Skeelo
Skeelo is a Brazilian B2B2C digital reading platform that delivers e-books, audiobooks, and minibooks to end customers as a benefit embedded in enterprise subscription services, serving 210+ partners across telecom, fitness, and fintech with 17M+ app installs.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Skeelo does
Skeelo is a Brazilian digital reading platform founded in 2019 and headquartered in São Paulo, operating a B2B2C model that delivers e-books, audiobooks, and minibooks to end users as a customer benefit embedded in subscription services. The company partners with 210+ enterprises across telecom, fitness, fintech, and other subscription-based industries, reaching over 150 million people in partner ecosystems; the Skeelo mobile app has surpassed 17 million installations and 2 million monthly active users. Skeelo's core technology is a multi-format digital library distributed through pre-built ERP integrations and a proprietary API, with content sourced via exclusive agreements with 21 of the 25 largest Brazilian publishers by 2025 retail sales.
Revenue is generated through recurring B2B subscription licensing: enterprise partners pay monthly for the right to distribute new bestsellers each month to their customer bases, with users able to swap books and retain them permanently. The company operates three product lines — the consumer Skeelo App, the B2B "Skeelo para Empresas" platform, and the Skeelo Store direct-to-consumer storefront. In August 2024 Skeelo acquired Skoob, Brazil's largest social reading community with 10 million users, integrating social features into the ecosystem and enabling expansion into Argentina and Mexico. Skeelo has held B Corp certification since 2017, which the company leverages in enterprise sales alongside a unique Brazilian tax position (books carry ICMS/ISS exemption and 0% Pis/Cofins), strengthening the value proposition versus alternative customer benefits.
Skeelo firmographics
Firmographics- Name
- Skeelo
- Website
- https://skeelo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Skeelo is a Brazilian B2B2C digital reading platform that delivers e-books, audiobooks, and minibooks to end customers as a benefit embedded in enterprise subscription services, serving 210+ partners across telecom, fitness, and fintech with 17M+ app installs.
- Ownership category
- akta.pro rank
Skeelo industry classification
Industry- Product category
- Digital Reading Platform
- NAICS
- Book Retailers and News Dealers (4592)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
- akta.pro secondary industry
- Audiobook Retail & Subscription Platforms (Direct-to-Consumer) (MPAJAIAD)
Keywords
Where Skeelo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Skeelo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Subscription Licensing: Skeelo provides digital book subscriptions to partner companies who offer the service as a customer benefit. Partners receive bestsellers in e-book, audiobook, and minibook formats monthly. Revenue is generated through licensing agreements with enterprise partners across telecom, fitness, fintech, and other subscription-based industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B Enterprise Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Skeelo product offering
Product offeringCore offering
Skeelo provides a digital reading subscription platform that delivers e-books, audiobooks, and minibooks monthly to end users. Its primary go-to-market is B2B, licensing the platform to subscription-based businesses (telecom, gyms, fintechs) who offer digital reading as a customer benefit, supported by ERP integration and a proprietary API.
Product overview
Skeelo operates as a unified digital reading ecosystem offering multiple product lines. The core consumer product is the Skeelo App, a mobile application for reading e-books and listening to audiobooks with a monthly book delivery benefit through partner programs. The Skeelo para Empresas (B2B) platform enables enterprise partners to deliver digital books to their subscription customers, featuring API-based ERP integration. The Skeelo Store provides direct consumer access to the digital book catalog. Through the acquisition of Skoob, Skeelo has incorporated a major social reading community with 10 million users, unifying e-books, audiobooks, minibooks, and social features into a single ecosystem spanning Brazil, Argentina, and Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- Skoob: Social reading platform and book community for Brazilian readers, operated as a subsidiary brand under Skeelo following the 2024 acquisition.
Products and services
- Skeelo App Mobile application for reading e-books and listening to audiobooks; users receive new books monthly through partner programs and can swap their book of the month.
- Skeelo para Empresas B2B solution that enables subscription-based businesses (telecom, gyms, fintechs) to deliver e-books, audiobooks, and minibooks to their customers as part of subscription programs, with ERP integration and dedicated API.
- Skeelo Store Online storefront for purchasing digital books, e-books, and audiobooks from the Skeelo catalog directly by individual consumers.
- Skoob Social reading platform and reader community acquired by Skeelo, offering social reading features and user engagement for Brazilian readers within the Skeelo ecosystem.
Quantifiable outcome
- Partner companies achieve engagement rates above market average
- +1 more outcomes
Companies that use Skeelo
Customer profileSegments1 record
Ideal customer profiles1 record
Skeelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Skeelo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SkoobcoreSkeelo acquired Skoob, Brazil's largest social reading platform with 10 million users, to unify the digital reading experience and community. The integration creates a comprehensive ecosystem combining e-books, audiobooks, and social features.
- Brazilian Publishers (21 of 25 largest)coreExclusive content partnerships with 21 of the 25 largest Brazilian publishers by retail sales in 2025, providing Skeelo with a differentiated catalog of bestsellers unavailable through competitors.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Skeelo competitors and assessment
Company assessmentDirect peers
- Bookmate: Digital book subscription service with strong footprint in emerging markets; comparable subscription model and localization playbook to Skeelo's Brazil-and-LATAM expansion thesis.
- Nextory: European digital book and audiobook subscription service with similar tiered model and multi-format content approach; useful comparable for Skeelo's consumer subscription economics.
- Scribd: Subscription-based digital reading platform offering unlimited access to e-books, audiobooks, and documents; highly comparable business model to Skeelo's multi-format subscription.
- Ubook: Brazilian subscription-based digital audiobook and e-book platform offering a similar B2C and B2B library product across Portuguese-speaking markets, directly competing with Skeelo's core catalog and partner-driven GTM.
Broad incumbents
- Storytel: Global audiobook and e-book subscription operator with established LATAM presence; competes with Skeelo on subscription reading and serves as a benchmark for international expansion of the model.
- Kindle Unlimited: Amazon's e-book subscription service with global scale; overlaps with Skeelo's e-book value proposition and could pressure Skeelo's consumer-side pricing and catalog breadth over time.
- Audible: Amazon-owned audiobook subscription platform with a deep catalog and brand; competes with Skeelo's audiobook offering in Brazil and is a likely long-term threat on pricing and content depth.
- Kobo: Rakuten-owned e-book retailer and reading platform with subscription tiers; competes with Skeelo on e-book distribution and device-based reading, with overlapping publisher relationships.
Regional players
- Leitura: Brazilian bookstore chain with an online storefront; represents the traditional book retail channel in Brazil against which Skeelo competes for end-consumer reading share and publisher mindshare.
Emerging players
- 12min: Microbook and audiobook summary platform targeting busy consumers; intersects with Skeelo's minibook/audiobook offering on the same consumer demand for short-form reading.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Skeelo social profiles
Digital presenceSkeelo compliance and trust
Trust signalCompliance1 record
Skeelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skeelo leadership team
Management profileNumber of profiles
Profiles1 record
Skeelo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Skeelo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skeelo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skeelo
What does Skeelo do?
Skeelo provides a digital reading subscription platform that delivers e-books, audiobooks, and minibooks monthly to end users. Its primary go-to-market is B2B, licensing the platform to subscription-based businesses (telecom, gyms, fintechs) who offer digital reading as a customer benefit, supported by ERP integration and a proprietary API.
Is Skeelo a public or private company?
Skeelo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skeelo founded?
Skeelo was founded in 2019. It employs 51 to 100 people.
Where is Skeelo based?
Skeelo is headquartered in São Paulo, Brazil, in the Latin America region.
How does Skeelo make money?
One revenue line is on record: B2B Subscription Licensing.
Who are Skeelo's main competitors?
Direct peers on record are Bookmate, Nextory, Scribd and Ubook. Broad incumbents are Storytel, Kindle Unlimited, Audible and Kobo. Leitura is listed as a regional player. 12min is listed as an emerging player.
Does Skeelo have an API?
Yes. Skeelo offers an API to facilitate integration with proprietary ERPs. The solution provides ready-made integration with major market ERPs and an API for ERP integration. The integration team presents and monitors the implementation schedule to ensure successful deployment.
What industry is Skeelo in?
Skeelo's product category is Digital Reading Platform. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services, with a secondary code of MPAJAIAD, Audiobook Retail & Subscription Platforms (Direct-to-Consumer). Its NAICS code is 4592 and its SIC code is 5960.