The Next Big Thing

What The Next Big Thing does

The Next Big Thing is a private, full-service digital marketing agency founded in 2015 and headquartered in Hyderabad, India. The company operates with a workforce in the 11–50 employee range and, based on its stated positioning, serves external clients with end-to-end digital marketing services — a category that conventionally spans paid media buying, search engine optimization, social media marketing, content production, and web or campaign development. The firm is led by co-founder and CEO Prithvitej Tulluri, who is the only named member of the leadership team in the source data.

First-party corporate disclosures are extremely limited. The company's website (thenextbigthing.co) was inaccessible at the time of data collection, returning only a verification/loading page rather than substantive content, which prevented extraction of service line details, technology platform, pricing models, client logos, or case-study work. As a result, the underlying technology stack, proprietary tooling, revenue mechanics (retainer vs. project-based vs. performance), contract structures, and client segmentation cannot be substantiated beyond the generic 'full-service agency' positioning.

No additional management, board, investor, parent-company, partnership, funding, M&A, or regulatory information is documented in the source data. The absence of funding rounds and ownership commentary indicates the company is likely bootstrapped or closely held, but this is inferred rather than confirmed. Investors should treat the visible information set as minimal and supplement with primary outreach before drawing conclusions about scale, capital structure, or growth trajectory.

Name

The Next Big Thing

Website

https://thenextbigthing.co

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

The Next Big Thing is a Hyderabad, India-based full-service digital marketing agency founded in 2015, serving external clients with a team of 11–50 professionals under co-founder and CEO Prithvitej Tulluri.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Full service agency
• Brand strategy
• Online marketing solutions
• Marketing campaign management

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

The Next Big Thing is a full-service digital marketing agency founded in 2015 and based in Hyderabad, India, with 11–50 employees. It offers digital marketing services to client businesses; the specific service mix (e.g., SEO, paid media, social, content) is not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-service digital marketing offering delivered to business clients by The Next Big Thing, a Hyderabad-based agency founded in 2015. Specific sub-services are not enumerated in the source material.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Social Beat: Bengaluru-based full-service digital marketing agency offering SEO, performance, social, content and video services. Directly comparable in scale and service breadth to The Next Big Thing.
• Adsyndicate: Hyderabad-based independent creative and digital advertising agency. Comparable as a peer located in the same city and competing in the same Indian mid-market digital agency segment.
• Resultrix: India-headquartered digital marketing agency offering performance media, SEO, social and analytics. Comparable in service breadth and mid-market positioning to The Next Big Thing.
• WATConsult: Mumbai-based integrated digital, social, and creative agency and part of the Dentsu network. Comparable as a multi-service Indian digital agency competing for similar client budgets.
• Schbang: Mumbai-headquartered full-service digital marketing and technology solutions agency serving Indian and global brands. Comparable to The Next Big Thing as a multi-service digital agency operating in the same Indian market.
• Mirum India: Indian arm of the global Mirum agency network offering digital, creative, commerce and media services. Comparable as a multi-service Indian digital agency of similar scope.
• Pinstorm: Mumbai-based digital marketing and brand solutions agency. Comparable as an Indian independent full-service digital agency serving similar enterprise and consumer clients.
• Langoor: India-headquartered digital transformation and marketing agency with offices across multiple cities. Comparable as a mid-sized independent Indian digital agency offering similar full-service capabilities.

Broad incumbents

• Dentsu Webchutney: India's largest digital creative agency, part of global holding company Dentsu. Comparable in service mix but operates at significantly greater scale and with deeper resources than The Next Big Thing.
• iProspect India: Global digital performance and media buying agency with significant India operations under the Dentsu group. Comparable in media buying and digital performance services though much larger and globally backed.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/TNBTco
• LinkedInlinkedin.com/company/the-next-big-thing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Next Big Thing