Lomax A/S
Lomax A/S is a Danish B2B e-commerce total supplier founded in 1962, offering more than 41,000 office, electronics, furniture, cleaning, warehouse, food, and corporate gift SKUs to Danish SMBs and mid-market businesses via its lomax.dk webshop with day-to-day delivery.
- Company typePrivate
- Founded1962
- HeadquartersFrederikssund, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Lomax A/S does
Lomax A/S is a privately held Danish B2B e-commerce company founded in 1962, headquartered in Frederikssund, Denmark, and registered as a public limited company (A/S) without stock exchange listing. The company operates as a totalleverandør (total supplier) to Danish businesses, offering a catalog of more than 41,000 SKUs across office supplies, electronics, office furniture, cleaning and hygiene products, warehouse equipment, food and kitchen items, and corporate gifts. Distribution runs primarily through the lomax.dk webshop, supplemented by phone-based ordering for Sjælland and Fyn & Jylland, a physical store in Frederikssund, and day-to-day delivery across Denmark with free shipping above 799 DKK (excl. VAT). A Swedish-language site (lomax.se) indicates initial cross-border activity.
The revenue model is fundamentally transactional B2B product sales with a small B2C tail. Pricing is per-unit with volume discounts on selected SKUs; the KvartalsBonus loyalty program accrues a minimum 5% quarterly bonus redeemable on subsequent purchases, functioning as a retention mechanism rather than a separate revenue stream. Value-added services include free office interior consultation by in-house design consultants and a CO2e emission reporting deliverable for customer ESG reporting. Brand reputation is supported by a DNB-issued AAA credit rating, established third-party certifications on the assortment (FSC, EU-Blomsten, EU-økologi, Ø-mærket, Fairtrade), and a Trustpilot-driven review presence. There is no evidence of AI/ML capabilities, no proprietary technology beyond the webshop platform, no disclosed funding rounds, no subsidiaries, and no M&A activity.
Lomax A/S firmographics
Firmographics- Name
- Lomax A/S
- Legal name
- Lomax A/S
- Website
- https://lomax.dk
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lomax A/S is a Danish B2B e-commerce total supplier founded in 1962, offering more than 41,000 office, electronics, furniture, cleaning, warehouse, food, and corporate gift SKUs to Danish SMBs and mid-market businesses via its lomax.dk webshop with day-to-day delivery.
- Ownership category
- akta.pro rank
Where Lomax A/S is headquartered
LocationHeadquarters
- HQ city
- Frederikssund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Lomax A/S business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2C/B2B Product Sales: Lomax generates revenue through the sale of office supplies, electronics, furniture, cleaning, warehouse equipment, food & kitchen, and corporate gifts via its e-commerce platform. Products are sold at competitive wholesale/retail prices with volume discounts and minimum order quantities. The company operates on a B2C and B2B model, with B2B customers (businesses) excluded from VAT (erhverv ekskl. moms).
- Loyalty Bonus Program: Customers earn a minimum 5% quarterly bonus on all purchases. While not a direct revenue stream, this drives customer retention and repeat purchasing behavior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for individual products |
| Unit Pricing | Pay-as-you-go | Minimum order threshold with free shipping |
| Transaction based/ take rate | Pay-as-you-go | Corporate gift promotion |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Lomax A/S product offering
Product offeringCore offering
Lomax A/S is a Danish e-commerce retailer founded in 1962 that operates as a total supplier (totalleverandør) for Danish businesses and consumers, offering more than 41,000 products across office supplies, electronics, office furniture, cleaning/hygiene, warehouse equipment, food & kitchen, and corporate gifts. The company serves both B2B (prices excl. VAT) and B2C (prices incl. VAT) customers primarily through the lomax.dk self-serve webshop, supported by phone sales lines, a physical store in Frederikssund, day-to-day delivery, a minimum 5% quarterly KvartalsBonus loyalty program, free office interior design consultations, and a CO₂e emission reporting service for ESG reporting.
Product overview
Lomax A/S is a Danish B2B e-commerce company founded in 1962, operating as a total supplier (totalleverandør) to Danish businesses with a catalog of over 41,000 products. The platform is a unified e-commerce storefront offering office supplies, electronics, furniture, cleaning/hygiene products, food & beverages for office/kitchen use, warehouse equipment, and corporate gifts. Key product categories include: kopi papir (copy paper) and kontorartikler (office supplies), kontormøbler (office furniture) including chairs and desks, rengøring (cleaning) products like toilet paper and hand towels (Tork, Lambi brands), food & beverage items including coffee (Black Coffee Roasters, Gevalia), chocolate (Mars Mixed Miniatures), plant-based drinks (Oatly), and coffee enhancements (1883 syrups). The company offers增值服务 including office interior consultation, a KvartalsBonus loyalty program (minimum 5% quarterly bonus), and a corporate gift program. Brands prominently sold include Tork, Royal Copenhagen, Mars, Black Coffee Roasters, Oatly, Gevalia, Energizer, PlanoSpeed, Lambi, and 1883 Maison Routin. The platform does not appear to be modular SaaS architecture but rather a single e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- KvartalsBonus Loyalty Program Company-wide loyalty program where customers automatically earn a minimum 5% bonus on every purchase, tracked per customer account and redeemable on purchases in the following quarter. Available to both B2B and B2C customers via the same lomax.dk account.
- Corporate Gift Program
- Office Interior Consultation Service
- Lomax Kopipapir A4/80g/500 ark (Copy/Printer Paper) Standard A4 copy and printer paper, 80g, 500 sheets per pack, sold across B2B and B2C segments. Priced from 54.94 DKK incl. VAT as a flagship office supply SKU.
- Tork H2 Compressed Premium Håndklædeark (Hand Towel)
- Royal Copenhagen Blå Mega Riflet Krus (Blue Mega Ridged Mug, 2-pack)
- Mixed Miniatures Small Chocolates, 3 kg
- Black Coffee Roasters Pro Signature Roast, 1 kg
- Palermo Kontorstol (Office Chair, Black, with armrests)
- Lambi Toiletpapir (3-ply, 84 rolls)
- Gevalia Professional Kaffe, 500 g
- Thermex FT23 Bordventilator (9"/23cm Table Fan, White)
- Energizer Alkaline Power AA Batterier (24-pack)
Quantifiable outcome
- 5% minimum bonus earned on every purchase through KvartalsBonus loyalty program
- +1 more outcomes
Companies that use Lomax A/S
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Lomax A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lomax A/S partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lomax A/S competitors and assessment
Company assessmentBroad incumbents
- Office Depot: Large US-headquartered office supplies retailer with a B2B contract division covering office supplies, furniture, cleaning, and break-room categories. Overlapping product breadth with Lomax at much greater scale.
- Amazon Business: B2B purchasing arm of Amazon offering office supplies, electronics, furniture, and break-room products with business pricing, approvals, and tax-exempt checkout. Competes with Lomax on catalog breadth, price, and delivery speed across Europe.
- Staples Solutions: Global office supplies retailer with a dedicated B2B division (Staples Solutions) selling office supplies, furniture, and facilities products to enterprise accounts. Same vertical, broader scale, and multi-country presence.
Direct peers
- Lyreco: One of the largest B2B office supplies distributors globally with a comparable multi-category catalog (office supplies, furniture, food/break-room, cleaning) and a contract-based B2B account model. Directly comparable in product breadth and customer motion.
- Dustin: Swedish-headquartered B2B e-commerce retailer focused on IT, networking, and office supplies across the Nordics. Closely comparable to Lomax in product mix (electronics + office supplies) and e-commerce-led GTM.
- Viking Office: European B2B office supplies distributor offering office supplies, print/tech, furniture, cleaning, and break-room products via catalog and online ordering with account-based pricing. Closely comparable operating model to Lomax.
Emerging players
- CWS: European hygiene and washroom solutions provider that overlaps with Lomax's cleaning/hygiene category (Tork hand towels, soap, dispensers, sanitary supplies). Comparable on the B2B washroom/cleaning consumables sub-vertical rather than the broader catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lomax A/S social profiles
Digital presenceLomax A/S compliance and trust
Trust signalCompliance9 records
Lomax A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lomax A/S leadership team
Management profileNumber of profiles
Profiles1 record
Lomax A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lomax A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lomax A/S
What does Lomax A/S do?
Lomax A/S is a Danish e-commerce retailer founded in 1962 that operates as a total supplier (totalleverandør) for Danish businesses and consumers, offering more than 41,000 products across office supplies, electronics, office furniture, cleaning/hygiene, warehouse equipment, food & kitchen, and corporate gifts. The company serves both B2B (prices excl. VAT) and B2C (prices incl. VAT) customers primarily through the lomax.dk self-serve webshop, supported by phone sales lines, a physical store in Frederikssund, day-to-day delivery, a minimum 5% quarterly KvartalsBonus loyalty program, free office interior design consultations, and a CO₂e emission reporting service for ESG reporting.
Is Lomax A/S a public or private company?
Lomax A/S is a private company. It is classified as unknown and is currently operating.
When was Lomax A/S founded?
Lomax A/S was founded in 1962. It employs 101 to 250 people.
Where is Lomax A/S based?
Lomax A/S is headquartered in Frederikssund, Denmark, in the Europe region.
How does Lomax A/S make money?
Two revenue lines are on record. B2C/B2B Product Sales are the primary driver. The others are loyalty Bonus Program.
Who are Lomax A/S's main competitors?
Broad incumbents on record are Office Depot, Amazon Business and Staples Solutions. Direct peers are Lyreco, Dustin and Viking Office. CWS is listed as an emerging player.
Does Lomax A/S have an API?
No public API is recorded for Lomax A/S.