in destination marketing but a critical technology vendor and the de facto infrastructure backbone for hundreds of U.S. DMOs, making it a relevant ecosystem reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visittulsa
• Facebookfacebook.com/visittulsa
• LinkedInlinkedin.com/company/tulsa-regional-tourism

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsa Regional Tourism