The Advance Group

What The Advance Group does

The Advance Group is a privately held commercial moving, logistics, warehousing, technology-services, and specialty-services platform headquartered in Farmingdale, NY, tracing its roots to Molloy Bros. Moving & Storage (founded 1946). The company operates six core service lines — Commercial Moving, Delivery & Installation (FF&E), Logistics, Storage & Warehousing, Technology Services, and Specialty Services — delivered through dedicated crews across eight owned locations spanning the NY tri-state area (Farmingdale HQ, Long Island, Manhattan, Harrison NJ, Newark NJ) and Florida (Melbourne, Orlando, Fort Lauderdale). Its technology backbone centers on the proprietary Windfall warehouse management system with a client-facing web portal and barcode-based asset tracking, supporting 500,000+ square feet of secure, climate-controlled warehouse space.

The company serves enterprise and mid-market clients across financial services, healthcare, education, technology, retail, hospitality, manufacturing, legal, and cultural institutions — with named accounts including Deutsche Bank, Columbia University, Lowe's, Spotify, NBC Universal, Yale School of Medicine, Nespresso, and Christie's. Revenue is generated through project-based, custom-quoted fees across moving projects, managed services contracts, warehousing volume, and technology-services engagements. Distribution combines direct enterprise field sales (VP of Strategic Accounts, CRO, SVPs of Sales) with inside sales via phone and web inquiries, supplemented by the Office Moving Alliance (OMA) and Mayflower Transit networks providing access to 350+ cities in 10 countries.

The business is owner-controlled under CEO Anthony Parziale, who acquired the company in 2022 after serving as President since 2015 and reports revenue more than tripled under his leadership, with double-digit CAGR from 2011–2019. Recent strategic activity includes the April 2023 acquisition of Sorensen Moving & Storage and Sorensen Logistics (Florida expansion), a Fort Lauderdale facility opening in July 2024, and an OMA Board of Directors seat for the CEO. Sub-brands FITCO (delivery/installation/millwork), Molloy Moving & Storage (residential), Advance Technology Services, Sorensen Logistics, and Sorensen Moving & Storage operate under unified ownership.

Name

The Advance Group

Legal name

The Advance Group

Website

https://theadvancegrp.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

The Advance Group is a privately held commercial moving, logistics, warehousing, and technology-services platform headquartered in Farmingdale, NY, serving enterprise and mid-market clients across the NY tri-state area and Florida through eight owned locations, proprietary Windfall WMS, and 500,000+ sq ft of warehouse space.

Ownership category

akta.pro rank

Product category

Commercial Relocation Services

NAICS

General Warehousing and Storage (493110), Business Support Services (5614), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Large Corporate HQ Relocations (HSAKAKAB)

akta.pro secondary industries

Move Management (Office Relocations) (BPABAFAC), Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF), Access Planning (Entry Routes, Doorway/Hallway Protection, Keys/Codes) (HSAKAOAG)

Keywords

• Commercial moving services
• Office relocation services
• Logistics and warehousing
• Furniture installation services
• Technology relocation services

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Moving Services: Full-service commercial office relocations, including planning, packing, transportation, and setup. Revenue is generated on a per-project basis with pricing based on scope, scale, distance, and specialized requirements. Covers office moving, MAC services, move consulting, decommissioning, and workplace solutions.
2. Logistics & Transportation: First and last-mile logistics, white glove delivery, hospitality logistics, healthcare logistics, retail fixture distribution, tradeshow/event transportation, high-value product logistics, and freight forwarding/cross-docking. Revenue based on service scope, volume, and delivery complexity.
3. Warehousing & Asset Management: Short-term and long-term warehousing, on-site and off-site asset management, inventory management, pick-and-pack fulfillment, and distribution services. Revenue from storage volume, duration, and增值 asset management services.
4. Technology Services: IT/server relocations, trading floor technology moves, datacenter relocations, low voltage cabling, e-waste services, AV installation, managed help desk, security access control, networking, copier & print management, and telecom carrier services. Revenue from project-based fees and ongoing managed services contracts.
5. Delivery & Installation (FF&E): Furniture, fixtures and equipment (FF&E) delivery and installation for retail, hospitality, and corporate environments, including furniture installation, Luxe delivery services, and reconfiguration. Revenue per installation/project based on scope.
6. Specialty Services: Furniture restoration and repair, artwork and antique moving, handyman and carpentry services, and cleaning services. Revenue from per-project or per-service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Advance Group provides full-service commercial relocation, logistics, warehousing, FF&E delivery and installation, technology relocation, and specialty moving services to enterprise and mid-market clients. Core capabilities include office moving, MAC services, move consulting, decommissioning, datacenter and trading floor technology relocations, first and final mile logistics, white glove delivery, 500,000+ sq ft of secure warehousing, and proprietary asset management via the Windfall WMS platform.

Product overview

The Advance Group is a comprehensive commercial moving and logistics company offering a multi-service portfolio structured around six core service lines: Commercial Moving, Delivery & Installation, Logistics, Storage & Warehousing, Technology Services, and Specialty Services. The company operates as a platform of interconnected services where clients can access individual offerings or bundle multiple services. The Commercial Moving division includes Office Moving, MAC Services (Move, Add, Change), Move Consulting, Decommissioning and Liquidation, Workplace Solutions, and specialized relocations for industrial, healthcare, and educational facilities. The Logistics division provides First and Final Mile delivery, White Glove, Hospitality, Healthcare, Retail, and Tradeshow logistics. Technology Services covers relocations, datacenter moves, low voltage cabling, e-waste, AV, help desk, security, networking, and telecom. Storage & Warehousing offers 500,000+ square feet of warehouse space with asset management. Specialty Services include furniture restoration, artwork handling, carpentry, and cleaning. The company also maintains sub-brands: FITCO (delivery/installation/carpentry), Sorensen Logistics (Florida commercial), Sorensen Moving & Storage (Florida residential), and Molloy Moving & Storage (residential), all operating under unified management with global reach through Office Moving Alliance (OMA) and Mayflower partnerships serving 350+ cities in 10 countries.

Differentiator

Problem solved

Functional benefit

Brands

• The Advance Group: Commercial moving, logistics, warehousing, move consulting & project management across the Tri-State area.
• Advance Technology Services
• FITCO
• Molloy Moving & Storage
• Sorensen Logistics
• Sorensen Moving & Storage

Products and services

• Commercial Moving Full-service commercial relocation services including office moving, MAC services, move consulting, decommissioning, workplace solutions, and specialized relocations for industrial, healthcare, and educational facilities across NY, NJ, CT, and FL.
• Delivery & Installation Full-service furniture, fixtures, and equipment delivery and installation for commercial spaces, including FF&E installation, furniture installation, and Luxe white glove delivery services with secure warehousing and professional setup.
• Logistics Comprehensive transportation and supply chain solutions including first and final mile delivery, white glove logistics, hospitality logistics, healthcare logistics, retail fixture distribution, tradeshow and event transportation, high-value product logistics, and cross-docking/freight forwarding.
• Storage & Warehousing Commercial storage solutions with 500,000+ square feet of secure warehouse space, 24/7 surveillance, climate-controlled facilities, and inventory management. Includes warehousing services, on-site asset management, and off-site asset management with barcoded tracking and global help desk.
• Technology Services Comprehensive IT and technology relocation services including datacenter relocations and decommissions, trading floor technology moves, low voltage cabling, e-waste asset recovery, AV design and installation, managed help desk, security access control, networking, copier/print management, and telecom carrier services.
• Specialty Services Specialized moving services for fragile, oversized, and high-value items including furniture restoration and repair, artwork and antique moving (Christie's, Brooklyn Museum, New Museum partnerships), handyman and carpentry services, and commercial cleaning services.

Quantifiable outcome

• 500,000+ square feet of secure warehouse space
• +4 more outcomes

Named customers36 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Sorensen LogisticscoreStrategic or Co-development Partner · 1 July 2024Acquired in April 2023 alongside Sorensen Moving & Storage, Sorensen Logistics provides commercial logistics expertise to Florida markets. Fort Lauderdale facility opened July 2024 further expanded South Florida operations.
• Sorensen Moving & StoragecoreStrategic or Co-development Partner · 1 April 2023Acquired in April 2023, Sorensen Moving & Storage and Sorensen Logistics extend The Advance Group's residential and commercial moving expertise to Florida markets. Locations in Melbourne and Orlando, with the addition of Fort Lauderdale facility opened July 2024.
• Office Moving Alliance (OMA)coreChannel Partner/ Reseller/ DistributorStrategic partnership enabling The Advance Group to serve as part of a global network covering 350+ cities in 10 countries. The Advance Group serves as the OMA partner for the Northeast US and Florida markets, while referring international and out-of-network moves to OMA partners. CEO Anthony Parziale serves on the OMA Board of Directors and chairs the Growth Committee, indicating a deeply integrated strategic relationship.
• Mayflower TransitcoreChannel Partner/ Reseller/ DistributorMayflower Transit, operating under Uni-Group (the world's most extensive moving conglomerate), extends The Advance Group's capabilities for interstate and international relocations. As an agent for Mayflower Transit, The Advance Group can coordinate moves across the US and internationally, leveraging Uni-Group's global network and resources.
• Christie'sflagshipStrategic or Co-development PartnerCoveted affiliation with Christie's auction house for fine art relocation and logistics services. Represents a prestigious credential validating The Advance Group's expertise in handling high-value art and antiques. Also includes partnerships with Brooklyn Museum and New Museum of Contemporary Art, demonstrating premium positioning in art logistics.
• Tri-State Area Recycling FacilitiesminorStrategic or Co-development PartnerPartnerships with leading recycling facilities across the tri-state area (NY, NJ, CT) for efficient recycling of wood, metal, steel, plastics, and other materials. Supports the company's eco-friendly decommissioning services and 84% recycling rate commitment.
• Specialized Licensed Waste HandlersminorStrategic or Co-development PartnerPartnerships with specially licensed waste handlers for environmentally safe disposal of high-risk items such as batteries, preventing environmental hazards like mercury leaching. Ensures compliance with EPA directives and supports zero-landfill approach.
• Top-Tier Recycling ServicesminorStrategic or Co-development PartnerEco-friendly partnerships for product categorization and disposal in compliance with NYS DEC and EPA standards. Achieves 95% product recycling rate historically in decommissioning services.
• Warehouse Facilities NetworkminorStrategic or Co-development PartnerEngagement with warehouse facilities to provide diverse options for freight storage at different junctures in the transport journey, supporting cross-docking and freight forwarding operations.
• NYS DEC and EPA Compliant Disposal NetworkminorStrategic or Co-development PartnerNetwork ensuring items are appropriately categorized and disposed of strictly adhering to NYS DEC (New York State Department of Environmental Conservation) and EPA (Environmental Protection Agency) environmental regulations. Supports green decommissioning system.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sirva Worldwide Relocation & Moving: Global relocation and moving services company covering corporate mobility, household goods, commercial moving and move management. Direct overlap in enterprise commercial moving plus broader global mobility suite.
• North American Van Lines: Large national van line and logistics provider serving commercial, residential and specialized moves across the US and internationally. Overlapping service lines and customer base but far broader portfolio than TAG's regional focus.
• Atlas Van Lines: Major national van line with household, commercial and government relocation capabilities plus logistics services. Competes for enterprise commercial accounts while also offering residential and international services.
• United Van Lines: Parent-level national van line brand with a broad agent network covering household, commercial and international relocations. Competes with TAG for the same enterprise accounts but operates at much wider scale and via independent agents.

Others

• Iron Mountain Incorporated: Adjacent peer in secure storage, records management and IT asset disposition including e-waste and data-center decommissioning. Comparable in TAG's offsite asset management, warehousing and e-waste service lines, particularly for regulated enterprise data.

Direct peers

• Wheaton World Wide Moving: United Van Lines agent network member providing domestic and international household goods and office relocations. Directly comparable as a commercial moving brand competing for the same enterprise RFPs.
• Graebel Companies: Global relocation and moving services firm specializing in corporate mobility, office moving and move management for Fortune 500 clients. Closely comparable enterprise focus and bundled service model.
• Suddath: Workforce and commercial relocation, logistics and specialized transportation company with office moving, FF&E installation and warehousing capabilities. Highly comparable services and customer profile.
• Corrigan Moving Systems: Mid-Atlantic and Midwest commercial relocation, logistics and warehousing provider serving enterprise customers with similar move management, storage and FF&E capabilities. Closely comparable footprint and service mix to TAG.
• Beltmann Relocation Group: National commercial and residential moving company with enterprise account focus, office relocation and FF&E installation services. Directly comparable as a US commercial mover; notably, TAG's own CRO Jeff Silverstein previously served as Branch Manager at Beltmann, evidencing direct labor-market and operational overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theadvancegrp
• LinkedInlinkedin.com/company/the-advance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Advance Group