SWBR
- Company typePrivate
- Founded1970
- HeadquartersBethlehem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SWBR does
SWBR is a privately held, veteran-owned B2B marketing, advertising, and public relations agency headquartered in Bethlehem, Pennsylvania. Founded circa 1970 and operated by the Stiegler family across three generations, the firm currently leads with Ernie R. Stiegler as Chairman and CEO and Ernie Thomas Stiegler as President. The agency serves enterprise and mid-market B2B clients across healthcare, financial services, manufacturing, construction, legal, education, medical devices, and government verticals, delivering integrated multi-channel campaigns rather than discrete products.
The company's offering is organized into six core service pillars: Strategic Services (multi-channel campaign development, brand positioning, lead generation, market research), Creative Services (website design, video and TV production, branding, print, trade show marketing), Digital Marketing (web development, marketing automation, email marketing, SEO, analytics), Social Media Services (content creation, paid and organic social, influencer coordination), Media Services (planning, buying, and campaign optimization across digital, print, broadcast, and out-of-home), and Public Relations (media relations, crisis communications, earned media). Underlying technology consists of standard marketing technology infrastructure rather than proprietary platforms or AI/ML systems.
SWBR generates revenue through professional services engagements, structured as project-based or retainer-based contracts with B2B clients. Go-to-market is sales-led, relying on direct outreach, website inquiry forms, and industry reputation rather than a channel or partner program. The firm is headquartered at 516 Main Street, Bethlehem, PA, employs between 11 and 50 people, and reports no external institutional investment, parent company, or M&A activity.
SWBR firmographics
Firmographics- Name
- SWBR
- Legal name
- SWBR Inc.
- Website
- https://swbrinc.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SWBR industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where SWBR is headquartered
LocationHeadquarters
- HQ city
- Bethlehem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SWBR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing Services Revenue: SWBR generates revenue through providing comprehensive marketing and advertising services to B2B clients. Services include strategic planning, creative development (website design, digital ads, video production, print ads, trade show marketing), digital marketing (web development, digital ad campaigns, marketing automation, email marketing, SEO, analytics), social media management, media planning and buying, and public relations. Revenue is project-based or retainer-based professional services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SWBR product offering
Product offeringCore offering
SWBR is a full-service B2B marketing and advertising agency that sells integrated marketing services across six practice areas: Strategic Services (multi-channel campaigns, brand positioning, lead generation), Creative Services (website design, video/TV production, branding, trade show marketing), Digital Marketing (web development, SEO, marketing automation, email marketing), Social Media Services (content creation, paid/organic social, influencer coordination), Media Services (planning and buying across digital, print, broadcast, and out-of-home), and Public Relations (media relations, crisis communications, earned media). Services are delivered as project-based or retainer-based professional engagements to B2B clients.
Product overview
SWBR is a B2B marketing and advertising agency offering a comprehensive suite of services organized into six core practice areas: Strategic Services (multi-channel campaigns, brand positioning, lead generation), Creative Services (website design, video/TV production, branding, trade show marketing), Digital Marketing (web development, SEO, marketing automation, email marketing), Social Media Services (content creation, paid/organic social, influencer marketing), Media Services (media planning/buying, out-of-home, broadcast), and Public Relations (crisis communications, earned media, brand awareness). These services are delivered as an integrated full-service marketing offering rather than as discrete software products or modules. The agency primarily serves B2B clients across industries including healthcare, financial services, construction, manufacturing, and education.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Services
- Creative Services
- Digital Marketing
- Social Media Services
- Media Services
- Public Relations
Quantifiable outcome
- 274% increase in monthly leads for Hof & Reid law firm
- +8 more outcomes
Companies that use SWBR
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
SWBR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SWBR partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
SWBR competitors and assessment
Company assessmentDirect peers
- Walker Sands: Walker Sands is a full-service B2B marketing agency offering PR, creative, digital, and content services to mid-market and enterprise clients. Comparable to SWBR in B2B focus and integrated service stack, though it is significantly larger and based in Chicago.
- PAN Communications: PAN Communications is a B2B-focused public relations and integrated marketing agency serving technology, healthcare, and industrial clients. Highly comparable to SWBR's PR and B2B positioning, with broader geographic reach.
- Godfrey: Godfrey is a B2B marketing and PR agency headquartered in Philadelphia serving industrial, healthcare, and technology clients. Direct peer given overlapping geography, B2B focus, and integrated strategy/creative/digital/PR service mix.
- Interprose: Interprose is a B2B public relations and marketing communications firm specializing in industrial, manufacturing, and technology clients. Directly comparable to SWBR's PR-heavy work with enterprise B2B accounts like Mölnlycke and Daido Metal.
- TopRank Marketing: TopRank Marketing is a B2B digital marketing agency specializing in content marketing, SEO, and demand generation. Comparable to SWBR's digital and content capabilities, with a more focused digital-only service stack.
- Sagefrog Marketing Group: Sagefrog Marketing Group is a full-service B2B marketing agency serving healthcare, technology, and industrial clients from the Philadelphia region. Direct peer in geography, service mix, and B2B vertical focus.
- Heinz Marketing: Heinz Marketing is a B2B marketing agency focused on demand generation, content, and sales enablement for mid-market technology and industrial clients. Comparable to SWBR's B2B lead generation and integrated campaign work.
- Ironpaper: Ironpaper is a B2B marketing and web development agency serving industrial and technology clients with strategy, creative, and digital services. Directly comparable to SWBR's web development and digital marketing practice.
- Elevation Marketing: Elevation Marketing is a B2B marketing agency serving manufacturing, industrial, and technology clients with branding, digital, and PR services. Comparable to SWBR's vertical mix (manufacturing, healthcare, industrial) and full-service B2B model.
Regional players
- Madison Taylor Marketing: Madison Taylor Marketing is a Northeast US-based B2B marketing agency offering branding, digital, and PR services to mid-market clients. Comparable in geography and service mix to SWBR, with a slightly different vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SWBR social profiles
Digital presenceSWBR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWBR leadership team
Management profileNumber of profiles
Profiles10 records
SWBR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWBR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWBR
What does SWBR do?
SWBR is a full-service B2B marketing and advertising agency that sells integrated marketing services across six practice areas: Strategic Services (multi-channel campaigns, brand positioning, lead generation), Creative Services (website design, video/TV production, branding, trade show marketing), Digital Marketing (web development, SEO, marketing automation, email marketing), Social Media Services (content creation, paid/organic social, influencer coordination), Media Services (planning and buying across digital, print, broadcast, and out-of-home), and Public Relations (media relations, crisis communications, earned media). Services are delivered as project-based or retainer-based professional engagements to B2B clients.
Is SWBR a public or private company?
SWBR is a private company. It is classified as family owned and is currently operating.
When was SWBR founded?
SWBR was founded in 1970. It employs 11 to 50 people.
Where is SWBR based?
SWBR is headquartered in Bethlehem, United States, in the North America region.
How does SWBR make money?
One revenue line is on record: marketing Services Revenue.
Who are SWBR's main competitors?
Direct peers on record are Walker Sands, PAN Communications, Godfrey, Interprose, TopRank Marketing, Sagefrog Marketing Group, Heinz Marketing, Ironpaper and Elevation Marketing. Madison Taylor Marketing is listed as a regional player.
Does SWBR have an API?
No public API is recorded for SWBR.
What industry is SWBR in?
SWBR's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.