National Domestic Workers Alliance
The National Domestic Workers Alliance is a 501(c)(4) nonprofit founded in 2007 that organizes and advocates for over 2.2 million nannies, housecleaners, and home care workers across 20+ U.S. states through 70+ affiliates, digital platforms, the 'Ask Aya' AI chatbot, and policy campaigns.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What National Domestic Workers Alliance does
The National Domestic Workers Alliance (NDWA, Inc.) is a 501(c)(4) nonprofit organization founded in 2007 and headquartered at 45 Broadway, Suite 2240, New York. It operates as a membership-based advocacy organization representing more than 2.2 million nannies, housecleaners, and home care workers across the United States, delivered through a hybrid of 70+ affiliate organizations and local chapters in more than 20 states plus digital infrastructure including the membership web application (app.domesticworkers.org), SMS/text messaging, email updates, and social channels on Twitter, Facebook, and Instagram. The organization is led by President and co-founder Ai-jen Poo and Executive Director Jenn Stowe, and runs public-facing sub-brands including Care Is Essential, We Dream In Black, the Sunstorm podcast (produced with Participant), and the Hollywood Collaboration Program for narrative change.
NDWA's service portfolio spans three layers. The organizing layer (NDWA Membership Center, Know Your Rights resources, Chapters & Affiliates Network, We Dream In Black) onboards members, distributes labor-rights information, and structures on-the-ground campaigns. The policy and advocacy layer advances state Domestic Worker Bills of Rights, the national Fair Wages for Home Care Workers Act, HCBS investment through Care in Action, voter mobilization, and coalition work such as the Always Essential Coalition in Harris County. The technology and innovation layer is operated through NDWA Labs LLC, a separate but affiliated subsidiary whose flagship product is Ask Aya — a multilingual generative-AI chatbot launched in May 2026 that helps workers understand labor rights, negotiate pay, and draft employment contracts, built with input from over 1,000 workers.
NDWA is funded through donations and charitable contributions (individual giving, foundation grants, and a dedicated donor portal at act.domesticworkers.org), with no fee-based revenue from its free membership model. Additional relationships include strategic advocacy alliances (SEIU, Care in Action, Hand in Hand, Always Essential Coalition, NYC Care coalition partners), media partnerships (Participant, Norman Lear Center's Media Impact Project), and emerging AI-policy coalition work alongside foundation support (e.g., GitLab Foundation). The organization is nonpartisan and does not maintain a PAC; financial figures are not publicly disclosed but a 20+ state operational footprint with a wholly-owned innovation subsidiary implies a multi-million-dollar annual operating budget.
National Domestic Workers Alliance firmographics
Firmographics- Name
- National Domestic Workers Alliance
- Legal name
- National Domestic Workers Alliance (NDWA, Inc.)
- Website
- https://domesticworkers.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The National Domestic Workers Alliance is a 501(c)(4) nonprofit founded in 2007 that organizes and advocates for over 2.2 million nannies, housecleaners, and home care workers across 20+ U.S. states through 70+ affiliates, digital platforms, the 'Ask Aya' AI chatbot, and policy campaigns.
- Ownership category
- akta.pro rank
Where National Domestic Workers Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Domestic Workers Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: NDWA is a nonprofit organization that operates primarily through donations from individuals, foundations, and allies who support the domestic worker rights movement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
National Domestic Workers Alliance product offering
Product offeringCore offering
The National Domestic Workers Alliance (NDWA) is a 501(c)(4) nonprofit membership organization that organizes, advocates for, and builds technology for more than 2.2 million nannies, housecleaners, and home care workers in the United States. Its core offerings include free membership and access to a 70+ affiliate chapter network, a multilingual AI chatbot (Ask Aya) for labor rights guidance, NDWA Labs' technology innovation, policy advocacy campaigns, and entertainment industry consulting for authentic domestic worker representation.
Product overview
National Domestic Workers Alliance (NDWA) operates as a membership-based advocacy organization serving over 2.2 million nannies, housecleaners, and home care workers. The organization's technology offerings include the Membership Center (app.domesticworkers.org) for member management, the multilingual AI chatbot 'Ask Aya' for labor rights assistance, and NDWA Labs as its innovation division. NDWA runs multiple programs including Know Your Rights resources, the Care Is Essential campaign for care infrastructure advocacy, the Domestic Workers Bill of Rights campaign, Hollywood Collaboration for narrative change, the Sunstorm podcast, We Dream In Black for Black domestic worker organizing, and voter mobilization efforts. The organization connects with workers via SMS/texting and email updates through its digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- NDWA Labs: Innovation arm of NDWA that uses technology to find new ways to make work better for domestic workers
- Care Is Essential
- We Dream In Black
- Sunstorm
- Ask Aya
Products and services
- Ask Aya Multilingual AI Chatbot Ask Aya is a multilingual generative-AI chatbot that helps U.S. domestic workers understand their labor rights, prepare for pay negotiations with employers, and draft employment contracts. It was developed with input from more than 1,000 domestic workers and incorporates worker-centered AI guardrails.
- NDWA Membership Free membership program for U.S. domestic workers (nannies, housecleaners, home care workers), providing access to Know Your Rights resources, the chapter and affiliate network, SMS updates, advocacy campaigns, and the Membership Center platform.
- NDWA Labs Innovation Arm NDWA Labs is the innovation arm of NDWA, operating as NDWA Labs LLC, that develops technology solutions (including the Ask Aya AI chatbot and member-facing digital tools) to improve work for domestic workers.
- Hollywood Entertainment Industry Consulting Consulting services for filmmakers, writers, producers, and studios featuring script review, story development advisory, focus groups, and social impact campaigns aimed at authentic representation of domestic workers, immigrants, and working-class women of color in film and television.
Companies that use National Domestic Workers Alliance
Customer profileSegments1 record
Ideal customer profiles3 records
National Domestic Workers Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
National Domestic Workers Alliance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Services Employees International Union (SEIU)coreNDWA maintains a relationship with SEIU, a major service employees union, in joint advocacy for care workers and domestic worker rights.
- Care in ActioncoreCare in Action is a key partner in the care advocacy coalition, working on policy campaigns for care infrastructure investment.
- ParticipantminorParticipant collaborated with NDWA on the Sunstorm podcast featuring Alicia Garza and Ai-jen Poo, producing multimedia content on social justice topics.
- Norman Lear CenterminorNDWA partnered with the Norman Lear Center's Media Impact Project to produce the first-ever research report documenting the representation of domestic workers in film and television scripts over the last 100 years.
- Hand in Hand: The Domestic Employers NetworkminorPartner in advocacy for domestic worker rights; collaborated on Seattle's 2018 Bill of Rights that created Standards Board leading to Portable Paid Time Off system.
- Always Essential CoalitioncoreCoalition that includes NDWA's Houston chapter and affiliate Fe y Justicia, working to establish the Harris County Essential Workers Board.
- Fe y JusticiaminorHouston-based affiliate of NDWA that co-leads the Always Essential Coalition for frontline worker protections.
- Entertainment Industry (Writers, Studios, Producers)minorNDWA provides consulting services to filmmakers, writers, and studios including script review, story development advisory, focus groups, and social impact campaigns for authentic domestic worker representation.
- AdhikaarminorPartner organization in the NYC Care campaign coalition for care infrastructure investment.
- Carroll Gardens AssociationminorPartner organization in the NYC Care campaign coalition for care infrastructure investment.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
National Domestic Workers Alliance competitors and assessment
Company assessmentEmerging players
- Casa de Maryland: A Mid-Atlantic immigrant worker rights organization serving Latino and other immigrant workers with legal services, organizing, and advocacy. Overlaps with NDWA's immigrant domestic worker base and member-driven model, but at regional scale.
- Adhikaar: A New York-based AAPI worker rights organization and NDWA coalition partner (NYC Care campaign). Targets a specific immigrant worker community with comparable grassroots organizing and policy advocacy, but at smaller scale and narrower demographic focus.
Broad incumbents
- National Employment Law Project (NELP): A national worker rights policy organization that conducts research, litigation, and advocacy on employment standards. NELP's policy and legal focus on low-wage worker protections overlaps with NDWA's Bill of Rights work, though NELP serves a broader worker population.
- Service Employees International Union (SEIU): One of the largest U.S. labor unions with significant home care and personal care worker membership; a formal NDWA partner. Operates as a broad incumbent with collective bargaining and political machinery rather than NDWA's membership-based advocacy model, but targets overlapping worker populations.
Others
- Jobs With Justice: A national worker rights coalition convening 60+ labor and community affiliates for campaigns on wages, immigration, and collective action. Adjacent to NDWA through coalition-style organizing, but focuses on cross-sector worker rights rather than domestic workers specifically.
- A Better Balance: A national legal and policy nonprofit focused on work-family policy, pregnant workers' rights, and care economy advocacy. Overlaps thematically with NDWA's Care Is Essential campaign but addresses workforce issues broadly rather than organizing a specific worker constituency.
Direct peers
- Domestic Workers United: A NYC-based domestic worker advocacy organization founded in 2000 with a similar grassroots organizing model. Highly comparable in mission (dignity and rights for nannies, housecleaners, and home care workers) but operates regionally rather than nationally.
- Hand in Hand: The Domestic Employers Network: A national network of domestic employers that collaborates with NDWA on policy campaigns (e.g., Seattle's 2018 Domestic Workers Bill of Rights). Complements NDWA's worker-side mission with employer-side engagement, making it the closest operational peer.
- Care in Action: A care worker advocacy organization and NDWA partner focused on policy campaigns for care infrastructure investment and home care worker protections. Shares NDWA's political strategy and target constituency (care workers), making it a directly comparable mission peer.
Regional players
- Coalition for Humane Immigrant Rights (CHIRLA): A Los Angeles-based immigrant rights organization providing legal services, policy advocacy, and civic engagement. Shares NDWA's focus on immigrant worker populations but operates primarily in California rather than nationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
National Domestic Workers Alliance social profiles
Digital presenceNational Domestic Workers Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Domestic Workers Alliance leadership team
Management profileNumber of profiles
Profiles4 records
National Domestic Workers Alliance subsidiaries and ownership
Company hierarchySubsidiaries1 record
National Domestic Workers Alliance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
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National Domestic Workers Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Domestic Workers Alliance
What does National Domestic Workers Alliance do?
The National Domestic Workers Alliance (NDWA) is a 501(c)(4) nonprofit membership organization that organizes, advocates for, and builds technology for more than 2.2 million nannies, housecleaners, and home care workers in the United States. Its core offerings include free membership and access to a 70+ affiliate chapter network, a multilingual AI chatbot (Ask Aya) for labor rights guidance, NDWA Labs' technology innovation, policy advocacy campaigns, and entertainment industry consulting for authentic domestic worker representation.
Is National Domestic Workers Alliance a public or private company?
National Domestic Workers Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Domestic Workers Alliance founded?
National Domestic Workers Alliance was founded in 2007. It employs 11 to 50 people.
Where is National Domestic Workers Alliance based?
National Domestic Workers Alliance is headquartered in New York, United States, in the North America region.
How does National Domestic Workers Alliance make money?
One revenue line is on record: donations and Charitable Contributions.
Who are National Domestic Workers Alliance's main competitors?
Emerging players on record are Casa de Maryland and Adhikaar. Broad incumbents are National Employment Law Project (NELP) and Service Employees International Union (SEIU). Others are Jobs With Justice and A Better Balance. Direct peers are Domestic Workers United, Hand in Hand: The Domestic Employers Network and Care in Action. Coalition for Humane Immigrant Rights (CHIRLA) is listed as a regional player.
Does National Domestic Workers Alliance have an API?
No public API is recorded for National Domestic Workers Alliance.