Fragrance Du Bois

What Fragrance Du Bois does

Fragrance Du Bois is a privately held luxury niche fragrance house that designs and sells premium perfumes, candles, and travel accessories under its own name and multiple sub-brands including Sirène, Lucius, Privé, For Lovers, Fashion Capitals, and Harrods Exclusives. Fragrances are composed in Paris by master perfumers and produced in Grasse using French fine fragrance manufacturing standards, with a signature emphasis on responsibly sourced oud and natural ingredients. The catalog spans more than 45 SKUs positioned at premium price points, with core fragrances priced between roughly $200 and $835 and collector editions reaching $2,400.

The company sells primarily through its own e-commerce storefront, which ships globally via specialized couriers (DHL, FedEx, UPS) to handle dangerous-goods compliance, and through a small set of flagship luxury department stores including Harrods, Selfridges, and Neiman Marcus. Regional shipping hubs in the UK, Europe, and USA support duty minimization for customers in those markets. Its primary customer segments are affluent individual fragrance enthusiasts and gift buyers seeking distinctive, non-mainstream scents, with geographic concentration in Europe, the USA, and select markets including Australia, New Zealand, Singapore, the UAE, Saudi Arabia, Switzerland, and Israel.

Marketing is conducted through organic Instagram, an email newsletter with a 10% first-purchase incentive, an editorial blog ("The Journal"), and a series of named co-development collaborations with producers, perfumers, and artists. The company is independently owned with no disclosed institutional capital, parent company, or acquisition activity, and is reported as having 11-50 employees.

Name

Fragrance Du Bois

Legal name

Fragrance Du Bois

Website

https://fragrancedubois.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fragrance Du Bois is a privately held luxury niche fragrance house that designs premium perfumes and candles composed in Paris and produced in Grasse, distributing through its own e-commerce site and Harrods, Selfridges, and Neiman Marcus to affluent global consumers.

Ownership category

akta.pro rank

Product category

Luxury Niche Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Natural & Clean Fragrance (CRABADAG), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Luxury perfumes
• Niche fragrances
• Oud-based perfumery
• Fine fragrance manufacturing
• Premium eau de parfum

Headquarters

HQ city

Grasse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Luxury fragrance sales: Direct-to-consumer and retail distribution of high-end niche perfumes and candles. Products include signature fragrances, limited editions, and collaborations sold through owned e-commerce platform and luxury retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fragrance Du Bois is a luxury niche fragrance house that designs, composes, and sells premium perfumes and home fragrances. Compositions are created in Paris by master perfumers and produced in Grasse, France, using responsibly sourced natural ingredients — especially signature oud. The product line includes signature fragrances, limited editions, candles, discovery sets, travel accessories, and artist/perfumer collaborations, distributed globally via own e-commerce and luxury retail partners.

Product overview

Fragrance Du Bois is a luxury niche fragrance house offering a unified portfolio of premium perfumes and home fragrances. Their core products span multiple collections including the Sirène Collection (female-inspired fragrances), Lucius/Lucius Maximus (male-focused fragrances), the For Lovers Collection (romantic-themed trio of Cavort, Secret Tryst, and Lovers), Fashion Capitals Collection (city-inspired scents), Oud Intense Collection (oud-based fragrances), and seasonal collections. They also offer candles, travel accessories, discovery sets, and online collaboration fragrances with artists and producers. Fragrances are composed in Paris and produced in Grasse using French fine fragrance manufacturing standards, with a focus on responsibly sourced oud and natural ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Sirène Collection: Luxury women's fragrance collection featuring Sirène, Sirène Privée, and related products.
• Lucius
• Privé Range
• Harrods Exclusives
• For Lovers Collection
• Fashion Capitals
• Candles
• Online Collaborations

Products and services

• Sirène First female-inspired fragrance from Fragrance Du Bois, featuring a seductive burst of cherries blended with pepper and incense. Fruity Gourmand eau de parfum targeted at women seeking a signature niche scent.
• Sirène Privée Bold evolution of Sirène featuring blood orange, pink pepper, and nutmeg top notes with intensified cherry heart. Fruity Spicy eau de parfum in the Privé range for women.
• Lucius First male-focused fragrance from Fragrance Du Bois, opening with Bergamot, Mandarin, and Pink Pepper; heart of Cedarwood and Orange Flower; base of Vetiver and Dry Amber. Fresh Woody eau de parfum.
• Lucius Maximus Next evolution of the Lucius legend. Woody gourmand parfum opening with Bitter Orange, Bergamot, and Pink Pepper; dark roasted coffee heart; Madagascar Vanilla and Akigalawood base.
• Rude Oud (Harrods Exclusive) Harrods exclusive fragrance featuring saffron and sweet raspberry opening, leather and rose heart, anchored by smoky Oud and amber. Crafted specifically for Harrods customers.
• Cavort (For Lovers Collection) Intensely intimate fragrance evoking first encounter excitement. Warm woody floral aphrodisiac with saffron, cinnamon, geranium, and sandalwood. Floral Woody eau de parfum.
• Secret Tryst (For Lovers Collection) Intoxicating perfume for passionate encounters. Rich woody fragrance with bergamot, jasmine, saffron, cedarwood, vetiver, and frankincense. Spicy Woody eau de parfum.
• Lovers (For Lovers Collection) Aromatic aphrodisiac reflecting romantic interludes. Fruity woody fragrance with passion fruit, plum, ginger, jasmine, saffron, rose, and sandalwood. Fruity Woody eau de parfum.
• http://fragrancedubois.com/cdn/shop/files/product-sirene-candle-bougie-open-1920x1666.webp?v=1758120452&width=1920 Home candle version of the Sirène scent releasing cherry, pink pepper, and smoky incense notes for ambiance.
• http://fragrancedubois.com/cdn/shop/files/coffret-de-voyage-vessel-group-1920x1666.jpg?v=1705669985&width=1920 Travel set including one perfume atomiser and three 7.5ml perfumes (Lovers, Cavort, and Secret Tryst) in interchangeable magnetic vials.
• http://fragrancedubois.com/cdn/shop/files/product-minuit-et-demi-front-1920x1666.webp?v=1729173816&width=1920 Collaboration fragrance with Australian fragrance creator Demi Rawling. Rich gourmand parfum with cardamom, caramel, coffee, and Symrise's Bourbon de Laire compound.
• http://fragrancedubois.com/cdn/shop/files/Siberian_rose_front.jpg?v=1764329992&width=2000 Mysterious amber floral parfum built on white flowers. Pink pepper, pear, cinnamon, and juniper opening; Siberian rose, tuberose, and ylang-ylang heart.
• http://fragrancedubois.com/cdn/shop/files/santal_complet_front.jpg?v=1764329880&width=2000 Ode to endless summers featuring buttery sandalwood with coconut, lemon, violet, black pepper, amber, musk, and vanilla.
• http://fragrancedubois.com/cdn/shop/files/front_Solstis.jpg?v=1764332723&width=2000 Scent for all seasons charting celestial energy of longest and shortest days. Citrus fresh fragrance with apple, mandarin, nutmeg, neroli, sandalwood, and vetiver.
• http://fragrancedubois.com/cdn/shop/files/front_brume_dumatin.jpg?v=1764322152&width=2000 Fresh floral perfume inspired by dawn on French Riviera. Mandarins and bergamot opening with peach, plum, and floral heart on amber and white musk base.
• http://fragrancedubois.com/cdn/shop/files/front_NY5th.jpg?v=1764322952&width=2000 Sweet woody fragrance expressing New York's most upscale street. Winter-themed with bergamot, rose, caramel, vanilla, musk, and cashmeran wood.
• http://fragrancedubois.com/cdn/shop/files/Oud_ORANGE_intense_front_e189b2a5-cc4b-4dd1-a9c4-929ecbb92b40.jpg?v=1764919590&width=2000 Gourmand creation reminiscent of tropical shores with coconut, vanilla bourbon, musk, and a trace of natural Oud.
• http://fragrancedubois.com/cdn/shop/files/front_parisian.jpg?v=1764324180&width=2000 Olfactory iteration of pure luxury tribute to Paris. Complex floral composition with pink pepper, cardamom, grapefruit, almond, rose, geranium, leather, and pure Oud.
• http://fragrancedubois.com/cdn/shop/files/AM-front.jpg?v=1764321964&width=2000 Collaboration with British music producer Michael Blakey (Producer Michael), sequel to PM. Italian orange, saffron, thyme, damask rose, cedarwood, elemi, patchouli, and ambroxan in a bespoke carbon fibre collector's case.
• http://fragrancedubois.com/cdn/shop/files/Milano.jpg?v=1764585617&width=1600 Signature fragrance of Milan featuring Sicilian bergamot, orange, saffron, thyme, olibanum, jasmine, and an exclusive leather accord. Fruity Leathery eau de parfum.
• http://fragrancedubois.com/cdn/shop/files/front_NY_Intense.jpg?v=1764323163&width=2000 Vibrant NYC summer celebration fragrance. Spicy citrus with floral accords deepening to olibanum, guaiac wood, clove, vanilla, honey, and immortelle.
• http://fragrancedubois.com/cdn/shop/files/0026_Oud_Blue_intense_front.png?v=1764333852&width=1920 Marine-inspired fragrance with mandarin, cardamom, nutmeg opening; frankincense, myrrh, amber heart; opoponax, myrrh, styrax, benzoin, and pure organic vintage oud base.
• http://fragrancedubois.com/cdn/shop/files/0015_front_cannabis_blue.png?v=1764333792&width=1920 Pioneering perfumery with a unique cannabis accord, woody guaiac, earthy patchouli, eucalyptus, Sichuan pepper, cardamom, and grapefruit. Green Spicy eau de parfum.
• http://fragrancedubois.com/cdn/shop/files/Oud_rose_intense_front_b0058822-d39e-4dc2-8343-9d0efa4ed95a.jpg?v=1764324018&width=2000 Intoxicating perfume charting aromatic transition from fruity to floral to woody. Bergamot, rose, geranium, sandalwood, amber, and pure organic vintage oud.
• http://fragrancedubois.com/cdn/shop/files/front_Sahraa.jpg?v=1764329808&width=2000 Celebration of Middle Eastern opulence. Grapefruit opening; rose absolute, geranium, jasmine, patchouli heart; black pepper, sandalwood, saffron, vanilla, amber, and pure organic vintage oud base.
• http://fragrancedubois.com/cdn/shop/files/front_cannabis_intense.jpg?v=1764322264&width=2000 Avant-garde fragrance with cardamom, pink pepper, and orange opening; cannabis accord, saffron, and nutmeg heart; Trat oud, cedarwood, and musk base.
• http://fragrancedubois.com/cdn/shop/files/London_spice-front.jpg?v=1764322429&width=2000 Inspired by London's iconic streets. Fresh spicy fragrance with spearmint, marine notes, lemon, lavender, cedarwood, and warming spices.
• http://fragrancedubois.com/cdn/shop/files/Oud_Vert_intense_front.jpg?v=1764324103&width=2000 Refreshing fougère fragrance epitomizing vitality of verdant valleys. Mediterranean bergamot, Madagascan ginger, Sri Lankan cardamom, geranium, and musk.
• http://fragrancedubois.com/cdn/shop/files/front_tropiques.jpg?v=1764333015&width=2000 Exotic blend of bergamot and tropical fruits. Fruity floral fragrance with mandarin, lavandin, Mahonial, caramel, amber, and musk.
• http://fragrancedubois.com/cdn/shop/files/front_PM.jpg?v=1764324288&width=1920 Collaboration with British music producer Michael Blakey (Producer Michael). Power scent with juniper, smoky cedarwood, leather, secret florals, patchouli, and Italian leather in a carbon fibre collector's case.
• http://fragrancedubois.com/cdn/shop/files/pistacee.png?v=1785455646&width=1200 Collaboration with Swedish DJ/producer KAAZE. Gourmand fragrance featuring pistachio, caramel, hibiscus, coconut, coffee, jasmine, vanilla, and pastry cream notes.
• http://fragrancedubois.com/cdn/shop/files/Wild_Orange_front.jpg?v=1764333125&width=2000 Citrus-fresh floral woody fragrance designed to uplift and energize. Mandarin, lemon, bergamot, orange blossom, cypress, cedar, patchouli, vetiver, and sandalwood.
• http://fragrancedubois.com/cdn/shop/files/Voyage_A_Paris_Front.jpg?v=1764932983&width=2000 Decade-celebration Parisian Gourmand perfume with rum, orange blossom, jasmine, honey, davana, pure organic vintage oud, and vanilla. Launched in 2024 to mark 10 years of the brand.
• Discovery Sets Sample sets (e.g., AM & PM Discovery Bag) allowing customers to explore and discover fragrances before committing to full-size purchases.
• Travel Accessories Collection Collection including Fashion Capitals Travel Set and Coffret De Voyage AM/PM, plus the Coffret De Voyage – For Lovers, offering luxury travel formats of the brand's fragrances.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• HarrodsflagshipChannel Partner/ Reseller/ DistributorHarrods is a key retail partner for Fragrance Du Bois. The exclusive Rude Oud fragrance was specifically crafted for Harrods, featuring saffron, raspberry, leather, rose, oud and amber. This exclusive positioning at one of London's most prestigious department stores validates the brand's luxury positioning.
• SelfridgescoreChannel Partner/ Reseller/ DistributorSelfridges is listed as one of the global retail partners where customers can discover and purchase Fragrance Du Bois fragrances, alongside Harrods and Neiman Marcus.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorNeiman Marcus is a global retail partner for Fragrance Du Bois, providing access to affluent American luxury consumers through their department store locations and e-commerce platform.
• Demi RawlingcoreStrategic or Co-development PartnerAustralian fragrance creator and entrepreneur Demi Rawling collaborated with Fragrance Du Bois to create Minuit et Demi, an intimate and sensual rich gourmand fragrance featuring coffee, caramel, and spice notes with Symrise's Bourbon de Laire compound.
• Producer MichaelcoreStrategic or Co-development PartnerBritish music producer and entrepreneur Michael Blakey collaborated with Fragrance Du Bois on the AM fragrance (sequel to PM), featuring Italian orange, damask rose, saffron, and patchouli in a bespoke carbon fibre collector's case.
• KAAZEcoreStrategic or Co-development PartnerSwedish DJ and producer KAAZE (with 500M+ streams) collaborated with Fragrance Du Bois on Pistache, a gourmand fragrance inspired by the energy of headline performances, featuring pistachio, caramel, coconut, and coffee notes.
• Dave Steele (The Blind Poet)minorStrategic or Co-development PartnerAward-winning poet and advocate for the visually impaired Dave Steele, known as The Blind Poet, collaborated on the For Lovers Collection through poetry that captures the emotional essence of the fragrance collection, creating a Valentine's campaign focused on sensory experience beyond sight.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diptyque: Paris-rooted luxury fragrance and candle house with a comparable mix of perfumes, scented candles, and lifestyle adjacencies sold through own boutiques and luxury department stores. Highly relevant on the candle/home fragrance overlap with Fragrance Du Bois's Bougie line.
• Creed: Heritage luxury niche fragrance house (now backed by Kering) with a comparable high-end, multi-generational narrative and distribution through luxury department stores including Harrods and Selfridges—the same doors Fragrance Du Bois relies on.
• Roja Parfums: British luxury niche perfumery led by a single master perfumer, with ultra-premium price points (£300–£2,000+) and selective luxury distribution. Closely parallels Fragrance Du Bois's master-perfumer positioning and entry-tier prices reaching into the four-figure range.
• Memo Paris: French luxury niche perfume house with travel-inspired collections, premium pricing, and selective distribution via Harrods, Selfridges, and similar retailers. Comparable in craft narrative and global luxury retail footprint.
• Amouage: Omani luxury fragrance house built around high-end oud, rose, and Arabian-inspired compositions sold globally through luxury retail and DTC. Direct overlap with Fragrance Du Bois's oud-led, Middle East-friendly positioning and gifting use case.
• Le Labo: New York-based niche perfumery (Estée Lauder-owned) selling hand-blended fragrances and candles through own stores and luxury retail. Overlaps directly with Fragrance Du Bois in unisex niche positioning, candle line, and premium DTC-plus-department-store go-to-market.
• Maison Francis Kurkdjian: Paris-based luxury perfumery (LVMH-owned) anchored by a master perfumer and sold through selective retail. Closely matches Fragrance Du Bois's "master perfumer + Grasse/Paris craft" narrative and ultra-premium pricing.
• Byredo: Swedish luxury niche fragrance house with a comparable portfolio of premium unisex perfumes, candles, and discovery sets sold direct-to-consumer and through luxury department stores. Byredo is the most direct analogue to Fragrance Du Bois in positioning, price band, and omnichannel luxury model.
• Clive Christian: British luxury perfume house known for ultra-premium pricing and luxury department-store distribution, including Harrods. Comparable to Fragrance Du Bois's high-ticket positioning and reliance on flagship luxury doors.

Emerging players

• Initio Parfums Privés: Paris-based niche fragrance brand with a tightly curated, premium-priced portfolio sold through luxury retail and DTC. Smaller and more recent than Fragrance Du Bois but operates in the same Parisian master-perfumer niche segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DcMB0mAtlyv
• Xx.com/fragrancedubois
• Facebookfacebook.com/FragranceDuBois
• LinkedInlinkedin.com/company/fragrance-du-bois

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragrance Du Bois