What Pace O Matic does

Pace-O-Matic, Inc. is a privately held developer and manufacturer of coin-operated skill-based gaming machines, founded in 2000 by Michael Pace in Duluth, Georgia. The company designs proprietary skill-game software running on purpose-built cabinet hardware, where outcomes are determined by player ability (pattern recognition, hand-eye coordination, strategy) rather than by chance, distinguishing the platform from RNG-based slot machines. The portfolio includes more than a dozen game titles (Atlantis Columns of Cash, Chasing The Storm, Black Belt Bacon, Lotsa' Dough, Monster's Ball, Siren of the Nile, Hi-Way 50's Overhauled, Wildebeest Wild, Pirates and Gem Master, and others) deployed on cabinets the company itself designs and owns, a structural choice that prevents board-swapping and unauthorized software substitution.

Pace-O-Matic distributes exclusively through a B2B channel-partner model: licensed route operators lease the cabinets, purchase fill codes to activate play, and deploy the terminals at small businesses (bars, restaurants, convenience stores, truck stops) and fraternal organizations (VFW, American Legion, fire companies). Recurring per-play revenue is generated through fill-code sales, with additional subscription revenue from the Velocity route-management platform (acquired from MCM Elements in 2020), which includes RouteBoost, CashKeeper, TicketShield, and TicketShield Plus for cash reconciliation, fill activation, and compliance reporting. State-specific sub-brands (Pennsylvania Skill, Lone Star Skill in Texas, Cowboy Skill Games in Wyoming, Queen of Virginia, District of Skill, Emerald City) provide regulatory and operator-facing infrastructure across six markets, with approximately 70,000 terminals concentrated in Pennsylvania alone.

The company operates with roughly 200 employees across 13 departments at its Duluth headquarters, retains a unified legal defense fund funded by fill-code revenue, and maintains a 50-year industry legacy under founder and Chairman Michael Pace. Operations are presently exposed to material regulatory risk: the Pennsylvania Supreme Court's June 2026 ruling classified the company's in-state terminals as slot machines subject to the Pennsylvania Gaming Act, with a 120-day enforcement stay, creating a binary near-term outcome for the company's largest market. The company has responded by deepening its legal and government-affairs bench (most notably the May 2025 promotion of Frank Fina, a former PA Chief of Prosecutions, to COO) and by continuing to expand its product cadence and non-PA footprint.

Name

Pace O Matic

Legal name

Pace-O-Matic, Inc.

Website

https://paceomatic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Pace-O-Matic is a privately held developer of coin-operated skill-based gaming machines and the Velocity route-management platform, distributing both through licensed route operators to small businesses and fraternal organizations across six U.S. states.

Ownership category

akta.pro rank

Product category

Skill-Based Gaming Machines

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Gambling Industries (7132)

SIC

Computer Peripheral Equipment, Nec (3577), Services-Prepackaged Software (7372)

akta.pro primary industry

Slot & VLT Cabinets, Components & Conversion Kits (MPAEANAD)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Skill game machines
• Route management software
• Coin-operated amusement games
• Gaming hardware cabinets
• Amusement game software

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Software and Hardware Licensing/Leasing to Operators: Pace-O-Matic leases both game software (via fill codes) and hardware cabinets to licensed route operators. Operators pay per-fill fees to activate extended play sessions on machines. The company retains ownership of cabinets to ensure compliance and prevent tampering. Revenue is recurring per-play, driven by fill code purchases. Operators in turn generate revenue from players and share a portion with host locations (small businesses and nonprofits).
2. Fill Codes (Per-Play Activation): Operators purchase 'fill codes' — numeric codes that reload and extend play on POM skill game machines. Fill codes represent a per-play recurring revenue stream and also serve as the compliance and legal defense mechanism. The fill system also supports automatic state tax remittance in regulated markets.
3. Velocity Software Subscriptions (Route Management Tools): Operators use the Velocity suite of tools (RouteBoost, CashKeeper, TicketShield, RouteBoostPro) for route accounting, cash management, and machine monitoring. Revenue from these tools is bundled into the operator relationship.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pace-O-Matic develops proprietary skill-based coin-operated game software and designs/manufactures purpose-built hardware cabinets. The company leases both the game software (activated via per-play fill codes) and hardware cabinets to a network of licensed route operators across multiple U.S. states. It also provides the Velocity route management platform for operators to manage fills, cash, and compliance reporting.

Product overview

Pace-O-Matic is the nation's leading developer of skill games, offering a platform-plus-modules architecture. The core product is its skill game software and hardware, where player outcomes are determined by skill (strategy, pattern recognition, hand-eye coordination) rather than chance. The company provides these games through state-specific sub-brands including Pennsylvania Skill, Lone Star Skill (Texas), Cowboy Skill Games (Wyoming), Queen of Virginia, District of Columbia, and Emerald City. Supporting the core gaming products is the Velocity platform (acquired from MCM Elements in 2020), which encompasses RouteBoost, CashKeeper, TicketShield, and TicketShield Plus for integrated route management, cash handling, and operational tracking. The game portfolio includes titles such as Atlantis Columns of Cash, Chasing The Storm, Siren of the Nile, Black Belt Bacon, Lotsa' Dough, Monster's Ball, Hi-Way 50's Overhauled, Wildebeest Wild, Pirates and Gem Master, and others. Pace-O-Matic leases both software and game cabinets to operators, maintaining ownership to ensure compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity: Route management and accounting software system acquired from MCM Elements in 2020, including RouteBoost, CashKeeper, TicketShield, and TicketShield Plus products.

Products and services

• Pace-O-Matic Skill Games The company's primary product line: coin-operated skill-based entertainment games where player outcomes are determined by skill (strategy, dexterity, memory, pattern recognition, hand-eye coordination) rather than chance. Games are deployed through licensed route operators at bars, restaurants, convenience stores, and fraternal organizations.
• Atlantis Columns of Cash Skill game with a 3x3 puzzle featuring spinning columns, 5 levels of Special Awards, and a Grand Award starting at 500x that grows with play.
• Chasing The Storm Fast-paced puzzle adventure skill game with a 3x3 puzzle base game, featuring Tornado and Lock & Load bonus features.
• Black Belt Bacon Skill game with 3 levels of Special Awards, Mega Award starting at 500x, and Black Belt Bonus with free spins.
• Lotsa' Dough Stacking puzzle skill game where bonuses stack and multiply across 5 levels of growing rewards.
• Monster's Ball Tap-based skill game where bonuses react to every player move, triggering chaotic bonus rounds.
• Siren of the Nile Puzzle-based skill game set in an Egyptian theme.
• Game Cabinets Proprietary purpose-built game cabinets and motherboards designed and manufactured by Pace-O-Matic. The company retains ownership of cabinets deployed at operator locations to prevent tampering and ensure regulatory compliance.
• Velocity Platform Integrated route management and accounting software platform for skill game operators. Includes RouteBoost (route management), CashKeeper (cash handling), TicketShield (ticket processing), and RouteBoostPro. Collects real-time data from every machine and handles electronic fills, cash reconciliation, and ticket processing.
• State-Branded Skill Game Operations

Quantifiable outcome

• Pennsylvania Skill Charitable Giving donated ~$850,000 to ~131 organizations across ~50 Pennsylvania counties in 2025
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Noonan Group (Frank Fina)coreStrategic or Co-development Partner · 1 January 2022Frank Fina served as a consultant for Pace-O-Matic through The Noonan Group before joining the company full-time in 2022 as Chief Administrative Officer, later promoted to COO. Fina brought 25 years of public service as a federal and state prosecutor, including roles at the Department of Justice and Pennsylvania Attorney General's Office.
• MCM Elements (acquired and rebranded as Velocity)coreTechnology or Integration · 1 January 2020Pace-O-Matic acquired MCM Elements in 2020, a route accounting software company offering tools for managing games, ATMs, and other on-the-go equipment. The acquisition was rebranded as Velocity — Pace-O-Matic's integrated route management platform comprising RouteBoost, CashKeeper, TicketShield, and RouteBoostPro. Velocity handles fill-code activation, cash management, and regulatory data reporting.
• Pennsylvania Skill Charitable Giving PartnersminorOthersPennsylvania Skill Charitable Giving, powered by Pace-O-Matic, partners with first responders, veterans organizations (VFW, American Legion), youth programs, food banks, animal shelters, and community organizations across ~50 Pennsylvania counties. Donations are made both by POM and matched by Pennsylvania Skill game operators.
• Pennsylvania Skill Game Operators (e.g., Shay's Vending)coreChannel Partner/ Reseller/ DistributorLicensed route operators who deploy Pace-O-Matic/Pennsylvania Skill terminals at host locations, manage fill codes, and handle cash reconciliation. Operators include both small regional operators and larger enterprise-scale operators.
• Cheyenne Frontier DaysminorGTM or Marketing PartnerPace-O-Matic has been a top-level sponsor (Platinum) of Cheyenne Frontier Days for multiple years, using the event to showcase Wyoming operations (Cowboy Skill Games), entertain business partners and employees, and build brand affinity in the Western market.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Golden Entertainment: Golden Entertainment operates distributed gaming routes (taverns and small-format gaming locations) in addition to casino and distributed gaming operations across multiple U.S. states. Its route-based gaming segment targets the same small-business host locations that Pace-O-Matic serves, and its experience with state-by-state regulatory variation is directly comparable.
• Inspired Entertainment: Inspired Entertainment provides gaming content, virtual sports, and B2B gaming technology including server-based gaming and route gaming solutions. Its server-based and route gaming offerings most directly overlap with Pace-O-Matic's software-platform-plus-terminal distribution model and represent a comparable go-to-market for distributed gaming venues.
• Accel Entertainment: Accel Entertainment is a leading distributed gaming operator in the U.S., deploying and managing amusement and gaming terminals across route-based locations (bars, restaurants, convenience stores) primarily in Illinois and other states. Pace-O-Matic's B2B channel-partner model targeting small-business host locations closely mirrors Accel's distributed operator structure, making it the most directly comparable peer.

Broad incumbents

• AGS (PlayAGS): AGS designs, manufactures, and supplies slot machines, table products, and other gaming equipment for casinos and gaming operators across North America. While broader in scope (slot machines, table products for tribal and commercial casinos), AGS competes with Pace-O-Matic for floor space at gaming and amusement locations and represents the established incumbent model that POM's skill-based approach differentiates against.
• Everi Holdings: Everi Holdings manufactures gaming machines and casino FinTech products (cash handling, financial services) sold to casino operators globally. Its dual focus on gaming equipment and FinTech/cash-management infrastructure overlaps with Pace-O-Matic's combination of proprietary cabinets and Velocity's cash/ticket management tools, though Everi serves the larger commercial/tribal casino market.
• International Game Technology (IGT): IGT is a global leader in gaming, lottery, and digital gaming technology, providing slot machines, casino systems, and iGaming platforms. While far broader in scope, IGT competes in the same overall addressable market of gaming machines deployed at regulated gaming venues, with overlapping regulatory expertise and a B2B channel-partner model to operators.
• Aristocrat Leisure: Aristocrat Leisure is a global gaming content and technology company producing slot machines, electronic table games, and digital gaming products. As one of the largest gaming equipment manufacturers globally, Aristocrat sets the competitive standard for cabinet design, game mechanics, and operator relationships that Pace-O-Matic competes against in the broader skill/terminal gaming segment.
• Konami Gaming: Konami Gaming designs and supplies slot machines, casino management systems, and gaming content to casino operators primarily in North America. As a slot machine manufacturer competing for the same physical terminal footprint in regulated gaming venues, Konami is a direct competitive reference point for Pace-O-Matic's cabinet manufacturing and game-engine capabilities.
• Scientific Games: Scientific Games provides lottery systems, instant products, sports betting technology, and gaming machines to regulated gaming and lottery operators worldwide. Its gaming systems and content management offerings overlap conceptually with Pace-O-Matic's Velocity platform, and its regulatory expertise across U.S. state lotteries and gaming commissions is broadly comparable.
• Light & Wonder: Light & Wonder is a global gaming content and technology company offering slot machines, table products, iGaming, and SciPlay social gaming. Its iGaming platform and content distribution business conceptually overlaps with Pace-O-Matic's Velocity software platform, though Light & Wonder operates at much greater scale and across more jurisdictions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paceomatic
• YouTubeyoutube.com/@Paceomatic
• Facebookfacebook.com/PaceSkillGames
• LinkedInlinkedin.com/company/pace-o-matic-inc
• Instagraminstagram.com/paceomatic_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace O Matic