CLEAN Cause
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
CLEAN Cause firmographics
Firmographics- Name
- CLEAN Cause
- Legal name
- CLEAN Cause Inc.
- Website
- https://cleancause.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CLEAN Cause industry classification
Industry- Product category
- Organic Functional Beverages (Yerba Mate Energy Drinks)
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG)
Keywords
Where CLEAN Cause is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CLEAN Cause business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales (Direct-to-Consumer): One-time purchases of yerba mate beverages and merchandise through the company's Shopify e-commerce storefront. Products include sparkling yerba mate (70 calories), zero-calorie sparkling (0 calories), non-carbonated (90 calories), and Pick-Me-Ups with functional ingredients.
- Subscription (Subscribe & Save): Recurring subscription model offering 15-20% discount and free shipping on all orders. Flexible delivery options (every 2, 4, 6, or 8 weeks) with ability to swap flavors, skip, or cancel anytime. Drives predictable recurring revenue.
- Wholesale Distribution: B2B wholesale sales through Faire marketplace platform and direct retailer partnerships, enabling broader retail distribution in convenience stores, natural food stores, and specialty retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Standard One-Time Pricing |
| Subscription | Monthly | Hero Discount Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
CLEAN Cause product offering
Product offeringCore offering
CLEAN Cause manufactures and sells a portfolio of organic, Fair Trade Certified yerba mate energy drinks under four core product lines (Non-Carbonated, Low Calorie Sparkling, Zero Calorie Sparkling, and Sparkling Pick-Me-Ups with collagen/prebiotics), each containing 160mg of natural caffeine. The company also sells branded merchandise, gift sets, digital gift cards, and operates the Recovery Run Club iOS app. The company donates 50% of net profits to the CLEAN Cause Foundation to support addiction recovery housing scholarships.
Product overview
CLEAN Cause is a beverage company offering a portfolio of organic yerba mate energy drinks organized into four core product lines: Non-Carbonated Organic Yerba Mate (sweetened with organic cane sugar, 90 calories), Low Calorie Sparkling Yerba Mate (70 calories, the original sparkling line), Zero Calorie Sparkling Yerba Mate (sugar-free with erythritol/stevia), and Sparkling Pick-Me-Ups with Collagen & Prebiotics (functional beverages with 120mg green tea caffeine, prebiotics, and collagen). All yerba mate products contain 160mg natural caffeine and are Fair Trade Certified. The portfolio also includes a 12oz Strawberry Lemonade variant (120mg caffeine), merchandise (apparel, accessories), gift sets, digital gift cards, and the Recovery Run Club mobile app. The company donates 50% of net profits to addiction recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Low Calorie Sparkling Yerba Mate Original sparkling yerba mate energy drink line with 70 calories and 160mg natural caffeine per can. Available in multiple flavors including Blackberry (best seller), Lemon Lime, Peach, Raspberry, and Watermelon Mint. Targeted at consumers seeking a clean-label, low-calorie energy alternative to coffee and traditional energy drinks.
- Zero Calorie Sparkling Yerba Mate Sugar-free sparkling yerba mate beverage with zero calories and 160mg natural caffeine, sweetened with organic erythritol and organic stevia. Provides sustained caffeine energy without the crash or jitters. For consumers seeking zero-sugar clean-label energy.
- Non-Carbonated Organic Yerba Mate Non-carbonated organic yerba mate beverages in Mint & Honey, Lemonade & Tea, Blueberry, and Peach flavors. Contains 160mg natural caffeine and 90 calories per can, sweetened exclusively with organic cane sugar. For consumers preferring still beverages over sparkling.
- Sparkling Pick-Me-Ups with Collagen & Prebiotics Functional sparkling beverage with 120mg caffeine from organic green tea, 1000mg prebiotics from chicory root, and 1000mg grass-fed collagen peptides. Available in Berry Vanilla and Orange Passion flavors with 6g sugar and 30 calories per can. For consumers seeking functional ingredients beyond standard caffeine.
- 12oz Strawberry Lemonade Zero Calorie Smaller 12oz size variant of zero calorie sparkling yerba mate with strawberry and lemonade flavor and 120mg caffeine per can. A lower-caffeine portion option for consumers seeking smaller serving sizes.
- Branded Apparel and Merchandise Branded merchandise including t-shirts (Keep Going Tee, Yehr-Bah Mah-Tay Tee, Energy for Grownups Tee), Born & Brewed Koozies 4-Pack, Cheers To That Hat, and Blackwater Outdoor Bluetooth Speaker. For fans of the brand seeking lifestyle products that reinforce the recovery mission.
- The Very Best Gift Set Curated gift package containing a 12-pack variety of Low Calorie Sparkling Yerba Mate, a 12-pack variety of Non-Carbonated Organic Yerba Mate, confetti popper, branded stickers, and customizable handwritten note cards. For gifting occasions including Just Because, Thinking of You, Sober Birthday, and Back to School.
- Digital Gift Cards Digital gift cards available in various denominations for gifting CLEAN Cause products to others.
- Recovery Run Club App First-ever community running app specifically designed to support sobriety and recovery. Features live mile tracking, virtual trophies and milestones, and connections to vetted recovery-friendly run clubs. Available for iOS download.
Quantifiable outcome
- Over $3.9 million donated to support addiction recovery
- +1 more outcomes
Companies that use CLEAN Cause
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CLEAN Cause technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CLEAN Cause partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Buc-ee'scoreCLEAN Cause launched nationwide distribution at all 54 Buc-ee's locations across the U.S. in July 2025. This marks a significant retail expansion for the brand, with 50% of net profits from sales at Buc-ee's locations donated to support addiction recovery initiatives.
- FaireminorWholesale partnership through Faire marketplace platform, enabling independent retailers to easily order and stock CLEAN Cause products.
- CLEAN Cause FoundationcoreThe company's founding mission partner - a 501(c)(3) nonprofit organization that receives 50% of CLEAN Cause's net profits (or $250K annually, whichever is greater) to support addiction recovery initiatives, including recovery housing scholarships.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CLEAN Cause competitors and assessment
Company assessmentDirect peers
- Zevia: Zero-sugar, zero-calorie sparkling beverages with stevia-based sweetening. Comparable on zero-calorie positioning, better-for-you messaging, and natural ingredient panels in the energy/soft drink space.
- Celsius: Functional energy drink brand with strong fitness and health-conscious consumer targeting. Comparable on caffeine-positioned energy drinks, fitness-channel distribution, and emphasis on 'clean' ingredient panels.
- Health-Ade Kombucha: Premium organic, better-for-you functional beverage in similar retail channels (natural foods, Whole Foods, Sprouts). Closely comparable on organic positioning, premium pricing, and flavor innovation cadence.
- Yerba Madre (formerly Guayaki): Largest premium organic yerba mate brand in the U.S., with sparkling and canned SKUs in similar channels (natural, grocery, convenience). Most directly comparable on product, ingredient sourcing, and better-for-you positioning.
Emerging players
- Olipop: Better-for-you functional soda with prebiotics and botanical ingredients. Comparable on positioning functional beverage as a wellness product rather than a soft drink, and on DTC-plus-retail hybrid distribution.
- Mela Water: Wellness-positioned sparkling water with added vitamins and antioxidants, targeted at health-conscious consumers. Comparable on clean-label functional beverage positioning and DTC-plus-retail distribution.
- Recess: Sparkling functional beverages with adaptogens and CBD where legal, marketed to similar health-conscious professional consumers. Comparable on functional ingredient positioning and aesthetic-led branding.
Regional players
- Rishi Tea: Organic and Fair Trade Certified tea and botanical beverage company with direct trade sourcing. Comparable on Fair Trade supply chain, organic credentials, and premium loose-leaf / RTD positioning.
Broad incumbents
- Liquid Death: Alternative beverage brand that scaled rapidly through disruptive branding and bold positioning. Comparable on challenger-brand marketing tactics and ability to capture shelf and mind share at small scale.
- Athletic Brewing: Mission-driven alternative beverage company whose purpose-led brand-building playbook parallels CLEAN Cause's giveback model. Comparable on demonstrating that purpose-driven beverage brands can scale in mainstream channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CLEAN Cause social profiles
Digital presenceCLEAN Cause compliance and trust
Trust signalCompliance1 record
CLEAN Cause financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLEAN Cause leadership team
Management profileNumber of profiles
Profiles3 records
CLEAN Cause subsidiaries and ownership
Company hierarchySubsidiaries2 records
CLEAN Cause funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLEAN Cause M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLEAN Cause
What does CLEAN Cause do?
CLEAN Cause manufactures and sells a portfolio of organic, Fair Trade Certified yerba mate energy drinks under four core product lines (Non-Carbonated, Low Calorie Sparkling, Zero Calorie Sparkling, and Sparkling Pick-Me-Ups with collagen/prebiotics), each containing 160mg of natural caffeine. The company also sells branded merchandise, gift sets, digital gift cards, and operates the Recovery Run Club iOS app. The company donates 50% of net profits to the CLEAN Cause Foundation to support addiction recovery housing scholarships.
Is CLEAN Cause a public or private company?
CLEAN Cause is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CLEAN Cause founded?
CLEAN Cause was founded in 2015. It employs 11 to 50 people.
Where is CLEAN Cause based?
CLEAN Cause is headquartered in Austin, United States, in the North America region.
How does CLEAN Cause make money?
Three revenue lines are on record. Product Sales (Direct-to-Consumer) is the primary driver. The others are subscription (Subscribe & Save) and wholesale Distribution.
Who are CLEAN Cause's main competitors?
Direct peers on record are Zevia, Celsius, Health-Ade Kombucha and Yerba Madre (formerly Guayaki). Emerging players are Olipop, Mela Water and Recess. Rishi Tea is listed as a regional player. Broad incumbents are Liquid Death and Athletic Brewing.
Does CLEAN Cause have an API?
No public API is recorded for CLEAN Cause.
What industry is CLEAN Cause in?
CLEAN Cause's product category is Organic Functional Beverages (Yerba Mate Energy Drinks). Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 31211 and its SIC code is 2080.