Dustin
Dustin is a Stockholm-listed online IT partner serving SMBs, large corporates, and the public sector across the Nordics and Benelux via six country-specific B2B e-commerce platforms carrying approximately 280,000 hardware, software, services, and lifecycle offerings.
- Company typePublic
- Founded1984
- HeadquartersNacka, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Dustin does
Dustin Group AB (publ) is a Stockholm-listed (Nasdaq Stockholm: DUST, since February 2015) online IT partner headquartered in Nacka Strand, Sweden. Founded in 1984, the company serves approximately 280,000 IT products and services through six country-specific B2B e-commerce platforms across Sweden, Norway, Denmark, Finland, the Netherlands, and Belgium, supported by a centralized fulfillment center in Rosersberg. Its offering spans hardware, software and SaaS, managed and cloud services, lifecycle services (pre-configuration, takeback, refurbishment, secure data erasure, recycling), and equipment financing/leasing, with the latter segments positioned to grow recurring revenue toward a stated ~SEK 1.5 billion managed-services target.
Dustin operates two reportable segments: SMB (small and medium-sized businesses up to 500 employees, served primarily via self-serve e-commerce) and LCP (large corporates and the public sector, served via dedicated relationship sales teams managing tenders, frameworks, and account cultivation). Net sales for FY2024/25 were SEK 20.4 billion against a SEK 260+ billion addressable market in Nordics and Benelux, with roughly 25% of that market transacting online today. Q2 2025/26 returned to 4.4% organic growth and net debt/EBITDA fell to 2.7x (from 5.7x), following a rights issue in 2025 and leadership changes including a new CEO (Samuel Skott, 2025) and CTO (Monika Gullin, April 2026).
Revenue is generated through a mix of hardware product resale (largest share), software/SaaS subscription resale, managed and cloud services, and financing/leasing transaction fees. The customer base exceeds one million cumulative takeback interactions, indicating a broad installed base; key institutional shareholders historically include Axel Johnson AB. Sustainability positioning is a deliberate differentiator, anchored by an EcoVadis Platinum rating (2025) and product-level CO2e lifecycle data across production, transport, use, and end-of-life stages.
Dustin firmographics
Firmographics- Name
- Dustin
- Legal name
- Dustin Group AB (publ)
- Website
- http://www.dustingroup.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dustin is a Stockholm-listed online IT partner serving SMBs, large corporates, and the public sector across the Nordics and Benelux via six country-specific B2B e-commerce platforms carrying approximately 280,000 hardware, software, services, and lifecycle offerings.
- Ownership category
- akta.pro rank
Where Dustin is headquartered
LocationHeadquarters
- HQ city
- Nacka
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Dustin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware product sales: Sale of hardware (computers, phones, accessories, networking equipment, and infrastructure) to SMB, large corporate, and public sector customers through online platform and relationship sales. Represents the largest share of net sales.
- Software and SaaS sales: Sale and resale of software licenses and subscriptions, increasingly packaged as SaaS (Software as a Service). Provides recurring revenue from subscription-based software products.
- Services, solutions and managed services: Includes standardized services (often subscription-based for flexibility and cost control), managed and cloud-based services, mobility services, and operational solutions. Services provide increased flexibility and contribute to reduced climate impact. Dustin targets managed and cloud services to generate ~SEK 1.5 billion in recurring revenues.
- Financing and leasing solutions: For most companies, using IT equipment generates more value than owning it. Dustin offers financing solutions so that customers can lease their equipment, creating additional revenue and customer stickiness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public tier structure disclosed. Dustin operates B2B e-commerce platforms for SMB customers and relationship sales for larger accounts. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Dustin product offering
Product offeringCore offering
Dustin is a leading online-based IT partner in the Nordics and Benelux that resells approximately 280,000 IT hardware and software products and provides related services to small and medium-sized businesses, large corporates, the public sector, and consumers. Its offering spans hardware, software and SaaS, managed services, lifecycle services (pre-configuration, installation, takeback, refurbishment, secure data erasure, and recycling), and financing/leasing solutions, distributed primarily through six country-specific B2B e-commerce platforms supplemented by a relationship sales organization.
Product overview
Dustin is a leading online-based IT partner in the Nordics and Benelux operating through two core business segments: SMB (Small and Medium-sized Businesses) and LCP (Large Corporate and Public sector). The SMB platform targets businesses with up to 500 employees, providing a complete offering of hardware, software, services, and solutions with related support. The LCP platform serves larger companies and the public sector primarily with hardware, software, and product-related services. The product portfolio includes physical IT hardware (computers, phones, accessories), software and SaaS solutions, managed services, lifecycle services (pre-configuration, installation, take-back, refurbishment, repair, data erasure, recycling), financing/leasing solutions, and Circular IT services. Approximately 280,000 products with associated services are offered to businesses, public sector, and individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- SMB Platform Online IT platform serving small and medium-sized businesses with up to 500 employees, offering a complete selection of hardware, software, services, and solutions with associated support and digital advisory tools.
- LCP Platform Platform serving large corporate customers with more than 500 employees and the public sector, primarily offering hardware, software, and product-related services through procurement processes, tenders, and framework agreements.
- Hardware Products Broad range of IT hardware including computers, phones, cables, networking equipment, and infrastructure selected to meet SMB and enterprise needs across the Nordics and Benelux.
- Software and SaaS Solutions Software offerings increasingly packaged as software-as-a-service (SaaS), including operational solutions for cost-efficient IT environments, mobility services, and subscriptions providing recurring revenue and user flexibility.
- Managed Services Customer-focused managed and cloud-based services providing flexible IT support, including standardized services offered on a subscription basis for cost control and operational reliability.
- Lifecycle Services Pre-configuration and installation, takeback of used IT equipment, refurbishment and repair, secure data erasure, and responsible recycling, supported by product-level CO2e lifecycle data across production, transport, use, and end-of-life stages.
- Financing Solutions Equipment leasing and financing options that allow customers to use IT equipment without owning it, providing greater flexibility, cost control, and customer stickiness.
Companies that use Dustin
Customer profileSegments2 records
Ideal customer profiles2 records
Dustin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dustin partnerships and signals
Strategic signalScale indicators8 records
Recent moves11 records
Expansion highlights6 records
Dustin competitors and assessment
Company assessmentDirect peers
- Atea ASA: Largest Nordic IT infrastructure and services provider, directly competing with Dustin across hardware, software, and managed services in the same Nordic geographies. Closest comparable in customer segments and go-to-market model.
- Bechtle AG: Leading European IT reseller and managed services provider headquartered in Germany, with a comparable online-plus-field-sales model and similar SMB/enterprise mix. Closely comparable on business model and product breadth.
- Computacenter plc: UK-listed enterprise IT reseller serving large corporate and public-sector customers across Europe with a similar combination of hardware distribution and managed services.
- ALSO Group: DACH-headquartered IT distribution and services company combining traditional wholesale logistics with cloud, platform, and subscription services — highly comparable business architecture to Dustin.
- Copaco: Benelux-based IT value-added distributor of hardware, software, and cloud services; directly competes with Dustin's Centralpoint business in Netherlands and Belgium and shares the same SMB/enterprise segmentation.
Broad incumbents
- TD SYNNEX: Global IT distribution and solutions aggregator formed via the Tech Data–SYNNEX merger, offering overlapping products but at much greater global scale and a broader vendor portfolio.
- Ingram Micro: World's largest IT distributor offering the full hardware/software/services portfolio; competes with Dustin indirectly through global vendor relationships and channel programs.
- Arrow Electronics: Global technology distributor covering enterprise computing, with broad overlap in IT hardware and software distribution but at much larger scale and with deeper enterprise/VAR focus.
Regional players
- Westcoast: UK's largest independent IT distributor with similar product breadth and reseller-focused channel model; serves as a regional analogue but does not directly overlap Dustin's Nordic/Benelux footprint.
Others
- Lyreco: European B2B workplace and office supplies distributor with comparable SMB field-sales catalog model; not a direct IT competitor but shares customer overlap and European SMB procurement motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dustin social profiles
Digital presenceDustin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dustin leadership team
Management profileNumber of profiles
Profiles10 records
Dustin subsidiaries and ownership
Company hierarchySubsidiaries3 records
Dustin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dustin M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dustin
What does Dustin do?
Dustin is a leading online-based IT partner in the Nordics and Benelux that resells approximately 280,000 IT hardware and software products and provides related services to small and medium-sized businesses, large corporates, the public sector, and consumers. Its offering spans hardware, software and SaaS, managed services, lifecycle services (pre-configuration, installation, takeback, refurbishment, secure data erasure, and recycling), and financing/leasing solutions, distributed primarily through six country-specific B2B e-commerce platforms supplemented by a relationship sales organization.
Is Dustin a public or private company?
Dustin is a public company. It is classified as public and is currently operating.
When was Dustin founded?
Dustin was founded in 1984. It employs 1,001 to 5,000 people.
Where is Dustin based?
Dustin is headquartered in Nacka, Sweden, in the Europe region.
How does Dustin make money?
Four revenue lines are on record. Hardware product sales are the primary driver. The others are software and SaaS sales, services, solutions and managed services and financing and leasing solutions.
Who are Dustin's main competitors?
Direct peers on record are Atea ASA, Bechtle AG, Computacenter plc, ALSO Group and Copaco. Broad incumbents are TD SYNNEX, Ingram Micro and Arrow Electronics. Westcoast is listed as a regional player. Lyreco is listed as an others.
Does Dustin have an API?
No public API is recorded for Dustin.