FlowerStore Group

What FlowerStore Group does

FlowerStore Group, operating through its Philippine flagship FlowerStore.ph under legal entity Blue Aurora Solutions Inc., is an online flower and gift retailer based in Mandaluyong City, Metro Manila, with branch operations in Cebu City and Davao City. The platform organizes a multi-category catalog — fresh flowers (roses, sunflowers, tulips, lilies, gerberas, mixed blooms, preserved, eternal, dried, and artificial flowers), gourmet items (cakes, fruit baskets, alcohol, sweet treats, snacks and preserves), plants, plushies, and keepsake gifts (jewelry, personalized items, electronics, fashion, fragrance, toys, mugs, greeting cards) — indexed by Occasion (Birthday, Anniversary, Corporate Gifting, Congratulations, Funeral, Get Well, Graduation, I Am Sorry, Inaugurals & Grand Openings, Just Because, New Mom & Baby, Romance, Thank You, Wedding) and by Recipient. Pricing spans from PHP 199 (greeting cards) through PHP 1,000-2,000 mid-range gifts to PHP 11,700+ premium Ecuadorian roses and luxury arrangements, sold on a unit-pricing, one-time purchase basis.

The technology stack is a standard direct-to-consumer e-commerce storefront with native iOS and Android mobile applications, SEO-optimized catalog and landing pages, and a proprietary logistics network enabling free same-day delivery in Metro Manila, Metro Cebu, and Davao City from a PHP 399 order threshold, plus next-day delivery elsewhere in the Philippines. Cash on Delivery is supported, deliberately removing the credit-card requirement that constrains many Filipino consumers. Underlying technology is not described as proprietary beyond the fulfillment layer; no APIs, integrations, or AI/ML components are disclosed.

The business model is direct-to-consumer retail plus a smaller corporate gifting channel (intake via [email protected] and Google Forms), with revenue driven by per-order retail transactions. The group also operates the related Potico brand, which extends gift delivery to Vietnam, Thailand, and Singapore, creating a multi-country Southeast Asian gift network. Customer segments are primarily individual Filipino consumers purchasing for personal occasions (birthdays, anniversaries, romance, sympathy), with a secondary business buyer segment for corporate gifting. Leadership is concentrated around founder and CEO Saul Molla Cuesta, and the company is privately held with no disclosed funding rounds beyond two 2021 rounds led/participated in by HH Family and Gobi Partners.

Name

FlowerStore Group

Legal name

Blue Aurora Solutions Inc.

Website

https://flowerstore.ph

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

FlowerStore Group (Blue Aurora Solutions Inc.) operates FlowerStore.ph, a Philippines-based online flower and gift retailer offering same-day delivery across Metro Manila, Metro Cebu, and Davao City, with multi-category gifting (flowers, gourmet, plants, plushies, keepsakes) for individual consumers and corporate buyers under founder-CEO Saul Molla Cuesta.

Ownership category

akta.pro rank

Product category

Online Flower & Gift Retail

NAICS

Florists (459310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Online flower delivery
• Gift delivery service
• Same-day delivery
• Corporate gifting
• Flower bouquet retail

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail of flowers, plants, gift baskets, gourmet items, and keepsake gifts through e-commerce transactions. Customers purchase individual items for delivery. Includes same-day and scheduled delivery options across service areas in the Philippines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

FlowerStore.ph (operated by Blue Aurora Solutions Inc.) is the Philippines' leading online flower and gift delivery platform, offering same-day delivery across Metro Manila, Metro Cebu, and Davao City. The platform retails fresh flower bouquets, plants, plushies, gourmet gifts, keepsakes, and corporate gifts through its e-commerce website and mobile apps, supporting Cash on Delivery and same-day fulfillment. It also extends internationally through the Potico brand to Vietnam, Thailand, and Singapore.

Product overview

FlowerStore.ph is a multi-category e-commerce platform and Philippines' No. 1 Online Gift Store offering same-day flower delivery across Metro Manila, Metro Cebu, Davao City, and selected areas. The core platform serves as an online flower shop with additional product lines including Gourmet Delights (cakes, fruit baskets, alcohol, snacks), Keepsake Gifts (jewelry, personalized items, electronics, fashion), Plushies & Teddy Bears, and Plants. The platform organizes products by Occasion (Birthdays, Anniversaries, Corporate Gifting, Romance, Get Well, Graduation, Funeral, Congratulations, Just Because) and by Recipient (Friends, Her, Him, Mom, Dad, Grandparents). Same-day delivery service is available in major cities with Cash on Delivery payment option. A mobile app is available on Apple App Store and Google Play Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Bouquets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Potico.phminorOthersPotico.ph is listed as a related brand within the FlowerStore ecosystem, offering additional gift options. FlowerStore.ph appears to be part of a broader group of e-commerce gift platforms including regional sites for Vietnam, Thailand, and Singapore.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Customer concentration

• Xx.com/FlowerstorePH
• Facebookfacebook.com/flowerstore.ph
• LinkedInlinkedin.com/company/flowerstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlowerStore Group