NDLON

What NDLON does

NDLON, the National Day Laborer Organizing Network, is a 501(c)(3) nonprofit founded in 2001 and headquartered in Pasadena, California, that serves day laborers, migrants, and low-wage immigrant workers across the United States. Its operational backbone is a federation of more than 60 worker centers and 43 member organizations that together represent an estimated 120,000+ day laborers, providing street-level access to a population that is largely unbanked, mobile, and underserved by mainstream institutions. Beyond worker-center operations, NDLON runs a portfolio of advocacy, media, and crisis-response products, including Radio Jornalera (a bilingual podcast/journalistic outlet), La Talacha (a print/digital newspaper), the Know Your Rights platform, the DALE workplace-abuse documentation campaign, the Somos Más Committees membership engagement layer, and rapid-response programs such as Mano a Mano (pandemic mutual aid), the Fire Brigade (2025 LA wildfire relief), and ICE Out of Our Communities / Immigrant Defense Fund (immigration enforcement pushback and legal defense).

NDLON's business model is that of a federally structured nonprofit: revenue is generated through individual donations, donor-advised funds, foundation grants, and merchandise sales tied to branded campaigns (e.g., Immigrant Defense Fund, Fire Brigade). It does not charge beneficiaries for services and operates a free, grant- and donation-funded distribution model. Go-to-market is hybrid: digital channels (website, podcasts, social) for awareness and donor conversion, and the physical worker-center network for service delivery, legal intake, and community organizing. In 2024-2025 NDLON has materially expanded its service surface by launching and operationalizing products that span crisis response, workplace-abuse data collection, direct legal action (TPS litigation via attorneys Jessica Bansal and Chris Newman), and coalition campaigns such as Alto Polimigra.

Strategically, NDLON has shifted from a purely lobbying-and-organizing posture to a direct-service-and-litigation posture, positioning itself as the operational backbone for national day-laborer advocacy. The organization is led by Executive Director and Board President Reyna Villalona with a senior team that includes Bibi Guerrero, Jorge Perez, Erendira Ramirez, and litigators Jessica Bansal and Chris Newman. Financial disclosures (audited revenue, grant composition, donor concentration) are not present in the input data, and any revenue estimate is therefore based on headcount scale (101-250 employees per third-party listings) and program footprint rather than verified financials.

Name

NDLON

Legal name

National Day Laborer Organizing Network

Website

https://ndlon.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

NDLON is a 501(c)(3) nonprofit founded in 2001, headquartered in Pasadena, California, that runs a network of 60+ worker centers and 43 member organizations to serve 120,000+ day laborers and immigrant workers through advocacy, bilingual media (Radio Jornalera, La Talacha), legal defense, and crisis-response programs.

Ownership category

akta.pro rank

Product category

Immigrant Rights Advocacy

NAICS

Human Rights Organizations (813311), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Migrant & Refugee Legal Aid and Documentation Services (BPADAHAE)

akta.pro secondary industries

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Immigrant rights advocacy
• Day laborer organizing
• Worker rights education
• Community organizing network
• Worker center services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting immigrant rights and worker advocacy
2. Donor Advised Fund: Donations through donor advised funds for tax-advantaged giving
3. Campaign-specific Fundraising: Targeted fundraising for specific campaigns such as Keep TPS Families Together, Immigrant Defense Fund, and Fire Brigade
4. Merchandise Sales: Online store selling poster art, music, shirts and other merchandise to support organizational work

Distribution channels4 records

Marketing channels10 records

Core offering

NDLON is a national nonprofit advocacy network that organizes day laborers, migrants, and low-wage workers through a network of 60+ worker centers, providing popular education, Know Your Rights resources, advocacy campaigns, media programming, and legal support to defend and expand labor, civil, and human rights. It coordinates 43 member organizations reaching over 120,000 day laborers, runs bilingual media properties such as Radio Jornalera and La Talacha newspaper, and funds its work through donations and grants.

Product overview

NDLON (National Day Laborer Organizing Network) is a nonprofit advocacy and organizing network that improves the lives of day laborers, migrants, and low-wage workers. Rather than a unified software product, NDLON offers a portfolio of advocacy programs, campaigns, media platforms, and community organizing initiatives. Core offerings include the DALE Campaign for worker rights, Know Your Rights educational resources, Radio Jornalera audio program, No More Lies video series, La Talacha newspaper publication, Somos Más Popular Committees organizing program, and a network of over 50 affiliated worker centers nationwide. The organization also operates an online store selling advocacy-themed merchandise. NDLON's work focuses on building leadership and power among immigrant workers to challenge inequality and expand labor, civil, and political rights.

Differentiator

Problem solved

Functional benefit

Products and services

• La Talacha – The People's Newspaper

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Immigration Law Center (NILC): National immigrant rights legal advocacy organization focused on impact litigation, policy, and immigrant integration. Directly comparable to NDLON in mission, federal policy engagement, and litigation-based advocacy for low-wage and undocumented immigrants.
• United We Dream: Largest immigrant youth-led network in the U.S., focused on DACA, deportation defense, and organizing. Comparable to NDLON in grassroots organizing model, advocacy campaigns, and direct service to immigrant worker populations.
• Make the Road New York: Membership-based immigrant and worker organization providing legal services, organizing, and adult education. Comparable to NDLON in member-center model, low-wage worker focus, and integrated legal + organizing approach.
• Catholic Legal Immigration Network (CLINIC): National network providing immigration legal services and capacity-building to affiliated nonprofit programs. Comparable to NDLON's network-of-organizations structure and immigration legal aid mission.
• Immigrant Legal Resource Center (ILRC): National nonprofit providing legal training, policy advocacy, and educational resources to immigrant communities. Comparable to NDLON in immigrant rights advocacy and educational resource production.
• CASA: Mid-Atlantic immigrant advocacy and services organization running adult education, legal services, and organizing programs. Comparable to NDLON in workforce-focused immigrant organizing and member-driven advocacy.
• Asian Americans Advancing Justice: National affiliation of Asian American civil rights organizations providing legal advocacy, policy, and community education. Comparable to NDLON as a network model serving immigrant communities through legal services and advocacy.
• National Domestic Workers Alliance: National advocacy organization for domestic workers, nannies, and caregivers. Comparable to NDLON in low-wage immigrant worker focus, organizing model, and policy advocacy on labor protections.

Broad incumbents

• American Civil Liberties Union (ACLU): Large, established civil liberties organization engaging in immigration-related litigation and advocacy as part of a much broader portfolio. Comparable to NDLON in constitutional/civil rights litigation approach but operates at vastly greater scale across many issue areas.

Emerging players

• Center for Migration Studies (CMS): Research and policy institute studying international migration, refugees, and immigration enforcement. Partially comparable to NDLON in immigration policy focus, but operates primarily through research and policy analysis rather than grassroots organizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ndlon
• YouTubeyoutube.com/NDLONvideos
• Facebookfacebook.com/NDLON
• Instagraminstagram.com/DayLaborerNetwork
• LinkedInlinkedin.com/company/national-day-laborer-organizingnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDLON