What Baker & Baker does

Baker & Baker is a European bakery convenience products manufacturer headquartered in Klagenfurt, Austria, with a primary holding entity in Bremen, Germany. The company operates 12 manufacturing sites across six to seven European countries and employs more than 2,500 people, producing more than five million bakery products per day for distribution across more than 30 markets in Europe, the Middle East, and North Africa.

The company's product portfolio combines seven owned brands — Baker & Baker, Black Label, Croexsa, Concadoro, Goldfrost, Molco, and Artisal — with seven exclusive licensed brands including Milka, Oreo, Cadbury, Cinnabon, Daim, The Simpsons, and Philadelphia. Products span sweet and savoury categories including frozen dough, croissants, muffins, donuts, cookies, cakes, laminated pastries, pretzels, and savory snacks, serving retailers, food service operators, wholesalers, and traditional bakeries through enterprise field sales with category management, R&D co-development, and POS merchandising support.

The business operates a B2B revenue model across four channels (retail, food service, wholesale, traditional bakeries), combining own-label manufacturing for retail and food service accounts with proprietary branded sales. Licensing partnerships with Mondelez, Disney, and Cinnabon generate royalty-inclusive revenue for branded fresh-bakery products. The group structure encompasses 13 wholly-owned national subsidiaries across Europe plus Middle East and CEE offices, with reported annual turnover in excess of €600m. John Lindsay serves as Chief Executive Officer, with Jürgen Rosar, Kristina Weiß, and Matthew Acheson serving as Geschäftsführer of the German primary operating entity.

Name

Baker & Baker

Legal name

BAKER & BAKER Germany GmbH

Website

https://bakerandbaker.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baker & Baker is a European leader in the bakery convenience segment, manufacturing frozen and fresh baked goods across 12 European production sites. The company serves retail, food service, wholesale, and traditional bakery channels in 30+ markets through owned brands and Mondelez/Disney-licensed brands.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Bakery products
• Frozen bakery
• Fresh bakery
• Food manufacturing
• B2B bakery

Headquarters

HQ city

Klagenfurt

HQ country

Austria

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Own Label Manufacturing: Manufacturing high-quality own label bakery products for key account customers including retailers and food service operators.
2. Branded Products: Sale of proprietary brands including Baker & Baker, Goldfrost, Molco, Croexsa, Concadoro, and Artisal spanning sweet and savoury bakery categories.
3. Licensed Brand Products: Exclusive licensing partnerships with Mondelēz (Milka, Oreo, Cadbury, Daim, Philadelphia) and Disney (The Simpsons) for branded bakery products. Also licensed Cinnabon brand for doughnuts and muffins in the UK.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Baker & Baker manufactures and supplies frozen and fresh bakery products (cakes, viennoiserie, muffins, cookies, breads, donuts, etc.) for business customers across Europe. The company operates 12 manufacturing sites in 7 European countries, serving 30+ markets and producing over 5 million products per day under its own brands (Baker & Baker, Black Label, Croexsa, Concadoro, Goldfrost, Molco, Artisal) and licensed brands (Milka, Oreo, Cadbury, Cinnabon, Daim, The Simpsons, Philadelphia).

Product overview

Baker & Baker is a leading European convenience-bakery products manufacturer operating as a single unified product portfolio across multiple channels (retail, food service, wholesale, and traditional bakeries). The company offers frozen and fresh baked goods spanning both sweet and savory categories through seven distinct own brands—Baker & Baker (American Bakery), Black Label (Premium), Croexsa (Spanish market), Concadoro (Italian market), Goldfrost, Molco (Belgian market), and Artisal (French viennoiseries)—complemented by seven licensed brands including Milka, Oreo, Cadbury, Cinnabon, Daim, The Simpsons, and Philadelphia. Product categories include bread, brownies, cakes, cookies, savory pastries/snacks, muffins, laminated dough products (croissants, Danish, puff pastry), and donuts. The portfolio is distributed across more than 30 markets in Europe and beyond via four key channels, with 12 manufacturing sites across seven European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Baker & Baker (American Bakery): Traditional American bakery brand featuring muffins, donuts, cookies, brownies, cakes and premium buns
• Black Label
• Croexsa
• Concadoro
• Goldfrost
• Molco
• Artisal
• Milka (Licensed)
• Oreo (Licensed)
• Cadbury (Licensed)
• Cinnabon (Licensed)
• Daim (Licensed)
• The Simpsons (Licensed)
• Philadelphia (Licensed)

Products and services

• Baker & Baker brand bakery products

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Mondelēz InternationalflagshipOEM/ Whitelabel/ Licensing PartnerExclusive licensing partnership with Mondelēz International for brands including Milka, Oreo, Cadbury, Daim, and Philadelphia. Baker & Baker manufactures fresh bakery products (muffins, donuts, cookies) under these iconic global brands, leveraging Mondelēz's brand recognition and consumer awareness.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerExclusive licensing partnerships with Disney for branded bakery products including The Simpsons donuts. Baker & Baker creates products featuring Disney characters under license.
• Cinnabon Franchisor SPV LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Cinnabon brand in the UK market. Baker & Baker produces Cinnabon Cinnamon Doughnuts and Muffins available across UK retailers, using the signature Makara cinnamon and cream cheese frosting. Cinnabon has 78% brand recall amongst UK in-store bakery shoppers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harry-Brot: Germany's largest bread and bakery producer, serving retail and food service with branded and own-label fresh and frozen bakery; closest direct competitor in the German market, which is Baker & Baker's largest country.
• Aryzta: Swiss-listed global bakery group with comparable frozen and convenience-bakery operations across Europe, North America and beyond; directly competes in the same B2B bakery convenience segment with similar channel mix into retail and food service.
• Vandemoortele: Belgian family-owned food group with a large frozen bakery, pastry and margarines business; serves retailers and food service across Europe with a comparable own-label and branded portfolio, making it a direct continental peer.
• Europastry: Spanish frozen and fresh bakery manufacturer with deep European retail and food-service penetration; directly comparable in frozen dough, pastry and part-baked ranges.
• Dawn Foods: Global bakery ingredients and finished-products manufacturer with a strong European presence following its acquisition of CSM Bakery Solutions; comparable as a multi-channel bakery supplier serving retail, food service and artisan bakers.
• Delifrance: French-anchored European bakery manufacturer specializing in viennoiserie and bread for food service and retail; comparable in product mix (croissants, viennoiseries, savory) and French/Benelux channel focus.
• Lantmännen Unibake: Leading European frozen bakery manufacturer (part of Swedish Lantmännen group) with a broad bread and pastry range sold to retail and food service; directly comparable in product mix, channel coverage and pan-European footprint.

Broad incumbents

• Grupo Bimbo: World's largest bakery company with a broad portfolio of packaged baked goods across many geographies; overlaps with Baker & Baker in branded and licensed bakery but on a much larger, more diversified scale.
• Greencore Group: UK-listed convenience-food manufacturer supplying retail and food service; overlaps with Baker & Baker in ambient and chilled bakery categories, particularly for major UK grocers.

Others

• GoodMills Innovation: European milling and bakery ingredients supplier; not a direct competitor but an upstream neighbor in the bakery value chain whose product development, flour sourcing and sustainability work directly shape Baker & Baker's input economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BakerandBaker.eu
• LinkedInlinkedin.com/company/baker-and-baker
• Instagraminstagram.com/bakerandbaker.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker & Baker