Name

Cheyenne Frontier Days

Legal name

Cheyenne Frontier Days

Website

https://cfdrodeo.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment and Rodeo Events

NAICS

Amusement and Theme Parks (713110), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Professional rodeo events
• Western celebration
• Live country concerts
• Event venue rentals
• Carnival entertainment

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from rodeo tickets, Frontier Nights concert tickets, carnival armbands, and park admission fees. Tiered pricing with various package options including VIP experiences and season passes.
2. Sponsorship: Corporate sponsorships at multiple tiers (Platinum Arrowhead, Titanium, Gold Boot, Silver Boot, Bronze Arrowhead, Chute 9 Sponsor, Copper Boot) providing revenue and promotional partnerships.
3. Event Center Rentals: Rental of event facilities including All-Around Room (4,700 sq ft), Chairman's Room (1,650 sq ft), Miss Frontier Room (500 sq ft), Rooftop Bar, and Buckle Club for weddings, corporate events, and celebrations. Rental prices range from $750-$3,000.
4. Parking Fees: Frontier Park parking at $25 per vehicle, Park-n-Ride service at $20 per vehicle, generating transportation-related revenue.
5. Retail Operations: Chute 10 Mercantile retail store selling CFD merchandise, souvenirs, and western-themed products.
6. Vendor Fees: Food, beverage, and commercial vendor fees for exhibiting at the carnival midway, exhibits, and event spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cheyenne Frontier Days is a 501(c)-style nonprofit organization that operates the world's largest outdoor rodeo and Western celebration, a 10-day annual event held each July at Frontier Park in Cheyenne, Wyoming. Core offerings include PRCA-sanctioned rodeo competitions with nine performances and PRCA Xtreme Bulls, Frontier Nights country music concerts, a carnival midway, cultural experiences (Morning Star American Indian Village, Old Frontier Town), premium hospitality products (Chute 9 VIP Rooftop, Chuckwagon Experience, Behind the Chutes Tour), venue rentals at the CFD Event Center, retail sales through Chute 10 Mercantile, and a year-round Augmented Reality Experience at tour.cfdrodeo.com.

Product overview

Cheyenne Frontier Days operates as a multi-faceted Western celebration centered around its world-renowned PRCA ProRodeo—the world's largest outdoor rodeo—featuring tournament-style competition over 10 days in July. The portfolio includes live entertainment through Frontier Nights concerts and PRCA Xtreme Bulls events, carnival midway attractions, and premium experiences such as Chute 9 VIP Rooftop seating, Chuckwagon dinners, and Behind the Chutes tours. Cultural programming encompasses the Morning Star American Indian Village and Old Frontier Town. The organization also offers an Augmented Reality Experience for year-round virtual engagement and operates the CFD Event Center as a venue rental business for conferences and events. Ticketing is handled through the AXS platform, while operational functions utilize third-party tools for volunteer management, applications, and locker rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Frontier Nights: Night show entertainment featuring country music concerts and performances during Cheyenne Frontier Days
• Chute 9
• The Daddy of 'em All Podcast
• Morning Star American Indian Village
• Old West Museum
• The Buckle Club
• CFD Event Center

Products and services

• PRCA ProRodeo The main 10-day Professional Rodeo Cowboys Association rodeo event featuring tournament-style competition across bareback riding, bull riding, saddle bronc riding, steer wrestling, team roping, tie-down roping, women's barrel racing, women's breakaway roping, and wild horse race. Tickets $125-$150 each. Audience: families, tourists, and professional rodeo fans.
• PRCA Xtreme Bulls Standalone high-intensity bull riding event featuring top PRCA bull riders competing on the rankest bulls in rodeo, tickets $26-$53 per event. Audience: bull riding fans and rodeo attendees.
• Frontier Nights Concert Series Nightly concert series featuring country music artists performing at the Frontier Park arena, running July 17-25. Tickets $72-$110 per show; combined Rodeo + Frontier Nights bundles available. Audience: country music fans and rodeo attendees.
• Carnival Midway Carnival midway with rides, games, and entertainment operating daily from 10:30 a.m. to midnight during the 10-day celebration. One-Day Armband $45; Season Armband $155. Audience: families and children.
• Augmented Reality Experience Year-round immersive augmented reality experience allowing users to bring Cheyenne Frontier Days into their living room, accessible free via tour.cfdrodeo.com. Audience: remote fans, classrooms, and global visitors.
• Chute 9 VIP Rooftop VIP rooftop experience offering premium seating and views of the rodeo arena, operating July 17-26 from 1-4 p.m., with Tunes on the Terrace entertainment during select evenings (July 17-19 & 22-25 at 8 p.m.). Audience: premium guests, corporate hospitality clients, and rodeo enthusiasts.
• Chuckwagon Experience VIP chuckwagon dinner experience featuring traditional Western cuisine served during the celebration, offered July 17-20 and 22-25, $35-$85 per person. Audience: tourists seeking an authentic Western dining experience.
• Behind the Chutes Tour Guided tour of the behind-the-scenes areas of the rodeo operation, available to ticket-holders as a $5 Gate Admission add-on. Audience: rodeo fans, families, and educational visitors.
• Morning Star American Indian Village Cultural village celebrating Native American heritage with traditional dance, music, storytelling, artisan crafts, and authentic regalia, operating 10:30 a.m.-7:30 p.m. daily. Audience: cultural tourists, families, and schools.
• Old Frontier Town Immersive frontier-themed town showcasing Western heritage with historical reenactments, vendors, and entertainment. Audience: families, tourists, and Western heritage enthusiasts.
• Hotel & Ticket Bundles Combined hotel accommodation and event ticket packages available through JAMPACK booking partner, $225-$275 per person or $1,800-$2,200 per terrace. Audience: out-of-town visitors and travel planners.
• CFD Event Center Venue Rental 11,685 sq ft of versatile meeting space at Frontier Park featuring the All-Around Room (4,700 sq ft), Chairman's Room (1,650 sq ft), Miss Frontier Room (500 sq ft), Rooftop Bar, and Buckle Club. Rental prices $750-$3,000. Audience: corporate event planners, wedding clients, and private celebration hosts.
• Buckin' A Saloon On-site saloon operating from 1 p.m. to midnight during the celebration, offering Western-themed beverages and atmosphere. Audience: adult rodeo and concert attendees.
• The Garden Free entertainment area at Frontier Park with food, beverages, and family activities, open 11 a.m.-8 p.m. Audience: families and casual visitors.
• Sidewinder Saloon On-site saloon venue offering Western-themed beverages and entertainment during the celebration. Audience: adult rodeo and concert attendees.
• Chute 10 Mercantile Retail Store On-site retail store selling CFD merchandise and souvenirs, open daily 9 a.m.-5 p.m. Audience: visitors, fans, and rodeo attendees.

Quantifiable outcome

• PRCA Large Outdoor Rodeo of the Year Award 16 times total
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered platinum arrowhead sponsor, gold boot sponsor, core technology partner, accessibility partner, chute 9 sponsor, travel partner, military partner, first responder partner, parking sponsor, featured performer, core partner and featured event partner.

• Union Wirelessplatinum arrowhead sponsorGTM or Marketing PartnerMajor telecommunications sponsor providing event connectivity and promotional support for Cheyenne Frontier Days.
• Blue FCU (First Credit Union)gold boot sponsorGTM or Marketing PartnerFinancial services sponsor supporting Cheyenne Frontier Days with promotional partnership.
• FNBO (First National Bank of Omaha)gold boot sponsorGTM or Marketing PartnerBanking sponsor providing financial services partnership and promotional support.
• BootBarngold boot sponsorGTM or Marketing PartnerWestern footwear and apparel retailer sponsor with promotional and retail partnership.
• Coorsgold boot sponsorGTM or Marketing PartnerBeverage sponsor providing malt beverage services and promotional support for the event.
• Cheyenne Regional Medical Centergold boot sponsorGTM or Marketing PartnerHealthcare provider sponsor supporting the event with medical services partnership.
• Devon Energygold boot sponsorGTM or Marketing PartnerEnergy company sponsor with promotional partnership for Cheyenne Frontier Days.
• Coca-Colagold boot sponsorGTM or Marketing PartnerBeverage sponsor providing beverages and promotional support for the event.
• Enbridgegold boot sponsorGTM or Marketing PartnerEnergy infrastructure sponsor with promotional partnership.
• Wranglergold boot sponsorGTM or Marketing PartnerWestern apparel sponsor providing clothing for Dandies ambassadors and promotional support.
• Justin Bootsgold boot sponsorGTM or Marketing PartnerWestern boot manufacturer sponsor providing footwear for Dandies and promotional support.
• Bailey Hatsgold boot sponsorGTM or Marketing PartnerWestern headwear sponsor providing hats for Dandies and promotional support.
• AXScore technology partnerTechnology or IntegrationPrimary ticketing platform for Cheyenne Frontier Days events, concerts, and rodeo tickets.
• KultureCityaccessibility partnerStrategic or Co-development PartnerPartnership to improve sensory accessibility accommodations for guests with sensory needs, providing sensory bags and inclusive experiences.
• Cheyenne LEADSchute 9 sponsorGTM or Marketing PartnerLocal economic development organization sponsor for Cheyenne Frontier Days.
• JAMPACKtravel partnerChannel Partner/ Reseller/ DistributorVacation package provider offering hotel and ticket bundle deals for Cheyenne Frontier Days visitors.
• Vet Tix (Veteran Tickets Foundation)military partnerChannel Partner/ Reseller/ DistributorNonprofit providing promotional tickets to eligible veterans and active-duty military personnel.
• First Tickets Foundationfirst responder partnerChannel Partner/ Reseller/ DistributorNonprofit providing promotional tickets to eligible first responders and their families.
• O'Reilly Auto Partsparking sponsorGTM or Marketing PartnerAuto parts retailer sponsor with parking lot sponsorship for Cheyenne Frontier Days.
• U.S. Air Force Thunderbirdsfeatured performerStrategic or Co-development PartnerUnited States Air Force aerial demonstration squadron performing at Cheyenne Frontier Days air show.
• F. E. Warren Air Force Basecore partnerStrategic or Co-development PartnerLocal Air Force base providing military support, demonstrations, and historical connection to the event since 1897.
• Horse Nations Indian Relay Council (HNIRC)featured event partnerStrategic or Co-development PartnerOrganizing Indian Relay Championship of Champions at Frontier Park September 25-27, 2026.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Houston Livestock Show and Rodeo: One of the world's largest annual rodeos and Western celebrations, operating a multi-week event with PRCA rodeo, concerts, carnival, and livestock show in Houston, TX. Directly comparable business model to CFD's rodeo + concerts + carnival + livestock/cultural programming stack.
• National Finals Rodeo (NFR): The PRA-sanctioned season-ending championship of professional rodeo, held annually in Las Vegas since 1985. Direct competitor for top-tier PRCA contestants' time and brand visibility, and the standard against which CFD's $960K purse benchmarks.
• Prescott Frontier Days (World's Oldest Rodeo): Self-billed as the "World's Oldest Rodeo" (since 1888), held annually in Prescott, AZ. Comparable heritage-positioned PRCA rodeo with parade, carnival, and Western celebration components.
• Pendleton Round-Up: A century-old PRCA rodeo and Western celebration in Pendleton, OR featuring rodeo, Happy Canyon pageant, and tribal traditions. Comparable community-led, heritage-rich rodeo event model with strong volunteer base.
• National Western Stock Show: A 16-day annual livestock show, rodeo, and Western heritage event held in Denver, CO. Operates a comparable mix of PRCA rodeo performances, horse shows, cattle exhibits, and Western trade show that mirrors CFD's rodeo + heritage + livestock ecosystem.
• Calgary Stampede: The "Greatest Outdoor Show on Earth," a 10-day annual rodeo and Western celebration in Calgary, Alberta featuring PRCA-equivalent rodeo, chuckwagon races, concerts, agricultural exhibits, and a midway. Highly comparable to CFD in scale, programming mix, and Western-heritage positioning.
• Reno Rodeo: A 10-day annual PRCA-sanctioned rodeo in Reno, NV with Xtreme Bulls, concerts, carnival, and a cattle drive. Similar event duration, sponsor structure, and PRCA prize-money positioning as CFD.
• Fort Worth Stock Show & Rodeo: A long-running annual PRCA rodeo and livestock show in Fort Worth, TX with concerts, carnival, and Western heritage programming. Closely comparable as a multi-week indoor/outdoor stock show and rodeo event with diversified entertainment.
• Greeley Stampede: A multi-day PRCA rodeo, concert series, and carnival in Greeley, CO (founded 1922). Comparable regional Western celebration with strong volunteer base and similar programming stack to CFD.

Others

• Professional Rodeo Cowboys Association (PRCA): The governing body that sanctions CFD's rodeo, awards the Large Outdoor Rodeo of the Year, and structures the contestant economics CFD competes for. Not a direct competitor but the ecosystem enabler whose prize-money and sanctioning rules directly shape CFD's competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chefrontierdays

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheyenne Frontier Days