Aldagi

What Aldagi does

Insurance Company Aldagi JSC is a Georgian insurance company founded in 1991, the first private insurer in the country and the broader Caucasus region. Operating as a wholly-owned subsidiary of A Group (itself owned by London-listed Georgia Capital PLC), Aldagi is the only Georgian insurer focused exclusively on property and liability insurance. The company offers 80+ products spanning auto, property, travel, life and critical illness, agro, and corporate lines, and serves both individuals and businesses; it has accumulated a 30% corporate market share over the past five years and insures more than 1,000 corporate clients, while distributing to retail consumers through call center, field sales, and dedicated digital portals.

Aldagi distributes through a multi-channel model: a 24/7 call center (0322 444 999), field sales teams for enterprise accounts, and a portfolio of self-service online portals (primo.aldagi.ge for auto, mppd.aldagi.ge for third-party liability, travelgeorgia.aldagi.ge for visitors, onlineproperty.aldagi.ge for property, onlinetravel.aldagi.ge for travel). Premiums are billed on subscription/recurring terms (monthly for auto liability from 5 GEL, annually for property), with promotional cashback programs for Toyota and Mercedes-Benz owners. The company operates Aldagi RE, a wholly-owned reinsurance subsidiary established in 2022 as the first reinsurer in the Caucasus. In 2023 Aldagi became the first Georgian insurer to receive an international rating from AM Best, which was upgraded from B to B+ in 2025 (with the Long-Term Issuer Credit Rating moving from bb+ to bbb-). A 2024 brand refresh repositioned the company around the slogan "The End is Good." The company is positioned to serve the mandatory visitor insurance requirement effective January 1, 2026.

Name

Aldagi

Legal name

Insurance Company Aldagi JSC

Website

https://aldagi.ge

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Insurance Company Aldagi JSC is Georgia's first private insurer, offering 80+ property, liability, auto, travel, and corporate insurance products to individuals, businesses, and international visitors through digital self-service portals and direct sales. Wholly owned by Georgia Capital PLC via A Group.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Premises/Operations Liability Umbrella / Excess (FSAJANAL)

akta.pro secondary industries

Umbrella Insurance (FSAJAMAK), Embedded Travel Insurance Distribution & APIs (THALALAA), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Property and casualty insurance
• Auto insurance
• Travel insurance
• Corporate insurance
• Reinsurance services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property and Liability Insurance Premiums: Core revenue from property insurance (residential and commercial), liability insurance products including auto, professional indemnity, employers liability, and third-party liability. Premiums collected on annual or multi-year policies with renewal revenue streams.
2. Auto Insurance Premiums: Revenue from auto insurance including full coverage, third-party liability, and specialized products like Primo. Includes auto liability starting from 5 GEL/month and comprehensive auto policies.
3. Travel and Visitor Insurance Premiums: Revenue from travel insurance products including mandatory visitor insurance for Georgia entry (up to GEL 30,000 coverage), voluntary travel insurance, and international travel coverage.
4. Professional Liability Insurance: Specialized professional indemnity products for fintech, open banking companies, and other professional sectors requiring insurance coverage for regulatory compliance.
5. Agro and Crop Insurance: Agricultural insurance products covering crop failure and livestock mortality for Georgian farmers and agricultural businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aldagi is the first private insurance company in Georgia (founded 1991), specializing exclusively in property and liability insurance. The company offers 80+ insurance products across individual lines (auto, home, travel, life, critical illness, visitors) and corporate lines (business property, liability, financial risks, motor, cyber, agro, employee benefits). Aldagi also operates Aldagi RE, the first reinsurance company in the Caucasus region.

Product overview

Aldagi operates as a diversified insurance company offering a comprehensive portfolio of 80+ insurance products across multiple segments. The product architecture consists of three main divisions: Individual Insurance (auto, property, life and critical illness, travel, agro), Business Insurance (property, financial risks, liability, motor, cyber, agro, employee benefits), and the reinsurance subsidiary Aldagi RE. Key individual products include Auto Insurance, Primo (premium auto sub-brand), Auto Liability Insurance (MPPD), Life and Critical Illness Insurance, Travel Insurance, Visitors Mandatory Travel Insurance, Complete Home Insurance, Crop and Livestock Insurance. Business offerings encompass Business Property Insurance, Cyber Insurance, Financial Risk Insurance, Professional Indemnity Insurance, Motor Insurance, Employee Benefits, MSME Insurance, and Guarantee Insurance. The company has recently expanded into reinsurance through Aldagi RE (2022) and offers specialized products like open banking professional liability coverage unique in the Georgian market.

Differentiator

Problem solved

Functional benefit

Brands

• Primo: Auto insurance product offered by Aldagi with coverage for traffic accidents, explosions, external damage, fire, natural disasters, robbery, burglary, and vandalism. Includes car replacement service for 14 days during the year.
• Aldagi RE

Products and services

• Auto Insurance Comprehensive vehicle coverage protecting against traffic accidents, external damage, natural disasters (hail, earthquake), vandalism, theft, robbery, and fire. Available to individual drivers across Georgia.
• Primo Auto Insurance Premium auto insurance offering coverage for traffic accidents, explosions, external damage, fire, natural disasters, robbery, burglary, and vandalism with included 14-day annual car replacement service. Targeted at car owners seeking premium protection.
• Auto Liability Insurance (MPPD) Third-party auto liability insurance protecting drivers from expenses when damaging other vehicles or property. Starting from 5 GEL per month with customer-selected coverage limits.
• Life and Critical Illness Insurance Insurance coverage for life events and critical illnesses for individual consumers. Includes health-related personal data processing for underwriting decisions.
• Travel Insurance Travel insurance covering health risks, lost luggage, flight delays, and trip cancellation for travelers. Includes partnership benefits such as complimentary eSIM internet from Roamingo and SIXT car rental discounts.
• Visitors Mandatory Travel Insurance Mandatory travel insurance for foreign visitors to Georgia meeting January 2026 regulatory requirement. Coverage up to GEL 30,000 including emergency medical, dental, repatriation, and accident insurance for visitors aged up to 70.
• Complete Home Insurance Property coverage protecting homes and apartments against various risks including fire, natural disasters, theft, and other damages. Available to individual homeowners with accessible pricing tiers.
• Crop Insurance Agricultural insurance protecting farmers against crop losses due to natural disasters, weather events, and other risks. Targeted at Georgian farmers and agricultural businesses.
• Livestock Insurance Insurance coverage protecting livestock owners against mortality risks and related agricultural losses.
• Cargo Insurance

Quantifiable outcome

• 30% corporate market share achieved over last 5 years
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• RoamingominorGTM or Marketing Partner · 1 January 2026Partnership to provide 1GB complimentary internet package to customers purchasing travel insurance. Visitors receive eSIM internet service through Roamingo's mobile app using eSIM technology. Gift code delivered via email and SMS after travel insurance purchase.
• SIXTminorGTM or Marketing PartnerGlobal car rental leader operating in 100+ countries. Customers purchasing Aldagi travel insurance receive exclusive discounts on SIXT car rental services worldwide. Partnership enhances travel insurance offering with comprehensive mobility solutions.
• Bene Exclusive (Bene Experience)minorGTM or Marketing PartnerPremium tourism experience provider offering unique experiences including gastronomic tours, shopping tours, sports activities, helicopter and yacht rides. All Bene vehicles insured with Aldagi. Partnership provides comprehensive coverage for premium tourism fleet.
• Startup BureauminorGTM or Marketing PartnerPartnership for Fuckup Nights VOL32 event exclusively for Aldagi SME insurance customers. Event featured failure stories from successful entrepreneurs to encourage business growth and motivation.
• International Reinsurance PartnerscoreOthersAldagi maintains international reinsurance partnerships providing financial stability and claims payment capacity. These partnerships enable Aldagi to offer comprehensive coverage and serve as guarantee of reliability for customers.
• JWT MetrominorOthersCreative agency collaborating on 'The End is Good' campaign. JWT Metro developed the creative campaign messaging and direction with Ketevan Maghalashvili's team.
• Holy Motors AgencyminorOthersBrand agency responsible for visual identity development. Created updated visual style incorporating sunlight/barcode symbolism representing emotional/rational dimensions of insurance business.
• Shota Chinchaladze (Brand Strategist)minorOthersBrand strategist who developed Aldagi's renewed brand strategy including three main pillars and purpose statement: 'Since the day of our foundation, we have been conquering fears and empowering individuals, businesses and society every day.'

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Allianz: Global insurance incumbent with broad P&C, life and embedded distribution capabilities. Comparable to Aldagi as a benchmark for digital insurance platforms and partner-led affinity distribution at global scale.
• Arch Insurance Group: Global specialty and travel insurance underwriter. Comparable to Aldagi's travel and visitor insurance lines as an incumbent carrier with broader portfolio capabilities and international reinsurance relationships.

Direct peers

• Irao Insurance: Georgian insurance company offering property, motor and liability coverages. Operates in the same Georgian market with overlapping retail and SME product sets, making it a direct peer.
• TBC Insurance: Insurance arm of TBC Bank, one of Georgia's largest banks. Competes directly with Aldagi across motor, property and travel insurance, leveraging bank-insurance distribution that mirrors Aldagi's direct-to-consumer portals.
• GPI Holding (Georgian Insurance Group): One of the largest insurance groups in Georgia offering property, casualty, life and health insurance. Direct competitor to Aldagi across both retail and corporate lines in the same Georgian market with overlapping product portfolios.
• Ardi Insurance: Georgian insurance company offering P&C, life and travel products. Directly comparable as a domestic multi-line insurer competing for the same Georgian retail and corporate customers.
• ICG (Insurance Company of Georgia): Established Georgian insurer focused on property and casualty lines. Directly comparable to Aldagi's property and liability specialty within the same regulatory and competitive market.

Emerging players

• Lemonade: Digital-first insurance carrier built around self-service apps and embedded/affinity partnerships. Comparable to Aldagi's digital portal strategy (Primo, MPPD, Travel) and partnership-led GTM motion.
• AXA Partners (Travel Insurance): Specialist provider of travel insurance and assistance products, including embedded distribution via airlines and OTAs. Comparable to Aldagi's mandatory visitors/travel insurance offering and SIXT/Roamingo affinity integrations.

Regional players

• Euroins Georgia (Eurohold subsidiary): Subsidiary of Bulgarian-based Euroins Insurance Group, operating in the Georgian market. Comparable as a foreign-affiliated multi-line insurer competing in motor and property lines within the same jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aldagi
• LinkedInlinkedin.com/company/aldagi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldagi