What Mobile Labs does

Kobiton (originally founded in 2011 as Mobile Labs and headquartered in Atlanta) is a private enterprise software company that provides a cloud-based and on-premises mobile application testing platform for enterprise QA, testing, and development teams. Its core product is a unified platform that combines a real-device cloud with device-lab management, parallel test execution, DevOps integrations, and AI-augmented automation capabilities — including AI-generated Appium scripts, self-healing test execution, computer-vision-based visual and accessibility validation, and no-code replay tooling. The platform exposes a public REST API (v2), supports the Appium, XCUITest, and Espresso frameworks, and is SOC 2 Type II certified for enterprise security.

The company sells through a hybrid go-to-market combining direct enterprise field sales (evidenced by named Fortune 500 customers such as Bank of America, Wells Fargo, ING, AT&T, Home Depot, Marriott Vacation Club, Delta, and Office Depot) with a self-serve cloud motion and a channel partner portal supporting deal registration. Pricing is quote-based with annual billing across cloud subscription and on-premises enterprise licensing tiers, and the company segments its GTM by vertical — financial services, retail/eCommerce, travel/hospitality, and mobile gaming — as well as by use case (mobile CI/CD, continuous testing, centers of excellence).

Cumulatively, the company has raised approximately $10.5 million across two early-stage rounds (April 2013 and December 2014), operates with a small headcount (11–50 employees), and continues to invest in product, with three AI-driven capability launches in 2023 and an annual Mobile Testing & Experience Summit serving as its flagship demand-generation event.

Name

Mobile Labs

Legal name

Kobiton

Website

https://mobilelabsinc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kobiton (formerly Mobile Labs) provides an enterprise cloud-based and on-premises mobile application testing platform with AI-augmented automation, serving QA and development teams at large enterprises in financial services, retail, travel, and gaming.

Ownership category

akta.pro rank

Product category

Mobile Application Testing Platform

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

App Testing, QA & Beta Distribution Platforms (BPAMADAK)

akta.pro secondary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• Mobile app testing
• Test automation platform
• Mobile device cloud
• AI-augmented testing
• Continuous testing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS-based subscription model providing access to mobile device cloud, device lab management, test automation, and AI-augmented testing capabilities. Pricing tiers likely differentiated by device access, parallel test execution limits, and feature tiers.
2. Enterprise Licensing: On-premises deployment options for enterprise customers requiring private cloud or on-premise device lab solutions, likely with separate licensing terms

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mobile Labs operates Kobiton, an enterprise-grade mobile application testing platform that provides cloud-based and on-premises access to real mobile devices for manual and automated testing. The platform combines a mobile device cloud, device lab management, CI/CD-integrated test execution, and AI-augmented test automation features such as Appium script generation, self-healing execution, visual validation, and accessibility testing. It is sold to enterprise QA and development teams in financial services, retail, travel, and gaming via SaaS subscriptions and on-premises licensing.

Product overview

Kobiton is a unified mobile device testing platform that operates as a platform-plus-modules architecture. The core Kobiton Platform provides the central orchestration layer, while individual modules deliver specific capabilities: Device Lab Management and Mobile Device Cloud for device access (cloud or on-premise), Mobile Test Execution and Mobile Dev Tools for development/testing workflows, Test Results & Collaboration for defect management, and AI-Augmented Testing for intelligent automation. The platform supports multiple frameworks (Appium, XCUITest, Espresso), offers both pro-code and no-code testing options, and includes a public REST API (v2) for integration. Capabilities span manual testing, automated testing, visual testing, performance testing, and accessibility testing across real mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Kobiton Platform Unified enterprise mobile application testing platform providing cloud-based and on-premises access to real mobile devices for manual and automated testing, with AI-augmented test automation capabilities. Sold to enterprise QA and development teams via SaaS subscription and on-premises licensing.
• Kobiton API (v2) Public REST API (v2) that allows developers to programmatically access the mobile device cloud, automate test execution, manage device labs, retrieve test results, and integrate mobile testing into CI/CD pipelines. Available at api.kobiton.com/v2/docs.

Quantifiable outcome

• 3X faster script execution
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ApplitoolscoreTechnology or IntegrationStrategic partnership for visual and application testing. Kobiton and Applitools are jointly revolutionizing application testing by combining Kobiton's mobile device cloud and test automation with Applitools' visual AI testing capabilities.
• JenkinscoreTechnology or IntegrationDeep integration with Jenkins CI/CD server enabling automated mobile testing within continuous integration pipelines. ING uses this integration to build repeatable test execution into their CI/CD pipeline.
• AppiumcoreTechnology or IntegrationKobiton has open-sourced Appium with advanced features and flexibility, providing enhanced capabilities for mobile testing automation beyond standard Appium.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrowserStack: BrowserStack is a leading cloud-based cross-browser and mobile device testing platform offering real-device testing, Appium, XCUITest and Espresso support; directly competes with Kobiton across the same enterprise mobile testing use cases.
• Sauce Labs: Sauce Labs provides cloud-based mobile and web application testing with real devices, automated frameworks (Appium, XCUITest, Espresso), and CI/CD integrations—directly competing with Kobiton in the mobile testing platform category.
• LambdaTest: LambdaTest offers cloud-based manual and automated mobile app testing on real devices with Appium and Espresso support, including AI-driven visual testing—closely comparable to Kobiton's platform-plus-modules approach.
• Perfecto (Perforce): Perfecto, now part of Perforce, provides real-device cloud testing for mobile and web with AI-driven analytics and support for Appium/XCUITest—directly competing with Kobiton in enterprise mobile testing.

Emerging players

• pCloudy: pCloudy provides cloud-based mobile and web app testing with AI-assisted automation on real devices; a smaller-scale but functionally comparable platform targeting similar enterprise QA teams.
• HeadSpin: HeadSpin offers a mobile testing platform focused on real-device, network-aware performance and AI-driven UX insights—overlapping with Kobiton's mobile performance and experience testing capabilities.
• Applitools: Applitools specializes in AI-powered visual testing and validation—already a Kobiton strategic partner—and overlaps on the visual testing module of the Kobiton platform.
• Apptim (by HeadSpin): Apptim provides mobile app performance testing on real devices—a specialized capability that competes with Kobiton's performance testing module.
• mabl: mabl offers an AI-native, low-code test automation platform for web and increasingly mobile apps—an emerging competitor that overlaps with Kobiton's AI-augmented, no-code automation positioning.
• Testim (by Tricentis): Testim, now part of Tricentis, provides AI-based test automation for web and mobile with low-code authoring and self-healing locators—closely aligned with Kobiton's AI-driven test automation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mobilelabsinc
• YouTubeyoutube.com/c/Kobiton
• Facebookfacebook.com/MobileLabsInc
• LinkedInlinkedin.com/company/2415942
• Instagraminstagram.com/kobitonmobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Labs