What Lansing Building Products does

Lansing Building Products is a privately held, family-owned wholesale distributor of exterior building products, founded in 1955 in Richmond, Virginia, and now led by third-generation President & CEO Hunter Lansing. The company distributes a comprehensive portfolio of residential exterior building materials — including siding, windows, roofing, gutters, decking, railing, doors, trim, columns, patio and pool enclosures, storm products, and house wrap/insulation — sourced from premium brand manufacturers such as James Hardie, Andersen, Mastic, Westlake Royal, Trex, TimberTech, and Velux. Lansing serves exclusively professional contractors (siding installers, window and door replacement specialists, roofers, deck builders, and remodelers) through 114 branches across 35 states, supported by a field sales model in which Outside Sales Representatives spend the majority of their time in the field acquiring and servicing contractor accounts.

The business model is quote-based B2B wholesale distribution, with revenue generated from one-time product sales at the branch and e-commerce level. Customer-facing technology includes the SAP-powered LansingNOW.com online ordering platform, the Total Warehouse Logistics (TWL) inventory management system (fully rolled out across all locations in 2024), and the Lansing Delivery App for real-time shipment tracking. Business account services — including job-site delivery without upfront payment, credit terms, drive-thru call-ahead ordering, and equipment financing through partners First Pacific Funding and Optimus Commercial Financing — create the operational switching costs that anchor contractors to Lansing. The company's technology investment is therefore focused on operational efficiency and customer experience rather than proprietary product or data differentiation.

Lansing has scaled through a combination of organic branch openings and acquisitions, most notably the 2020 acquisition of the Harvey Building Products distribution business which expanded the network to 112 branches and 35 states. Revenue milestones of $500M (2017) and $1.5B (2022) — against a stated $2B Vision 2025 target — reflect a roughly 25% revenue CAGR over five years. The company employs over 1,900 associates, with an average manager tenure of 11 years and an executive team whose senior members (Billy Mosby, Rob Cassada, Devin Rich, Steve Mosby) have multi-decade tenures, indicating a stable, culture-driven operating model under continuous family ownership.

Name

Lansing Building Products

Legal name

Lansing Building Products, LLC

Website

https://lansingbp.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lansing Building Products is a family-owned wholesale distributor of exterior building materials — siding, windows, roofing, decking, and related products — serving professional contractors exclusively through 114 branches across 35 states.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Exterior building products
• Building materials distribution
• Siding and roofing supply
• Windows and doors distribution
• Decking and railing supply

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Lansing generates revenue through the wholesale distribution of exterior building products to professional contractors. Revenue comes from product sales across categories including siding, windows, roofing, gutters, decking, railing, doors, trim, columns, and building materials. The company achieved $1.5 billion in sales by 2022 and is working toward $2 billion in sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Lansing Building Products is a wholesale distributor of exterior building materials serving professional contractors exclusively. The company distributes siding, windows, roofing, gutters, decking, railing, doors, trim, columns, storm products, and house wrap/insulation from leading brands such as James Hardie, Andersen, Mastic, Westlake Royal, Trex, TimberTech, ProVia, and others through 114 branches across 35 states. Supporting services include business accounts with credit terms, equipment financing, the LansingNOW.com e-commerce platform, the Lansing Delivery App for shipment tracking, and Lansing Marketing Services for contractor customer acquisition.

Product overview

Lansing Building Products is a building products distributor offering a comprehensive portfolio of exterior building materials for professional contractors. The core offering consists of siding, windows, roofing, gutters, patio/pool enclosures, decking, railing, storm products, doors, trim, columns, and house wrap/insulation. The company distributes products from multiple national brands including Mastic, James Hardie, Westlake Royal, Andersen, Harvey, Simonton, Trex, TimberTech, and many others. Technology offerings include the LansingNOW.com online ordering platform (powered by SAP) and the Lansing Delivery App for real-time shipment tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Siding Products Exterior siding products including vinyl siding (Mastic, Westlake Royal), fiber cement siding (James Hardie), stone veneer (Evolve Stone, Versetta Stone), and cedar shingles (SBC Cedar). Distributed to professional siding and remodeling contractors for residential exterior projects.
• Windows Replacement and new construction windows including vinyl, wood, and composite windows from Andersen, Harvey, Simonton, MI Windows, Ply Gem, Wincore, Provia, Custom Window Systems, and Velux skylights. Sold to professional window installers and remodelers.
• Roofing Products Roofing products distributed to professional roofing contractors for residential exterior projects.
• Gutters Gutter systems, gutter machines (KWM), and gutter protection products including Ply Gem Performance Metals, ALSCO, Bulldog Gutter Guards, Leaf Sentry, and Alu-Rex continuous hangers. Sold to professional contractors.
• Patio and Pool Enclosures Screen rooms, sunrooms, and pool enclosures including Lansing Patio, Renaissance Patio Products aluminum systems, Phifer insect screening, Elite Aluminum sandwich panels, and ProVia/Harvey enclosure systems. Sold to professional contractors.
• Decking Composite and alternative decking materials including TimberTech, Trex, and Wolf Decking — moisture-, mold-, mildew-, scratch- and stain-resistant. Sold to professional deck builders.
• Railing Exterior railing systems including Digger Specialties PolyRail vinyl, Westbury aluminum, TimberTech and Trex composite, Ultra Aluminum Juliette balconies, RDI aluminum/vinyl/composite/steel, and Atlantis Rail stainless steel systems.
• Storm Windows and Doors Storm windows and doors from ProVia and Andersen including 6, 8, and 10 Series Storm Doors, and Casco Storm Windows, distributed to professional contractors.
• Tools & Equipment Professional installation tools and equipment including Tapco brakes and saw tables, Malco siding/gutter tools, Werner ladders, and KWM gutter machines.
• House Wrap & Insulation Weather barriers and insulation including Kingspan GreenGuard XPS insulation and air barrier wraps, HardieWrap weather barrier, DuPont Tyvek HomeWrap, Low-E Housewrap radiant heat reflector, and Henry Building Envelope Systems.
• Columns Exterior columns including Digger Specialties columns, HB&G PermaCastColumns, and Column Crafters low-maintenance columns.
• Doors Fiberglass and steel entry doors including ProVia, Harvey HydroShield, ThermaTru, Wincore, and Reeb, plus interior doors from Simpson and JELD-WEN.
• Trim & Moulding Exterior PVC trim and moulding including Royal Building Products cellular PVC, AZEK, Ply Gem, Kleer, Fypon, Trim Solutions, Wolf PVC mouldings, and Mid-America/Atlantic Premium shutters.
• Equipment Financing Solutions Equipment financing for contractors, including gutter machines and installation tools, delivered through partnerships with First Pacific Funding and Optimus Commercial Financing. High approval ratios and credit decisions typically within 24 hours.
• Lansing Marketing Services Marketing support services provided to contractor customers to help them raise visibility and acquire new customers, including referrals through the Find a Contractor tool.
• LansingNOW.com Online Ordering Platform SAP-powered online ordering platform for professional contractor accounts, integrated with Total Warehouse Logistics (TWL) inventory management. Provides 24/7 product ordering, brand galleries, order tracking, and account management for business customers.
• Lansing Delivery App Mobile application for iOS and Android providing real-time shipment alerts, image verification of completed deliveries, and order history viewing for professional contractor customers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Polymeric Exterior Products Association (PEPA)coreOthers · 9 March 2026Lansing joined PEPA as its newest member in the distributor category, strengthening PEPA's recently launched distributor membership program. The membership aims to bring distributors into closer partnership with manufacturers on industry initiatives including advocacy, workforce development, market access, and recycling.
• Harvey Building ProductscoreStrategic or Co-development PartnerIn 2020, Lansing acquired the distribution business of Harvey Building Products, expanding to 112 branches in 35 states. The partnership significantly expanded Lansing's geographic reach, particularly in New England regions.
• CertainTeedminorStrategic or Co-development PartnerCertainTeed is a key supplier partner for siding products. Ted Lansing originally worked as a Virginia roofing sales representative for CertainTeed in 1947 before founding the company.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Foundation Building Materials: Distributor of interior and specialty building products (insulation, drywall, ceilings, steel framing) with growing exterior category presence. Adjacent in business model and contractor GTM but currently skewed toward interior categories.

Direct peers

• US LBM: National distributor of building materials including specialty exterior products (siding, windows, millwork) for professional builders and contractors. Comparable model of decentralized regional branches serving building professionals, with similar M&A growth playbook.
• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building products, serving professional contractors exclusively. Closest direct competitor to Lansing given overlapping product mix, contractor-only GTM, and national branch footprint.
• Beacon Building Products: Public distributor of roofing, siding, windows, and waterproofing products to contractors and homebuilders. Closely comparable business model, product portfolio, and contractor-centric GTM to Lansing.
• SRS Distribution: National building products distributor focused on roofing, siding, windows, and complementary exterior categories for professional contractors. Directly comparable to Lansing in customer base, product breadth, and acquisition-led expansion strategy.

Regional players

• L&W Supply: Distributor of interior building products (drywall, ceilings, steel framing) with national branch network serving contractors. Comparable decentralized branch model and contractor-only channel, but interior-focused versus Lansing's exterior focus.
• Gulfeagle Supply: U.S. distributor focused primarily on roofing and complementary exterior products serving professional contractors. Comparable product mix and contractor channel but with a more regionally concentrated footprint than Lansing's national scale.

Broad incumbents

• White Cap (formerly HD Supply Construction & Industrial): Broad-line construction products distributor serving professional contractors with concrete, fasteners, tools, and exterior categories. Larger incumbent with overlapping contractor customer base but a much wider product portfolio than Lansing's exterior focus.
• Ferguson Enterprises: Large public distributor of plumbing, HVAC, and related building products serving professional contractors. Much larger and broader incumbent with overlapping contractor GTM but a different primary product category than Lansing.
• Home Depot Pro: Pro-contractor business of The Home Depot offering building materials including siding, roofing, and exterior products. Massive incumbent competing for the same professional contractor customers as Lansing but through a hybrid retail/commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_5LR4NyFQ59X1CqyNEKN_Q
• Facebookfacebook.com/lansingbuildingproducts
• LinkedInlinkedin.com/company/lansing-building-products
• Instagraminstagram.com/lansing_bp
• Xx.com/lansingbp

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansing Building Products