Sorensen Moving & Storage

What Sorensen Moving & Storage does

Sorensen Moving & Storage is a privately held, family-owned full-service moving and logistics company founded in 1956 and headquartered in Melbourne, Florida, with a second Florida regional hub in Orlando and additional offices in Fort Lauderdale, Long Island, New York City, and Harrison, New Jersey through The Advance Group network. The company operates as an authorized Mayflower Transit agent (since 1995) and runs a 135,000 sq ft Department of Defense-approved climate-controlled storage facility, supporting residential household moves, commercial and office relocations, senior transitions, corporate employee relocation programs, international moves, and emergency pack-out services for hurricane and flood recovery.

The service stack spans local moves (hourly, 4-hour minimum), long-distance interstate moves (weight- and distance-based with binding and non-binding estimates), specialty item handling (pianos, fine art, antiques), white-glove packing by auction-house-trained packers, auto transport, portable moving containers via Mayflower's SnapMove program, and add-on services such as settle-in, moving supplies, and move-financing referrals. Underlying technology includes GPS-tracked vehicles, proprietary FastTrack barcode inventory, and Mayflower-network tools (MayStar service designation, MayTrack real-time shipment tracking, PinPoint delivery precision), with the Yembo AI virtual survey app used to streamline residential quoting for smaller moves.

The revenue model is professional services-based: transaction pricing per move (hourly for local, weight-and-distance for long-distance, scope-based for commercial), plus managed storage income and referral/affiliate revenue from move financing and real estate partners. Go-to-market is hybrid — direct field sales with in-home consultations for two-bedroom-plus homes, inside sales for phone/online quotes, enterprise field sales with dedicated account management for commercial and corporate relocation programs, and digital self-service via Yembo virtual surveys and the Mayflower MySite move planner. Customer segments are residential households and commercial businesses (both primary), with seniors and corporate employee relocation as secondary segments served through dedicated programs.

Name

Sorensen Moving & Storage

Legal name

Sorensen Moving & Storage

Website

https://sorensenmovingandstorage.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Sorensen Moving & Storage is a family-owned, full-service moving and storage company founded in 1956, serving residential households, commercial clients, seniors, and corporate relocation programs across Florida, New York, and New Jersey as an authorized Mayflower Transit agent.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (48421), General Warehousing and Storage (49311), Freight Transportation Arrangement (488510)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Local Moving with Packing/Unpacking Add-On (HSAKAAAH)

akta.pro secondary industries

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Residential Portable Storage Container Rental & Moving (HSAKAIAA), Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)

Keywords

• Residential moving services
• Commercial moving services
• Long distance relocation
• Moving and storage
• Professional packing services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Local Moving Services: Hourly-based local moving services within Florida markets. Pricing based on number of crew members and hours required with 4-hour minimum commitment.
2. Long Distance Moving: Weight-based interstate moving services priced according to total shipment weight and distance traveled. Includes binding and non-binding estimate options.
3. Storage Services: Climate-controlled storage facilities with 24/7 security. Revenue from short-term and long-term storage, pickup and delivery of stored items.
4. Packing and Specialty Services: Professional packing, unpacking, white glove services for fragile items, and specialty item moving (pianos, fine art, antiques). Full-service and partial packing options available.
5. Auto Transport: Vehicle shipping services for sedans, SUVs, trucks, specialty vehicles, and vintage automobiles to accompany household moves.
6. Move Financing: Partnership with lenders to offer installment payment plans for moving costs, generating referral income from financial partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sorensen Moving & Storage is a full-service moving and storage company providing residential and commercial relocation services including local, long-distance, and international moves. The company offers professional packing, climate-controlled storage, specialty item handling (pianos, fine art, antiques), auto transport, white-glove services, and senior moving, operating as an authorized Mayflower Transit agent with coast-to-coast network reach.

Product overview

Sorensen Moving & Storage is a full-service moving company offering a comprehensive suite of relocation services primarily serving Florida (Orlando, Melbourne, Fort Lauderdale) and the Northeast (New York, New Jersey). The core offering consists of residential and commercial moving services across local, long-distance, and international distances. The company operates as an authorized Mayflower Moving agent, providing access to a nationwide network. Supporting the core moving services are add-on modules including professional packing, climate-controlled storage, portable moving containers (SnapMove), specialty item moving (pianos, art, antiques), white glove premium services, senior moving, settle-in services, auto transport, emergency pack-out services, and moving supplies. The company emphasizes a unified service model where customers can access all services through a single provider with coordinated move management.

Differentiator

Problem solved

Functional benefit

Brands

• Sorensen Logistics: Commercial moving and logistics division operating as part of The Advance Group network.

Products and services

• Residential Moving Services Full-service household relocation including in-home surveys, careful furniture handling, floor protection, and room-by-room labeling for accurate placement at destination. Targeted at individual families and homeowners.
• Local Movers Local moving services within Florida including personalized moving plans, professional packing, loading/unloading, and timely delivery with insurance options. Priced hourly with a 4-hour minimum for two team members.
• Long Distance Movers Interstate and cross-country relocation services as an authorized Mayflower Moving agent, including free consultation, professional packing, transportation, storage solutions, and unpacking assistance. Priced based on shipment weight and distance.
• Apartment Movers Specialized moving services for apartment residents including navigating tight spaces, stairs, and elevators with experienced crews.
• Employee Relocation Corporate relocation services including customized relocation packages, move management, CityPointe real estate referral program, and full-value protection for transferred employees. Targeted at companies providing relocation packages.
• International Moves Global relocation services with multilingual certified movers handling customs, currencies, languages, household goods, vehicle shipping, and commercial cargo.
• Commercial Moves Business relocation services including point-to-point office moving, system furniture installation, computer disconnect/set-up, and 135,000 sq ft climate-controlled warehouse storage. Targeted at businesses of all sizes.
• Packing & Unpacking Services Professional packing services with three options: full-service packing, partial packing, and DIY packing with furniture blanket-wrapping.
• Storage Services Secure climate-controlled storage with 24-hour monitoring, computerized tracking, palletized containers, and fine art storage for interior designers. Includes short-term and long-term options.
• Specialty Services Moving services for delicate and high-value items including pianos, pool tables, wine collections, fine art, antiques, chandeliers, and fitness equipment.
• White Glove Services Premium moving experience with meticulous packing by certified packers trained by auction houses, custom crating, temperature-controlled storage, and barcode inventory tracking.
• Senior Moving Services Compassionate moving services for seniors including free in-home quotes, downsizing assistance, professional packing, and settle-in conveniences for moves to apartments, retirement homes, or assisted living residences.
• Settle-In Services Post-move setup services including PC/network disassembly and setup, home theater installation, cleaning services, appliance hook-up, and debris pickup.
• Auto Transport Vehicle shipping services for sedans, SUVs, trucks, specialty vehicles, and vintage automobiles with on-time pickup/delivery and protection coverage options.

Quantifiable outcome

• Over 4,000 moves handled annually within Florida and nationwide
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Mayflower TransitcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Sorensen Moving & Storage has been an authorized Mayflower Transit agent since 1995, providing access to a coast-to-coast network of moving professionals, industry expertise from Mayflower's nearly 100 years of experience (since 1927), and enhanced credibility and protections for customers on long-distance moves.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bekins Van Lines: Interstate household goods mover with agent network. Comparable to Sorensen in long-distance residential and commercial relocation, particularly in the Midwest and Southeast U.S.
• Two Men and a Truck: Multi-state residential and commercial moving franchise with strong local-moving orientation and similar add-on services (packing, storage, specialty items). A direct competitor in Florida intrastate and commercial segments.
• Allied Van Lines: Major interstate van line with an agent network model parallel to Mayflower. Allied competes directly for Sorensen's long-distance and corporate relocation customers in Florida and the Northeast.
• United Van Lines: Operates the same interstate agent network model as Mayflower, with affiliated agents providing local execution and United providing national capacity. United is Mayflower's principal competing van line, making it the most direct comparable for Sorensen's long-distance business.
• North American Van Lines: Allied's sister brand, operating the same interstate agent-driven model. Overlaps directly with Sorensen in long-distance, international, and corporate relocation segments.
• Atlas Van Lines: Interstate household goods carrier with an agent network model. Competes head-to-head with Mayflower-affiliated agents like Sorensen for cross-country moves and corporate relocation contracts.
• Gentle Giant Moving Company: Regional full-service mover operating across the Northeast and other states with residential, commercial, and specialty services. Comparable to Sorensen in commercial office relocation and specialty/white-glove handling.

Emerging players

• PODS: National portable storage container brand also offering moving services. Overlaps with Sorensen's SnapMove/Metro Move portable container offering and competes for hybrid self-pack/move customer segments.

Others

• 1-800-GOT-JUNK?: National junk removal and small-load hauling franchise. Adjacent to Sorensen's debris pickup and pack-out services but not a direct mover; included for service-line adjacency in post-move cleanup.

Regional players

• The Advance Group (TAG): Parent network of which Sorensen Logistics is a member, described as New York's largest Commercial & Household Movers. Provides the Northeast commercial and household moving capacity that complements Sorensen's Florida roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sorensenmovingandstorage
• Xx.com/sorensenmoving
• LinkedInlinkedin.com/company/sorensen-moving-and-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorensen Moving & Storage