Skoob
Skoob is a free Brazilian social networking platform for book readers, letting users track reading goals, manage virtual bookshelves, write reviews, and discover books through a community of fellow readers, operated under the Skeelo Group and serving primarily the Brazilian market.
- Company typePrivate
- Founded2009
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Skoob does
Skoob is a Brazilian social networking platform for book readers, founded in 2009 and operated under the Skeelo Group via the legal entity SKOOB BOOKS 3D. (CNPJ 17.967.011/0001-48). The platform enables individual readers to track reading progress via features such as a virtual bookshelf (Estante Virtual), reading goals (Meta de Leitura), a page counter (Paginômetro), TBR lists, reading challenges (Desafios), leaderboards (Ranking de Leitura), an annual year-in-review (Retrospectiva), and a complimentary books program (Cortesias). Users write and read community reviews, share opinions, and discover books through social recommendations, with the platform distributing primarily through a web property (skoob.com.br) and native iOS and Android applications.
The underlying technology is a consumer-grade web and mobile application platform with social networking features tailored to book management and community engagement. Architecture details, proprietary technology, and any AI/ML infrastructure are not disclosed. Skoob states compliance with Brazil's LGPD (Law 13.709/2018) and the EU GDPR using Standard Contractual Clauses, and operates under a formal Data Protection Officer (Encarregado de Dados) function.
The business model is freemium on Skoob itself: the platform is free to use, with no paid tier directly on Skoob. Monetization flows at the parent-group level through the related Skeelo App, which offers ebooks, minibooks, audiobooks, comics, newspapers, and magazines via partner companies, individual sales, and subscription services; Skoob user accounts and content can be integrated with Skeelo. Customer concentration is on long-tail individual consumers (no enterprise logos disclosed), and distribution is entirely self-serve through web and mobile app stores serving the Brazilian market.
Skoob firmographics
Firmographics- Name
- Skoob
- Legal name
- SKOOB BOOKS 3D.
- Website
- https://skoob.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skoob is a free Brazilian social networking platform for book readers, letting users track reading goals, manage virtual bookshelves, write reviews, and discover books through a community of fellow readers, operated under the Skeelo Group and serving primarily the Brazilian market.
- Ownership category
- akta.pro rank
Skoob industry classification
Industry- Product category
- Social Reading Network
- NAICS
- Libraries and Archives (51921), Software Publishers (513210)
- akta.pro primary industry
- Library/Media Center & Digital Resource Management Systems (EDAJAMAN)
- akta.pro secondary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
Keywords
Where Skoob is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Skoob business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Free Platform Access: The Skoob platform itself is free to use for all users. Users can track their reading, write reviews, participate in discussions, and manage their virtual bookshelf at no cost.
- Cross-platform Integration with Skeelo: Skoob integrates with the Skeelo app which offers paid services including ebooks, minibooks, audiobooks, comics, newspapers, and magazines through partner companies and individual sales, as well as subscription services. Reviews and content created on Skoob may be shared on Skeelo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all core social networking features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Skoob product offering
Product offeringCore offering
Skoob is a free social networking platform for Brazilian book readers that allows users to track reading progress, manage a virtual bookshelf, write and read book reviews, participate in reading challenges and rankings, and discover new books through community recommendations. The platform is operated by Skeelo Group and integrates with the Skeelo app, which offers paid ebooks, audiobooks, comics, and magazines via subscriptions and partner sales.
Product overview
Skoob is a Brazilian social networking platform for book enthusiasts operated by Skeelo (Skeelo Editora, Produtos e Serviços Digitais LTDA). The platform functions as a social reading network where users can track their reading, manage virtual bookshelves, write reviews, participate in challenges, and discover new books through community recommendations. The main Skoob platform integrates with the Skeelo App, which is a separate digital book application offering ebooks, audiobooks, comics, and magazines through subscription and individual sales. The core product portfolio includes multiple engagement features such as virtual bookshelves, reading goals, page counters, challenges, rankings, and annual reading retrospectives.
Differentiator
Problem solved
Functional benefit
Products and services
- Skoob Platform A free social networking platform for Brazilian book lovers that lets individual readers track their reading goals, manage virtual bookshelves, write and read reviews, share opinions, participate in reading challenges and rankings, and discover new books through community recommendations.
- Skeelo App A related digital reading application offered by the parent Skeelo Group that distributes ebooks, minibooks, audiobooks, comics, newspapers, and magazines via partner companies, individual sales, and subscription services. Skoob platform accounts and content can be integrated with the Skeelo App.
Companies that use Skoob
Customer profileSegments1 record
Ideal customer profiles1 record
Skoob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skoob partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Companies (Content Providers)minorSkoob integrates with partner companies that provide digital content (ebooks, audiobooks, comics, newspapers, magazines) through the related Skeelo app. These partnerships enable the distribution of digital reading content, though specific partner company names are not disclosed in the available source material.
Recent moves6 records
Expansion highlights4 records
Skoob competitors and assessment
Company assessmentDirect peers
- Goodreads: Amazon-owned social reading platform where users track books, write reviews, and follow other readers. The closest global analog to Skoob and the dominant English-language player in reader social networking.
- LibraryThing: A long-running social cataloging platform for book lovers with tagging, reviews, and community features. Closely comparable to Skoob in the virtual bookshelf and reader-community niche.
- Wattpad: A social reading and writing community owned by Naver where users discover, read, and discuss stories. Comparable to Skoob in building a community-driven reading destination, though focused on user-generated content.
- StoryGraph: An emerging reader-tracking and book-recommendation social platform with a focus on personalized, mood- and pace-based recommendations. Directly competes with Skoob in the book-tracking and community-review category.
- BookCrossing: A global community for sharing and tracking books that combines cataloging, reviews, and social features. Comparable to Skoob in combining book-management utilities with reader community engagement.
Emerging players
- Bookly: A mobile-first reading tracker with statistics, goals, and social features. Overlaps with Skoob's reading-goal, page-counter, and community functionality but with a stronger mobile-app emphasis.
- Fable: A book-focused social app emphasizing reading groups, reviews, and short-form book content. Overlaps with Skoob's review and community features but leans more toward social/group experiences.
Broad incumbents
- Scribd: A large subscription-based digital library and ebook/audiobook platform with social and recommendation features. Comparable to the combined Skoob + Skeelo offering, but at much greater scale.
Regional players
- Leitura: A major Brazilian bookstore chain with an online platform that surfaces reviews and community signals. Comparable regional player combining book retail with reader-engagement features in the Brazilian market.
- Estante Virtual: Brazil's largest online marketplace for used and rare books. Operates in the Brazilian books vertical alongside Skoob and provides an alternative discovery path that competes for reader attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skoob social profiles
Digital presenceSkoob compliance and trust
Trust signalCompliance2 records
Skoob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skoob leadership team
Management profileNumber of profiles
Profiles1 record
Skoob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skoob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skoob
What does Skoob do?
Skoob is a free social networking platform for Brazilian book readers that allows users to track reading progress, manage a virtual bookshelf, write and read book reviews, participate in reading challenges and rankings, and discover new books through community recommendations. The platform is operated by Skeelo Group and integrates with the Skeelo app, which offers paid ebooks, audiobooks, comics, and magazines via subscriptions and partner sales.
Is Skoob a public or private company?
Skoob is a private company. It is classified as corporate owned and is currently operating.
When was Skoob founded?
Skoob was founded in 2009. It employs 11 to 50 people.
Where is Skoob based?
Skoob is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Skoob make money?
Two revenue lines are on record. Free Platform Access are the primary driver. The others are cross-platform Integration with Skeelo.
Who are Skoob's main competitors?
Direct peers on record are Goodreads, LibraryThing, Wattpad, StoryGraph and BookCrossing. Emerging players are Bookly and Fable. Scribd is listed as a broad incumbent. Regional players are Leitura and Estante Virtual.
Does Skoob have an API?
No public API is recorded for Skoob.
What industry is Skoob in?
Skoob's product category is Social Reading Network. Its primary akta.pro industry code is EDAJAMAN, Library/Media Center & Digital Resource Management Systems, with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 51921.